SETH SCHREIBER ART DIRECTION & DESIGN
CONTENTS SETH 3 BURGERFI 4 SNAPPLE 10 NEST 15 LEGO 20 REALTORS 25 PIZZA HUT 29 DESIGNS 33 RÉSUMÉ 42
SETH, IF YOUR LAST NAME MEANS WRITER, WHY WOULD YOU GO INTO ART DIRECTION? It just seems like a missed opportunity, that s all. But I love to express things visually. Sometimes it s just better to say something without actually saying anything. Don t believe me? Try using just your words to explain a spiral staircase. Hi, by the way. I m Seth, an art director and designer. I enjoy doodling, playing piano at parties, and taking the scenic route (a.k.a. getting lost while driving). Please enjoy exploring my portfolio.
BURGERFI NOT YOUR TYPICAL GOURMET PRINT IN-STORE
HOW CAN BURGERFI, THE ONLY FAST- CASUAL BURGER CHAIN WITH A LEGIT GOURMET KITCHEN, STAND OUT FROM THE COMPETITION? INSTEAD OF MAKING BURGERFI A GOURMET RESTAURANT, MAKE THE BURGER A GOURMET DISH.
SERVER SHIRTS BurgerFi staff will be given t-shirts that further extend Not Your Typical Gourmet. Each shirt riffs on the gourmet image with a tuxedo design on the front, and a gourmetified fast-food cliché on the back.
BUZZER Instead of their current buzzer that simply alerts customers when their food is ready, this new buzzer acts as a status update for each burger. Passing each stage in the kitchen, the buzzer will update with what step the burger has reached, until Burgerfication is complete.
SNAPPLE EASY AS SHAKE POP SIP OOH TV IN-STORE
HOW CAN SNAPPLE REVIVE ITS PLAYFUL PERSONALITY ACROSS THE NATION? IN A WORLD OVERCOMPLICATED BY TECHNOLOGY AND TOO MANY OPTIONS, SNAPPLE IS EASY AS SHAKE, POP, SIP. BEST CREATIVE AT REGIONALS FOR THE 2016 AAF NATIONAL STUDENT ADVERTISING COMPETITION In addition to co-developing the campaign idea and execution with my teammates, I served as art director for the TV spots, designed the tagline lockup, and executed the case study video.
TV COMMERCIALS (FEATURING JACK) LAUNCH It s pronounced Jacques. Click below to see the case study. SOAP TASTE TEST
NEST NEST WATER TECHNOLOGY
HOW CAN NEST ENCOURAGE PEOPLE TO USE LESS WATER AROUND THE HOME? PARTNER WITH A NEW TECHNOLOGY TO MAKE SAVING WATER SIMPLE. 2016 SILVER ADDY WINNER
Nest Water is the newest system from Nest Labs that monitors a home s water usage in real time.
WHAT IT USES Nest Water uses Estimote stickers, tiny devices with accelerometers that stick anywhere. Attach them to the handles of any tap, shower, or toilet around the house. HOW IT WORKS With each turn of the handle, these stickers detect movement, collect data, and direct info to the Nest App on users smartphones.
APP FEATURES Nest Water informs users how many times they run water per day, when they run it most, and how long they typically leave it running. The social feature even compares stats among friends and neighbors, allowing comparison to become a catalyst for positive change. To learn more about this idea, watch the case study video.
LEGO LEGO LIVE TECHNOLOGY
HOW CAN THE PLAYFULNESS OF LEGO MEET THE DIGITAL SHOPPING REVOLUTION? PARTNER WITH A NEW TECHNOLOGY TO MAKE SAVING WATER SIMPLE.
Lego Live immerses kids into the world of Lego using augmented reality in Lego Stores worldwide.
WHAT IT USES Lego Live uses Microsoft s HoloLens, the all-new augmented reality (AR) headset to bring digital imagery to the real world. HOW IT WORKS Lego Live transports children into fantastic worlds, like underwater oases, tropical jungles, or bustling cities, all from inside the Lego store.
SPECIAL TIE-INS Kids can also demo featured Lego sets of their favorite characters, so parents can rest assured that they bring the right Lego set home. TRY IT AT HOME Kids can continue the fun of Lego Live at home with special Lego sets for the webcam on PC or Kinect. To learn more about this idea, watch the case study video.
NATIONAL ASSOCIATION OF REALTORS #NOTAREALTOR SOCIAL
HOW CAN YOU CONVINCE THE NOVICE HOMEBUYER TO GET ADVICE FROM A PROFESSIONAL? COMPARE THEIR ADVICE TO THE SAGE WISDOMS OF PEOPLE THAT HOMEBUYERS TRUST THE MOST BUT WHO ARE QUALIFIED THE LEAST. CLIENT APPROVED WORK FOR NATIONAL ASSOCIATION OF REALTORS @ ARNOLD WORLDWIDE
#NOTAREALTOR REVISED FOR FACEBOOK 20% RULE
WHAT THE FENG SHUI? We also created a series of helpful tips to bring balance to the less-than-perfect home.
