Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses Traffic Mastery: The A-Z Guide to Generating Highly Targeted Traffic By Dan Moses Copyright 2004 TrafficMastery.com 1628 13th Ave. Sweet Home OR. 97386 Dan@TrafficMastery.com 1
Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses All rights reserved. No part of this book may be reproduced or transmitted in any form by any means; graphic, electronic or mechanical without permission in writing form the publisher. This book is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, or other professional advice. The information, ideas and suggestions contain herein have been developed from sources, including publications and research, that are considered and believed to be reliable, but cannot be guaranteed. The author specifically disclaims any liability, loss, or risk, personal or otherwise, incurred as a consequence directly or indirectly of the use and application of any of the techniques or contents of this book. 2
Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses Traffic Mastery: The A-Z Guide to Generating Highly Targeted Traffic Table of Contents Publisher's Bio 7 Introduction. 12 1. The Top Six Methods to Generate Targeted Traffic. 13 2. From Your Customers... 20 A. Building A Customer List....20 B. How to Get Started. 22 C. How to Effectively Communicate Through Email 27 3. Third Party Endorsements Joint Ventures.. 33 A. What is a Joint Venture?.. 33 B. Become a JV Broker.. 34 C. If You Have A Product, But No List What Can You Do? 35 D. How I Persuaded 41 Free Members To Go Pro In One Day Using A JV.. 40 3
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses E. How to Find Quality JV Partners. 46 4. From Tightly Targeted Sublists... 53 A. What Is a Sublist?.53 B. Here's An Easy Way to Build a Sublist... 61 C. What Are Autoresponders?.. 67 D. How to Design a Signature File.. 70 E. What Do You Do Once You Have Built The List?. 74 F. Spam Filters.... 74 5. The Search Engines.. 81 A. Submitting By Hand 84 B. Prepare Your Meta Tags..... 86 C. How to Find Your Keywords. 93 D. Search Engine Submission........ 97 E. Link Popularity.. 98 F. Pay-Per-Click and Google AdWords.. 101 G. Using Software. 104 H. Extreme Targeted Visitors.. 106 4
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses 6. From Viral Marketing 111 A. What Are Viral Traffic Programs?...112 B. Click Thru Marketing Tutorial - Part 1.... 116 I. The Concept of Click Thru Marketing.... 117 II. Targeted Traffic and Why Is It So Important.. 119 III. Residual Traffic... 117 C. Click Thru Marketing Tutorial - Part 2 122 I. What is a Conversion Rate?.122 II. What Click Thru Programs Are Best and Why?... 124 III. What is Alexa?.. 123 D. Click Thru Marketing Tutorial - Part 3... 143 I. What Should I Use To Stop Pop-Up Windows?.. 145 II. What Is The Best Time To Surf?.. 146 III. How Do I Choose A Quality Click Thru Program?. 150 IV. Which Three Click Thru Programs Combined Will Achieve the Most Traffic?.. 153 V. Special Browsers Made For Surfing... 144 VI. How to Maximize Your Time Spent Surfing.... 146 VII. Free vs. Paid Click Thru Programs. 147 VIII. How to Set Up Your Favorites to Quickly Access Your Click Thru Pages...... 155 VIIII. Keep Your Computer Clean and Running Great. 155 E. How To Effectively Target The Click Thru Marketers.156 5
Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses 7. From Ezine Advertising... 164 A. Publishing your Own Newsletter 164 B. Proper Formatting. 167 C. Do You Want to Accept Advertising?. 172 D. How and Where Will You Promote Your Newsletter? 175 E. Buying Advertising in Other Newsletters 182 F. Writing Articles.. 184 G. The Seven Steps of Writing An Article.. 190 H. Writing Your Resource Box...... 190 8. The Quick Start Check List.. 193 Publisher's Conclusion...... 197 6
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses Publisher's Bio Dan Moses, Publisher TrafficMastery.com Phone: 541-367-1127 1628 13th Ave. Fax: 501-421-9405 Sweet Home OR. 97386 dan@trafficmastery.com Meet Dan Moses... Dan is a 26-year old family man living in the small town of Sweet Home, Oregon. He came online over four years ago, and like most of you, he planned to set out on a journey of finding his riches on the Internet. Of course, he quickly realized it wasn't as easy as most gurus would have you believe. Dan decided he had better start his Internet marketing education, and boy, after a while he couldn't get enough. Having read book after book on Internet marketing, his library now consists of well over 350 ebooks and articles. 7
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses In early summer of 2001, Dan figured it was time to put his new-found education to the test and started heavy online marketing. He tried search engines, classified ads, banners, affiliate programs, and email marketing. Realizing that he had no one to email, Dan set out to build his subscriber list. But first he had to figure out what would be the best methods. That's when Dan found viral traffic programs like NoMoreHits, and thought, this is it. He put together a web page and used the viral traffic systems to convert visitors to subscribers. It seemed to work great, and when a lot of other traffic programs popped up, he opened accounts with them as well. It wasn't long before Dan realized there was a whole new Internet trend beginning to materialize. But, this time he wasn't going to be at the tail-end; Dan was going to be right up front. One at a time, Dan began testing each traffic program to see which ones brought the best marketing results. Knowing he wasn't the only one interested, he created a click thru tutorial entitled: "Learn How To Drive Over 5000 Free Visitors A Month to Your Website Only Working 1 Hour A Day!" - By Using the - "No-Hype Click Thru Marketing System." It was right about that time that Dan met one of the most helpful individuals on the Internet: Maggie Lietz, from http://www.ebookhelper.com. Copyright 2003 TrafficMastery.com All Rights Reserved 8
Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses He once said, "There are no words I could say or write that would even come close to repaying her for the overwhelming help and support she has provided me in my Internet marketing endeavors." A few months into working with Maggie, Dan pointed out the number of new click thru clubs that were showing up all over the Net. That's when she hit him with, "Why don't you start your own club?" Well, the rest is history. Not only was the FreeClickThruClub launched on February 7, 2002, the ClickThruMarketing website got a well needed awakening right along with it. And of course, the next step was ClickMaster Pro, one of the first paid traffic programs online which was launched on September 7, 2002. But it didn't stop there for Dan; he went on to buy a struggling page rotator program called PageSwirl.com. Soon after, Dan and a group of Joint Venture partners re-launched PageSwirl to the world with amazing success. So much so that Dan was able to quit his full time day job and work from home with his family by his side. It was his dream come true and an enormous accomplishment. Working from home has given Dan the extra time to improve his programs and write his first ebook... TrafficMastery.com (the book you're about to read). 9
Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses When Dan brings you "TrafficMastery", he brings you the collective knowledge and expertise of years of experience in generating traffic. He also has generated over 5,100,000 quality page views to his websites in a little under three years. Dan personally applies the tips and techniques (you're about to learn) to his business every day. This has allowed him to achieve great success online. This success can be easily duplicated by you if you take action on what you're about to learn. Dan's definitely looking forward to what lies ahead. But the best part of all is the people he meets and interacts with every day; that alone makes the time and effort worthwhile. So don't be a stranger. If you need assistance, advice, or just feel like chatting, Dan would love to hear from you. 10
Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses Introduction Welcome to Traffic Mastery: The A-Z Guide to Generating Highly Targeted Traffic! Not all traffic is created equal. Now what do I mean by that? Well, there's good traffic and there's bad traffic. You see, not all traffic is good. You can receive thousands and thousands of visitors and not make a single sale. Why? Because that traffic is un-targeted traffic. There are countless ways to drive traffic to your website. The quality of that traffic is what really matters. Naturally, you're going to want to concentrate on the traffic that is most effective. But how do you decide what methods will be the most effective? When you're first starting out, this can be quite difficult. That's why I've designed this manual to provide you with the step-by-step methods to driving the most effective traffic for your business online. I recommend you read this manual all the way through from beginning to end to get the most out of it. As you go through the book, you'll find techniques you'll want to begin using right away. Then by all means, do it. Whenever you find a tip or technique you think will work for your business, don't hesitate to try it. These are free- tolow cost traffic generating techniques. You're not going to go broke just by using these. 11
Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses If you invest your time wisely by tracking your results, you'll receive huge rewards. Alright, let's jump right in... Always, To Your Success! Dan Moses 12
Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses The Six Most Effective Methods of Generating Targeted Traffic These methods have been tested and proven by all the top marketers online. Not to mention that I myself have been using them with great success for my businesses. At first I had planned to put these in a specific order, but as I was writing the ebook I quickly realized that they all have their strong points. Each one can greatly increase your traffic if implemented correctly. So, here they are in no specific order. 1. From Your Customers This is by far the most effective traffic you could possibly generate and is easily accomplished by sending out one email. If you have a large customer list you can sell new products every month to them. It goes without saying that it's ten times easer to sell a product to someone that already trusts you and has previously bought from you. The more customers you have, the more traffic you can generate with each email you send them. The best part of all, is that the traffic that you receive from your customers is the most targeted traffic you could possibly generate. In this chapter you will learn how to build a customer list from scratch and how to effectively communicate with them once you start. 13
Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses 2. Third Party Endorsements - JVs This method is one of the best free methods for generating traffic. If you master this, you could receive millions of visitors, build lasting relationships, and be financially free for the rest of your life. It's that good! A Joint Venture is basically when two people join forces to form a partnership to jointly promote the same products. With a JV you can instantly double the exposure of your products and services by tapping into each others resources, opt-in lists, other business relationships, and advertising potential. Joint ventures are everywhere. Chances are you re in a Joint Venture right now. They can be as simple as I scratch your back and you scratch mine, to, I sell your $1,000 product and we'll split the profit. You can even learn how to become a JV broker and, without any liability at all, make millions of dollars. JVs are so effective your entire business can be built on them. A Joint Venture is really a leverage of time. You use other people s resources to promote your products and services. What you can personally do in a year, your JV partners can do in one night. In this chapter you'll learn how to become a JV broker, get other people to sell your products, persuade people to buy your product by the hundreds, and how to find the best JV partners you can. 14
