Welcome to the most badass PDF on your hard drive now. 17 HOT niches broken down into not only targeting but with a direction to go with your lead magnet as well. All targeting is done for the United States. Adjust accordingly if you want it in your country. These numbers are based on only targeting mobile as well. Once you set up your ads according to the targeting I have below, click on the Suggestions button and you will be able to add to your audience if you want to target a bigger crosssection. Below each image is the gender and age used to pull the audience as well. And correspondingly are lead magnet ideas for each niche/industry. I have done my very best to help you have everything you need to take the next step in the process. I LOVE doing DFY things like this. My hope is that you take action Sincerely, Shawn
Internet Marketing Gender: Men/Women Age: 25-54 Ahh, the Internet Marketing niche. One of my FAVORITES. And it can seem to be one of the toughest niches to break into with paid ads. That is only if your lead magnet doesn t have something that people will crawl across broken glass to get. So what is your best foot forward in this niche? PROOF. Yep, give away something that you are doing that works. Something based on your results. If you don t have proof of your own then I would assume you would be an affiliate for a program. If it is worth its salt, any good affiliate program will have proof that you can use in your ad. Flows really nicely in your funnel when it is congruent as well. PRO TIP: When setting up your ad, DO NOT send them directly to an affiliate offer. Stick a bridge page in between getting a lead and the affiliate offer. Do this, and you not only look like a pro but are less likely to get caught in Facebooks dislike of affiliate promotions.
Network Marketing Gender: Women Age: 25-44 Ahh good ol MLM or Network Marketing. Love this industry or hate it, it is not going anywhere. And if this IS your business model, we just need to dance a bit different with this niche. In no way are we going to blatantly pitch our product. In fact here is a link to their policy on this: Advertising an MLM on Facebook By no means do I want to scare you from promoting your opportunity to leads you get from Facebook. I just want you to wait until you get them OFF of Facebook to do so. And using the targeting that you have above, you know that once the offer is made your subscribers already have an interest in Network Marketing. So what do you use as a lead magnet? Well I will give you an example: Let s say you are promoting DoTerra. Give away an essential oil diffuser in a contest. Then follow up with your oils, opportunity, etc. What if your opportunity is business related? Top 3 Network Marketing Companies That Are Worth $XXX.XX That You Haven t Heard Of Then deliver a ONE PAGE PDF that describes the 3 companies and include a link to your offer page in there. Simple wins. Every. Single. Time.
Social Media Marketing Gender: Men/Women Age: 25-44 Social Media Marketing. One of the BIGGEST (and growing at a break neck pace) markets you can enter right now. SO many different things to eventually market to your audience. So what is a good lead magnet here? This is going to depend on your goal. Let s say the purpose is to build a list of people who actually DO social media marketing. AKA, run ads, do Facebook campaigns etc. Find the top 2 softwares that automate social media tasks. Find one that is expensive and one that is more cost effective. Do a side by side comparison for both. As a matter of fact, most of these services have affiliate programs. Stick links to both in your report. Not only are you building your list, but you can very well be getting paid for it right out of the gate. Remember, people don t want a long dissertation. They want facts. Show them in a benefit driven way. Even consider having an infographic made.
Online Investing Gender: Men Age: 25-54 This one is a doozy. In fact if you want to get in on something crazy happening right now, NOW is the time. A lot of investors have heard about but don t know the last thing about cryptocurrency. Put together a simple 3 page PDF The 10 Minute Crash Course On Crypto Currency So You Don t Miss Out On This Modern Day Gold Rush Then upsell them into another course that goes into more depth. If there isn t one out there to be an affiliate for, then create your own. Or hire it out. This niche is RIPE right now. How do I know? I am about to enter it myself
Survival Gender: Men Age: 35-54 The survival niche. It s AWESOME. And I even can give you one of my most successful campaigns. Best foot forward here? Run a contest. Give away two paracord bracelets. Run the contest for 2 weeks. Use a lead ad or a simple viral software like UpViral or ViralSweep. Then follow up the list with offers from Survival Life (you can find it on Clickbank). They actually have a paracord bracelet as an offer. After the contest is over, send an email out: If you still want a paracord bracelet, you can get one HERE (Link to SurvivalLife offer) and just pay S&H. The awesome thing about the SurvivalLife offer is that they have upsells. Do they convert? You betcha. At least they did for me.
