Newtown SGA Master Plan - PDF Free Download

Newtown SGA Master Plan CITY OF VIRGINIA BEACH 25 MARCH 2010

Consultant Team Urban Design Associates Lead Firm, Urban Design Landmark Design Group Landscape and Civil Engineering URS Corporation Transportation Planning The Miles Agency Public Outreach and Media Relations

Planning Process Phase I : Data Base and Analysis : Understanding Phase II : Alternatives : Exploring Phase III : Final Plan : Deciding

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SGA New town

Hampton Chesapeake Bay Norfolk Suffolk Virginia Beach Great Dismal Swamp Chesapeake

Hampton Chesapeake Bay Norfolk Newtown Strategic Growth Area Suffolk Virginia Beach Great Dismal Swamp Chesapeake

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Virginia Beach Beach Boulevard Boulevard I-264 Greenwich Road Sentara Leigh Hospital Norfolk LRT Station Spring Hill Suites Chartway La Quinta Inn Courtyard by Marriott Holiday Inn ECPI Arrowhead Shopping Center VEPCO Substation Kempsville Road Road Princess Anne Road Mayfair Apartments Lake 1 Lake 2 Cleveland Street Street Drive Park Business Virginia Pilot Southern Boulevard Lake 3 (Kemp s Lake) Parliament Drive Newtown Road Arrowhead Drive

Virginia Beach Boulevard Newtown Road I-64/ I-264 Ramp Modification 2014-2020 I-264 Widening Greenwich Road Flyover to Cleveland Street 2014 I-264 Greenwich Road Kempsville Road Norfolk Transit Station 2010 Princess Anne Road Rail Newtown Transit Station 2020 2025 Southern Boulevard Closing of Greenwich to Witchduck Road 2014 Cleveland Street Extension of Light Rail Eastward 2020 Parliament Drive I-64/ I-264 Ramp Modification 2014 2020

Public Process NEWTOWN PUBLIC PROCESS: KEY MILESTONES 1 2 October 2009 Initial analysis and focus group meetings 2 October 2009 Kick Off Public Meeting 23 October 2009 Master Plan Workshop in Pittsburgh 15 17 December 2009 Design Charrette 17 December 2009 Public presentation of design alternatives April 2010 Final master plan recommendations to the City

Strengths Central location between Norfolk and the beach at the intersection of I-264 and I-64 Gateway to Virginia Beach Institutions in the area including the hospital, churches, and a variety of educational facilities Natural amenities such as water bodies and green spaces Long-established and substantially stable neighborhoods Future light-rail transit The potential for new business growth and new retail opportunities Existing office parks, in particular that at Cleveland Street and Newtown Road

Weaknesses Lack of accessible park spaces Poor land utilization Lack of good retail and restaurants Heavy traffic and congestion Existence of crime and prostitution Unsafe elements in areas within the neighborhoods Lack of pedestrian infrastructure and connectivity Above-ground utilities Architectural mishmash Lack of integrated and mixed-uses Norfolk and Virginia Beach split of Newtown Road complicates street improvements

Visions Newtown needs an identity (most associate Newtown with the intersection of Newtown Road and Virginia Beach Boulevard and Greenwich with the study area) Maintaining and programming existing open spaces while providing new and accessible ones Mixed-use neighborhood-serving center New mixture of housing choices Efficient network of streets for cars and pedestrians Capitalize on light rail should it come Relocate current businesses Alleviate pressure off Newtown Road through expansion of street network and improvement of Newtown Road street and intersection design.

Design Principles 1 2 3 4 5 6 7 8 Reinforce the Newtown s site as the Gateway into Virginia Beach. Create interconnected pedestrian and street frameworks. Build parks and open spaces throughout the site. Build mixed-use, mixed-income, transit-oriented development. Strengthen education and training institutions in the district. Build at a compatible scale next to existing neighborhoods. Extend a bicycle and trail system through the site. Celebrate light rail as a centerpiece in a gateway public space.

