Designing An Amazing Party Experience!

www.julieannejones.com Presents Designing An Amazing Party Experience! Study Guide 1

What will I learn? This course will support you in making your shows an unforgettable experience so people leave excited about holding their own shows with you! You will learn some new techniques to get your show schedule filled up for the next 4 6 weeks! During this program, you will learn to: Partner with your host in creating his or her ideal show experience Use theme shows to create excitement and increase enrollment Create a show experience which puts you in charge, gives you control and is fun for your guests Use proven techniques to get the sales, booking and recruiting results you desire Where Do I Begin? Please take some time prior and jot down your thoughts regarding the following questions: How do I want to be perceived at my parties? What attributes can I manifest that will support this perception? Why do people come to my parties? What about a show makes it an amazing party experience? What makes a compelling invitation? 2

Part #1 How do I want to be perceived at my parties? What attributes can you manifest that will support this perception? Why do people come to your parties? What s the very first exposure your guests have to you? What makes a compelling invitation? Themed Invitations This alone is probably going to change your attendance level at your parties. I would also encourage you to send the invitations for your host. You get the list from your Host during the Host coaching. You want to get the list & postage from your host upfront. GET THERE EARLY! - Whether or not you book parties at the end of your party greatly depends on your ability to connect with your guests during the first 20 minutes. 3

4 Suggestions Ask your host to introduce you to her guests upon arrival Make the guests feel special, offer to serve them As you mingle, your goal is to be one of the crowd, not the consultant. WHICH MEANS Get out of yourself and into them and LEARN ABOUT THEM! USE - Curiosity and Level 2 listening Being listened to is so closed to being loved most people can t tell the difference. COMMUNICATING YOUR AGENDA 1. Here is an outline of what I shared for opening your show: Hokey Pokey Whole Self In experience o We re creating this experience together. I can t do it alone so I m asking you to put your whole self in. Rules o You must have fun Cheerleader o You aren t allowed to say anything negative about anyone or anything. Party Cop Squirt gun or some you re busted item, pick the most mild mannered person in the room. Remind her you re aiming for the face! o You must listen to my commercials (I ll make them fun and short and sweet) When it s time for a commercial, our cheerleader will cheer. That s the time for you to pay attention because it s information you ll want to know. Part 1 Assignments: Assignment #1 Write down one or two words that represent how you want to be perceived at your parties. Keep them in your car and remind yourself of what they are just prior to stepping into your parties this month. Resolve to take on the attributes and focus on doing that at your parties. 4

Assignment #2 - Design an invitation for your most popular theme party or personalize one of the attached sample Invitations. Mastermind around this topic with your partner. Assignment #3 - Complete the worksheet Creating Your Story Part #2 HOW TO MAKE THE HOST FEEL SPECIAL A. Go around the room and have everyone tell their name and how they know the host. B. Have each guest give a word that best describes her C. Pass around a card or recipe book like Season s Best especially for her that everyone writes their word or a short message in and present it as a gift to her. You could select 5 people (if you have a large party) D. Once everyone has introduced themselves, it s natural for you to introduce yourself and tell your story. YOUR PERSONAL STORY Your personal story that tells your guest a little bit about you and how you got started in your business can become a huge asset for you as a booking and recruiting tool. 3 suggestions for a powerful story: A. Tell your personal story B. Plants seeds that your guests can identify with; be relatable C. Keep it to about 2 minutes USING A GUEST CARE CARD & A WISH LIST These are tools for determining your guest s interest level during and after your show. They are invaluable tools. 5

USING PARTY PACKAGES Party Packages are items you group together to make the shopping experience easy for your guests. These ARE NOT discounted items and ARE NOT the monthly specials. They are groupings of product that naturally go together. Including Party Packages will increase sales, make shopping easier for your guests, and bring a fun atmosphere into your party. Part 2 Assignments: Assignment #1 Create your script/wording around opening your party. Decide what tone you want to set, how you ll get your guests involved and how you ll communicate your intentions/expectations for the party from the very beginning. Assignment #2 Create your language around your Guest Care Card and your Wish List. Decide how and when you ll introduce them to your guests. Assignment #3 -- Complete the Creating & Using Party Packages worksheet. Part #3 CREATING YOUR COMMERCIALS USING COMMERCIAL CARDS 1. Booking Commercial question: What do I receive for scheduling fun night out with my friends? 2. Recruiting Commercial question: Why do you love your job? 6