Traffic Mastery - The A-Z Guide to Generating Highly Targeted Traffic by Dan Moses 3. Tightly Targeted Sublists A sublist is a "tightly targeted" opt-in list. This list is made up of like-minded individuals that all have the same interest in a specific topic. The fact that they're all interested in the same topic makes them a targeted subscriber. A sublist is created when people opt-in to a mailing list to receive whatever you're offering, or are planning to offer. You see, you can announce to people that you're working on a project and if they're interested they can join a list. I love creating sublists. You're basically asking people to raise their hands if they're interested in a particular subject. Then you know who's interested in what. It puts them in a highly targeted list. Once you know what these people are interested in you can sell it to them. It's as simple as that. Hey, half the battle is finding your potential customers in the fist place. If you create a free report on every topic related to your business, you can sort each subscriber into that topic by sending out these reports and seeing who subscribes to what. And why just stop at what's related to your business? Have you ever wanted to promote a product or service, but had no idea if your customers would be interested? Or, what if your product is cheesecake and you wanted to sell an Internet marketing service? 15
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses If only you had built a sublist of people interested in Internet marketing, you could have sent one email and possibly made some quick cash. It's as easy as finding products related to a topic and offer it in exchange for a name and email address. Once you've built that list it's as easy as sending an email and making money. In this chapter you'll learn an easy way to build a sublist, how to design a signature file, what to do once you have built the list and, everything you wanted to know about spam filters that block your emails. 4. The Search Engines Search engines are one of the most complicated, timeconsuming marketing techniques online today. Now, as each of you already knows, there are many different ways to drive traffic to your website. But in all honesty, people that find you by using a search engine are 10 times more likely to buy your products than if they found your web page in a click thru program. You see, they feel good when they find your website, like you're some buried treasure. Also, you look like you know what you're doing and you become just the source they're looking for. The problem with the search engines is that it is nearly impossible to get a top ten listing. The good news is there are ways to do it, and I reveal some of them in this chapter. 16
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses There's also a brand new method that guarantees you that when a visitor types in one of your keywords into a search engine, your site will be the first to come up. They call this "Extreme Targeted Traffic" and you'll be very excited to learn about this one. You'll also learn how to: submit your sites by hand; how to find your most profitable keywords; how to increase your link popularity; and how to generate an unlimited supply of targeted traffic. 5. From Viral Marketing Viral marketing is really just a fancy name for word-ofmouth advertising. The goal is to get people to pass along your message to other people who will use your product or service, and then tell others about it who will do the same. The most popular success story in viral marketing is Hotmail.com, a free email service. Hotmail was a small company until one day they decided to add a line to each message their customers sent out. It read something like this... "Get a free email account from Hotmail.com." Like a virus, the messages where passed from person to person. It wasn't long before Hotmail had signed up millions of new members and they quickly became a huge success. 17
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses When I think about viral marketing two things come to mind, ebooks and viral traffic programs. Ebooks can be created in a way that makes them very viral. For example, if you were to create an ebook that would let everyone that came into contact with it brand it with their own ad, you could drive tens of thousands of visitors to a web page. All you would have to do is create an amazing ebook that your chosen market would greatly want and give it away for free. The secret is that you will offer a branding tool with the free ebook. This tool would be found inside the ebook and your reader would have to email you for the link to the tool. Then, when they received the branding tool, they would be able to brand the ebook with their own name and classified ad. In other words, each person that received the ebook would want to give it away to their members and subscribers; but before they gave it away, they would personally brand the ebook with their name and classified ad. Do you see how powerful this can be? You can not only get hundreds of webmasters to give you their name and email address, but you send them to a web page to download the branding tool as well. On this web page you can add banners, text ads, a subscription box to your newsletter, almost anything you know would create another response from your visitor. The bottom line is if you do it right, you can generate hundreds of thousands of new visitors to your web page every day. The sky's the limit. :o) 18
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses In this chapter you'll learn what viral traffic programs is, the concept of click thru marketing, and how to effectively target the click thru marketers. 6. Ezine Advertising There are many ways to take advantage of Ezine advertising. "E" refers to the web and "zine" refers to a magazine. In other words, an Ezine is a newsletter published on the web. With well over 300,000 Ezines published every month you have quite a few choices on how you can generate traffic. Not just any traffic, but very targeted traffic. There are so many Ezines being published online, you would have to have an extremely unique topic to not be able to find at least one or two you could advertise in. The good news is that there are many possibilities in regards to your advertising options. Some of those possibilities would include publishing your own newsletter, doing ad swaps with other publishers, buying advertising in other newsletters, and writing articles. This chapter is packed full of valuable information you're going to want to master. You'll learn things like: proper formatting of a newsletter; the ups and downs of accepting or purchasing advertising; where and how to promote your newsletters; and how to write articles that generate thousands of free visitors to your website. Let's get the show on the road! :o) 19