Design Principles 9 10 11 Develop a shared parking strategy. Coordinate transportation improvements including Light Rail, Newtown Road, the Greenwich/Cleveland flyover, and I-264 access/widening. Develop architectural design guidelines for the district.

Virginia Beach Beach Boulevard Boulevard I-264 Sentara Leigh Hospital Norfolk LRT Station Spring Hill Suites Chartway ECPI Campus VEPCO Substation Southern Boulevard Virginia Pilot Kempsville Road Road Transit Station Lake 1 Lake 2 Drive Park Business Cleveland Street Street Greenwich Road Lake 3 (Kemp s Lake) Parliament Drive Newtown Road Princess Anne Road

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NEWTOWN ROAD: PROPOSED STREET SECTION VARIES 10' 10' 36' 20' 36' 10' 5' VARIES Multi-purpose 127' SOUTHERN BOULEVARD: PROPOSED STREET SECTION 10' 4' 9' 12' 10' 15' 25' 15' 10' 12' 9' 4' 10' 145'

OPEN SPACE SITE TRAILS Slide Title Kemp's Landing

Virginia Beach Beach Boulevard Boulevard I-264 ON-STREET BIKEWAYS (NO ON-STREET PARKING) OFF-STREET MULTI-USE PATH Norfolk LRT Station Southern Boulevard Lake 1 Lake 2 Cleveland Street Street Lake 3 (Kemp s Lake) Parliament Drive Newtown Road Kempsville Road Road Princess Anne Road

Sentara Leigh Hospital 1. 2. 3. 4. 5. 6. 7. Chartway Redevelopment Eastern Office Developments ECPI Campus Southern Boulevard and Arrowhead Shopping Center Redevelopment Greenwich Lake Park Light Industrial Park Redevelopment Future Hotel Redevelopment Spring Hill Suites Newtown Road Road 5 Lake 2 Lake 1 I-264 4 7 Kempsville Road Road Cleveland Street Norfolk LRT Station 1 3 Greenwich Road VEPCO Substation Virginia Pilot 2 6 Princess Anne Road 4 Parliament Drive Lake 3 (Kemp s Lake)

I-264 Cleveland Street Street CHARTWAY REDEVELOPMENT Spring Hill Suites Virginia Pilot Parliament Drive Sentara Leigh Hospital Newtown Road Kempsville Road Road Norfolk LRT Station Lake 1 Lake 2 Greenwich Road VEPCO Substation Lake 3 (Kemp s Lake) Princess Anne Road

CHARTWAY REDEVELOPMENT PROGRAM USE LABEL FLOORPLATE STORIES TOTAL PARKING Office A 20,000 sf 4 80,000 sf 4/1000 sf B A B 20,000 sf 4 80,000 sf 4/1000 sf C 20,000 sf 3 60,000 sf 4/1000 sf D 20,000 sf 3 60,000 sf 4/1000 sf G 16,000 sf 1 16,000 sf 4/1000 sf Total 296,000 sf 1,076 cars Residential Multi-Family Residential G 15 units/floor 2 30 units 1.25/unit Total 30 units 38 cars Parking E Garage E 200 cars/floor 5 1,000 cars - C F G Surface Lots F 100 cars - 115 cars Total 1,115 cars D

I-264 Cleveland Street Street EASTERN OFFICE DEVELOPMENT Spring Hill Suites Virginia Pilot Parliament Drive Sentara Leigh Hospital Newtown Road Kempsville Road Road Norfolk LRT Station VEPCO Substation Lake 1 Lake 2 Lake 3 (Kemp s Lake) Greenwich Road Princess Anne Road

