Make Up Artist Minimum Capital Requirement: N20,000 Summary: Being a makeup artist offers you a unique opportunity to try out your colour combination skills and creativity while getting paid for it. With an investment of between N20,000 and N200,000, you can rake in a minimum N25,000 on weekly basis. Introduction Fashion and style would always be in vogue as long as people continue to invent and reinvent. Makeup Artistry is currently the trend amongst ladies and men alike, with extensions such as Gele tying, lashes fixing, facials, massage, detox, nails etc., in this business, if you are ready to work then you are in for some cool cash. In this article, some key areas will be touched, so even if you are already in this business, this article can help redirect your focus and ensure you maximize your revenue. Required Resources Assets
Makeup kits (professional kits) Digital camera or a device (phone or tab) with very high megapixel Access to mobility Personnel Yourself and an assistant (optional) Capital N20,000 to N200,000 Required Skills Understanding of colour combinations and implications (sleek, daring, smoky, nude, sparkle, innocent etc.) Creativity Hardworking and good time management skills Full description of Operations Business operation Makeup artistry is just an aspect of the fashion industry responsible for recreating the face to the neck region, to bring out the beauty in the client. The idea is to the give the client his or her desired look depending on the role (in case of movie makeup artist), the occasion, the trend and the purpose. These are basic steps to becoming a makeup artist: 1. Learning the trade This is the first step on your way to becoming a makeup artist, you have to learn the trade. Register with a professional and learn, it is usually between 2weeks to 6months, so even if you already have a job but just wants this as an alternate source of income, you can take leave from your job and, go and learn. The price for learning varies depending on who is teaching you, for as low as N10,000 you can get a professional to teach you. Why you need to learn from a professional? i. Often times it seems easy just learning online, through videos on YouTube and BBM Channels but the reality is, so many steps are skipped on these videos, so when you have to replicate what you have watched, you might not get.
ii. iii. iv. v. Also, if you decide to go for the 3days crash course, you would only be taught the basics, which put together can never be enough to go professional. Learning from a professional would generally boost your confidence, give you opportunities to have real customer experiences and expose you to the imperfections that may occur during the job and how they can be corrected or covered up. With a professional you will learn the basic business tricks first hand. Finally, you get a real and valid certificate. 2. Practicing and trials Like any art work, you get better with relentless practicing. For a professional makeup artist, the best place to practice is on the face of others. The concept of making up for yourself is quite different from making up on other people s faces, you might learn to combine daring colours on your face, but for actual professional experience, you have to practice with other people s faces. The focus of your practicing should be: a. b. c. d. e. To learn how to handle real customer situations Build your confidence Work on your speed Try out those combinations you thought could work Have enough model pictures to use for display 3. Public display of works Everything in the fashion world is about noise and flaunting, if you are the shy type then you might want to reconsider because you will have to put your work out on display and trust me you will get as much praises as criticisms. So for this step, you will need means of publicizing your works, for now social media (instagram, twitter, Facebook and Snapchat) would do. You can hire a professional to run this for you or you run it yourself. The focus here are: i. Post as many of your works as possible ii. Check feedbacks to know how well you are doing iii. Ensure people can see your contacts, so they can get across to you for business
iv. Grow the account as much as possible, the more your follows, the more the view and potential clients 4. Going professional Getting to this stage means you have been handling professional jobs, even though your prices are still very flexible because you are still trying to perfect your works and win clients over. However, at a point you have to go fully professional; set your prices for jobs, go into training of others, take up assistants and focus more on management. You could also be working on how to expand your business, by looking out for other areas you can explore in the fashion world. What stands you out as a professional are: o Standard and ambiance of your office/shop/studio o Your pricing and packages o The products you use o The exceptional service you deliver o Your aftersales 5. Joining syndicates Like I earlier said, makeup artistry is just an aspect of fashion, for wedding package alone, clients would still need a photographer, hairstylist, fashion designer, tailor etc., so you can form syndicate with these other people to ensure you get more jobs. Syndicate is different from partnership, so you don t really have much ties to members of the syndicate, just basically referral arrangements that ensures when any of the syndicate member is asked for makeup artist, you get the referral (for an agreed token). 6. Moving on One of the core attributes of an entrepreneur is knowing when to move on, take for instance, Mr. Jay Manuel started as a makeup artist, he moved to management while people work for him, next he sold his franchise (for people to work using his name), then he moved to cosmetics product manufacturing and finally he is into modelling and fashion criticism. If you look at his movement, he
has created a long chain for sources of income for himself, all from being a makeup artist: o Make-up artist business with people working for him o Make-up franchise with people working using his name and paying him o Make-up product manufacturing business o Modelling jobs o Fashion criticism job and shows So you too have to think all this line, how to move on and not just stay fixed as a makeup artist. Objectives Exhibit your creativity profitably Make as much income as possible Set precedence for making more money
Benefits You don t need too much capital to start off You can always grow with the business at your own pace It is limitless depending on your creativity and entrepreneurial skills Financial Analysis Costs The cost can be divided into two: Floating cost (steps 1-3): With a minimum amount of N20,000 you can get started already, below are the basic costs of starting Cost of training: Between N10,000 to N200,000 Cost of basic tools: Between N5,000 to N20,000 Cost of products: minimum of N5, 000 Cost of running media campaign Professional cost (steps 4-6): Your first few years of starting a makeup artist business, the tendency is that chunk of the money you make would have to be reinvested, especially if you are looking at the big picture. Here are some basic costs if you are going professional: Cost of office/shop/studio space: Prices from N50,000 Cost of professional tools: Prices from N50,000 Cost of professional products: Prices from N200,000 Cost of media: Using a professional media manager, prices from N20,000/month Cost of professional models: Negotiable Business Association and syndicate cost: Negotiable Revenue: Like the cost, the revenue can also be divided into two: Initial revenue: Revenue during steps 1-3 Revenue varies from N1000 for touchup to N20,000 for an event. On the average you can make up to N25,000/week depending on how well you can hustle, your job quality and your media presence. Professional revenue: Revenue from step 4 Revenue varies from N10,000 for touchup to N120,000 for an event. On the average you can make a minimum of N150,000/week.
Other revenue includes: Income from training, income from media appearance and seminars, income from product testing and launching, and so on depending on how well you can exploit the system. Future Forecast Prospects You can have your own makeup training studio Become an household name in the makeup industry Sell franchise of your business across the world Integration Develop your range of cosmetics Branch into other aspects of fashion Become makeup and fashion consultant Conclusion There are so many parts of this business yet to be explored, if you limit your scope to just making up for OWANBE, you will probably think there so little this venture can offer but when you work with the big picture, you will understand this idea has no limits. References For Service consultation contact us via mail at businessideasnig@gmail.com or call within hours +234-8056433797 Note that this may attract service charge.