Fitness Men Gender: Men Age: 25-44 Men s fitness. HUGE audience. What you see above is just the tip of the iceberg. So what do you give away to this niche? Well you have two options. Give away some supplements. In a contest form. Some sort of pre-workout powder. This industry will go crazy for something like that. If you want to stay strictly info related, compare two different kinds of workouts. Like Crossfit VS. Gold s Gym. That will get both worlds talking. AKA, crossfitters are one of the most passionate niches that you will EVER come across. For following up with the list with things you can offer them, there are several Clickbank products available. You can even cross over to fitness related diets not just workout plans. Cross promoting in this niche is awesome to diversify your opportunity to make sales.
Fitness Women Gender: Women Age: 25-44 Want to target a HUGE niche? This is it. Again, a physical product giveaway here would be killer. Personally I would give away workout gear. I know for a fact my girlfriend has more workout gear than a regular wardrobe. Run it as a contest. You can t lose with that combination. If you want digital, then find 3 different free workout plans online. Then run your ad Top 3 Free Online Workouts For When You Are Strapped For Time. Something along those lines. Then write up a ONE PAGE PDF with a brief description of each and link out to them. People want fast, simple and content that is easy to digest. Especially when you use time strapped in your ad.
Bodybuilding Gender: Men Age: 25-44 As with the fitness niche, I would do a giveaway here. Some sort of protein or gains powder. Something that every serious bodybuilder will jump at the chance to get. For info, I would put some sort of a video compilation together. You can literally put a PDF together with YouTube links to Dorian Yates or even Arnold Schwarzenegger videos. Make a theme out of it. Maybe, How Dorian and Arnold Broke Through When They Hit A Ceiling. If you are in need of products to promote on the back end, you need look no further than Clickbank. The amount of bodybuilding courses is awesome. OR there are a lot of CPA offers available in this niche on MarketHealth.com as well.
Gluten Free Gender: Women Age: 25-44 If you think being Gluten-Free is just a fad, think again. It is NOT just for those with Celiac Disease. If you started a paid newsletter (think $19.95 per month) you could CRUSH it in this niche. Especially if this is part of your lifestyle already. As far as a lead magnet goes, you have so many things to choose from it will make your mind boggle. How do I know? I am gluten free. And the things especially when you are starting out that have gluten in them that you have no clue on can be frustrating. So here is where you put together a simple 1 page PDF. The 3 Things You Are Still Eating That You Didn t Know Had Gluten In Them Simple. Effective and you may as well save someone A LOT of pain by showing them common things that have gluten in them they had no idea about. (if you need an example, not all lip balm is gluten free. Yep, it is in EVERYTHING)
Paleo Diet Gender: Women Age: 35-64 Good ol Paleo. Or the caveman diet. This isn t a fad either. In fact it almost isn t even considered a diet. Just a different way of eating. This one is simple too. Put together a Paleo Cheat Sheet. Or even make an infographic. For those just starting out it can be a bit confusing. So put together a SIMPLE guide on the do s and don ts of eating Paleo. You could even go so far as to make a yes and a no list. Remember when you are creating a lead magnet, the point is to make it as simple and digestible as possible. They will come back for more. It s just how it works.
Cosmetics Gender: Women Age: 25-34 HUGE niche. Like MASSIVE. This one is where you want to give away a physical product. Or if you want to even take it a step further, put together a unique bundle. Not just products, but the brushes too. Do a 2 week contest and then follow up with an Amazon store for the non winners. The amount of products that you can sell is absolutely ridiculous. You can even reach out to cosmetic companies and become an exclusive partner where you can offer discounts to your list. This would be perfect for a Shopify store as well. Imagine a store stocked with all sorts of beauty related accessories. Like I said, possibilities are endless.