EASTERN OFFICE DEVELOPMENT Greenwich Road E F I J G K I-264 H A B L C D N M R P O Q PROGRAM USE LABEL FLOORPLATE STORIES TOTAL PARKING Office A 20,000 sf 3 60,000 sf 4/1000 sf B 20,000 sf 3 60,000 sf 4/1000 sf Total 120,000 sf 480 cars PROGRAM USE LABEL FLOORPLATE STORIES TOTAL PARKING Parking I 40 cars - 40 cars J 200 cars/floor 5 1,000 cars K 30 cars - 30 cars Parking C 180 cars - 180 cars Total 1,070 cars D 175 cars 2 350 cars Total 530 cars Office E 30,000 sf 3 90,000 sf 4/1000 sf F 30,000 sf 3 90,000 sf 4/1000 sf G 20,000 sf 3 60,000 sf 4/1000 sf H 20,000 sf 3 60,000 sf 4/1000 sf Total 300,000 sf 1,200 cars Office L 18,000 sf 1 18,000 sf 4/1000 sf Flex Industrial M 75,000 sf 1 75,000 sf - Parking N 50 cars - 50 cars Office O 30,000 sf 1 30,000 sf 4/1000 sf Parking P 100 cars 1 100 cars Civic Building Q 10,000 sf 1 10,000 sf Parking P 70 cars - 70 cars

I-264 Cleveland Street Street ECPI CAMPUS Spring Hill Suites Virginia Pilot Parliament Drive Sentara Leigh Hospital Newtown Road Kempsville Road Road Norfolk LRT Station Lake 1 Lake 2 Greenwich Road VEPCO Substation Lake 3 (Kemp s Lake) Princess Anne Road

ECPI CAMPUS PROGRAM USE LABEL FLOORPLATE STORIES TOTAL PARKING Institutional Office A 17,000 sf 2 34,000 sf 3.5/1000 sf B 30,000 sf 3 90,000 sf 3.5/1000 sf I Greenwich Road C 11,000 sf 3 33,000 sf 3.5/1000 sf D 22,000 sf 3 66,000 sf 3.5/1000 sf E 15,000 sf 3 45,000 sf 3.5/1000 sf A B F 12,000 sf 3 36,000 sf 3.5/1000 sf F G G 12,000 sf 3 36,000 sf 3.5/1000 sf H 30,000 sf 3 90,000 sf 3.5/1000 sf D H Total 430,000 sf 1,505 cars Parking I 200 cars - 200 cars J 180 cars 4 720 cars C J E K Total K 150 cars 4 600 cars 1,520 cars

I-264 Cleveland Street Street SOUTHERN BOULEVARD AND ARROWHEAD SHOPPING CENTER Spring Hill Suites Virginia Pilot Parliament Drive Sentara Leigh Hospital Newtown Road Kempsville Road Road Norfolk LRT Station VEPCO Substation Lake 1 Lake 2 Lake 3 (Kemp s Lake) Greenwich Road Princess Anne Road

SOUTHERN BOULEVARD AND ARROWHEAD SHOPPING CENTER PROGRAM USE LABEL FLOORPLATE STORIES TOTAL PARKING Mixed-Use A 48,000 sf 1 48,000 sf 4/1000 sf B 20,000 sf 1 20,000 sf 4/1000 sf A B C D O E F C 46,000 sf 1 46,000 sf 4/1000 sf D 14,000 sf 1 14,000 sf 4/1000 sf E 36,000 sf 1 36,000 sf 4/1000 sf F 10,000 sf 1 10,000 sf 4/1000 sf G 30,000 sf 1 30,000 sf 4/1000 sf H 22,000 sf 1 22,000 sf 4/1000 sf I 20,000 sf 1 20,000 sf 4/1000 sf Princess Anne Road G P H J 30,000 sf 1 30,000 sf 4/1000 sf K 24,000 sf 1 24,000 sf 4/1000 sf Total 300,000 sf 1,200 cars I J L Residential E 28 units/floor 4 112 units 2/unit G 24 units/floor 4 96 units 2/unit Q M J 24 units/floor 3 72 units 2/unit K 18 units/floor 3 54 units 2/unit L 12 units/floor 4 48 units 2/unit K N M 10 units/floor 4 40 units 2/unit N 6 units/floor 3 18 units 2/unit Total 440 units 880 cars Parking O 105 cars 5 525 cars P 140 cars 5 700 cars Q 150 cars 5 750 cars Total 1,975 cars

