You have the solutions. We give you the customers. Setting the benchmark. 07. 13. 03. 2018 Fairground Munich www.ihm.de
You want clear success factors. We provide the basis. More than ever before, Internationale Handwerksmesse 2018 is a must in the industry, outperforming all other trade fairs in the skilled crafts sector in terms of quality, size and scope. This makes it the ultimate crowd-puller. More visitors than at other skilled crafts trade fairs: more than 126,000 interested trade fair visitors More on offer and more variety than at any other trade fair in the skilled crafts sector: 74,000 sqm exhibition space in 7 halls These are your added value points: More visitors than at other skilled crafts trade fairs: some 1,000 exhibitors from more than trades FKM certified Trust is good control is better! This is why we have ourselves independently monitored by the Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen (FKM) - an organisation that verifies trade fair and exhibition statistics. So you can rely on our facts and figures they provide a sound basis for your future trade fair participation. 2
WELCOME You provide masterly products. We give you the perfect setting. There s simply no alternative: anyone in the trade who wants to have their say is represented here. This is because Internationale Handwerksmesse dominates the market in every way, providing a superb platform for the entire breadth of services relating to construction, refurbishment and modernisation. As an exhibitor you enjoy wide-ranging benefits: Your innovations are given a superb showcase Your products are impressive proof of your top-class quality Personal contacts result in successful trade deals Internationale Handwerksmesse has built up an enormous momentum that attracts a diverse range of visitors. Experts, interested visitors, journalists, businesspeople, politicians and representatives of associations and guilds come together here to make the trade fair one of the most popular networking platforms. Be sure to tap into this richly diversified opportunity for communication! Other features that make this trade fair so outstanding: every day there are fresh highlights, numerous special shows and specific theme areas. There are no limits to the opportunities for boosting your profile here so be sure to make the most of the chance to get in on the action! The facts speak for themselves. Internationale Handwerksmesse e is a trend-setting event: no other comparable exhibition offers the same level of innovation potential. offers diversity that exceeds all expectations: enthusiastic visitors confirm this year after year. Advice and support for trade fair professionals and would-be professionals: Our highly dedicated project team is available to you in person at all times. P +49 89 189 149 110 ihm@ghm.de means good business: visitors have a high level of spending power whether as private or business customers Don t be satisfied with less. Tap into the additional benefits of Internationale Handwerksmesse to boost your business! 3
OFFER AREAS You impress visitors with what youhave to offer. We give you the showcase. At Internationale Handwerksmesse, both exhibitors and visitors enjoy an extremely broad spectrum. As a supplier, you can present your precise area of specialism and you will find exactly the potential customers you are looking for. This top-class trade fair gives you the perfect professional platform. Make the most of the fair s unrivalled breadth: Clever solutions from parquet flooring to solar power systems Construction & Renovation Houses, energy, outstanding innovations For the best outdoor perspectives Outside & Gardening Construction elements for houses and terraces Benefit from the visitor frequency of Garten München which is held at the same time! (page 15) Feel-good ambience for perfect planning Home & Work Planning and fittings for private and commercial premises Regular fittings or high-tech kitchen? It s all possible! Kitchens & Kitchen Fittings Kitchens and kitchen products Tradition from around the globe Arts & Crafts Items from faraway countries Classics and innovations Indoor & Outdoor Products and services from the basement to the attic Everything for the craft trades Tools & Technology Technology and equipment Know-how for experts and would-be professionals Vocation & Training Consultation, training and services 4
OFFER HIGHLIGHTS You boost your profile with extras. We give you the thematic focus areas. With its selected thematic focus areas, Internationale Handwerksmesse provides you with a platform on which to showcase your professional expertise and products. Digitalisation in the skilled crafts Presented as a special focus area for the first time in 2016, digitalisation has become increasingly important in the skilled crafts from one year to the next. Here you have the full attention of trade visitors and journalists and the opportunity to present your company as a trendsetter. New networking point The perfect place for trade visitors and decision-makers to engage in successful networking. This where trends are presented, talks are held, information is passed on, knowledge exchanged, contacts established and successful projects showcased. This is where experts talk to experts so it's the just right place for you to be. FOCUS. HEALTHY BUILDING & LIVING In collaboration with Biobau-Portal.de Nowadays, more and more people wish to pursue the ideal of healthy and ecological living when they embark on construction and refurbishment projects. This is why the subject will be a crowd-puller at the 2018 Internationale Handwerksmesse once again, providing the ideal platform for suppliers of biological construction products. This year you can look forward to an expansion of this area to include living and sleeping. 5
