ISSUE 01 AUGUST 2009 THE NEWSLETTER OF SHINY USA the THE benchmark this issue Handy Stamps P.1 Eminent Stamps P.2 SHINY USA 2627 Gravel Dr., Building 3 Fort Worth, TX 76118 Ph: 866.856.3782 Fax: 866.856.3784 www.shinyusa.com Plain Self-Inkers P.2 Best Product/Best Price P.3 2 Die Plates, One S.I. P.3 Shiny Special Assy & Numbering Stamps P.3 Perfect for Notaries P.4 Replacement Pads P.4 Custom Graphics P.4 New Catalog/Price List P.5 Enhance Margins or Go Green P.5 11 Colors of Ink P.6 Another Extra Profit P.6 Best Dater/Best Price P.6 Shiny Seal Presses P.7 Shiny Handy Pocket Stamp is Back! We are pleased to be stocking and shipping this stamp in 7 sizes (including a ½ and 1-5/8 circle/ square). Each model accepts polymer/rubber or flash, thus is self-inking or pre-inked. For the self-inking model, the pads can be re-inked or replaced by the consumer. The pre-inked version will make up to 5000 impressions before re-inking is needed. Dust cover is removable and snaps into place to complete this sleek design. Portable Yet Durable Color Sells! P.7 The Perfect Teller Dater P.7 7 Sizes to meet your pocket stamp needs! 5 Regional Distribution Centers P.8 9/16 x 1-1/2 (14 x 38mm) 3/4 x 1-7/8 (18 x 47mm) 1/2 x 1/2 (12 x 12mm) 3/4 x 3/4 (17 x 17mm) 1-5/8 x1-5/8 (42 x 42mm) 1-1/4 x 1-1/4 (32 x 32mm) 1 x 1 (24 x 24mm)
All New Eminent Line Superior Quality Uses only top quality ink and flash materials, Eminent Stamps guarantee excellent impressions that is superior to others. Index Window Both soft handle and square handle feature an index window that shows the stamp text in actual size. Positioning Indicator The easy positioning indicator enables the users to stamp in the desired location. Refill Ink Eminent Pre-Inked Stamps can be re-inked for thousands more waterproof impressions. The unique Eminent Ink has been developed for Shiny Eminent Stamps for maximum customer satisfaction. Each stamp includes a 4/Color box! BUY 12, GET 2 FREE! OFFER GOOD THROUGH 9/30/09. The Shiny Eminent line is here and ready for shipment. Each unit includes a full index. The larger models use a traditional style handle that helps make it easier to make a perfect impression. Check out the EK 0043 which is 1 5/8 round...packed with quality and consistency. All Eminent sizes are sold in kits with dry Z Style cartridges (you add the ink when the stamp is partially assembled). You will love our print quality and ease of assembly...you will be pleasantly surprised at the low pricing. For finished Eminent Pre-Inked Stamps as well as finished Shiny seals, contact Indiana Stamp Company or Roanoke Stamp and Seal. Plain Self-Inkers: Upsell! Upsell! Upsell! We are joining the band wagon that Trodat has started. SELL MORE PLAINS as selfinkers instead of plastic self-inkers. Think of all the plastic self-inkers that are sold into industrial applications and heavy duty office environments when the metal plain self inker is what should of been sold. Here is our theory: 20 years ago, an **Eaglezephyr Plain was sold for $6.00 and plastic self-inkers were sold for $2.00. While the Plain was 3 times the price, the price difference was only $4.00. As time moved on, the price of the Plain Metal Self- Inker doubled and tripled while plastic selfinkers remained stable. The race to the bottom had started. Our estimate is that Plains represent less than 1% of the market, yet arguably should be closer to 30%. Why not upsell your customer and start by offering a Metal Plain self-inker. Charge more for it so you make more per unit sold. If your customer resists, the plastic selfinker at the lower price is still there. Let s reverse the race to the lowest price and offer extra value. Shiny Heavy Duty Plains include 1 bottle of black ink with each unit. Our Free ink offer is ecologically friendly and can enhance your margins even further. **Eaglezephyr is a registered trademark of Cosco Industries. 2
The BEST Product at the BEST Price! How often are you able to attain a higher quality product and save money in the process? To help us gain market share in the USA, we have held our prices while all others have raised theirs. This has left Shiny USA with a distinct price advantage. Our new price list (with no price increases and the introduction of Seals and Pre-inks) will be mailed at the end of July. Please keep your eye open for it. MANUFACTURED TO LAST DESIGNED FOR COMFORT ENGINEERED FOR SMOOTH, QUIET OSCILLATIONS SELF-INKERS WITH CLEAR BOTTOMS FOR PRECISION STAMPING DATERS AND NUMBERERS WITH BAND COVERS FOR CLEAN FINGERS 12 YEAR DATE BANDS UNIQUE DESIGN 2 COLOR INK PADS Two Die Plates, One Self-Inker The S-843 and S-844 are available with 2 die plates. Ths second die plate is included Free of charge. We know most stamp makers have an aversion to selling two stamps in one...consider this different. First, it is a green friendly concept. Can be sold as a unit with replaceable die plate (easy to recycle/ re-use). Instead of a customer having to return to your shop and recycle a self-inker, you could mail them the new text plate for easy installation...charge $2.00 less than a complete unit because we all know the majority of the cost is in preparing a one of a kind printing plate. You still make the