BEAUTIFUL MUSIC FOR A CRAZY WORLD MEDIA KIT 2013 www.classical963fm.com
AT A GLANCE ENGLISH CANADA S ONLY ALL-CLASSICAL STATIONS Classical 96.3fm, home of Toronto s Classical Favourites, started its life more than a quarter of a century ago as a humble classical music station in beautiful Cobourg Ontario (still broadcasting as Classical 103.1 fm). We are English Canada s only all classical music radio stations We are Mozart & Movie Music. Bach & Bernstein. Opera & Crossover We are a new attitude for one of the oldest art forms in Western Civilization Programmed by John van Driel popularizes classical music to make it more accessible to the public at large WE OFFER LISTENERS THE GREATEST MUSIC OF ALL TIME plus up-to-the minute news, weather, traffic, Zoomer and arts reports. All this, plus uniquely intimate and interactive Live From the Lobby Concert performances which have featured such luminaries as piano virtuosi Lang Lang and Yundi; opera stars Ben Heppner and Measha Brueggergosman; popular crossovers singers such as Katharine Jenkins and Josh Groban; and super groups like The Tenors, Il Volo and the Tafelmusik Baroque Orchestra. 2
THE SCIENCE OF CLASSICAL MUSIC IT'S A BEAUTIFUL THING. Scientific research proves classical music causes the heart beat and pulse rate to RELAX to the beat of the music. As the body becomes more relaxed and alert, the mind is able to CONCENTRATE MORE EASILY. Furthermore, classical music decreases blood pressure and ENHANCES THE ABILITY TO LEARN. Classical music has also been long associated with IMPROVING MEMORY, the information storing and processing system of the brain that derives its actions from sensory input. All this means, the classical radio format CREATES AN ENVIRONMENT WHERE ADVERTISING MESSAGES NOT ONLY HAVE AN INCREASED OPPORTUNITY TO BE NOTICED, BUT ALSO ABSORBED. And in today s highly cluttered and fragmented media landscape this is a HUGE ADVANTAGE! CAPITALIZE ON THE POWER OF CLASSICAL RADIO AND GROW YOUR BUSINESS TODAY! The New Classical 96.3 fm (Toronto) and 103.1 fm (Cobourg) are English Canada s only commercial radio stations playing all classical music! 3 Sources: http://www.cerebromente.org.br/n15/mente/musica.html http://www.ehow.com/about_5385405_effects-classical-music-memory.html
ZOOMERS ARE AN ECONOMIC FORCE 423,000 ZOOMERS TUNE INTO CLASSICAL 96.3FM FOR OVER 1.7 MILLION HOURS EVERY WEEK!* In 2008, Moses Znaimer launched and popularized the term Zoomer (Boomer with Zip!) to denote the 15.1 million Canadians formerly known as the 45plus. Since then he has assembled a full suite of media (including Classical 96 & 103) dedicated to being the authoritative voices for Zoomers unequivocally the single most powerful consumer group in the history of the world! For listeners our mission is to be Classical music radio for today; a voice for the vibrant present, and future, of great music and arts in the GTA. For advertisers our mission is to provide the showcase their messages deserve, and offer the most effective means of communication with the Zoomer population a market of 15.1 million people 2, accounting for 56% 3 of all consumer spending and controlling 75% 4 of the wealth. ARE YOU REALLY SPEAKING TO THEM? Communicating means more than just arithmetic reach, cost or other media planning metrics. It also means involvement delivering an audience that is engaged, attentive and eager to learn more. It s not enough to just broadcast your message over the airwaves. Classical will show you why context and content matter a strategy that places your brand at the forefront with listeners. Sources: 1 BBM PPM (R4 2012) Aug 27 to Nov 25, 2012, Full Coverage, Mo-Su 5a-1a, A2+, Avg Wkly Cume, Ttl Hrs/Wk, Comp% AMA 2 Stats Canada Population Modified Sep 27 2012, 3 PMB FALL 2012 (% Of Combined Volumetric Spending Totals) 4 PMB FALL 12 (A18+) 7 8% OF LISTENERS ARE 1 ZOOMERS! % OF LISTENERS WHO DO NOT** LISTEN TO THE JEWEL 88.5 96% AM 740 92% NEWSTALK 1010 88% JAZZFM 85% Source: **BBM PPM (R4 2012) Aug 27 to Nov 25, 2012, Full Coverage, Mo-Su 5a-1a, A2+, Duplication Average Weekly Cume 4