3. Using Party Packages question: What s the easiest way to order or What packages are you offering this month? SAMPLE BOOKING COMMERCIAL (Index card sample question: What do I get for scheduling a fun night out with my friends? ) Ladies, how many of you have said in the past month I need to call soand-so, or We need to get together, It s been so long since we ve connected! What if you could connect with all those people you ve said that to over the past month all at one time! If you tell me you re busy, I m going to tell you we absolutely need to book a show because you need a break! That s what a show with (your company name) is for a chance for you to have a fun girl s night out with friends! How many of you are having fun tonight? Here s my promise whether we do a Mexican Fiesta, a Chocoholic Show, a Wine and Cheese Tasting Show, an Italian Cucina Show or a Saturday Morning Brunch, I m committed to partnering with you to make this a great experience for you and your friends. It doesn t matter if you have 5 or 15 people at your party, I m going to work with you to make sure you all say, that s the most fun I ve ever had at one of these home parties. Plus, I m going to do all the work for you! I ll even send your invitations for you! Let me show you what you get when you become one of my hosts: SAMPLE RECRUITING COMMERCIAL (Index card sample question: Why do you love your job? ) Ladies, I want to take a minute and share with you why I love my job. I love this part because I m passionate about letting other women know how this company has changed my life. I ve also seen this business change lives within my own team. I know many of you either are or know someone who is working for daycare and taxes or has too much month left over at the end of the money, and my intention in sharing is to help you see a way out. I know this business was an answered prayer for me. This might not be something you can see yourself doing, and if you do know someone for whom this would also be an answered prayer, you could become an angel in their lives, so listen from that space. I use this bag of reminders because there s so much I love about my job that I m afraid I ll forget something! (using a fun or attractive bag, pull 7

each prop out as you talk). The first thing is my bag is a picture of my children. I m able to be home with them and they re not in daycare, which is very important to me. What s next oh, I love this part! This is a little toy airplane. It represents all the trips to conventions and free travel trips I ve taken with my company. I love to travel and it s really fun when someone else is paying the bill! This next item is my CPA s business card. I ll tell you, I had no idea what owning my own business would do for our taxes! My husband was thrilled and surprised the first year we filed our taxes after I started my business. Finally, I have $100.00 in cash (yes, I used real $20.00 bills). Hold out your hand, Sue. Count with me ladies 20, 40, 60, 80, 100 dollars! That s about how much I make each night I do a party. And I almost feel guilty because I have as much fun as you do! If you know of anyone who could use a little more fun or money in their lives, I d love to visit with them. Corner me after the party and I ll visit with you about connecting with them. SAMPLE PARTY PACKAGE COMMERCIAL (The index card sample questions for the Party Packages commercial could be something like: What s the easiest way to order or What packages are you offering this month? ) What I ve done is created some packages to make it easier for you to order. Or, Here are some fun ways to get some great items that all go together. Or, I ve designed 3 different packages for you to choose from based on the items I showed you tonight. USING AN OPPORTUNITY GIFT BAG You want to include a brochure and (recruiting cd) or other materials from your company. You ll also want to make it more special by putting in some pamper items. Here are a few ideas: You can enclose a tea bag, some chocolate kisses, a votive candle and bath salts and a recipe for relaxation card encouraging them to Relax, take a bath and pamper yourself and consider what a business with (your company) might do for you! You can include a Take 5 candy bar and a couple of other fun things and a note which says, Take 5 minutes for yourself and consider the possibilities of joining your company. If you have a dvd, you can include a bag of microwave popcorn and a soda and encourage them to have a movie night on you and watch your dvd. 8