same margin/profit. Or, use it as a way to increase your average order. Offer your customer a Paid, Faxed or Received text plate that snaps in easy and adds value. Upcharge $5.00 for this and offer your customer something your competitor is not offering. Ask for a Free sample. You will be amazed at this patented concept for easy die plate replacement. Shiny Special Assembled Manual & Self-Inking Numbering Stamps Shiny USA is pleased to introduce the service of special assembled manual and self inking numbering stamps. We can add A-M and N-Z bands in any position. Every figure band has at least 3 symbols and a space. We can arrange them to ensure each position has the symbols your customer requires. Most products are also available with Buna rubber and Industrial pads. Lenore Robinson will provide this service out of our Jackson Mississippi sales office. Orders to be shipped within 48 hours of receipt. 3
New Size Perfect for Notaries Looking for replacement pads for many of the old *Ideals? Well, look no further! Shiny pads may be the answer whether you are looking for the 7000 or 5000 series pads (or pads for pockets stamps). Refer to our cross reference chart to find the suitable pad. The cross reference chart can be viewed online at www.shinyusa. com. * Ideal is a registered trademark of M&R Marking The S-846 makes it s debut on 10/1/09. This is the ideal size for Notaries and is perfect for many applications. The die plate size is slightly more than 1 x 2.5...the same as the *Ideal 200 from Trodat. We are kicking off the introduction with an unbelievable price offer. Each unit will be priced at $1.75 each. Minimum order is 48 and maximum order is 480 (yes, due to the low price we are limiting how many you can buy...price is 40% off end column. This is equivalent to a 50/10/40% discount). Book your orders today for 10/1 shipment. There is limited availability and orders will be honored on a first come, first serve basis. Offer expires 10/31/09 or when inventory is depleted, whichever comes first. You must use promotion code 8461.50 to attain the special offer. Contact your Shiny representative to place your order or for more details today! * Ideal is a registered trademark of M&R Marking Complete Custom Graphics Department at Your Disposal Our affiliation with MMC gives us complete access to their custom graphics department. Millennium Marking Company has doubled its printing capacity to meet the ever-growing demand from RSM s, for custom catalogs, mini-ads, posters, displays and product sell sheets. The new Konica Minolta C6501 will help reduce turnaround time and get custom designed pieces to customers in a more timely fashion. We are delighted to help our customer base grow their businesses with effective marketing tools. 4
Coming Soon...New Catalog/Price List Our new catalog/price list is being mailed to you this week. There are no price increases but there are plenty of additions including Shiny Seals and the Eminent Line, plus so much more. received in unit packs). We took the opportunity to correct this since we were printing a new price list. Changes to the web site are also underway. Thank you for your understanding. Discount Structure: We have made a modest change that helps promote buying in 12 packs instead of in quantities of 10. Example: instead of the first column stating 1-9, it now states 1-11 and the second column begins at 12. Since all Shiny items (excluding pads) come in unit packs of 12, we made a blunder when we first started (while we have no problem in breaking unit packs, we understand it is easier for all involved if items are packed/shipped/ Distribution: We are pleased to have the complete Shiny line shipping the same day from 5 locations. Your choices include Roanoke Stamp and Seal (Roanoke, VA), Indiana Stamp (Fort Wayne, IN), E-Z Marking (Sacramento, CA), MMC West (Los Angeles, CA) and Shiny USA (Ft. Worth, TX). Don t forget we offer complete marketing support with custom flyers, brochures, catalogs and displays. Enhance Your Margins or Be Green There is no end in sight for our two free bottles of ink with every Heavy Duty Dater. Why do we do this? First and foremost is that re-inking is more ecologically friendly than replacing the pad. Depending on the size, you can re-ink a pad 3-5 times with our re-inker...and reduce waste (packaging, shipping, transaction time). Also selling replacement pads, for some, is considered not profitable since it is hard to make money with a $5.00 transaction...and who knows if the pad has to be special ordered. Would you rather sell pads and simply enhance your margins? We include a bottle of black and a bottle of red since black and red represent 95% of what is sold. If the stamp you sell is black, remove the bottle of red and sell it to another customer (a margin enhancer or as we like to call it...pennies from heaven). Of course you can remove both bottles and never buy re-inking ink again...every re-inker you sell would become shear profit...without hurting your replacement pad business! Including a bottle of ink Free for your customer adds tremendous value. If your competitor is not doing it, you have an advantage. 5