AUDIENCE PROFILE A CUT ABOVE THE REST. NO. 1 FM STATION IN TORONTO - NET WORTH ($661,000) NO. 1 FM MUSIC STATION IN TORONTO - TIME SPENT LISTENING + AFFLUENT, EDUCATED & INFLUENTIAL % COMPOSITION 43% Male Listeners & 57% Female Listeners 83% are principal grocery shoppers 77% own their home 70% have travelled on vacation in the past year 67% are mortgage free homeowners 56% are university+ educated 55% invest in stocks/mutual funds 53% are home improvement spenders 51% are managers/owners/professionals/executives* 37% have a household income greater than $100,000* 5 PREMIUM PROSPECTS INDEX 412 Regularly Golf (In Season) 258 Post-Grad Educated 228 Attend Musical Concerts 220 Principal Grocery Shopper 186 Foreign Vacation Travel Past Year 171 Attend Live Theatre/Ballet/Opera/Art Gallery/Museum 167 Recently purchased a vehicle valued over $40,000 164 Savings & Investments Valued over $100,000** 163 Invest in stocks/mutual funds 128 Mortgage Free Home Owners INDEX is in reference to the general population with 100 being the base. Anything over 100 denotes a propensity above the general population (12+ in this case). For example, Classical 96 listeners are 158% more likely than the average Canadian 12+ to be post-grad educated. Source: BBM PPM (R4 2012) August 27 - Nov 25, 2012, Toronto Ctrl, Mo-Su 5a-1a, % Comp AMA A 12+ *Working households **BBM RTS Toronto Fall 2012, Adults 12+ BBM RTS Toronto Fall 2012, A 12+. Calculated as average savings & investments plus average home value average debts & liabilities +Rank in comparison to all other commercial radio stations in Toronto (Toronto Central audience) AGE PROFILE (WEEKLY CUME) Under 18 13% 18-34 18% 35-44 13% 45-54 14% 55-64 15% 65+ 26% AVERAGE AGE: 51 Source: BBM PPM (R4 2012) Aug 27 to Nov 25, 2012, Full Coverage, Mo-Su 5a-1a, Avg Age (2+) & % A45+ % Comp Weekly Cume
AUDIENCE PROFILE NOT ALL LISTENERS ARE CREATED EQUAL ADULTS 12+ AUDIENCE COMPOSITION ANALYSIS (% COMPOSITION) Principal Grocery Shopper Mortgage Free Home Owners Invest in Stocks/Mututal Funds Arts* Patrons Attend Musical Conerts Personally Hold Savings & Investments over $100K** Foreign Vacation Travel Past Year $500K+ Homeowners** Post-Grad Educated Recently Purchased a Vehicle Valued over $30K All Toronto Stations (Average) Classical 96.3 fm 0 10 20 30 40 50 60 70 80 90 100 ADULTS 25-54 AUDIENCE COMPOSITION ANALYSIS (% COMPOSITION) Principal Grocery Shopper Arts* Patron Personally Hold Savings & Investments over $100K** Golf Post-Grad Educated Recently Purchased a Vehicle Value over $30K HHI $150K+ Senior Manager/Executive All Toronto Stations (Average) Classical 96.3 fm 0 10 20 30 40 50 60 70 80 90 100 Sources: (1) BBM PPM (R4 2012) Aug 27 Nov 25, 2012, Toronto Central, Mo-Su, 5a-1a, % Comp A12+ & A25-54 *Attend Live Theatre/Ballet/ Opera/Art Gallery/Museum (2) **BBM RTS Toronto Fall 2012 6
A POWERFUL COMBINATION WHY TWO IS BETTER THAN ONE Classical 96 & AM 740 are the authoritative radio voices for reaching and speaking to Zoomers in Ontario. Both stations deliver an unduplicated weekly audience of 1,411,000! And with only 5% duplication between both stations (in an average week), we offer a powerful combination to maximize your reach against the Zoomer demographic. Source: BBM PPM (R4 2012) Aug 27 to Nov 25, 2012, Full Coverage, Mo-Su 5a-1a, A2+, Avg Weekly Cume TOP 2 STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTS! AM 740 $187,000 Classical 96 $165,000 TOP 2 STATIONS IN TORONTO FOR AVERAGE NET WORTH! Classical 96 $661,000 AM 740 $650,000 Source: BBM RTS Toronto Fall 2012, A12+ Buy both Classical 96 & AM 740 and balance your Zoomer targeted buy from front end to back end; from boomer to beyond! AVERAGE AGE AM 740 63 Classical 96 51 A45+ % COMP WEEKLY CUME ADULTS 45-64 ADULTS 65+ AM 740 40% 60% Classical 96 53% 47% Source: BBM PPM (R4 2012) Aug 27 to Nov 25, 2012, Full Coverage, Mo-Su 5a-1a, Avg Age (2+) & % A45+ % Comp Weekly Cume 7