Enclose a personal statement of What I Believe (you can download an example from the web page which you can use verbatim or change) that tells them a little of your passion for what you do. So when this person is ready to go you simply hand her the gift with the words, I have a gift for you. Enjoy & I ll follow up with you in a day or two to chat. THAT IS IT!! DON T GIVE HER ANY DETAILS about what s inside the bag. Part 3 Assignments: Assignment #1- Do the Creating A Booking Commercial worksheet Assignment #2 -Come up with a visual way to share your Party Date Cards (either a booking tree or some other way to offer an instant booking gift). Assignment #3 -Complete the Creating an Opportunity Commercial worksheet. Assignment #4 -Decide what you want your Opportunity Gift bags to have in them (the bags you hand to interested guests before they leave your party). You can download the What I believe worksheet to support you with this bag. Part #4 CLOSING YOUR PARTY PRESENTATION 1. How to fill out their orders 2. Walmart experience vs. Nordstrom experience 3. Monthly Specials SETTING UP THE SHOPPING EXPERIENCE 9

SAMPLE COMMERCIAL (Index card question, How do I save money on my order?) The question could also be, What s the easiest way for me to order? We re just about ready to wrap up. I d like to have you all join me in acknowledging our hostess once again for such a fun evening. It s been so much fun getting to know her better and we ve really worked hard together to plan her party and I feel I ve made a new friend. So, Right now, I m going to invite her to step out of the hostess role and I m going to give her permission to become the queen of the party (now I have some people who actually give her a tiara and they make a big deal about this). So, From now on, she s the queen. She gets to put her feet up, relax and pick out her free shopping, give her a little back rub here. And, from here on out, if you want a cup of coffee or need anything, it s self-serve. Because she s no longer the host & she s the QUEEN OF THE PARTY! Now, In a second I m going to come around and help each of you fill out your orders. This is the chance to complete your wish list and your guest care card because remember, I ll be doing a special drawing for those! Our specials this month are I ll be sure that you get the most product at the best possible savings, that s my commitment to you! I d love to have a chance to also visit with you and to just get a little feedback on what you thought of the party tonight. I m always looking to improve, so I d love to have any feedback. If you do know you need to leave right away, just let me know, raise your hand, and I ll come to you first. I want to thank you again for helping to make this such a fun evening. I m looking forward to connecting with each and every one of you! CLOSING YOUR SHOW THE NIGHT OF YOUR SHOW THE ORDER OF THE SHOW 1. Arrive early & connect with your host. 2. Spend 15-20 minutes before your actual presentation, mingling with the guests at your party. Be a part of the group (without your apron on). 10

3. Start your presentation with a Powerful Opening that incorporates your expectations for the party, tells them what to expect, gets them involved and is intentional (talks about your rules and whatever you re doing there). 4. Acknowledge the host (go around the room & have everyone give their name & say something about the host & write in the season s best or a card). 5. Tell YOUR STORY, basically who you are & how you ended up standing there. 6. Introduce the guest care card & the wish list. Use the language around that. (You could do this before you acknowledge the host if you want) It just depends on where you re comfortable doing it. Basically you want to share with them, how to use the wish list & how to use the guest care card, (just have them fill out the top of the guest care card & then put it away). 7. Step into your PRESENTATION (your products) and do maybe 10 minutes or so of your presentation. 8. Do your BOOKING COMMERCIAL & have them fill out the booking portion of their Guest Care Card. 9. Do 10-15 more minutes of your presentation. 10. Do your OPPORTUNITY COMMERCIAL & have them fill out the opportunity portion of their Guest Care Card. 11. Finish up the last part of your presentation. 12. Introduce your PARTY PACKAGES at this point & then step into the SHOPPING EXPERIENCE using the language provided here. Part 4 Assignments: Assignment #1: Design your language around how you ll step into your shopping portion of your show. Use the sample language above or create your own. 11

Remember, it has to feel right for you, and you want your focus to be on connecting with your guests. Assignment #2: Decide how you will direct your Host s attention to keep her focused on your show during your shopping experience. 12