11 Colors of Ink to Add Value We all know the 5 primary ink colors. We offer 6 additional colors and we encourage you to offer them and upcharge your customer for this value added service. Afterall, you need to carry more stock and you have to add ink to a dry pad (for 8 of the 11 colors). You have extra cost so why not upcharge $2.00 or $3.00 for a special color and increase your profit per stamp. If your customer declines, there is always black, blue, red, green and purple. Another Extra Profit Extra Shiny wants to remind you...we offer stock dry pads in several configurations. This concept enables you to make one side of the stamp a different color than the other side. Some allow you to make the top portion a different color than the bottom portion. Many of our plastic daters also have this option, allowing the date and the text below the date to be a different color than the text area above the date... these are not your ordinary two-color pads. Visit www. shinyusa.com to learn more or request a sample with your next order. The BEST Dater at the BEST Price Shiny Heavy Duty Daters have proven to be a favorite for many stamp makers in the USA. Its name says it all. Its performance and feel makes you understand that the bar has been raised. The extensive line of 10 models includes a round unit and one that matches the traditional size of the 401-1/4 (1.25 x 1.5 ). The fact that the pads interchange with the *Ideal 7000 Series is an added plus. Rarely can the best product have the best price. Timing is everything. Shiny was new to the market in 2008 and established competitive pricing. Since that introduction, all other vendors have raised their prices. We have not and have no intentions to do so in the near future. To prove the point, we just reprinted our price list (being mailed next week) without a price increase. If that is not enough to entice you to try us, consider our Buy 12, Get 2 Free offer now in progress. That is equivalent of an extra 14% discount!! Offer good through September 30, 2009. Must use promotion code HD122 to attain the 2 free units with every 12. * Ideal is a registered trademark of M&R Marking BUY 12, GET 2 FREE! OFFER GOOD THROUGH 9/30/09. 6
Shiny Introduces a Complete Line of Seal Presses Shiny USA is pleased to announce the introduction of a complete line of Embossing Seals. This complete line is packed with quality. Please see if you agree that the heavy duty frames and nylon bushings that keep the handle in place bring the Shiny Seals to a new level. Imagine a handle that does not rattle even when the die holder is removed (two bushings are located on the pin that holds the handle in place, thus ensuring the roller is in the center of the die holder every time). We think you will love the packaging of the pocket seals. A plastic case and 4-color paper sleeve is included with each unit. This extensive line includes a small frame pocket model (ES) and heavy duty pocket model (EM). The heavy duty pocket model (EM) utilizes 1 x 2, 1 5/8 and 2 die holders that interchange with the ED Desk Model. To complete the offering, the EH Desk Seal offers a long reach of 4 1/2. Every die holder is available in the traditional cup design (for white metal dies) and for laser. All pocket models come with a black finish and a handle with a soft/rubber grip. Shiny Pocket Seals also come standard with plastic storage case and a 4-color printed sleeve. The packaging is simply the best and adds tremendous value. For finished Shiny Seals contact Indiana Stamp or Roanoke Stamp & Seal. While Black is Neutral, Color Sells! We have many color options and are finalizing plans to bring such to you. Keep your eyes open as you see us add color to our stamps. The Perfect Teller Dater Is Here! We are pleased to expand the Shiny Heavy Duty line to include the H-6101 that boasts a 1.25 x 1.5 die plate. The die plate matches the standard 401-1/2 die plate. All the other quality features the Heavy Duty line stands for are included in this new unit. Two-color pads are also available. The H-6101 is in stock and ready for immediate shipment. Why sell a manual or all plastic dater when the H-6101 is here! 7
Shiny Products Now Available from 5 Locations! We are pleased to offer same day shipping from 5 locations in the USA. Besides offering our complete line, Roanoke Stamp and Seal and Indiana Stamp also offer Shiny Seals and Eminent pre-inks finished for the trade. E-Z MARKING 6440 Capitol Ave., #D&E Diamond Spring, CA 95619 Ph: 530.344.0210 Fax: 530.344.0211 MMC WEST 312 OAK PLACE, UNIT G BREA, CA 92821 PH: 800.759.3080 FAX: 877.959.3080 ROANOKE STAMP & SEAL CO. 25 Madison Avenue Roanoke, VA 24016 Ph: 540.342.4766 Fax: 540.343.8518 2627 Gravel Dr., building 3 Fort Worth, TX 76118 INDIANA STAMP 1319 Production Road Fort Wayne, IN 46808 Ph: 877.424.5395 Fax: 800.837.7267 REGIONAL DISTRIBUTORS THE BENCHMARK Issue 01 August 2009 REGIONAL DISTRIBUTORS INDIANA STAMP 1319 Production Road Fort Wayne, IN 46808 Ph: 877.424.5395 Fax: 800.837.7267 ROANOKE STAMP & SEAL CO. 25 Madison Avenue Roanoke, VA 24016 Ph: 800.542.7454 Fax: 800.523.7330 E-Z MARKING 6440 Capitol Ave., #D&E Diamond Spring, CA 95619 Ph: 530.344.0210 Fax: 530.344.0211 MMC WEST 312 Oak Place, Unit G Brea, CA 92821 Ph: 800.759.3080 Fax: 877.959.3080