COVERAGE AREA 868,000 LISTENERS TUNE INTO CLASSICAL 96.3 FM FOR NEARLY 2.4 MILLION HOURS EVERY WEEK!* AVERAGE MINUTE AUDIENCE 17,100 Full Coverage 13,400 Toronto Central DAILY CUME 327,000 Full Coverage 242,000 Toronto Central WEEKLY CUME 868,000 Full Coverage 617,000 Toronto Central NATIONAL & INTERNATIONAL COVERAGE www.classical963fm.com Bell ExpressVu Channel 963 Rogers Digital 964 Digital Audio Channel 9 Waterlo loo Kitchener Cambridge GEORGIAN BAY Orangeville Fergus Guelph Brantford Richmond Hill Brampton TORONTO Mississauga Oakville Burlington Hamilton St. Catharines Niagara Falls Welland LAKE ERIE Markham Newmarket Oshawa Ajax Peterborough Buffalo COBOURG Belleville LAKE ONTARIO Rochester 0 50 100 kilometres Kingston Source: BBM PPM (R4 2012) Aug 27 Nov 25, 2012, Full Coverage & Toronto Central, m-su 5a-1a, AMA and Average Weekly & Average Daily Cume, A2+ 8
PROGRAM GUIDE CLASSICAL 96.3 FM IS TORONTO S ONLY COMMERCIAL RADIO STATION PLAYING ALL CLASSICAL MUSIC. 9 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM 11 AM 12 PM 1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM 11 PM 12 AM 1 AM 2 AM 3 AM 4 AM Good Day GTA with Mike Duncan, Jean Stilwell & Scott Walker Alexa s Oasis with Alexa Petrenko Nocturne In The Still Of The Night with Michael Lyons MONDAY FRIDAY SATURDAY SUNDAY Bill s Classical Jukebox with Bill Anderson A Little Night Music with John van Driel /classical963fm Breakfast Classics with Bill Anderson Yesterday s Hits Today s Classics with John van Driel Classical Chartz with John van Driel Zero to 1800 with Michael Kramer Dinner Classics with Kathleen Kajioka with Marilyn Lightstone In The Still Of The Night Weekend Edition with Kathleen Kajioka Breakfast Classics with Bill Anderson Destination Classics with John van Driel Conductor s Choice with Kerry Stratton Sunday Night at The Opera with Alexa Petrenko By Request with John van Driel @classical963fm
TESTIMONIALS BUILD YOUR BUSINESS WITH CLASSICAL 96.3 FM You have made it possible for us to build our business to a level that is unbelievably appreciated. If it wasn t for the listeners we would not be in the position of strength where we are today. ALEC VAN RIJK, VAN RIJK JEWELLERS Classical 96.3 FM, it works! But don t tell my competitors. MARK MANDLSOHN, BAY BLOOR RADIO We have been advertising with MZ Media (Classical 96 & AM 740) for more than 7 years and find it an excellent way to reach out to our Customers. Radio provides a very direct and personal link when speaking about who we are and what we believe in. The people at MZ Media, from our account rep to our creative contacts, get that and help us get the most from the medium These advertising buys anchor our media plan and provide us with a flow of business that is both steady and reliable. We highly recommend MZ Media to any business that is ready to take their revenue projections to the next level. KENZIE CAMPBELL, ROYAL HOME IMPROVEMENTS 96.3 is the perfect fit for Manderley Manor (home of Stickley furniture). When selling a high end product you need to be on target with your advertising dollar. 96.3 brings affluent and intelligent customers to our store and that s the competitive advantage one needs in a challenging business environment. JIM SUBLETT, MANDERLEY MANOR HOME OF STICKLEY The first annual Toronto Garlic Festival was a great success. Attendance was more than expected and our exhibitors, including garlic farmers and chefs, were very pleased with the turnout. We were most impressed with the quality of your audience and the professionalism of Classical 96.3 FM s production and on-air personnel. Thank you again for your commitment to our success. PETER MCCLUSKY, TORONTO GARLIC FESTIVAL 10