EXHIBITORS You want good prospects of success. We give you the facts and figures. The figures speak for themselves.* The success achieved by all exhibitors at Internationale Handwerksmesse last year is yet another powerful argument in favour of participating in 2018. After all, only those who attend can enjoy the benefits and meet their targets. More than 92% of visitors accomplished their goal of visiting specific companies. More than 92% of visitors accomplished their goal of buying directly from a manufacturer / dealer. More than 91% of visitors accomplished their goal of buying certain products. Almost 90% of visitors gave the trade fair an overall rating of good. 85% of exhibitors attracted follow-up trade in 2016. More than 83% of visitors want to return to the trade fair. * Source: Gelszus, exhibitor and visitor survey 2017. 6
VISITORS You guarantee top-class performance. We give you customers with spending power. The fair s high concentration of several success factors make it unique. Tap into the enormous appeal of the location with its top-class visitor potential for your individual success. Two-pronged visitor structure twice the business The combination of trade and private visitors opens up a huge range of opportunities and contacts because you re able to reach two target groups at the same time at a single fair. High level of purchasing power high sales figures The visitor structure in the Munich region reflects a very high level of purchasing power. People here don t just look they buy, too. Excellent infrastructure excellent business At Internationale Handwerksmesse, both visitors and exhibitors enjoy the huge appeal of a cutting-edge venue. People love to come here and they keep coming back. «Handwerk & Design» The crowd-puller «Handwerk & Design» is an additional highlight of the trade fair. Top-level arts and crafts combined with outstanding design generate high levels of enthusiasm and fascination. If you re a supplier of exceptional interiors and creative accessories, this environment is a must for you. For full details and registration, see www.ihm-handwerk-design.com/application Small effort, big impact: online ticket vouchers! Are your customers important to you? If so, why not simply invite them along! An online ticket voucher is the perfect option and the best way to ensure successful talks at the fair! No matter how many vouchers you give out, you only pay for the first 25 tickets redeemed. 7
SPECIAL TOPICS You re looking for attention. We give you the platform. Internationale Handwerksmesse has always been a truly special occasion, and in 2018 there are numerous events lined up once again. The fascinating programme of activities includes the opportunity to meet journalists and politicians, i.e. opinion leaders. The fair s appeal automatically ensures a powerful presence in a range of regional and national media. Make the most of this opportunity and attract greater interest in your company by taking part in one of the forums on offer, for instance. Special topics you should take advantage of: For the best of their discipline Land des Handwerks Land des Handwerks involves exemplary companies from all over Germany demonstrating their very own masterly accomplishments. This exceptional presentation attracts more and more visitors every year. Whether metalworker, textile design or orthopaedic shoemaker any craft trade company can apply. Companies can also be exclusively nominated by their Chamber of Skilled Crafts. The company MyVale achieved real trade fair success: its individually tailored sandals are now sold in their thousands all over the world, and this year a cooperation was even successfully established with coffee retailer Tchibo. Markus Schott, proprietor of MyVale and master orthopaedic shoemaker: We attracted lots of new customers at Land des Handwerks and got some crucial feedback, (...) as well as making contacts with other firms and exchanging ideas. Your contact GHM Gesellschaft für Handwerksmessen mbh Frank Neidlein P +49 89 189 149 111 neidlein@ghm.de 8
For jewellery designers Herbert Hofmann Prize The annual international award for jewellery designers is well-known and highly sought after in the sector. It is definitely worth applying: even a nomination means your competition entry will be exhibited at the fair and seen by everyone. Your contact GHM Gesellschaft für Handwerksmessen mbh Frank Neidlein P +49 89 189 149 111 neidlein@ghm.de For perfectionists Federal Award and Bavarian State Award The Federal Minister of Economic Affairs and the Bavarian Prime Minis t er sign and present more than 30 awards for top-class innovative achievements in the skilled crafts each involving a cash prize of EUR 5,000. Media interest is enormous, so the award-winning companies enjoy great exposure. For inventors INNOVATION GEWINNT! Inventiveness is the requirement for participation in this special show. It features groundbreaking innovations at the very highest level complete with huge media interest! Good to know: The top-class achievements presented here often win federal or state prizes so it s doubly worth your while participating! Your contact GHM Gesellschaft für Handwerksmessen mbh Silke Laudenbach P +49 89 189 149 113 laudenbach@ghm.de 9
