Grow Your Market Share Through Creative Spanish Language Strategies that Drive Sales

Grow Your Market Share Through Creative Spanish Language Strategies that Drive Sales

PALM SPRINGS KUNA COVERAGE MAP From Yucaipa, CA to Salton City, CA - Over the Air Satellite & Cable

PALM SPRINGS - KUNA Population Demographics Hispanic Population % Hispanic of Total Households 55,540 36% Persons 2+ 221,846 54% Adults 18-34 64,109 78% Adults 18-49 110,396 73% Adults 25-54 94,098 66% Station Type Primary Cable Provider HD Market Coverage Digital Multicast Time Warner Cable YES Over the Air Channel 15 Cable Channel 15 Dish TV 15/9327 Direct TV 15 Competitive Environment Type Over the Air Channel UNIVISION (KVER) LP 12 UNIMAS (KVEC) LP 4/28 News News Segments Local Content KUNA Noticias (6PM & 11PM) Community Economic/Finance/Entertainment Health Legal Weather w/ local talent Local Events/Sponsorships Event Name St. Jude Marathon 5 de Mayo VIP Private Concert Taquizas Hispanic Heritage VIP Private Concert Posadas Month March May March-June October December

IMPORTANCE OF THE SPANISH LANGUAGE TO THE HISPANIC COMMUNITY IN THE COACHELLA VALLEY 88% of the Coachella Valley s Hispanics speak Spanish 75% of the Coachella Valley s Hispanics* believe it is important to teach Spanish to Hispanic children as a way to help preserve the Hispanic Latino 64,539 +Latino 19,539 Non-Latino -7,230 culture. *Agree a little or a lot 66% of the Coachella Valley s Hispanics are bilingual Source: Simmons, Springs 2014 Simmons LOCAL (Palm Springs). For Spanish speakers: Language spoken at home is Spanish only or Spanish more than English or Spanish and English equally or English more than Spanish. Bilingual: Language spokenat home is Spanish more than English or Spanish and English equally or English more than Spanish PALM SPRINGS

November 2016 Affiliate Performance Highlights 24 Measured Markets Amarillo & Milwaukee have no Univision competitor in the market The BEST Affiliate Sweeps Performance EVER! Primetime Laredo, Orlando, Palm Springs and Yuma are #1 regardless of language 16 Stations are #1 Amarillo, Atlanta (T), Austin, El Paso, Ft. Myers, Hartford (T), Laredo, Milwaukee, Monterey-Salinas, Orlando, Palm Springs, Salt Lake City, San Diego, Victoria, Waco, Yuma 10 Stations are #1 during every hour of Primetime Amarillo, Ft. Myers, Laredo, Milwaukee, Orlando, Palm Springs, Salt Lake City, Victoria, Waco, Yuma 18 Stations are #1 during Señora Acero at 10PM Amarillo, Atlanta (T), Austin, Ft. Myers, Hartford, Laredo, Milwaukee, Monterey-Salinas, Odessa (T), Orlando, Palm Springs, Salt Lake City, San Diego, Tampa (T), Victoria, Waco, Washington DC, Yuma. 5 stations are #1 regardless of language during Señora Acero Amarillo, Laredo, Orlando (T), Palm Springs (T), Yuma 15 Stations are #1 during Sin Senos Si Hay Paraiso at 9PM Amarillo, Atlanta (T), Austin, El Paso, Ft. Myers, Hartford, Laredo, Milwaukee, Orlando, Palm Springs, Salt Lake City, San Diego, Victoria, Waco, Yuma *Station airs third-party news +Only Spanish-language local news in the market Source: NSI AQH A18-49 November 2016 Sweeps. Station performance is based on Spanish-language stations that meet the minimum reporting standards in each market.