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses From Your Customers This is by far the most effective traffic you could possibly generate and is easily accomplished by sending out one email. Let's say you sent one email to a list of 500 customers and only 100 clicked on your link. Do you realize that those 100 visitors will normally produce more sales or sign-ups than 10,000 hits from banner ads, or classified ads? Why? Because those 100 customers know you, like you, and trust you. They've bought from you before and feel very comfortable buying from you again. This is the best traffic available online and can only be generated from your own customer list. As hard as it might seem to build a customer list, it's actually quite easy if you follow the right steps. Building a customer list: Things to consider... To build a customer list you must first have a product or service to sell. Once you've made a sale, you have your first customer; and your list has begun. This all happened to me quite a few years ago when I started marketing a computer education product online though MLM. 20
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses I started referring new members and when they joined, the company provided me with the members name, email address, and phone number. Before I knew it I had built a customer list of 300 members. However, I ended up loosing value in my list because the company never taught us how to communicate with our customers. Back then I didn't even know how to email very well, nor did I have the courage to call them. So I never took the time to build a relationship with any of my customers. So whatever you do, don't make the same mistake I did. This is the most important aspect to owning a customer list. You have to communicate with your customers to make the traffic you generate as effective as possible. I could have sent them all an email and had them go to a website, but I most likely wouldn't have made one sale. Why? Because they really didn't know me, they definitely didn't trust me, and I have no idea if they even liked me. :o) My point is you have to think about the "state of mind" your visitors are in when they land on your web page. Sometimes you don't have any control over that, but if you do, you can increase your most wanted response by a 1000%. That's why just building your customer list isn't going to cut it; you have to educate your customers and earn their trust by sending out valuable content on a regular basis. 21
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses If you do it right, you can generate traffic that converts as much as 70% into sales. In other words, 70 out of 100 viewers will give you your most wanted response (which usually is buying your product). How to get started: First you have to choose what marketing "vessel" will be right for you. In other words, you have to decide what product or service you would like to use to help you build the most effective profit producing list. This is critical. If you buy the master resell rights to a product that you sell for $20 dollars, then every customer you receive is a $20 dollar customer. If you sell a product for $2,000 dollars, now have a $2,000 customer. Which one do you want? Does it really matter? Yes, it does... It actually matters quite a bit. If you have a customer list of marketers that have spent $2,000 on a product, then you can keep selling high-dollar products and services to those customers. If you have built a list of $20 customers then your chances of selling high-dollar items to those customers is slim-tonone. So, before you decide what kind of list you want to build, you have to decide what kind of customers you're looking for. You can find these customers by promoting different products. 22
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses There are all kinds of products online with different prices and different target markets. Your job is to decide what to sell or promote. Okay, here is a simple way to do it... First, build a list of people then send out a survey and find out what they're interested in. Then, either create a product, or find a product they want, and sell it to them. It's that simple. I will be covering this in more detail when we go over building sublists. The fact of the matter is... your most valuable traffic will always be from your customers. And your customers will come from selling products and services. Another way of building a customer list is by tapping into a fellow marketer s customer list. You can offer your product or service for free if you know that the people that see your offer are already paying customers. This is a little trick I don't see very many people doing. It's a real shame because this is one of the fastest methods I know to build a customer list. Let me explain... Let's say you have your own product or have purchased the master resale rights to a valuable product. Now, let's say that you have created a page that offers this valuable product for free in exchange for a name and email address. 23
