Disclosures Sylvia Zavatchen - None Joseph Stuckelman - None
BR09 Podcasting: Using web technology to teach and unify program coordinators February 26, 2015 Sylvia Zavatchen Diagnostic Radiology Program Coordinator, Cleveland Clinic Joseph Stuckelman, MFA, C-TAGME Academic Program Coordinator, Cedars-Sinai Medical Center
Session Objectives: At the end of this session, learners will be able to: - Develop a podcast series - Script a podcast - Record, edit, and post a podcast - Use audience feedback to improve podcast content
What is a Podcast? ipod + Broadcast = PODCAST a music or talk program made available in digital format for automatic download over the Internet Benefits: - Inexpensive - Easy to produce
To Podcast or Not To Podcast
A podcast is an effective tool if Your audience is widely dispersed Your audience is not tech-savvy A single lecture time for all attendees cannot be coordinated The topic can be covered in less than 30 minutes
A podcast is not the best tool if The topic is very visual in nature The topic is complex Audience interaction is important
Developing Your Series
Survey the needs of your audience Who is your audience? Which topics do they most want addressed? How much, if any, training have they already had in the topic/s How effective was the training? Do they listen to podcasts? Are they tech-savvy?
Research education podcasts which may already exist Successful podcast scenarios Podcasting vs live training vs webinars vs online modules vs Different audiences
A progressive series or a string of stand-alone podcasts? A progressive series should be outlined before scripting the first podcast A progressive series can be an effective way to introduce a complex topic, such as the Self-Study
A progressive series or a string of stand-alone podcasts? In a string of podcasts, each individual podcast should follow the same format A string of podcasts can be an effective way to introduce the disparate elements within an overarching theme, such as Resident Orientation
Scheduling Your Podcasts Decide on a timeline to publish the podcasts and announce, announce, announce to your audience Decide whether or not to limit the time a podcast will be available - Make sure your audience is aware of the deadline Planning ahead: regular updates?
Invite Guest Contributors Experts in the field Collaborate with other programs - How do they do it? Collaborate with other institutions - How do they do it?
Scripting Your Podcast
The Importance of Scripting Respect for your audience s time and attention - Adults learners are goal oriented: What new knowledge will they acquire? - Adults are relevancy oriented: Are the take-away points what I need to know now?
The Importance of Scripting Respect for your audience s time and attention - Adults are practical: Is this worth 20 minutes of my day? - Adult learners like to be respected: Does this podcast seem fact-based, example-rich and streamlined?
The Importance of Scripting Structure - Introduction - Take-away points - Examples - Summary - Announce the next podcast
The Importance of Scripting Flow - A logical flow within a podcast enhances learning and retention - Examples and facts are included where they are most relevant - Reduces fillers
Use an Interview Format Question & Answer format Auditory interest Other formats: - Solo podcast, as a monologue - Panel discussion with leader - Multi-host podcast - Vidcast: a podcast with audioand video
Decide on a Time Limit Plan on a 15-20 minute final product; 30 minute maximum Break down topics which may require more time into two or more podcasts
Give concrete examples and fact-based information In GME world, people want to know, How do I do it? - Collaboration with other programs or institutions can offer different approaches to the same problem Pre-tests and post-tests - Gauge the effectiveness of your podcasts - Reinforces for the learner knowledge gained or highlights gaps in knowledge
Legal Issues Using copyrighted material Using music
Recording your Podcast
Recording Equipment needed: hardware and software The physical recording environment - Recording in the same room - Recording across the web Test, test, test
Recording Equipment needed: hardware - Microphone - Headphones - Headset - Computer
Recording Equipment needed: software - GarageBand Apple Mac users - Audacity PC users
Recording The physical recording environment - Recording in the same room > 2 inputs generally require a mixer - Recording across the web Skype MP3 Skype Recorder Dropbox
Editing Your Podcast
Editing your Podcast To edit or not to edit Editing software Editing 101 Add-ins: transitional music, information left out of original recording
Editing Software To pay or not to pay Mac vs. PC vs.
Editing 101:
Editing 101: Tracks Amplitude Left/Righ Channels Filters / Effects Adding tracks - Intro - Music interludes Fade in / fade out Export Format: MP3
Posting Your Podcast
Posting the podcast Free server or subscription server: where to post Obtain an RSS code Posting on itunes and other directories Audit your podcast: listen before you distribute! Decide on time-limited or indefinite access
Reaching Your Audience
Announce the Podcast Organizational e-mail service Intranet announcements Professional organization websites LinkedIn groups Listservs Outlook meeting invites Create a contact list
Announce the Podcast Announce before the release - Not too early, not too late - Not on a Monday - Not before a holiday Announce the next podcast at the end of the current podcast Give contact information in the announcement
Pre-tests and Post-tests Gauge effectiveness Highlight gaps in education Focus your script Post-test: a tool to gather feedback
Gathering Feedback and Incorporating Changes Announce contact information when announcing podcasts so that listeners can contact you with feedback Include feedback section at the end of the post-test
Gathering Feedback and Incorporating Changes Evaluate feedback for relevance and practicality Changes can be made to an ongoing podcast series Don t change for the sake of change; change for the sake of improvement Announce the changes you ve made based on the feedback!