1001 Heavenly Village Way Suite 36A South Lake Tahoe, CA 96150 Telephone: 530-543-0590 Fax: 530-543-1101 On-Air line: 530-544-TALK (544-8255)
KTHO is proudly known as Lake Tahoe s Local Radio Station. Our format is Local Talk and Classic Rock and we proudly broadcast over 10 Feature Shows, all hosted by local personalities, that talk about life in Lake Tahoe. We show our commitment to this community by covering local events like High School Sports, Bike Rides, Block Parties, Golf Tournaments, Grand Openings, Races, Business Events,Fund Raisers and the list goes on. Lake Tahoe attracts over 3 million visitors a year. KTHO AM 590 broadcasting at 2,500 watts since 1965, is Lake Tahoe s Most Powerful AM Radio Station. KTHO s broadcasts in Stereo on FM 96.1 KTHO s streaming audio website is enjoyed by listeners outside the Tahoe Basin that own property, plan to visit or just want to know more about this Mountain Paradise. KTHO s format of LOCAL TALK and CLASSIC ROCK includes over a dozen Feature Shows, hosted by local personalities, talking about life in Lake Tahoe. With it s powerful AM and FM signals, streaming website and unique format KTHO crosses several demographic boundaries including: fans of talk radio, classic rock, AM radio and FM radio as well as residents, tourists, out of towners, young and old alike. KTHO is enjoyed by all who are interested in life in what Mark Twain described as KTHO RADIO Contact Information 2520 Lake Tahoe Blvd Suite 5, South Lake Tahoe, CA 96150 OWNER/ PROGRAM DIRECTOR VP/ GENERAL MANAGER SALES MANAGER Darrell Wampler Paul Middlebrook George H. Alm dw@kthoradio.com pmiddlebrook@kthoradio.com george@kthoradio.com OFFICE MANAGER PSA/ TRAFFIC DIRECTOR NORTH SHORE MANAGER Ed Crook Jennifer Scanio Linda Adkins Ecrook@kthoradio.com jscanio@kthoradio.com ladkins@kthoradio.com Sales Executive Debbie Lujan deb@kthoradio.com
POPULATION OF KTHO PRIMARY LISTENING AREA LAKE TAHOE, SOUTH & NORTH SHORE...33,204 DOUGLAS COUNTY, NEVADA...52,131 CARSON CITY, NEVADA AREA...52,457 EL DORADO COUNTY, CALIFORNIA...156,299 RENO/SPARKS, NEVADA AREA...355,000 POPULATION BASE IN PRIMARY AREA...662,580** everyday & tune in to KTHO and the untold numbers of streaming website listeners
WHY ADVERTISE IN LAKE TAHOE Gardnerville and Truckee are home to over 80,000 people. When advertising in Lake Tahoe you not only reach our local population but you also reach millions of visitors who come to the area looking for things to do. Lake Tahoe has a limited amount of shopping resources. For example, 40% of all sales at the Carson City Costco are from Lake Tahoe zip codes. invite them in! and how your business can be part of KTHO, call...
RATE CARD :60 S...$16.00 :30 S...$12.00 :15 S...$8.00 Webpage Logo & Link...$100.00/month Facebook Links & Blaststs...$100.00/month *13, 26 or 52 week commitments earn discounts.
Darrell Wampler, President: All of my life, I've sought this type of opportunity. Broadcasting to bring it back to it s glory of being a strong local radio station, one which pleased that three years later, we have accomplished that goal and look forward to even greater growth in our community. We will continue to promote local business and our surrounding communities. Where people of the Lake Tahoe Basin, the High Sierras and beyond are, K-Tahoe will be there also. I can be contacted directly at: dw@kthoradio.com Paul Middlebrook is a 30 year resident of South Lake Tahoe. He started his career in radio in 1981. Paul was on-air for 8 years and was a station General Manager for 4 Media LLC, a full service Advertising Agency. Paul will act as a consultant and General Manager for KTHO. George Alm, Sales Manager KTHO I have enjoyed my 24 years in the Lake Tahoe Basin. I have been involved with many local businesses big & small for over 18 years. When it comes to the clients radio needs, knowing where and why to place radio at certain times of the year is neccessary to make any marketing work correctly. Allow my years in Radio, in Lake Tahoe work for you!
Jennifer, is a long time resident of South Lake Tahoe and is a proud alum of South Tahoe High School go Vikings! Having started a career in radio and newspaper during college at UCSB, Jennifer returned to radio a decade ago. When she is not having the time of her life at KTHO, Jennifer is an avid blogger and can be found spending time with her family and friends. Jennifer is one half of the Weekday Wakeup Crew whatever else might come up as well. Curtis Fong, d Meadows Ski Area when they opened in the early 70 s. He then became the Advertising and PR Director for Kirkwood in the late 70 s-early 80 s before moving to the South Shore of Lake Tahoe where he worked with KTHO AM 590. In the Mid 80 s he served as the Director of Marketing for Sierra Ski Ranch. Ed Crook is a native of Pasadena, California and a graduate of the University of Southern California. He s the other smart one! Ed brings 40 years of radio experience to KTHO. Ed has been a former radio station owner and General Manager. Ed runs our daily Business and Operations. Bill Kingman started his broadcasting career at KPPC, Pasadena, in 1959. In March of 1961, Bill moved to Lake Tahoe and since then has broadcast on and technically maintained every radio station at the lake, plus two in Carson City and one in Reno.