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses On this page you say that if the viewer were to give you their name and email address you will give them a free copy of your valuable product (the key here is to have a valuable product that no one can get for free except through you). Once you have this page set up you can search for programs that have a paid membership base and offer them a bonus they can give to their paying members. If your bonus is good enough, then the owner will be thrilled to offer it to his/her members. Once he does, and if he has a large customer list, you could instantly have a customer list of thousands and thousands of paying customers. Now all you have to do is start the relationship process. The more you can build their trust, the more sales you will see in the future. This method is definitely something you'll want to try out as soon as you have a product or service of value to offer. Here's a sample email you could use: --------- Dear (name of the owner), I have just recently put together a product that has real value and would like to offer it as a bonus to your paying customers. (Put your product info here. Make sure you also put the link to your product. That way, even if the owner doesn't offer it to his customers, you'll most likely get them on your list when they give you their name and email to check out your product.) 24
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses I know it's hard to find quality products these days, especially ones that you can give away. So, I wanted to offer this to your customers for free. You might be asking yourself, Why I would be willing to let you give my valuable product away for free to your customers, when I could easily be charging (put the price you would charge)? Well, it's quite simple really. At this time I am concentrating on building my list and this is the quickest way I know how. I'm offering you a valuable product to give to your customers and in exchange you re sending them to my website where they can trade me their name and email for my valuable product. It's a win-win situation! Let me know what you think and when you're planning on sending out a notice to your customers. I'm looking forward to your reply. Thanks. (Your Name) P.S. This offer is only for your paying customers. ---------- Okay, let's run through this one more time... 25
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses 1. Get a valuable product you would like to use and set up a web page where you can capture their name and email address. Most hosting companies offer a lead capture form you can use on the web page. Remember, you have to consider who you're going to target. If this product is about marketing and you're trying to give it away to a customer list of (people that have bought gardening supplies), then it won't work. Even if some people want your product, they most likely won't buy products from you in the future. Always target your market! 2. Go to a search engine and type in keywords that are related to your product. Once you find a few websites that complement your product, write down the name and email of the owner and move on until you have at least twenty owners to send your offer to. 3. Then you want to email them. You should at least have 50% or more reply back (depending on how good your product is) letting you know when they will send your offer to their list. Bravo! You now have a list of paying customers interested in your product. 26
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses Now before we move on to the next chapter, I want to make sure you have a firm understanding of how to effectively communicate through email. This will be one of the deciding factors between you making lots of sales from your list or not. First and foremost you need to get the basics down. Never, ever SPAM! Of course this is the number one rule you should never break. You could lose everything. Secondly, each line of your email message should never exceed 65 characters. Every email program is set up differently. If you go beyond 65 characters, your line could break in places you didn't intend. In other words, someone who receives an email could see this... This is a dead giveaway that you don't know what you are doing. This is a dead giveaway that you don't know what you are doing. This is a dead give away that you don't know what you are doing. Try to keep your paragraphs to 6 lines or less. This makes it easier to read, which in turn means that, more people will actually read your emails. And what's the point if they don't read them? 27
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses Try not to use too many CAPS. On the Internet this is considered SHOUTING. You also don't want to use too many!!!!! This will give the impression that you're very new to the Internet and it looks very unprofessional. Professionalism is very important when drafting an email. An email, in most cases, is the first impression someone will receive of who you are and what you represent. As a personal rule... make sure you write any email as professional as possible. How do you do that? You can start by following the basic rules above. For example, always carefully proof read your email messages before you send them; after all, you don't want to send something out with a lot of spelling errors. A good practice is to send a message to yourself. That way you can see exactly how it will look when someone receives it. How you end your email can also have a strong impact. Which do you think is more professional? Best wishes, Dan Moses...or 28
Traffic Mastery - The A-Z Guide To Generating Highly Targeted Traffic by Dan Moses With my best wishes, Dan Moses http://www.pageswirl.com http://www.clickmasterpro.com http://www.freeclickthruclub.com http://www.clickthrumarketing.com Phone: (541)367-1127 Fax: (501)421-9405 Email: dan@clickthrumarketing.com This is very important - at least for the first few emails. Once you have exchanged emails with an individual, you can then lower your level of formality - just a little. When I first started out on the Internet I would end every message with my most professional ending possible... every time, even with the same person. It wasn't long before someone pointed out that I was coming across rigid and somewhat stiff. I spent some time thinking about this and came up with a very simple system. What I do is always send the first message from a highly professional prospective. Then, the second one is a little more watered down... With my best wishes, Dan Moses ClickThruMarketing Then on my third response to the same person, I usually drop all the formality and end it like this... 29