November 2016 Affiliate Performance Highlights 24 Measured Markets Amarillo & Milwaukee have no Univision competitor in the market The BEST Affiliate Sweeps Performance EVER! Weekends 16 stations are #1 during Hasta Que Te Conoci - Sundays 8PM-10PM Amarillo, Atlanta, Austin, El Paso, Laredo, Milwaukee, Monterey-Salinas (T), Odessa, Orlando, Palm Springs, Salt Lake City, San Diego, Victoria, Waco, Washington DC, Yuma 16 stations are #1 during Don Francisco Te Invita - Sundays 10PM Amarillo, Atlanta, Austin, El Paso, Ft. Myers, Hartford (T), Laredo, Milwaukee, Odessa, Orlando, Palm Springs, Salt Lake City, San Diego, Waco, Washington DC, Yuma Local News 8 Stations are the #1 choice for Late News Amarillo+, Austin, Ft. Myers*+, Hartford*, Milwaukee+, Odessa, Orlando, Palm Springs 4 Stations are the #1 choice for Early News Amarillo+, Ft. Myers*+, Orlando, Salt Lake City Early Fringe 8 stations are #1 Amarillo, Ft. Myers, Milwaukee, Orlando, Palm Springs, Salt Lake City, Victoria, Waco *Station airs third-party news +Only Spanish-language local news in the market Source: NSI AQH A18-49 November 2016 Sweeps. Station performance is based on Spanish-language stations that meet the minimum reporting standards in each market.

PALM SPRINGS KUNA Diary Market #1 LATE NEWS regardless of language NOVEMBER TOP PERFORMANCE (A18-49) PRIMETIME #1regardless of language #1 regardless of language Hispanic density: 52% Source: NSI AQH A1849 Ratings Nov 2016 Sweeps. SLTV Share of Viewing % includes: TLMD, UNIV, UMAS, AZT, ESTR & MMAX.

KUNA-FM - Palm Springs The #1 Radio Station in the Coachella Valley regardless of Language for 17 years in a row! Source: 2016 Nielsen Audio Data Palm Springs, CA FA16, AQH Composition. Mon-Sun 6AM-12MID

Coverage Map

KUNA-FM La Poderosa 96.7 Aquí NoMas! FACTS La Poderosa 96.7 FM is the ONLY live Spanish Language radio station in the Palm Springs market with live local DJ s. The only Hispanic radio station providing local news, sports, entertainment, giveaways, song requests, community service information and much more! THE ONLY LIVE AND LOCAL SPANISH LANGUAGE STATION IN THE MARKET! WE ARE THE BIGGEST AND MORE POWERFULL CHOICE FOR HISPANICS IN OUR COMMUNITY!

PALM SPRINGS Radio Ratings Nielsen Audio Data Fall 2016

Radio Personalities Adolfo Iñiguez El Show del Greñas The top rated morning show in the entire market! LIVE Morning Show Mornings Monday Friday 5am-10am Segments in his show Zany Character Voices Special Birthday Greetings LIVE LOCAL News and Sports Every Hour Horoscopes Contests and Ticket Giveaways El Greñas Character Jokes Francisco Almanza - El Dicharachero El Show del Medio Día - #1 Rated Oldies Hour 12p-1p LIVE Midday Show Midday Monday Friday 10am-3pm Segments in his show Local/National News Daily Reflection Segment Public Service Announcements Songs Requests each hour Contests and Giveaways Dedications/Requests/Shout-Outs Lunch Hour Jock-Feed Opportunities

Radio Personalities Samuel Bernal El Show de Samuel Bernal - The most requested and popular DJ within the Hispanic Community in the Coachella Valley! LIVE PM Drive Afternoons Monday Friday 3pm-8pm Segments in his show Local/National News Humor for the Commute Home Something always hilarious & interesting Public Service Announcements Song Requests each hour Dedications/Requests/Shout-Out Contests and Giveaways Salvador Cisneros -Chavita The Only Live Weekend Personality on Spanish Language Radio in the Market! Weekends Saturday & Sunday 9am-3pm Segments in his show Local/National News Sports & Politics Mexico: Lindo y Querido Corridos y Tragedias Public Service Announcements

KUNA-FM La Poderosa 96.7 Live Remotes Create your own fiesta with a KUNA FM remote. Product exclusivity means you virtually own the air during your remote. Two (2x) Hour Remote Includes: KUNA On-Air Personalities on site KUNA Remote Mobile Unit at advertisers business. Giveaways: T-Shirts, CD s, event Tickets when available Plus any prizes or gifts provided by the advertiser. Four (4x) LIVE (:60) second call-ins per hour while remote is in progress inviting listeners to stop by the advertisers business. Five (5x) (:15) second promos per day to run five days prior to the remote. Promos to identify the business and invite listeners to attend the event.

GRACIAS Celeste Gonzalez General Sales Manager La Poderosa 96.7FM & Telemundo 15 (KUNA-FM / KUNA-TV) NPG Digital Office: 760.340.7035 celeste.gonzalez@kunamundo.com