Dear IALA National Member The e-mail below was received by IALA from a company called LBL s.c. regarding an LED lighting system. IALA is forwarding to all IALA National Member for your information. Best regards Virginia BUTLER PA to IALA Secretary-General Co-ordinator, World VTS Guide e-mail: secgen.iala@wanadoo.fr tel: +33 1 34 51 74 64 fax: + 33 1 34 51 82 05 IALA-AISM International Asssociation of Marine Aids to Navigation and Lighthouse Authorities Association international de signalisation maritime Tel: + 33 1 34 51 70 01 Fax: + 33 1 34 51 82 05 e-mail: iala-aism@wanadoo.fr website: www.iala-aism.org *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-* Dear Sirs, We are the company which specializes in promotion of modern LED lighting systems for public spaces. Our projects can be found at www.kfs24.pl and www.lbl24.pl.
While looking for new inspirations we consider lighthouses at the Baltic Coast as a great challenge for illumination. Those compounds are very architectural and symbolically attractive, that is why it is worth to light it in a special way. This how the idea for a project Bliza New Light originated. Bliza in Kashubian language, the old inhabitants of south Baltic, means light harbour the symbol of stability and the target of sailors trips. We would like the project Bliza New Light to become a symbol of advancement and model for imitation. We would like Baltic s lighthouses to receive new light and to be yearlong tourist attraction. I enclose presentation of the project Bliza New Light and propose you participation in this project with your Association. Joining the project allows to finance the project with European Union funds. The project is supported by global leader in lighting systems PHILIPS. In august 2009 LBL presented the illumination system for one of the Baltic lighthouse in Niechorze. The effect was so attractive and spectacular that local authorities decided to install this lighting system permanently before the summer season 2010. Fore pictures please visit http://www.lbl.is24.pl/en/lbl-realizacje/illumination-oflighthouse-in-niechorze/project We warmly invite you to cooperation. In case of any question do not hesitate to contact. Best Regards, Katarzyna Stańczyk LBL s.c. Partner handlowy PHILIPS ul.wiejska 12D 58-580 Szklarska Poręba tel.: +48 75 717 29 39 tel.kom.: +48 607 792 316 katarzyna.stanczyk@lbl24.pl www.kfs24.pl www.lbl24.pl *-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*
BLIZA NEW LIGHT Marketing Project
THE AIM OF THE PROJECT: Promotion of touristic value of the Baltic Coast Promotion of energy saving lighting systems by LEDs Promotion of maritime elements
TARGET GROUP: Tourists visiting the Baltic Coast Pupils and students Local societies Maritime organizations
EXECUTION: Illumination of all lighthouses on the Baltic Coast. Illumination by LED Philips, Organization of events outside lighthouses lighthouses areas Organization of competitions and presentations: artistic, culinary, folk etc. on lighthouses areas.
PARTNERS Philips Lighting Poland, LBL S.C. business Partner of Philips Lighting Poland, Maritime Offices in Szczecin, Słupsk, Gdynia, Lovers of Lighthouses Association, Society of Friends of Maritime Museum in Gdańsk, Szczecin and Gdańk Marshal's Office, Polish Tourist Organization, Regional Tourist Organizations in Szczecin and Gdańsk, Local governments and maritime institutions in Germany, Sweden, Finland, Estonia, Lithuania, Latvia and Russia.
PROJECT S COORDINATORS: LBL SC business partner of Philips Lighting Poland, Maritime Office in Szczecin, Lovers of Lighthouses Association, Society of Friends of Maritime Museum in Gdańsk
FINANCING: European Union funds, Lighthouses administrators, Local governments funds
Date 2009 2013
EXPECTED RESULTS : Creation of attractive tourist product renovated lighthouses, Ecological education for the Baltic Coast tourists Promotion of the Baltic Coast tourist value, Economic stimulation in the cities where lighthouses are located
Author: Janusz Stańczyk LBL SC Business Partner of Philips Lighting Poland Tel.+48 601 339 125, E-mail : janusz.stanczy@lbl24.pl