Best wishes, Dan Tip: Always save your outgoing messages. When you start getting very busy and you need to answer a lot of email messages chances are you will find yourself answering similar questions time and time again. What you should do is go back to your sent files and find similar responses to those questions. You then "slice and dice" your earlier responses into your new email message. Change a few sentences around, fill in the gaps, and *presto* you have a new message you can send immediately. Why spend another 20 minuets writing the same email when you can apply this technique and send it in 5? Personally, I find that locating the similar emails takes up most of the time. On the Internet you would call this a canned response. But most canned responses are very impersonal. I like to add my own personality in all my writings whether it's a simple email or an entire article. Personality... everyone has one, but not everyone uses theirs. If you are going to become a great email communicator, you're going to have to learn how to inject your personality into everything you write. The way to do that is to simply be yourself. 30
For me, I have found that it helps to include a couple of :o) faces here and there. You could even throw in a couple of jokes where appropriate. That's really the key... if you feel it would fit in, then by all means add it. Tip: Always respond quickly to your emails. I try to respond within six to twelve hours after receiving an email message. Of course, if I'm sleeping that won't happen. :o) But you can bet, as soon as I wake up and check my email, I reply as quickly as possible. I have even put a yellow sticky note on my desk that reads... "I apologize for not getting back to you... (fill in the blank)" This is my reminder to get back to my contacts. But I really hate using it because I feel like I'm just making excuses. Tip: Start now and create swipe files. What you do is set up a few Notepad documents like cool snidbits... killer ad copy... awesome quotes. Every good copywriter has a swipe file to pull quality information from. When it comes time to write something, all you have to do is go to your swipe files and get some great ideas. You don't copy it word for word, but you can slice and dice the ad copy and put it in your own words. It seems that every day I read my email I find something I like and copy and paste it into one of my swipe files. 31
Tip: Always go the extra mile. Even if someone asks a quick question, take the time to respond with a detailed answer. When you invest quality effort in communicating with others, you'll build trust and solid business relationships that can become very profitable in the long run! Well, there you have it. Follow these basic rules and tips and you will be well on your way to effectively communicating through email. 32
Third Party endorsements - JVs A Joint Venture (JV) is created basically when two people join forces to form a partnership to jointly promote the same products. With a JV you can instantly double the exposure of your products and services by tapping into each others resources, opt-in lists, other business relationships, and advertising potential. You can start by finding a website or business that compliments your own and then you offer to partner up with them in such a way that both parties benefit. For example, let's say you've got a great product or service to sell. You contact someone who sends out a newsletter to their subscribers on a regular basis and offer them a deal in exchange for endorsing that product or service to their list. Then they send out the announcement and you not only receive a lot of traffic, but hopefully make a ton of sales as well. So, how much traffic do you think you can get from one JV? Who knows... maybe even 1,000,000's of page views. Yes, it's possible - but is it realistic? Sure it is... That's the beauty of the Internet. Anything is possible. The amount of traffic is endless and the more JVs you set up the more traffic you can expect. And the best thing about it... It's FREE! 33
Most people when they hear the term Joint Ventures think it only refers to finding someone with a big list to promote their product and giving them a large percentage of the profits for doing so. This is true, but there is so much more to it than that; that's just the beginning. There are so many other ways to use Joint Ventures. Let's look at the 3 main scenarios... No product You want to create a product You have a product already No Product: When most people start marketing online they don't have a product of their own and they're not really interested in trying to create one. Most people don't want to worry about the creation, inventory, order taking, etc. Can they use Joint Ventures? You bet! You can become a JV Broker. JV Brokering is a way that you can make a great living online, or even offline (as my dad does very successfully). As a JV Broker you bring 2 or more complimentary businesses together and take a share of the profits generated. As my dad would say, "You have to find (or create) a stream of money and get in the middle of it." 34
In other words, you find a way to help two people or companies profit together and they will be very happy to share a piece of the pie with you. You see, without you they don't make that extra profit, but with your help they profit. All it takes is a good idea and a plan. Example: Find a flower shop and a candy store online. Work out a profitable marketing strategy in which each one can make additional profits through the promotion of the others services. This could be as easy as suggesting that each of them put a special advertisement for each other on the thank you page after they paid for an order. You simply create the marketing strategy, approach each business, and then show them the benefit to this Joint Venture. They love it, thank you for the help, and pay you a percentage of the profits. Create a Product Let's say, you have a great idea for a new piece of software, but you don't have the expertise to create it. You can use a Joint Venture. There are many software developers and other professionals who would want to work with you. Many will ask for money up front but some will actually partner with you to create your product for a share of the profits. 35
