WorldPay Gift Card Program May 2011
Gift Card Program Updates What s New? We now offer 21 standard gift card designs New and improved Gift Card Brochure Updated Program Kit (shipped with initial orders) Updated Marketing Kit (downloadable print-ready decals, tent cards, posters) Upgraded and revamped Gift Card Design Tool New and Improved Gift Card Order Form We no longer offer Image Cards* * Image and Old Style Standard cards will be available for reorders only via CIS. While supplies last! 2
Gift Card Type - Standard WE NOW OFFER 21 SPECIALIZED STANDARD GIFT CARD DESIGNS Merchants can choose from 21 designs* Up to 6 lines of customization Shipped within 3 to 5 days * Soda Splash, Cup of Joe and Nail Polish are only available in portrait orientation. 3
Gift Card DesignTool New gift card design tool allows merchants to see gift cards with their personalization before ordering! Tool can be accessed from the WorldPay website on the gift card page. Or use this shortcut: t WorldPay.us/GiftCards 4
Gift Card Tool Steps Merchants are required to take before order submittal 1. Go to http://www.worldpay.us/giftcards/ /GiftC d / 2. Select the perfect card for their business needs 3. Print out a copy and give it to their Account Representative or call Customer Care to submit the order. Steps Account Executives are required to take if the merchant does not have access to the Gift Card Tool (before order submittal) 1. Go to http://www.worldpay.us/giftcards/ 2. Select the design that the merchant indicated on the Gift Card Order Form. 3. Mock-up the gift card design using the Gift Card Design Tool 4. Print out a copy of the screen 5. Attach the print out to the Gift Card Order Form. Note: This printout must be submitted along with the Gift Card Order Form and CPA. It is required paperwork. 5
Gift/Loyalty Card Order Form The gift and loyalty order form has been updated These two sections have changes that you will want to note. (See next two slides for details) 6
Gift/Loyalty Card Order Form It is important for merchants to mock-up their card design using the new Gift Card Design Tool. We use a variable size font that can run off the card if the merchant uses very large characters (for example W takes up much more space than l ) All text will be left justified (leading spaces are stripped) If your merchant cannot access the Gift Card Design Tool, then YOU MUST do it for them. 7
Gift/Loyalty Card Order Form **Merchants must initial that they have utilized the Gift Card Design Tool to personalize and preview their gift card design** 8
Gift/Loyalty Card Order Form Select the Card Style The minimum initial order quantity for Standard Gift Cards is 100 cards. Order quantity must be in increments of 100. Note: Order processing fee applies to Standard initial orders and reorders less than 200 cards. 9
Gift/Loyalty Card Order Form Fill-in i the lines of personalization Note: All lines of personalization will be left justified. Spaces entered before and after the personalization cannot be used as place holders to center the text. 10
Gift Card Program Kit Each initial gift card order will be sent with the following: Display Stand and Sign Updated Quick Start Guide Display Stand with an updated Sign Updated Quick Start Guide Welcome Letter Terms and Conditions Regulatory information Quick Reference Guide for Terminal Transactions Gift Card Carriers Gift Card Carrier Quick Reference Guide 11
Online Marketing Tools WorldPay provides online print-ready marketing tools to help merchants promote their gift card program, including the following: Window decals Mailing inserts Posters 12
Changes to the OLA 1. The OLA will no longer allow Gift Image or Old Standard (two lines of customization) Cards to be ordered 2. All mentions of "Prepaid" will be changed to "Gift 13
OLA Gift Service Gift Card Standard Screen All mentions of Prepaid are changed to Gift There are six lines are customization for standard cards Verified by Mary Kane 5232011 14