Voyage- Air Guitar Virtual Presskit Winter NAMM Show July, 2012 Voyage- Air Guitar 6752 Preston Ave., Suite E Livermore, CA 94550 www.voyageairguitar.com 800-371- 6478 Voyage- Air Guitar: NAMM Show 2012 Virtual Press Kit Page 1
Table of Contents Welcome to the NAMM Show!... 3 Transit Series Guitars... 3 Songwriter Series Guitars... 4 The TransAxe Series Belair Electric Guitar... 4 The TransAxe Series TelAir Electric Guitar... 5 Voyage- Air Guitar: NAMM Show 2012 Virtual Press Kit Page 2
Voyage- Air Welcomes You to the NAMM Show! The Summer NAMM Show needs no introduction: it is the premier event for musical instrument retailers in the eastern states. Voyage- Air is proud to display its full range of innovative, folding travel guitars at this year s show. Spanning retail price points from $399 to $1,995, Voyage- Air Guitar will display select lines of folding travel guitars at the Summer NAMM Show 2012, in Nashville, Tennessee. The Voyage- Air product line now includes the Transit Series guitars, the best- selling Songwriter Series guitars, and the new performance- ready TransAxe Series folding electric guitars. This is a turning point for Voyage- Air Guitar, said Michael Ferrucci, VP of Sales and Marketing for Voyage- Air. The quality of our new guitars speak for themselves: both the sound and the value. Honestly, you have to see, hear and play these guitars to believe them. And the new TransAxe Series electric guitars are a revolution: these are the first full- size, full- scale electric guitars that fold in half for travel. Voyage- Air will be in booth #1707 at the Summer NAMM Show. Transit Series Guitars Rugged, tough and affordable: that s the new Transit Series guitars from Voyage- Air. Made from the most durable select African mahogany for the back and sides, and a fine- tuned select Spruce top, the Transit Series guitars are ready for the road. And they re packed with features found on more expensive instruments: chrome- plated precision tuners, solid Rosewood fingerboard and bridge, and a durable high- gloss finish. These guitars are ready to go wherever your music takes you! The Transit Series guitars feature the same proven, patented hinge mechanism that s found on all Voyage- Air models: the hinge that s guaranteed for life. The included Transit Bag case sports a sleek new design that has a secure pocket for music books, accessories and even a laptop computer. Comfortable backpack straps are strong and ready to go anywhere. These guitars look great, sound great and are Voyage- Air Guitar: NAMM Show 2012 Virtual Press Kit Page 3
easy to play. They appeal to anyone from beginners to seasoned pros anyone with a lifestyle that calls for a lightweight, affordable and rugged take- anywhere guitar. Available in the best- selling OM- style, or the new Mini- Dreadnought body shapes, the MSRP is just $399, including the Transit case. Songwriter Series Guitars For the discerning musician on the go, the top- selling Songwriter Series guitars feature the rugged strength of select African mahogany, coupled with the resonance of a solid Spruce top. Great sustain, soaring harmonics and deep, rich overtones are the signature of all Songwriter Series instruments. All feature superior appointments like chrome- plated precision tuners, full body binding (top and back), solid Rosewood fretboard and bridge, compensated saddle, hand- inlaid soundhole rosette and a durable high- gloss finish. The included Transit Bag case is a sleek new design that has a pocket for music books or a laptop computer, and backpack straps so they re ready to go anywhere. For players that appreciate superior tone in a rugged, take- anywhere guitar, the Songwriter series is the perfect choice. For 2011, the expanded Songwriter Series lineup includes the new 04- Series instruments. Quality appointments, solid spruce top, and the breakthrough price point of just $599 MSRP including case. Also available in left- handed models! The TransAxe Series Belair Electric Guitar Shown as a prototype at the 2010 Winter NAMM show, Voyage- Air Guitar is now shipping the revolutionary Belair electric guitar that folds in half for travel. This is a breakthrough guitar, said Michael Ferrucci, VP of Sales and Marketing at Voyage- Air Guitar. We took the extra time to make sure everything was perfect for production, and tell you what: one strum on this guitar, and you will know that our engineers did their job! Crafted as a full- size, full- scale guitar, it has all the features that advanced and professional players expect: Solid Alder body, and a Canadian Maple neck with Rosewood cap. It features two custom- wound ToneRider P90- style pickups, separate Volume and Tone for each pickup, and a three- way pickup toggle switch. The all- new, patented folding hinge and latch mechanism has been specifically engineered for an electric guitar. With a TV- Yellow semi- transparent finish, the Belair sports a vintage vibe that matches its tone. We like to say: This guitar has MoJo to Go! Voyage- Air Guitar: NAMM Show 2012 Virtual Press Kit Page 4
Voyage- Air s Limited- Edition Belair model fits in the new DuraTrans case. Barely larger than a laptop computer case, the DuraTrans case is lavishly padded, and has a zippered pocket for accessories. Another zippered pouch has backpack straps you can sling this Belair guitar over your shoulders, or use any of the three convenient comfort- padded handles to take it with you, anywhere. With an Introductory MSRP of just $799 including the deluxe DuraTrans case, the Voyage- Air Belair will appeal to a broad range of musicians: from the serious student, up through advanced players and seasoned pros. The Voyage- Air Belair meets the requirements of any electric player on the move! The TransAxe Series TelAir Electric Guitar The new Voyage- Air TelAir folding electric guitar: the vibe and tone of this unique guitar harkens back to the single- coil solid body guitars of the 50's - the instruments that paved the rock revolution. The TelAir sports two custom ToneRider single- coil pickups that are specially designed for their positions. These two Alnico- V pickups build on the acclaimed tone of vintage guitars from the early Rock era, while adding rich harmonics from a design that's specific to the TelAir. There's lots more that makes this a special guitar. The body is solid Alder, and the neck is solid Canadian Maple that's topped with a solid Rosewood fingerboard. It also has Mother of Pearl position marker dots. The Volume and Tone controls are unique to the Voyage- Air TelAir, and are a special concentric design: Volume is the larger at the bottom, and Tone is smaller on the top. A traditional three- position toggle switch is located where you'd expect, to make fast changes while on stage. Finished in a high- gloss Jet Black finish, the TelAir sports a tinted Vintage Green pickguard that reinforces the vintage roots of this instrument. Scale Length is 24 3/4", making this guitar easy to play, while maintaining its rock- and- roll tone! The specially designed DuraTrans case is included, with a storage pocket and concealed backpack straps. When put in its case, the TelAir guitar is lightweight, compact, rugged and ready for the road! With an MSRP of $799 (including the DuraTrans case), the new Voyage- Air TelAir is another landmark Voyage- Air guitar. This is a guitar that will appeal to rockers looking for that 'single- coil spank.' It's also a natural for Country Music, and for use with slides. Of course, like all Voyage- Air guitars, it folds in half to fit into the included DuraTrans case. Voyage- Air Guitar: NAMM Show 2012 Virtual Press Kit Page 5