49ers Value Proposition No Better Sport No Better Team No Better Partner
"Nothing in sports seduces Americans the way the National Football League does. If it seems as if the NFL is bigger, better, smarter and more relevant that's only because it is. - Washington Post, September 2007 2
Overview Partnering with the five-time Super Bowl Champion San Francisco 49ers offers exclusive access to the Bay Area s most popular team and the country s most popular sport. As one of the most powerful brands in professional sports, the 49ers have a celebrated legacy and a diverse and affluent fan base. Let us help you promote your brand and further your business goals by taking advantage of our unique inventory of exciting partnership opportunities. 3
Mission Each game day of the football season, the mission of the San Francisco 49ers is to take the field and deliver a win to our fans. Every day, our mission is to be the best community citizens and business partners throughout sports. 4
The Legacy A proud 60 plus year history, highlighted by 14 Hall of Famers, a Million Dollar Backfield, The Catch and 5 Super Bowl Championships. Coach Singletary, Patrick Willis, Frank Gore and Vernon Davis are ready to continue the legacy. You have the chance to be part of that legacy. You have the chance to associate and promote your brand alongside one of the greatest professional sports brands in the world. 5
The Future New Stadium Opens 2014 New Stadium Mission Our stadium will be an economically and environmentally sustainable showcase for innovation in the Silicon Valley which consistently delivers to an ever-growing community of fans, partners and employees, the most elegantly satisfying outdoor sports and entertainment experience in the world Multi-purpose facility can also host the Super Bowl, international soccer, concerts, college bowl games, and more 6
NFL Football is America s Favorite Sport NFL football is the most popular sport (#1 among Men, Women and Teens) People identify NFL football as their favorite sport more than twice as often as other popular sports More people select NFL football as their favorite sport than select MLB, NBA, and NASCAR combined 7
The NFL Fan Base is Diverse The NFL leads all major sports with the most fans and viewers in each demographic NFL fans span every age group with at least 7 of 10 people per demo considering themselves NFL fans 8
#1 Team in Northern California The 49ers are the Bay Area s most popular team and one of the most powerful and recognizable brands in professional sports. The 49ers Game Day Broadcast is consistently the most watched program on television in the Bay Area with 2.5 million fans watching games on TV each year. 49ers games are one of the highest rated radio programs on the West Coast and the 49ers Radio Network has one of the largest reaches in the NFL with affiliates throughout Northern California, Hawaii, Oregon, Nevada and Alaska. 9
Market Snapshot National Level: The number of avid NFL fans in the local market increased for the third year in a row. Overall, the 49ers remain the top NFL team in the Western region. San Francisco Bay Area: The NFL fan base of the local market is 68.1%, highest of any sport in the market. The 49ers are clearly the favorite NFL team over the 2 nd place Oakland Raiders (47.2% vs. 18.9%). 10
NFL Fan Levels 95% of people in the local market consider themselves fans of the NFL over 24% higher than the U.S. average. 11
49ers Fan Profile: Local Market 49ers fans are diverse, affluent and educated 55% of local market* 49ers fans are between the ages of 25-54 39% of local market 49ers fans are female 15% of local market 49ers fans are of Hispanic Origin 12% of local market 49ers fans are Asian 8% of local market 49ers fans are African-American 12
There is No Offseason The NFL has the unique opportunity to reach its audience during the all twelve months of the year, with each event targeting a specific demographic. 13
You Are Known by the Company You Keep When brands sponsor noteworthy properties such as the 49ers fans avidity for 49ers transfers to partners brands. 14
Media - Television More than 300 hours of shoulder/ancillary programming - the most in the NFL Highest TV ratings since 2003 Averaged a 39 share; 15.0 rating Emmy-award winning show 49ers Total Access - the signature television program of the 49ers Preseason broadcasts on CBS 5 Game Day coverage primarily on KTVU (Fox) 15
Media - Radio Most extensive week-long and Game Day coverage in the NFL Ted Robinson, the voice of the 49ers Global Broadcast Talent: Wimbledon, Olympics More than 400,000 listeners per game Flagship stations (KNBR-AM/KSAN-FM) The 49ers radio network Spanish-language broadcasts (KIQI-AM/KATD-AM) 16
Media - Online In-Season 49ers.com Traffic: More than 8.2 million total visitors More than 800,000 average monthly unique visitors Additional Online Channels Facebook YouTube Message Boards Twitter Faithful.net Over 160,000 connected 49ers Fans! 17
18 Signage
19 Activation
20 Hospitality
21 Unique Access
22 Community Involvement
The 49ers have been, and will continue to be, a worldclass organization. You have the unique opportunity to align your brand with one of the most iconic and recognizable teams in all of professional sports. Together, we can prove 23
Even within the NFL, the 49ers are in a league of their own