Cherry AB The most complete gaming company Partnering with entrepreneurs to explore exciting ideas CEO Anders Holmgren & CFO Christine Rankin Copenhagen 10 January 2018
Investment case Positive outlook for continued growth and value creation 1. Growth driven by investments in entrepreneurial companies and people 2. Diversified operations covering entire value chain from technology to consumer 3. Strong track record of successfully acquiring and developing innovative assets since 1963 4. Leading Nordic and European player with platform for continued expansion 5. Number of M&A candidates show high residual potential 6. Listed on Nasdaq Stockholm, Mid Cap 2
Financial targets Continued migration to online gaming Sales growth Cherry s target is to grow more quickly than the European gaming market over an economic cycle. In addition to this, Cherry intends to grow through acquisitions. 1. 2. 3. Growth driven by Diversified Strong track Margin investments in operations Capital structure record of successfully acquiring entrepreneurial covering entire Cherry s target is to companies chain from Cherry s capital and structure developing increase the adjusted EBITDA should allow for a high degree technology to innovative assets of financial flexibility and consumer margin over time and in the medium term to achieve an adjusted EBITDA margin of between 4. 15 and 18 percent. 5. Leading Nordic Number of M&A and European candidates show player Dividend with platform for continued potential policy high residual Cherry s target is to distribute 50 percent, or more, of net profit as dividend. expansion Account should, however, be taken of the company s financial position, cash flow, opportunities for acquisitions and future prospects. provide scope for acquisitions. The company s target is for the equity ratio to be at least 30 percent. 6. Listing on Nasdaq Stockholm 3
A global market with strong underlying growth GLOBAL GAMING MARKET, EUR billion 500 450 14% 13% 13% 400 12% 12% 350 11% 300 11% 10% 250 9% 200 8% 150 8% 7% 100 50 0 2011 2012 2013 2014 2015 2016 2017e 2018e 2019e 2020e 2021e 2022e Online Landbased Share online 15% 13% 11% 9% 7% 5% GROWTH DRIVERS Good growth irrespective of economic climate Reregulation of monopoly market Shift from offline to online Increased mobile use Development of innovative and entertaining games and products European online gaming market annual average growth of 6% 2016-2022 Source: H2 Gambling Capital 4
Growth since 2006 Shift in focus 2012 focus on online game 1200 Revenue, SEK M 1000 800 600 Focus on online gaming. Divesture of Automatgruppen and Maritime Gaming. Acquisition of ComeOn. Consolidated as of 2016. 1079 1102 400 200 215 236 223 264 372 442 232 266 316 508 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 R12m, Sep 2017 5
Unique platform for value creation Our portfolio covers entire value chain for gaming Online Gaming Game Development Net sales by business area Q3-2017 Online Marketing Gaming Technology Restaurant Casino 6
ComeOn offers broad range of games Business area Online Gaming ComeOn is the online gaming operations within Cherry. The business area offers online casino, sports betting and lottery on mobiles, tablets and computers. All brands are operated from the operating companies located in Malta through licenses issued by Malta, Schleswig-Holstein or the United Kingdom. Cherry has a 100% holding in ComeOn and 82.5% in German online gambling operator Almor. Launch of Snabbare.com in December. 7
Yggdrasil Gaming is market leader Business area Games Development Yggdrasil develops innovative games for mobile phones, tablets and computers, and these games are licensed to various game operators. The Company has licences in Malta, UK, Italy, Denmark, Gibraltar and Romania. Yggdrasil also offers its customers the concept White Label Studios, where customers can, in partnership with Yggdrasil, tailor their own online slots. The company holds a strong position as a quality supplier of video slots and recently launched new vertical (Bingo) and will, starting in Q1-18, launch Table games. Yggdrasil Dragons open for new ideas. Cherry holds 84% Yggdrasil Gaming, 16% with management. 8
Highlight Games goes live Business area Games Development Highlight Games creates sports focussed innovative IP protected games for the online gaming and related sector* and free play/fantasy/social markets. Highlight has continued its construction phase on the development of the football game SOCCERBET with roll out in Europe expected in H1 2018. Game went live into retail in Africa with AfricaBet beginning of November into shops in Zambia and Zimbabwe. Highlight Games is looking to expand its library of rights in line with expansion into other sports. Other league football and ice hockey being immediate targets. Cherry holds 37.5% of the shares in Highlight Games and has an option to reach 51% at the latest November 2018. * Subject to grant of a remote gambling licence by the Gambling Commission. 9