Yoga Gender: Women Age: 25-34 For this one, you have 2 options. A physical product giveaway or info. Here are examples for both: Physical Product Giveaway: You have a few options here. Most people will already have a yoga mat, though this is still a great option. The other option is yoga gear. As with the fitness niche, you can NEVER have enough yoga pants. Ask my girlfriend. Give away a full outfit. Top and pants. Or you can do a bundle and include a yoga mat as well. The gear does NOT have to be name brand. Just make sure the images you use really pop. For info I would giveaway a Three 10 Minute Yoga Workouts When You Are On the Go Then you know what you do? Put together a 1 page PDF linking out to different free yoga workouts you find online. Just put a link plus a short description. Remember, people LOVE these kind of reports. Short and to the point!
Golf Gender: Men Age: 25-34 This one is perfect for a physical product giveaway AND info as well. You can run a contest as simple as giving away a dozen golf balls. Golf balls are something that they will always have to keep buying. Want to take it a step further? Give away the brand that you are targeting in your audience targeting For info, you will want to look at Clickbank. They have several products on golf. Look at the content that they provide to their affiliates. Pick out ONE tip in there that is the main pain point of a product you want to promote. Then when you follow up with the list, you can simply transition over to sending them your affiliate link. This stuff isn t that hard once you have a direction to go. Especially in this niche. Golfers seem to be a bit more affluent of a crowd. Equipment is expensive and so are greens fees.
Woodworking Gender: Men Age: 35-54 This may seem like a bit of an obscure niche but let me tell you it isn t. You will be surprised at how many people are SUPER passionate about woodworking. For this one I am going to suggest staying with info for your lead magnet. Give away 3 different woodworking plans. Where do you find them? Google it. Same as other niches. Find 3 different sites giving away plans. Link out to them in a PDF. Short description of each underneath the link. And if you want to be even a bit sneaky, include in the PDF a link to the Ted s Woodworking product over on Clickbank. Just make sure it is your affiliate link
Scrapbooking Gender: Women Age: 35-64 This is PERFECT for a physical product giveaway. How do you decide what to give away? Head over to Amazon. Type in Scrapbooking. Depending on your budget, choose something that is worth someone trading their email in exchange for a chance to win. This crowd will eat up a contest. (Women are more likely to share a contest around as well which gives you free traffic) You can follow up with the non-winners with a link to an Amazon store that has your affiliate links in it. Or if you want to, you can promote the Scrapbooking offers on Clickbank. And if you want to take it a step further, reach out to one of the product creators. Tell them you have a list in their niche and was wondering if they could supply you with a discount code. Get creative. This niche is HUGE. Some may even say it would be a great one to have a Shopify store in. *hint hint
Solar Power Gender: Men Age: 25-54 Solar power. PASSIONATE niche. So what do we give away? How about a solar powered phone charger? You can get one off of Amazon for only $17.99. Boom. Done. But if you want an idea for info you can give away, 9 Simple Steps To Building Your Own Solar Panels. And yep, you guessed it. Link to an article you find online in a simple PDF. How do I know that one exists? I Googled it. Just make sure you give a description of the steps in the PDF and link out to the article after the steps.
Aromatherapy Gender: Women Age: 35-54 HUUUUUUUGE niche. And for you Network Marketers out there, this is your entry into DoTerra. I would give afor way an essential oil diffuser. Run a contest for 2 weeks then follow up with links to oils. Either as an Amazon affiliate or a DoTerra rep. For info, I would put together a report Top 10 Essential Oils and the Unorthodox Uses For Them. What to promote long term? Shopify store. Amazon store. Clickbank products. DoTerra. Young Livine Essential Oils. The list goes on and on
So there we have it. 17 niches. All your targeting done FOR YOU. You even know how to stick your best foot forward when putting up an ad with your lead magnet. Now you need to decide. Which niche? What are you going to offer as your lead magnet? What are you going to promote once your list is built. If you need a bit more help on getting an ad set up, I have a secret link to my Wicked Simple Leads course here: https://wickedsimpleleads.com/secret-link Please don t share that link. It is not for the general public Sincerely, Shawn