INTERACTIVE REACH LISTENERS ON AIR OR ONLINE! FACTOIDS 9.9 million Zoomers (Adults 45 AND OVER) visited websites in the past month* 7.5 million Zoomers are on Facebook (76% of Zoomers who are online)* 1.7 million Zoomers own tablets or e-readers that s 26% more than A18-34 & 12% more than adults 25-44!** 27% of Zoomers online accessed the internet via mobile devices in the past month** According to Social Code, Face book users over the age of 50 are 28.2% more likely to click an advertisement than 18 to 29 year old users Sources: *comscore October 2012 **PMB Fall 2012 EXTEND YOUR MESSAGE to and add affordable impressions to your radio campaign. Users are drawn to our site to: Listen Live Watch live & recorded performances Check our arts calendar And enter to win our great contests OUR WEBSITE DELIVERS 180,000 average monthly page views 92,000 average monthly visits 43,000 unique monthly visitors Source: Google Analytics, Jun 17 - Dec 17, 2012 6 month average OPPORTUNITIES INCLUDE Display advertising banners Classical Notes quarterly newsletter with banner and advertorial placement Classical Club direct email blast to 21,000 opt-ins Content sponsorship Custom content (landing pages, webinars, blogs, webisodes) Audio & video pre-roll Mobile Social media outreach 11
INTERACTIVE RATE CARD REACH LISTENERS ON AIR OR ONLINE! POSITION NET COST FORMAT PER THOUSAND Leaderboard $30 728 x 90px Big Box $30 300 x 250px Sky Scraper $30 160 x 600px Home-Page Slideshow Banner $50 300 x 250px or 300 x 400px Classical Notes E-Newsletter: Display Banner $65 728 x 90 or 160 x 600 (21,000 opt-ins) Advertorial $78 Intro & Images with click through to full article Direct Email Blast $125 HTML/Text (21,000 opt-ins) Video or Audio Pre-Roll $50 :15-sec (:30-sec max) Minimum Recommended Levels: 75,000 impressions per month (display banners); Please request pre-roll levels. Details on other opportunities (see previous page) are available on request. CLASSICAL963FM.COM LEADERBOARD CLASSICAL NOTES E-NEWSLETTER SLIDESHOW SKYSCARPER BIG BOX 12
BEYOND THE DIAL OPPORTUNITIES LEVERAGE THE FULL POWER OF ZOOMERMEDIA The Zoomer generation grew up in a multimedia world eager viewers, listeners, and readers. Now they ve embraced the online world, quickly becoming Canada s largest Internet audience. ZoomerMedia Limited offers a portfolio of vehicles in all those channels plus shows and conferences that let you engage the Zoomer consumer face to face. Talk to us about how to put all the pieces together. BROADCAST Classical 96.3 FM Classical 103.1 FM AM740 VisionTV PRINT Zoomer Magazine ONLINE EVENTS Toronto, Vancouver, Calgary & Ottawa Zoomershow ideacity Conference ZoomerLife Conference LIFE CONF ERENC E The Brand New One JoyTV EverythingZoomer.com REST OF NETWORK INCLUDES: CARP.ca, VisionTV.ca, JoyTV.ca, OneBodyMindSpiritLove.com, Goldhawk.com, ZoomerRadio.ca & 13 BROADCAST DAN HAMILTON d.hamilton@zoomermedia.ca PRINT & MULTI-PLATFORM VICTORIA WISDOM v.wisdom@zoomermedia.ca DIGITAL, EVENTS & CARP PARTNERSHIPS DAVID SERSTA david@zoomer.ca
CONTACT US PRESIDENT & CEO GEORGE GRANT g.grant@mzmedia.com VICE PRESIDENT OF PROGRAMMING & OPERATIONS JOHN VAN DRIEL jvd@mzmedia.com VICE PRESIDENT, NEWS LIBBY ZNAIMER libby@zoomer.ca VICE PRESIDENT, SALES DAN HAMILTON d.hamilton@zoomermedia.ca VICE PRESIDENT, COMMUNICATIONS LEANNE WRIGHT leanne@zoomer.ca DIRECTOR OF PROMOTIONS CHRISTOPHER RANDALL christopher@mzmedia.com MUSIC DIRECTOR MICHAEL LYONS m.lyons@mzmedia.com GENERAL INQUIRIES 416.367.5353 CONTEST PHONE NUMBER 416.870.9636 NEWS DEPARTMENT 416.367.5353 MAILING ADDRESS The New Classical 96.3 FM, 550 Queen Street East, Suite 205, Toronto, Ontario M5A 1V2 14 Classical 96 is part of MZMedia Inc., a division of ZoomerMedia Limited (TSVX: ZUM all under the leadership of Moses Znaimer, Canadian broadcast icon and ZoomerMedia President & CEO.