I-264 Cleveland Street Street GREENWICH LAKE PARK Spring Hill Suites Virginia Pilot Parliament Drive Sentara Leigh Hospital Newtown Road Kempsville Road Road Norfolk LRT Station Lake 1 Lake 2 Greenwich Road VEPCO Substation Lake 3 (Kemp s Lake) Princess Anne Road

GREENWICH LAKE PARK PROGRAM I-264 USE LABEL FLOORPLATE STORIES TOTAL PARKING Office A 5,000 sf 2 10,000 sf 4/1000 sf M B 12,500 sf 2 25,000 sf 4/1000 sf C 12,500 sf 2 25,000 sf 4/1000 sf C D E D 12,500 sf 1 12,500 sf 4/1000 sf E 20,000 sf 2 40,000 sf 4/1000 sf N B O F G F 10,000 sf 2 20,000 sf 4/1000 sf G 20,000 sf 5 100,000 sf 4/1000 sf H 20,000 sf 5 100,000 sf 4/1000 sf I 15,000 sf 3 45,000 sf 4/1000 sf A I P Q H J 15,000 sf 1 15,000 sf 4/1000 sf K 10,000 sf 1 10,000 sf 4/1000 sf L 20,000 sf 5 100,000 sf 4/1000 sf J Total 500,000 sf 2,000 cars Parking M 250 cars - 250 cars Greenwich Road K L N 50 cars - 50 cars O 400 cars - 400 cars P 240 cars 5 1,200 cars Q 50 cars - 50 cars Total 1,950 cars

I-264 Cleveland Street Street LIGHT INDUSTRIAL PARK REDEVELOPMENT Spring Hill Suites Virginia Pilot Parliament Drive Sentara Leigh Hospital Newtown Road Kempsville Road Road Norfolk LRT Station VEPCO Substation Lake 1 Lake 2 Lake 3 (Kemp s Lake) Greenwich Road Princess Anne Road

LIGHT INDUSTRIAL PARK REDEVELOPMENT Newtown Road A B Princess Anne Road C D PROGRAM USE LABEL FLOORPLATE STORIES TOTAL PARKING Residential Single Family - 2 140 units 2 cars/unit Multi-Family - 3 125 units 2 cars/unit Total 265 units 230 cars Retail A, B, C, D 90,000 sf 1 90,000 sf 4/1000 sf Parking 360 cars - 360 cars

I-264 Cleveland Street Street FUTURE HOTEL REDEVELOPMENT Spring Hill Suites Virginia Pilot Parliament Drive Sentara Leigh Hospital Newtown Road Kempsville Road Road Norfolk LRT Station VEPCO Substation Lake 1 Lake 2 Lake 3 (Kemp s Lake) Greenwich Road Princess Anne Road

FUTURE HOTEL REDEVELOPMENT Newtown Road PROGRAM USE LABEL FLOORPLATE STORIES TOTAL PARKING Hotel - - - 600 rooms 720 cars Office/Flex -- 25,000 sf - - 100 cars Parking 875 cars - -

Commercial and Mixed-Use Development Guidelines

Office and Institutional Campus Development Guidelines

Multi-Family Residential Development Guidelines

Single-Family Residential Development Guidelines

Parking Garages Development Guidelines

Public Initiatives PHASE 1 PHASE 2 PHASE 3 PHASE 4 Adopt the plan Revise zoning to reflect master plan and to regulate proper built form New city streets Incentives for structured parking City develops park and community facility at the northern end of Kemps Lake City investment to create triangular park at the intersection of Newtown Road and Princess Anne Road New city streets create a grid on the site City extends the new connector road south from Parliament to Princess Anne Road City creates a public space around the rail right of way as a village center City completes the road network by extending Business Park Drive through to Greenwich City extends final segments of public streets through existing hotel sites City develops public park around Lake #2 with trails and public frontage for office buildings

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