World Chess Championship, Series Presentation

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Transcription:

World Chess Championship, Series 2017-2018 Presentation

1. What is Chess today?

Events that shape history 1972 Fischer Spassky Match - the TV moment The Match was the quintessence of the Cold War, the struggle between the West and the East. Hence the Match captivated the world and became not only one of the key sporting events of the century. It was also one of the top TV moments ever.

Events that shape history 2014 Carlsen Anand, record numbers online Another young chess star, the incumbent chess champion Magnus Carlsen is the first champion who was born during the computer age. The Sochi Match was record-breaking in terms of online audience.

Match of the Century 2016 Carlsen Karjakin, global chess euthoria First event for the iphone generation, the match was covered in over 30,000 articles and was pegged as match of the century. It became the youngest match in history in both age of players and audience.

Over 600 million people play chess worldwide

Chess values Intelligence Chess is strongly associated with such values as Intelligence, Strategy, and Sophistication. Strategy Sophistication CHESS FORMULA I TENNIS GOLF 0 20 40 60 80

Global media events with estimated reach 3.5 billion Media accreditations / top events 500 media outelts Most read stories With coverage on over 60 languages, the Grand Prix Series is Number of contacts 3.5 billion online; 127 million TV; 80 million print covered globally as well as in countries represented by top players in the series. Educated 78% likely to have advanced degree Front pages or study for an advanced degree. The New York Times, The Wall Street Journal, the FT, Guardian, El Pais, Reuters, USA Today, Reach 3.5 billion globally Washington Post, Newsweek, Huffington Post and more.

Played everywhere all the time Now played on mobile devices, on computers, in clubs, in schools, in cafes, in parks, by everyone, everywhere, all the time.

2. Chess Biggest Events

World Chess ChampionshipMatch 2016, New York

Championship Match 2016 Stats Unprecedented Record in the Chess History Global online audience of nearly 10 million chess fans More than 10 000 visitors attended the Championship Match Covered by more than 30,000 media worldwide

Championship Match 2016 Stats More than 10,000,000 followed broadcast at worldchess.com First Championship broadcasted live in virtual reality The Championship Public Program included more than 50 events and united chess amateurs around the country with more than 8 000 children taking part in tournaments

Candidates Tournament 2016, Moscow

Covered by more than 1,900 media worldwide Public Program included more than 50 events in Moscow More than 1,000,000 followed broadcast at worldchess.com

Chess Championship Cycle events are both phenomenally popular sporting events and trendy social and business platform.

The World Chess Opening and Closing ceremonies are invitationonly red-carpet events with officials, sponsors, media, celebrities and special guests.

Investors Yuri Milner (Mail Group) and Peter Thiel (Pay Pall) with director Ben Miller. The famous astrophysicist Neil degrasse Tyson with his son. The Hollywood actor Woody Harrelson and special guests. Pamela Wasserstein (New York Media CEO) attended the game and made the ceremonial first move.

Kirsan Ilyumzhinov, Samvel Karapetyan, Serzh Sargsyan, Andrey Filatov Arkadiy Dvorkovich Aleksandr Zhukov Dmitriy Peskov Gennadiy Timchenko Anatoly Karpov Rainer Hartman Mark Garber Dmitriy Kruykov

Vladimir Vorozheykin with daughter, Vladimir Kramnik Pavel Fedorov with spouse Maria Kornilova and Tim Talkington Viswanathan Anand Fabiano Caruana Vladimir Frolov Sergey Krjakin with spouse Gor Nakhapetyan and Alyona Doletskaya Rostislav `Boyakov

3. Overview of World Chess Championship Cycle 2017 2018

World Chess Championship Cycle 2017 2018 The Championship Cycle in chess is a multievent pyramid that culminates in the World Chess Championship match that takes place biannually. 24 grandmasters take part in 3 out of 4 Grand Prix tournaments over two years. Grand Prix is the series where 24 of the world s best chess players from over 10 countries fight to have a shot at the World Chess Championship tile. MATCH 2 PLAYERS CANDIDATES 8 PLAYERS, ONE EVERY TWO YEARS GRAND PRIX SERIES 24 PLAYERS 4 TOURNAMENTS

World Chess Championship Cycle 2017 2018 2017 Sharjah February 17 28 Moscow May 11 22 Geneve July 5 16 Palma de Mallorca November 15 26 2018 TBC March 10 March 30 Championship Match - TBC Nov 10 Nov 30

World s Top Chess Players will take part in the series Hikaru Nakamura (USA) Fabiano Caruana (USA) Vladimir Kramnik (Russia) Anish Giri (Netherlands) Levon Aronian (Armenia) Wesley So (USA) Ding Liren (China) Sergey Karjakin (Russia) Maxim Vachier -Lagrave (France) Peter Svidler (Russia)

Media Coverage The World Chess Championship cycle is considered a global-level news event and hence it s covered by sports, lifestyle and news TV, with over 30 major television stations on site. Accredited TV networks: Bloomberg, CNN, ESPN, Sky Sports, Sky News, NBC, BBC, NRK, Euronews, Eurosport, Reuters TV, Channel One - Russia, NTV, RT, ABC, Fox, VG, TV2 and more. Agreement with TV news exchange assures that 186 countries receive video feed with highlights of each round, press conferences and opening and closing ceremonies for inclusion into news broadcasts.

Live Broadcast (feed produced by professional sportscasters with studio, analytics and special features). News clips and highlights will be supplied via B-roll to major news organizations and exchanges. Day round-ups and highlights supplied to media partners around the world. Special features and documentaties coproduced with media partners around the world.

Worldwide Coverage

Russian Coverage

TV Coverage

Contacts Julia Chernova Vice President Event & Sponsorship World Chess chernova@agonlimited.com Nadia Panteleeva Partnership Manager World Chess +7 915 492 80 10 panteleeva@agonlimited.com

Your move!