This is actually how I created my first program. I made a deal with my web designer and offered 50% of the profits - if she did all the up front work. She agreed, and I had a new program for free. Either way, once you explain to them that they can make far more money with your Joint Venture arrangement than just a one time payment, they'll be happy to help you. And most of the time you'll end up creating a huge asset for your business that you can tap into any time you want to improve your product, or create something new. You can use this strategy for any number of services: copywriting, web design, programming, etc. If you need the service, simply seek out professionals and pitch your Joint Venture strategy to them. You'll be surprised at what you will get when you just ask. A great resource for this is http://scriptlance.com On ScriptLance, you can post your project outline and situation, and you'll receive responses from professionals that want your business for a very low price. I've been very happy with their services. Have a Product If you have a product, but no list, what can you do? You can use Joint Ventures. 36
The easiest way is to find list owners to promote your product to their current subscribers and customers. You leverage their credibility for your benefit. Credibility is a key factor to making online sales. It takes a very long time to build credibility online, so if you can borrow someone else's, then you can sell a lot more of your products and increase your own credibility at the same time. The owner endorses your product, thus, making you more creditable to his subscribers, which in turn will lead to more sales for you and the owner. You see, it's a proven fact that you'll make more sales if someone endorses your product, than straight out promoting it by using solo ads, or top sponsorship ads. That's why you see celebrities endorsing products. They tell the public why they like that product, and sales increase. So much so, that the companies that own the product can pay the celebrities a lot of money to endorse their products. That, in itself, is a Joint Venture. Now let's put this into perspective. Let's say you set up 10 JVs with list owners that have a collective subscriber base of 100,000 targeted readers. And let's say that the owner highly recommends you. You could possibly end up with 10% - 30% of his subscribers visiting your website. At this point, you could easily receive 30,000 visitors in a few short days. Wow! And all for free. :o) 37
Let me tell you a story about a recent joint venture I did that generated over 200,000 new visitors, brought in 2,000 new free members, 329 new customers, and will end up at a profit close to $15,000 within the first year. This was all from one JV deal I set up with 20 fellow marketers. In my situation I tapped into my current resources available to me at the time. I asked some of my closest business associates if they would help me re-launch PageSwirl.com (which at that time I had just become the new owner). Nine of them agreed and I was well on my way. I was fortunate to already have a membership base when I bought PageSwirl. I knew this was another resource I needed to tap into, so I sent an email off to them as well. This is what I sent in my newsletter... Oh, by the way, I'm planning on running a HUGE roll out for the NEW PageSwirl.com as soon as all the upgrades are completed. For this huge roll out, I'm looking for about 20 members that have a good subscriber list, and the initiative to succeed. My plan is to roll out PageSwirl across the Internet like I've never done before. This is going to make Internet history and a nice ebook some day too. :o) I already have 9 close business associates that have committed to help me roll this out. I'm looking for 11 more. So, if you would like to take part in this, please let me know by sending an email to dan@pageswirl.com?subject=i'm-in 38
I'm almost finished putting together the marketing plan and will have something to send out to those committed in a few days. Our target date for "Re-Launch" is June 4th. So if you want to get in on some of the action, I would suggest that you upgrade to Pro membership TODAY! ------ After this email I received another 15 members that wanted to joint venture with me. Out of those 15, only 11 followed through with my marketing plan. Yes, I wrote a marketing plan and as soon as I had my JV team in place, I sent it to them. My plan consisted of an individual investment of $40 per JV partner. In this plan I set up a schedule for each of my partners to mail their lists at a different time of the month. I split up the JV partners into four separate mailings on different days of the week. Five people would mail their list on one day (then follow-up a week later) and then five days later another five would mail their list, and so on. What I was trying to achieve was an Internet buzz that would last the entire month. You see, I know that a lot of subscribers are on the same lists and when my JV partners spread out their mailings it gave the impression to the subscribers that this was a program they wanted to be apart of. It worked great! The other part of the marketing plan consisted of an Ezine co-op and traffic from banners and click thru programs. 39
It went great! I kept them updated and informed through email. What was in it for them? New members, commissions, and the feeling of being part of a special team. I was excited and they saw that, and wanted to be a part of it. They caught the vision and were more than willing to help make history. And that we did, we ended up increasing the PageSwirl membership base by 2,000 and increased the Pro memberships by 329 within 30 days! Just 30 days and traffic jumped through the roof! So much so that we ended up switching servers (at the end of the following month) just to handle all the traffic. To be completely honest, the results for that one JV made PageSwirl enough money for me to quit my full time day job and stay home with my family. :o) How I Persuaded 41 Members to Go Pro In One Day I wanted to end the 30-day re-launch with a bang! I knew I had to come up with a deal that would motivate most of the free members to upgrade to Pro. As I was gazing upon the stars one night, this thought came to me: What if I ask my JV partners to each donate a product or service for free as a bribe to get more PageSwirl members to upgrade to Pro? This was a great idea because most of the new members where generated from their promotional efforts. So when these members upgraded, they would make a lot more commissions. 40
