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Toppindustrisenteret AS Sverre Gotaas og Geir Ødegård geir.odegard@beneagere.com Mo Industripark, April 2017

Digitalization is already impacting Norwegian businesses 13% Airbnb market share for hotel rooms in Norway 150 million or 50 million? NOK 35 billion Wilh. Wilhelmsen global future car sales (90 million today) Digitization potential of NCS (Advanced Analytics 13bn, Process Digitization 13bn, Robotics 4bn, Connectivity 5bn) 1.85 million NOK 70 billion 3,162% Users of Vipps mobile payment in Norway ecommerce Norway 2015 (30bn goods, 37bn services, 3bn other) kolonial.no revenue growth 2014-2016 2

Digitalization is advancing and will drive significant change in all industries The business world is rapidly digitizing, breaking down industry barriers and creating new opportunities while destroying long-successful business models Operating procedures and business models are becoming outdated. What will a successful business look like in the future? Digitalization makes it possible to do things in completely new ways. All-new business models are born, such as those that have launched the Sharing Economy Digitalization can also help increase company productivity and efficiency Digitalization makes it possible to get closer to the customer, and in the best-case scenario, even help them before they even realise they need help Most companies understand the need to respond and adapt to the evolving use of technology. What many do not realise is that the disruptive nature of digitalization calls for completely different responses and that cross industry collaboration is one of these. 3

DIGITALNORWAY is initiated by leading companies Industrial sponsors of pre-project Dialogue Contributors 4

DIGITALNORWAY s vision is to grow and transform Norwegian Business in a globalized and digital world Industry background DIGITALNORWAY Goals Norwegian businesses are going through a digital transformation to strengthen its global competitiveness and enabling long term growth SMEs are very important for the Norwegian economy and represent ~50% of the total value creation There is a need for a national arena facilitating digital information transfer and cooperation, including strengthening SMEs and thereby also innovation for Norway as a whole 12 leading companies and the Norwegian state have funded a pre-project to establish DIGITALNORWAY (Toppindustrisenteret) DIGITALNORWAY shall collect and share knowledge, experience, technologies and business models in partnership with leading players within industry, research institutions, universities and clusters 1 2 3 Facilitate growth and competitiveness for the Norwegian business community, with a focus on SMBs Create opportunities for better utilization of research and development within digital technology and business Be a dynamic, cross industry national meeting place that work with and leverage international competence partnerships 5

CUSTOMERS SERVICES CHANNELS DIGITALNORWAY Value Proposition DigitalHub ExpertNetwork DisruptionLab A digital platform for national usage of digital technology, competence, resources and processes A resource and network center creating and sharing knowledge about digital implications on businesses, structures, technology and market An incubator for development and testing of disruptive services, technologies and business models Build Talent Share Competence Grow and Transform Board Program Digital Translators Trainee Program Digital Maturity Index Executive Forums Expert Community DigitalHub Digital Norway Conference Industry Transformation DisruptionLab Founding Partners (Owners) Members Pay per service users 6

DIGITALNORWAY important also for Norways large corp s 7

DIGITALNORWAY enables industry transformation Maritime Transportation Norwegian Continental Shelf Food Production Power In dialogue with significant stakeholders DIGITALNORWAY has identified 5 industry sectors where digitalization will significantly change the structure and relationships. DIGITALNORWAY will work with key companies within each industry sector and leverage its expert networks and digital methodologies to enable digital transformation of the sector. The DIGITALNORWAY s approach is based on research and proven models for development of efficient cooperation within eco-systems. DIGITALNORWAY provides frameworks, guidance and expertise, and stages and drives the process towards a transformed, digitalized structure and cooperation between a group of participating companies. 8

DIGITALNORWAY will benefit Society at large In addition to the Founding Partners and members, DIGITALNORWAY will benefit other stakeholders Students will be able to connect with business to explore new ideas and opportunities resulting in thesis's and projects Academia and research institutes are given the possibility to bridge the gap between basic research and commercialization Individual expert community members will gain access to a larger and focused professional network enabling increased cooperation and value creation Authorities and Government will have a unique, trusted and competent source of input about industry aspects of digitalization (for example through a Digital21 program) Media will have a trusted touchpoint to gain information about aspects of digitalization and new technology 9

Fundament for verdiøkende samarbeid (WORK IN PROGRESS.) Mo industripark. Fysisk co-lokalisert økosystem Domenekunnskap Som del av DIGITALNORWAY. Delta i nasjonalt virtuelt økosystem Digitalisering på tvers av bransjer Ressurser, konkurransemessige fortrinn => Økt kraft for gjennomføring av Transformasjonen av norsk prosessindustri Nye prosjekter (AC DC ) Sirkulærøkonomi 10