Cherry AB Investing in a broad gaming portfolio CEO Anders Holmgren GP Bullhound 6 December 2017
The game is on Cherry is investing in a broad portfolio of online gaming companies Cherry s strategy is to create shareholder value by owning and developing fast-growing and profitable companies in the gaming and casino sector. 2
Investment case Positive outlook for continued growth and value creation 1. Growth driven by investments in entrepreneurial companies 2. Diversified operations covering entire value chain from technology to consumer 3. Strong track record of successfully acquiring and developing innovative assets 4. Leading Nordic and European player with platform for continued expansion 5. Number of M&A candidates show high residual potential 6. Listed on Nasdaq Stockholm 3
Unique platform for value creation Our portfolio covers entire value chain for gaming Online Gaming Online Marketing Game Development Gaming Technology Restaurant Casino 4
ComeOn offers broad range of games Business area Online Gaming ComeOn is the online gaming operations within Cherry. The business area offers online casino, sports betting and lottery on mobiles, tablets and computers. All brands are operated from the operating companies located in Malta through licenses issued by Malta, Schleswig-Holstein or the United Kingdom. Cherry has a 100% holding in ComeOn and 82.5% in Almor. 5
Game Lounge create leads Business area Online Marketing Game Lounge was founded in 2011 with a vision to transform affiliate marketing for the online gaming sector in the Nordics and beyond. The company quickly established itself as an industry leader in the field of search engine optimization, and has since distinguished itself in both television and digital media buying Game Lounge s holdings include a leading portfolio of affiliate sites in northern European markets. In Q3 2017, Game Lounge announced the acquisition of Lainat.fi Finland s leading portal for loan seekers expanding its proprietary platform and unique capabilities in online marketing. Focus will remain on the gaming/casino affiliates, while continuing to study the potential of other market segments Cherry holds 51% of the shares in Game Lounge Ltd and has an option to acquiring the further 49% after 2017 6
Yggdrasil Gaming is market leader Business area Games Development Yggdrasil develops innovative games for mobile phones, tablets and computers, and these games are licensed to various game operators. The Company has licences in Malta, UK, Italy, Denmark, Gibraltar and Romania. Yggdrasil also offers its customers the concept White Label Studios, where customers can, in partnership with Yggdrasil, tailor their own online slots. The company holds a strong position as a quality supplier of video slots. Yggdrasil Dragons open for new ideas. Cherry holds 84% Yggdrasil Gaming. 7
Highlight Games goes live Business area Games Development Highlight Games creates sports focussed innovative IP protected games for the online gaming and related sector* and free play/fantasy/social markets. Highlight has continued its construction phase on the development of the football game SOCCERBET with roll out in Europe expected in H1 2018. Game went live into retail in Africa with AfricaBet beginning of November into shops in Zambia and Zimbabwe. Highlight Games is looking to expand its library of rights in line with expansion into other sports. Other league football and ice hockey being immediate targets. Cherry holds 37.5% of the shares in Highlight Games and has an option to reach 51%. * Subject to grant of a remote gambling licence by the Gambling Commission. 8
XCaliber an innovative tech partner Business area Gaming Technology XCaliber is a B2B technology company that provides innovative products and services to gaming operators, collaborative partners and others in the gaming industry. Customers get access to the market-leading gaming platform and several innovative tools, monitoring systems and an integrated payment solution. The company is headquartered in Malta with a development team located in Poland. XCaliber are at the forefront of the industry, and can handle high transaction volumes. Operations started in late November 2016, as a spin off from ComeOn. The company enjoyed great success at Malta s Best in Business Awards 2017, in the Start-up of the year and Best Online Web & Design categories. Cherry owns 90% of XCaliber. 9
Cherry Spelglädje Business area Restaurant Casino Cherry conducts restaurant casino activities through his investment in Cherry Spelglädje. Cherry Spelglädje conducts traditional casino gaming (Black Jack and Roulette) at about 260 Swedish restaurants, nightclubs and hotels through the company Cherry Spelglädje. In addition, eventcasino is also offered to companies and private individuals. Cherry Spelglädje s market share of game tables in September 2017 amounted to 69 percent (68). At the end of the third quarter, Cherry conducted gaming at 356 tables (351) and 256 gaming venues, corresponding to 67 percent of the Swedish market (65 percent and 250 gaming venues respectively). Cherry Spelglädje is wholly-owned by Cherry AB 10
Earnings trending steadily upwards Good revenue growth in all business areas EBITDA result 20% Mkr 600 500 400 300 200 100 0 20 20 15 17 14 14 14 11 8 107 154 173 177 192 214 519 541 536 567 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2015 2016 2017 Intäkter Revenue EBITDA-marginal % 25 20 15 10 5 0 11
Financial targets Continued migration to online gaming Sales growth Cherry s target is to grow more quickly than the European gaming market over an economic cycle. In addition to this, Cherry intends to grow through acquisitions. 1. 2. 3. Growth driven by Diversified Strong track Margin investments in operations Capital structure record of successfully acquiring entrepreneurial covering entire Cherry s target is to companies chain from Cherry s capital and structure developing increase the adjusted EBITDA should allow for a high degree technology to innovative assets of financial flexibility and consumer margin over time and in the medium term to achieve an adjusted EBITDA margin of between 4. 15 and 18 percent. 5. Leading Nordic Number of M&A and European candidates show player Dividend with platform for continued potential policy high residual Cherry s target is to distribute 50 percent, or more, of net profit as dividend. expansion Account should, however, be taken of the company s financial position, cash flow, opportunities for acquisitions and future prospects. provide scope for acquisitions. The company s target is for the equity ratio to be at least 30 percent. 6. Listing on Nasdaq Stockholm 12
Thank you for listening Questions? Disclaimer: This presentation has been prepared by Cherry AB solely for use at this presentation and is furnished to you solely for your information and may not be reproduced or redistributed, in whole or in part, to any other person. The presentation does not constitute an invitation or offer to acquire, purchase or subscribe for securities. By attending the meeting where this presentation is made, or by reading the presentation slides, you agree to be bound by the following limitations. Some statements herein are forward-looking and the actual outcome could be materially different. In addition to the factors explicitly commented upon, the actual outcome could be materially and adversely affected by other factors such as the effect of economic conditions, exchange-rate and interest rate movements, political risks, the impact of competing products and their pricing, product development, commercialization and technological difficulties, supply disturbances, and major customer credit losses. The information and opinions contained in this document are provided as at the date of this presentation and are subject to change without notice. No representation or warranty (expressed or implied) is made as to, and no reliance should be placed on, the fairness, accuracy or completeness of the information contained herein. Accordingly, none of Cherry, or any of its principal shareholders or subsidiary undertakings or any of such person s officers or employees accepts any liability whatsoever arising directly or indirectly from the use of this document. 2017 Cherry AB (publ) www.cherry.se Financial calendar Interim report Q4 2017 21 February 2018 2018 Annual Report week c/ 16 Apr 2018 2018 Annual General Meeting 9 May 2018 Interim report Q1 2018 16 May 2018 Interim report Q2 2018 16 August 2018