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Step 1, Lesson 3 HOW TO BECOME YOUR AVATAR S MASTER PROBLEM SOLVER 2
HERE S WHAT YOU LL LEARN We Are Going To Examine the Answer to the Question, What Does My Audience Want/Need From Me? Start With the Problem and Offer the Solution You Are Going to Become Your Avatar s Master Problem Solver The Goal: Create Your Solution-Driven Content Statement 3
BECOME OBSESSED Right now, your biggest mission is to figure out what your audience NEEDS THE MOST. When you figure this out, all of your list building efforts will become easier. It will no longer feel like a struggle. Become a detective. Become obsessed with the details. 4
CREATE YOUR SOLUTION-DRIVEN CONTENT STATEMENT 5
If you are a woman between 30-50 and you struggle with weight loss and you feel like you never have time for yourself, you ve come to the right place. Once you discover how to enjoy whole organic foods, and how to build self-care into your daily habits, you will find that the weight starts to come off effortlessly. 6
If you are a and you struggle with and, you ve come to the right place. Once you discover, you will and. 7
The List Building Formula 1. Identify Your Audience 2. State Their Problem 3. Uncover Their Solution 4. Promise a Result 8
IDENTIFY YOUR Audience 9
My avatar is a. 10
My avatar is a woman between the ages of 30-50. She s a mom, works a full-time job and is constantly juggling A LOT as she takes care of her family. Example 11
My avatar is a male entrepreneur and business owner that sells products or services, online. He is 30-55 years old and he is successful online and is really starting to make great strides in his business. He s making over 6 figures already, and is generally really happy with his business and life. Example 12
My avatar is a 35 year-old woman named Vicki. She s married with 2 kids. She works part-time, but family is her driving motivation for everything. She has a faithinspired worldview and is very active in her community (especially her kid s school and her family s church). Example 13
UNCOVER THEIR Problem 14
My avatar struggles with. 15
My avatar struggles with the ability to lose weight (she s struggled with this for most of her life) and is frustrated with her continuous lack of results. Her biggest challenges are sugar addiction and lack of time to focus on herself. Example 16
My avatar struggles with overwhelm, and is constantly trying to do too much, and as a result is ultimately not doing much of anything. Example 17
My avatar struggles with getting everything done. She knows how fast her kids will grow up and her biggest fear is that she ll miss it. She knows photography is a great way to capture her kids as they grow up, as well as the moments and stories they d all otherwise forget. She buys a fancy camera to help capture these great seasons and moments, but is underwhelmed with the results. She knows she probably just needs to learn how to use it. She looks online, but is overwhelmed in the sea of disconnected tutorials and tips. She loses traction and motivation and ends up using her iphone to take most of her "snapshots." Example 18
CREATE THEIR Solution 19
My big picture solution for this problem focuses on. My immediate, quick win solution for this problem is. 20
My BIG PICTURE SOLUTION for this problem focuses on mindset and how-to insights and strategies to help her begin exploring a healthy lifestyle that is focused on whole, organic foods and self-healing techniques. Example 21
My IMMEDIATE, QUICK WIN solution is my cheat sheet, The Easy to Follow 3-Day Sugar Detox Plan. Example 22
My BIG PICTURE SOLUTION focuses on helping business owners understand why the need to delegate and offload tasks is crucial to their success, and is tailored toward finding the right Virtual Assistant Solution to fit their specific needs. Example 23
My IMMEDIATE, QUICK WIN SOLUTION is my Outsourcing Basics: The Essentials for Offloading Tasks to Scale Your Business and Reclaim Lost Time. Example 24
