E Profesor Tom Byers

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E145 2008 Session 9 Venture Finance Profesor Tom Byers Copyright 2008 by the Board of Trustees of the Leland Stanford Junior University and Stanford Technology Ventures Program (STVP). This document may be reproduced for educational purposes only. 1 Meet the VCs! Ravi Belani DFJ www.dfj.com Chi-Hua Chien Kleiner Perkins www.kpcb.com 2

Last Month: Idea Versus Opportunity This Month: Realities of Business Operations 2003 Mark P. Rice, Babson 3 Today s Agenda Part I. What is the purpose of a business plan? Part II. Given the nature of the business and the objectives of the founders, what capital resources are needed to build the venture? 4

Part I. What is the purpose and actual value of a business plan? 5 Recall Sahlman s Model Focus of Next 2+ Weeks 6

Outline of a Business Plan Executive Summary Market Analysis Vision and Concept (including Technology) Competitive Positioning and Marketing Business Model Organization Financial Projections Ownership Focus of Next 2+ Weeks 7 Part II. How Tech E s Finance Their Ventures The ABCs A. Amount of Cash Needed and Purpose B. Sources of Capital C. Deal Structure 8

A. Amount of Cash Two Key Questions #1 How much money is needed for this round of financing? Typical Financing Stages (or Rounds): Seed Early Mezzanine Late (e.g., IPO) 9 #2 Which white hot risk(s) is to be reduced with this money? Team Risk Capital Risk Technology Risk Market Risk 10

B. Sources of Capital 11 Angel Investors Corporate VC Venture Capital Firms Bootstrapping Other 12

A Deeper Look at Venture Capital INSTITUTIONAL INVESTORS (Limited Partners e.g. University Endowments, Pension Funds) VENTURE CAPITALISTS (Finding and Funding Entrepreneurial Companies) ENTREPRENEURS (Starting and Building Companies) Source: Andy Rachleff 13 US Venture Capital and the Economy GDP: about $12.5 trillion annually Hedge funds: $1 trillion over 3 years Mutual funds: $136 billion in 2005 Buyout funds: $86 billion in 2005 Venture capital? $25 billion in 2005 just 0.2% of GDP. Source: BLS website, Investment Company Institute, Thomson Financial, NVCA 14

But VC-Backed Companies = 17% of GDP 15 Source: 2006 NVCA Yearbook, prepared by Thomson Financial, page 18 16

After a Peak in 2000, Now on a $25B+ Annual Pace in US Source: PricewaterhouseCoopers/National Venture Capital Association MoneyTree Report 17 Venture Exits in US Source: Thomson Financial/National Venture Capital Association 18

Historical Comparison of VC Style People Stage Provide Style Objective Philosophy Returns US Model company founders and builders seed value added hands on create very large companies maximize upside target a small number of big winners home run investing International Model (e.g., Europe) consultants and bankers early (A Round), but not seed just money hands off create medium sized companies minimize downside believe returns can be earned across a portfolio Reference: Mowbray Capital, London C. Two Key Questions Regarding the Deal 1. What percentage of the company do the investors receive for their cash? 2. What special terms and conditions are necessary to compensate them for the risk? 20

(1) Founding: An entrepreneur begins with a vision and shares of stock in the new venture. Entrepreneur trades stock for ideas, money, and people Value has been successfully created (2) Seed Stage: Venture capitalists provide money in return for stock Employees join via friends & associates in return for cash salary and stock options Ideas become intellectual property which represents the initial value in the company Kaplan s Startup Game A race against time to create value and reduce risk (4) Exit Stage (Success): Company files for IPO or gets acquired (M&A) A viable enterprise has been created (maybe public) Entrepreneur, investors, and employees can cash in stock for money (eventually) Each party continues to build the company, starts the game again, or something else Further growth is delayed until milestones are reached and risk of failure is reduced Reference: Jerry Kaplan (3) Growth Stage: More money, ideas, and people are obtained, but for much less stock than in the earlier stage due to lower risk Company balances earning cash, taking investment, and spending cash to create value 21 A Simple Venture Finance Example Roma s hot startup requires $10 million in order to form its business. She expects to earn $5 million in its fifth year. Randy s VC firm has reviewed the company's business plan and believes that he is entitled to a 50% return on his investment. Hint: how many times must his firm s money grow in 5 years?) Publicly traded companies in this category and industry trade at an average of 30 times earnings (PE ratio). There is no material difference between these companies and Roma s startup. What portion of the company should Randy s VC firm receive today? Hint: what is future value of that investment? 1. Value of VC Investment in Year 5 = $10 m*(1+50%)^5 = $76m 2. StartUp s Value in Year 5 = $5 m*(p/e of 30) = $150m 3. VC Firm s Share Today = Step 1/Step 2 = $76 m/$150m = ~ 50% 4. Post-Money Value Today = $10 m / 50% = $ 20 m 22

A Multi-Stage Venture Finance Example Time I II III IV V 1mm shares for each founder +1mm shares each for CEO & employees +5mm shares for first VC firm Σ=3mm shares @ $0.001 ea. Value=$3k Σ= 5mm shares @ $0.01 each Value=$50k Σ=10mm shares @ $1.00 each Value=$10mm Use of $: R&D Post-money value = $10mm Pre-money value =? Note: not to scale 23 A Multi-Stage Venture Finance Example I II III Time IV V 1mm shares for each founder 1mm shares each for CEO & employees 5mm shares for first VC firm +5mm shares for second round VCs +5mm shares for sale to public in IPO Σ=3mm shares @ $0.001 ea. Σ= 5mm shares @ $0.01 each Σ=10mm shares @ $1.00 each Σ=15mm shares @ $5 each Σ = 20mm shares @ $15.00 each Value=$3k Value=$50k Value=$10mm Value=$75mm Value=$300mm Note: not to scale Use of $: R&D Use of $: Mktg. Use of $: Operations 24

Preview of Tonite s Workshop B Market Capitalization Net Income: $10 M P/E 30 $300 M Share Price: $15 # Shares: 20 M $300 M Sales: $100 M P/S: 3 $300 M 25 Q&A Ravi Belani DFJ www.dfj.com Chi-Hua Chien Kleiner Perkins www.kpcb.com 26