PIZZA HUT THE FLAVOR OF NOW Digital TV
PIZZA HUT S FLAVOR OF NOW PUT 2 BILLION PIZZA COMBINATIONS AT OUR FINGERTIPS. HOW DO THEY CHALLENGE THE TYPICAL CHEESE & PEPPERONI ORDER? CREATE A POWERFUL REWARDS SYSTEM THAT PROVES SMALL STEPS MAKES FOR BIG CHANGE. NATIONAL SEMI-FINALIST & FLORIDA REGIONAL CHAMPION TEAM FOR THE 2015 AAF NATIONAL STUDENT ADVERTISING COMPETITION I co-created the campaign idea with my teammates, and worked as art director for the TV spots.
FLAVOR BOX Not sure which new crusts to sample? Try all of them, plus six new sauces and drizzles. With the Flavor Box, there s no risk, only big taste. COMMERCIALS
DIGITAL UPDATES Step-by-Step Ordering: Each screen directs users to choose their crust, sauce, drizzle, toppings, and so on, making flavorful pizzas an easy option. Frequent Flavor Club: This loyalty system rewards those who make bold additions to their pizza, including drizzles or free sauce and crust changes. Flavor Filter: Sharing a pizza with a friend? Enter the friend s username and filter out mutually disliked toppings from the app. Makes two billion options a lot easier to digest. Slice the Price: Split the cost of a pizza based on how many slices each friend plans on eating. It beats going halfsies with your friend who wants seven slices.
DESIGNS FOR YOUR VIEWING PLEASURE
Hey Arnold! is Arnold Worldwide s series of internal lectures given by inspirational figures. At the time of the following mockups, only one features an actual past speaker, and that person was not a billionaire.
DESIGN PROCESS arnold! HEY ARNOLD! HEY ARNOLD! speaker series speaker series speaker series speaker series speaker series
EMAIL POSTERS
Splatter Creative Community gives students and people of all ages the chance to push creativity beyond its traditional boundaries. Promoting creativity takes creativity.
DESIGN PROCESS
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KEYNOTE ART IS NOT EASY tons of mental pressure a great deal of expertise hours of hard work 1 2 W E A R E A C R E AT I V E C L U B 3 T E C H N O LO GY MEDICINE ENGINEERING BUSINESS The purpose of Splatter is to build a community dedicated to pushing creativity beyond its traditional boundaries. S P L AT T E R S M I S S I O N S TAT E M E N T 4 B U T T H AT S W H AT A R T C L U B I S F O R 5 6 G E T C R E AT I V E LUCKY IRON FISH C O N TA C T OFFICERS creativity workshops @splattercc Seth President service opportunities splattercc@gmail.com Ian Treasurer OrgSync Christopher Community Chair social events Facebook Group leadership opportunities David Communications Co-Chair Melanie Communications Co-Chair Meghan Executive Manager 7 8 9
PALM CARD FRONT BACK REAL EXAMPLES
RÉSUMÉ EXPERIENCES Art Director Intern @ Arnold Worldwide September - November 2016 Created brand experiences & designed social media content for Ocean Spray, Jack Daniel s, Carnival, Progressive, & the National Association of Realtors. Art Director Intern @ The Community June - August 2016 Designed social media & online videos for Verizon, BMW, Corona Extra, y más. Creative Intern @ Max Borges Agency May - August 2015 Assisted in acquiring new clients by designing pitch decks, & created social media content for AT&T & Cricket Wireless. SKILLS Illustrator InDesign Photoshop Premiere After Effects Muse Concept creation EDUCATION AWARDS Video production Music production University of Miami (UM) B.S. in Communications, 2016, Summa Cum Laude Majors: Creative Advertising & Psychology; Minors: Music & Marketing 2016 Silver ADDY for Nest Water National Student Ad. Competition team art director for UM: 2015 National Semi-Finalists 2016 Best Creative in AAF District 4 BACKGROUND Photography & retouching ACTIVITIES Web design (HTML/CSS) Spanish (un poquito) Alpha Delta Sigma (ad. honor society) Outstanding Advertising Student honoree for UM Class of 2016 Splatter Creative Community: co-founder & president 2015 Cannes Lions Festival attendee thorough Study Abroad PhilADthropy: team leader at 25-hour ad-athon for charitiable organizations (954) 683-3167 sethschreiber33@gmail.com sethschreiber.com
2017