As I expected, quite a few of the JV partners offered products and services for free, to help me create a nobrainer offer. This is the exact email I sent them... I am asking some of my business partners to help me put together a deal that is SO good you wouldn't even think about passing on it. This package will only be available for the next 72 hours. It's over at 12:01 am July 4th. Here's the deal... If you upgrade to a PRO membership and send me an email: dan@pageswirl.com?subject=i-got-the-deal This is what you will get... 1. 'Name Branding Syndicator' by Raymond McNally This is simple to use software that instantly lets you start to personally name brand yourself worldwide... ($20 Value.) And it's worth every penny! >-------side note-------< Plus you get master resale rights. Let me tell you, this one is a HOT seller. >-----end side note-----< 41
Start Name Branding Yourself Instantly... * Starts Building Your Personal Name Brand * Syndicates Your Sales Letter in Seconds * Adds More Subscribers to Your List * Completely Hides Your HTML Code * Easily Updates Your Link Trading Images * Builds Search Engine Link Popularity * Provides Total and Complete Control * Doubles or Even Triples Your Article Exposure You can check it out here... http://www.clickthrumarketing.com/nbs.html 2. Your website professionally submitted for three months to over 750,000 search engines, directories, and free ad sites. This one is done by a professional and is valued at well over $65. 3. A free membership to CMP (a $10 value!). http://www.clickmasterpro.com ClickMaster Pro is a professional traffic exchange directed at the most highly motivated marketers. It is made up of paying members only and provides true targeted traffic for the serious Internet marketer. 42
As a member you not only benefit by having your site viewed by pre-qualified buyers, you also benefit by being able to view the best of the best when it comes to programs and services being offered. 4. I'll give you a copy of... ** Armand Morin & Randy Charach's brand new audio Internet Marketing ebook: Master Resale Rights Included! (a $20 value!) This recorded Internet marketing call is totally mind blowing. They reveal some things on the call about Internet marketing that you WILL NOT find in any ebooks, ecourse, or special reports any where. I was very surprised they talked about some of the stuff they did. I mean, some secrets are meant to be just that - secrets! :o) You can check it out here... http://www.clickthrumarketing.com/imcall.html AND if you're one of the first 27 to upgrade today, you'll also get a free copy of... 5. "Turn Your Autoresponder Into A Cash Cow" This is a ($47 Value) and it comes with 100% Master Resale Rights! Check out the website at: http://www.clickthrumarketing.com/cashcow.html Plus... 43
6. A free membership into ProHitsPlus ($10 Value.) Take a look... http://www.prohitsplus.com -------------- Okay, let me clarify this... You're going to give me a $115 dollars worth of products for a $6 monthly PRO membership? That's right! And if you're one of the first 27 to upgrade today, you'll also receive another $57 dollars worth of products. That's amazing! Dan, this could quite possibly be the biggest no-brainer in the history of no-brainers! :o) You may be wondering why in the world I am giving you this deal. It's simple really. I have two reasons. Reason #1 July 4th is the ending of our historic re-launch and I wanted to end it with a bang! I wanted to offer the deal of a life time. :o) Reason #2 44
I really wanted to say thanks to everyone that has worked so hard in the last month. I wanted to give back and help those of you that have referred so many new members. I'm only going to do this once. So this is your chance. Everyone wins on this one. ** Remember ** If you upgrade to a PRO membership within the next 72 hours, then send an email to: dan@pageswirl.com Subject=I-got-the-deal. Please Note: You will receive an email from me within 24 hours after I receive yours, with the instructions on how to receive all your goodies. =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~= Thanks for all your help! :o) That's it for today. Any questions, just ask. mailto:support@pageswirl.com To Your Success! Dan Moses http://www.pageswirl.com http://www.clickmasterpro.com http://www.freeclickthruclub.com http://www.clickthrumarketing.com Phone: (541)367-1127 Fax: (501)421-9405 Email: dan@clickthrumarketing.com 45
The results were awesome and we ended the re-launch with a bang! So, this worked out great for me, but how can you find quality JV partners if you don't know anyone, have any experience, or no list to send an email to? That's a great question, but before I answer that I need to tell you about Supper Affiliates. These are just the individuals you want to partner with. On the Internet, there exists Super Affiliates. Super Affiliates make 100 times more sales then the average affiliate. They make 90% of all the affiliate sales from any product online. These super affiliates make enough of a difference between programs making $100 in sales each week or a $1,000 in sales each day. They're that valuable. These Super Affiliates know how to take action, and the majority of them make their living promoting affiliate programs online. They already have the customer base you're trying to tap into. These are the people you want to do business with. Whether you're selling or promoting a product, service, or business opportunity this is who you're looking for. Why settle for less when you can find the best? Now the question remains... where do you find these Super Affiliates? 46