My BIG PICTURE SOLUTION for this problem is a clear, short, step-by-step course to help Vicki not only learn to use her fancy camera, but also learn the 20% of photography tips that will make 80% of the difference. I ll also give her a 3 step process to make the course work for her and her camera, guaranteed. Example 25
My IMMEDIATE, QUICK WIN SOLUTION is our FREE 7-Part [Snackable] Photo Course. These impossibly short photo tips will work with ANY camera and make an immediate impact on Vicki s photos. Example 26
THE MASTER Problem Solver 27
FINDING THE SOLUTION What knowledge and insights can you share that will make their lives easier? What can you teach them that will make them FEEL the way they want to feel? What do they need to understand or be aware of to feel confident about trying a new approach? What are you bursting at the seams to teach them? 28
PROMISE A Result 29
If my audience knew/had/did they would be able to. 30
What problems/pitfalls/roadblocks does my product help them solve/avoid/overcome? 31
CREATE YOUR SOLUTION-DRIVEN CONTENT STATEMENT 32
If you are a woman between 30-50 and you struggle with weight loss and you feel like you never have time for yourself, you ve come to the right place. Once you discover how to enjoy whole organic foods, and how to build self-care into your daily habits, you will find that the weight starts to come off effortlessly. Example 33
If you are a business owner and you struggle with being overloaded with day to day tasks in your business and you can t ever seem to get ahead of the curve, you ve come to the right place. Once you discover how a virtual assistant can take on tasks you don t have time to do, or don t know how to do, you ll start seeing bigger results and enjoy your business again. Example 34
If you are a busy mom and you struggle with capturing pro-quality pics of your kids (the kind you bought that fancy camera for!), you ve come to the right place. Once you discover our simple, proven process for teaching parents about the game changer keys of photography, you'll quit missing perfect moments fumbling around with your camera and you ll start capturing keepsakes, not just snapshots! Example 35
If you are a and you struggle with and, you ve come to the right place. Once you discover, you will and. 36
STATE YOUR Credibility 37
ESTABLISH YOUR OWN CREDIBILITY Are you an expert who's had tons of experience and/or massive success? Have you stood right in your target audience's shoes and gotten to the other side of their problem? Have you somehow tapped the expertise of other leaders? Are you the gatherer of their wisdom? 38
I am passionate about teaching because. 39
HOW DO YOU KNOW YOU VE NAILED IT? 40
DO AN AUDIENCE CHECK-IN When someone signs up for your free content, ask them to reply in the instant follow up email. Their feedback will give you unbelievable insights. Write an epic blog post about this topic and read the comments and social media feedback. Guest blog post about this topic and do the same as above. Make a video about this topic and ask a question about the topic. 41
WHERE YOU MIGHT GET STUCK You might not have all the answers just yet. That s OK. Do your best with what you ve got and use that as a jumping off point. You can then smooth out the edges and refine your statement as you learn more. 42
THE PURSUE SIMPLE RULE FOR YOUR TARGET MARKET Don t overthink this. Use your research first and then rely on your gut instinct. 43
NEXT STEPS Write your Solution-Driven Content Statement before moving on to Step #2. (Check out the cheat sheet!) If you do this first, your next steps will become much easier to execute. 2016 Amy Porterfield, Inc. 44
CHALLENGE: OVER THE NEXT 2 WEEKS, TALK TO 10 PEOPLE ABOUT YOUR TARGET IDEA. 45
DON T GIVE UP ANY OPINIONS LEADING UP TO THE CONVERSATION. 46
DON T SELL YOURSELF (OR YOUR IDEA) SHORT. 47
HELP. THEN ASK. 48
CONSISTENTLY LISTEN TO THE PERSON S RESPONSE. 49
DON T TAKE NOTES OR RECORD THE CONVERSATION. 50
LET THE PERSON SPEAK. 51
DIG DEEPER BY ASKING QUICK FOLLOW-UP QUESTIONS. 52
DON T JUST LISTEN TO THE WORDS. 53
DOCUMENT YOUR INSIGHTS AND LEARNINGS. 54
CHALLENGE: OVER THE NEXT 2 WEEKS, TALK TO 10 PEOPLE ABOUT YOUR TARGET IDEA. 55