SERVICE You want a 365-day presence. We give you the opportunity. Your exhibitor profile in the new digital marketplace and print media. The Internationale Handwerksmesse digital marketplace is here! Modern, innovative and crossmedia. The focus of this new media concept is on achieving the best possible visibility for you as an exhibitor while at the same time increasing your range in terms of customers and potential customers. High-quality digital content boosts your added value as an exhibitor, placing a greater focus on interaction between you and your visitors. BASIC PACKAGE Your media package INCLUDES A detailed company profile A contact profile Listing in trade fair guide and hall plan Link to your social media channels Publication of an event at your stand Classification of your entry in five product categories Special campaign in 2018: Link to your online shop SUPPLEMENTARY PACKAGE PLUS Maximum visibility Maximise your visibility with an enhanced visual presence. Includes all the features of the BASIC package Link to your online shop Classification in five additional product categories Your company logo appears in the exhibitor directory and hall plan as well as in the digital marketplace and the printed trade fair guide Inclusion of three videos Placement of links and downloads in your online entry SUPPLEMENTARY PACKAGE PREMIUM Top-class visibility Reach more potential customers with your exclusive corporate presentation. Includes all the features of the BASIC and PLUS packages Two additional contact profiles Five online product presentations with text and one picture each Your logo on the start page of the exhibitor directory Shop link (deep link) for each product A new product label for one product Inclusion of two additional videos Publication of four additional stand events One print product presentation in the trade fair guide with text and one picture For details, see the registration form or contact us directly: P +49 89 189 149 110 ihm@ghm.de 10
HALL PLAN This is the perfect place for your ideas and products in 2018 once again: an overview of Internationale Handwerksmesse Order the registration form now to get in on the action: www.ihm.de/application B2 Living & Working Collective Demonstration of the Bavarian Carpenters' Guild FOKUS. GESUND BAUEN & LEBEN B3 Kitchens & Kitchen Fittings Food crafts with forum Live demonstration by the baking trade Live demonstration by the butchers trade B4 Exterior Arts & Crafts Garden elements Terrace design Wellness in the garden National participation booths International arts and crafts C1 Building & Modernisation Building Technology & Energy INNOVATION GEWINNT! Land des Handwerks FOKUS. HANDWERK: DIE NÄCHSTE GENERATION Skilled Crafts Meeting Point BMWi C2 Interior & Exterior Construction Tools & Technology YoungGeneration AutoBerufeAktuell Bavarian Chambers of Skilled Crafts Joint Stand C3 Garten München Premium Show gardens Plants Bavarian BBQ Week Garden Forum B4 Garten München Klassik Garden elements Garden fittings Wellness in the garden Gastronomy Children s play centre B1 «Handwerk & Design» Arts, crafts and design EXEMPLA, TALENTE, SCHMUCK, MEISTER DER MODERNE 11
You have individual preferences. We offer the personal service. Cornelia Lutz Project Manager P +49 89 189 149 110 lutz@ghm.de Marc Tannhäuser Project Coordinator Home & Work Kitchens & Kitchen Fittings P +49 89 189 149 112 tannhaeuser@ghm.de Silke Laudenbach Project Coordinator Building & Renovation Outside, Tools & Technology P +49 89 189 149 113 laudenbach@ghm.de By the craft trades for the craft trades: As the Organisation of Trade Fairs for Craft Trades and Medium-Sized Businesses, we are well aware of the business challenges you face. The trade fair project team offers its expertise to help you. We assist and support you before, during and after the trade fair: with the planning and optimum placement of your trade fair stand on all issues relating to your trade fair participation with your trade fair advertising Simply call us and ask for details success is that simple! + 49 89 189 149 110 Frank Neidlein Project Coordinator «Handwerk & Design» P +49 89 189 149 111 neidlein@ghm.de Sylvia Oertel Project Coordinator Gardening, Arts & Crafts Garten München P +49 89 189 149 115 oertel@ghm.de GHM Gesellschaft für Handwerksmessen mbh P. O. Box 82 03 55 81803 Munich, Germany Willy-Brandt-Allee 1 81829 Munich, Germany P +49 89 189 149 0 F +49 89 189 149 239 ihm@ghm.de www.ghm.de 01 August 2017 Start of stand allocation It s worth signing up early! The earlier we know what you want, the easier it is for us to take this into account when planning the hall layout. www.ihm.de/application And by the way: 25 % of exhibitors signed up for the following year s fair straight after the last one!