Game Lounge create leads Business area Online Marketing Game Lounge was founded in 2011 with a vision to transform affiliate marketing for the online gaming sector in the Nordics and beyond. The company quickly established itself as an industry leader in the field of search engine optimization, and has since distinguished itself in both television and digital media buying. In Q3 2017, Game Lounge announced the acquisition of Lainat.fi Finland s leading portal for loan seekers expanding its proprietary platform and unique capabilities in online marketing. Focus will remain on the gaming/casino affiliates, while continuing to study the potential of other market segments. Cherry holds 95% of the shares in Game Lounge Ltd. Management holds remaining 5%. 10
XCaliber an innovative tech partner Business area Gaming Technology XCaliber is a B2B technology company that provides innovative products and services to gaming operators, collaborative partners and others in the gaming industry. Customers get access to the market-leading gaming platform and several innovative tools, monitoring systems and an integrated payment solution. The company is headquartered in Malta with a development team located in Poland. XCaliber are at the forefront of the industry, and can handle high transaction volumes. Operations started in late November 2016, as a spin off from ComeOn. The company enjoyed great success at Malta s Best in Business Awards 2017, in the Start-up of the year and Best Online Web & Design categories. Cherry owns 91% of XCaliber, 9% by XCaliber management. 11
Cherry Spelglädje Business area Restaurant Casino Cherry conducts restaurant casino activities through his investment in Cherry Spelglädje. Cherry Spelglädje conducts traditional casino gaming (Black Jack and Roulette) at about 260 Swedish restaurants, nightclubs and hotels through the company Cherry Spelglädje. In addition, eventcasino is also offered to companies and private individuals. Cherry Spelglädje s market share of game tables in September 2017 amounted to 69 percent (68). At the end of the third quarter, Cherry conducted gaming at 356 tables (351) and 256 gaming venues, corresponding to 67 percent of the Swedish market (65 percent and 250 gaming venues respectively). Cherry Spelglädje is wholly-owned by Cherry AB 12
Steady growth in respective business areas Online Marketing reports strong numbers Revenue per business area, SEK M 600 EBITDA per business area, SEK M 120 500 100 400 80 300 60 200 40 100 20 0 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 0 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Online Gaming Game Dev Rest Casino Online Mrktg Gaming Tech Online Gaming Game Dev Rest Casino Online Mrktg Gaming Tech 13
Steady growth in the business areas Online Marketing reports strong numbers in Q3 Revenue per business area, SEK M 600 EBITDA per business area, SEK M 120 500 100 400 80 300 60 200 40 100 20 0 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 0 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Online Gaming Game Dev Rest Casino Online Mrktg Gaming Tech Online Gaming Game Dev Rest Casino Online Mrktg Gaming Tech 14
Thank you for listening Questions? Disclaimer: This presentation has been prepared by Cherry AB solely for use at this presentation and is furnished to you solely for your information and may not be reproduced or redistributed, in whole or in part, to any other person. The presentation does not constitute an invitation or offer to acquire, purchase or subscribe for securities. By attending the meeting where this presentation is made, or by reading the presentation slides, you agree to be bound by the following limitations. Some statements herein are forward-looking and the actual outcome could be materially different. In addition to the factors explicitly commented upon, the actual outcome could be materially and adversely affected by other factors such as the effect of economic conditions, exchange-rate and interest rate movements, political risks, the impact of competing products and their pricing, product development, commercialization and technological difficulties, supply disturbances, and major customer credit losses. The information and opinions contained in this document are provided as at the date of this presentation and are subject to change without notice. No representation or warranty (expressed or implied) is made as to, and no reliance should be placed on, the fairness, accuracy or completeness of the information contained herein. Accordingly, none of Cherry, or any of its principal shareholders or subsidiary undertakings or any of such person s officers or employees accepts any liability whatsoever arising directly or indirectly from the use of this document. 2018 Cherry AB (publ) www.cherry.se
Share price development in 2017 Listed on Nasdaq Stockholm, Mid Cap, since October 2017 Ticker symbol ISIN code CHER B SE0010133256 Closing price 9 Jan 2018: SEK 53.20 Sector Travel & Leisure No. of shares, 103,814,505 (series A: 4,988,000+series B: 98,826,505) Own shares 0 Voting & ownership restrictions Current market cap Contact: None SEK 5.5 billion CFO Christine Rankin +46 765 399 492 christine.rankin@cherry.se 16