Regional Meeting of Intellectual Property Office Officials Responsible for the Madrid System

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-E JAPAN PATENT OFFICE REGIONAL MEETING WIPO/TM/TYO/17/INF/1 ORIGINAL: ENGLISH DATE: OCOTOBER 6, 2017 Regional Meeting of Intellectual Property Office Officials Responsible for the Madrid System organized by the World Intellectual Property Organization (WIPO) in cooperation with the Japan Patent Office (JPO) Tokyo, October 23 and 24, 2017 PROGRAM prepared by the International Bureau of WIPO

page 2 Monday, October 23, 2017 08.30 09.00 Registration 09.00 09.15 Opening Ceremony INTRODUCTION Welcome Addresses by:, Senior Project Officer, Information and Promotion Division, Madrid Registry, Brands and Designs Sector, WIPO, Geneva Mr. Izuru HANAKI, Director-General, Trademark and Customer Relations Department, Japan Patent Office (JPO), Tokyo 9.15 9.30 Priority Initiatives in Asia Promoted by WIPO and Japan s Contribution Mr. Fumio Enomono, Program Officer, Regional Bureau for Asia and the Pacific, Development Sector, WIPO, Geneva SESSION I: UPDATE ON THE MADRID SYSTEM FROM WIPO, FUTURE AND CURRENT OFFICES 9.30 10.00 Update and News on the Madrid System; Figures, New Offices, Challenges and Developments, Senior Legal Officer, Legal Division, Madrid Registry, Brands and Designs Sector, WIPO, Geneva 10.00 10.45 Brief Updates from Future Offices; Advances on their Road to the Madrid System since the Last Meeting Participants from Afghanistan, Indonesia, Malaysia, Myanmar, Pakistan, Papua New Guinea, Samoa, Sri Lanka and Thailand 10.45 11.00 Coffee Break 11.00 11.45 Brief Updates from Current Offices; Operations of the Madrid System in the Office Participants from Bhutan, Cambodia, China, Japan, the Lao People s Democratic Republic (Lao PDR), New Zealand, the Philippines, Singapore and Viet Nam

page 3 SESSION II: DISCUSSIONS ON HOW FUTURE OFFICES CAN OVERCOME OBSTACLES TO JOINING THE MADRID SYSTEM 11.45 12.15 Effective Strategies to Generate Support for Public Policy Initiatives, such as Joining the Madrid System, from Policymakers, Industry, Legal Community and Other Stakeholders Mr. Steffen Gazley, Principal Trade Mark Examiner, Intellectual Property Office of New Zealand, Wellington 12.15 13.00 How Future Offices can Prepare for the Madrid System and how WIPO can Support them During this Process and Beyond 13.00 14.15 Lunch Break 14.15 15.15 Practical Advice on how to Put in Place an Internal Office Framework to Support the Madrid System (Information Technology (IT), Human Resources (HR), Training, etc.) Speaker(s): Participants form Afghanistan, the Philippines, Singapore, Thailand and Malaysia 15.15 15.45 Current Obstacles Faced by Future Offices on their Road to the Madrid System and How to Overcome them Participants from Afghanistan, Indonesia, Malaysia, Myanmar and Pakistan 15.45 16.00 Coffee Break 16.00 16.30 Current Obstacles Faced by Future Offices on their Road to the Madrid System and how to Overcome them (continued) Participants from Papua New Guinea, Samoa, Sri Lanka and Thailand 16.30 17.30 General Discussions: How Future Offices Could Overcome Obstacles they are Currently Facing 18.00 19.00 Welcome Reception

page 4 Tuesday, October 24, 2017 SESSION III: INCREASING THE USE OF THE MADRID SYSTEM BY PROMOTING ITS BENEFITS 9.00 9.45 Effective Strategies for the Promotion of Intellectual Property (IP) Rights and, in Particular, the Madrid System, Targeted at Students, Start-ups, Entrepreneurs, Local Industry and Other Potential Beneficiaries Ms. Dai Xiaodan, Principal Staff Member, International Registration Division, Trademark Office of the State Administration for Industry and Commerce of the People s Republic of China (SAIC), Beijing 9.45 10.30 How WIPO can Support Offices to Implement a Madrid System Promotional Strategy 10.30 11.00 Coffee Break 11.00 12.00 How Current Offices are Promoting the Madrid System to Maximize its Potential by its Users Participants from Singapore and Japan 12.00 13.00 General Discussion: Effective Ways to Develop and Execute a Madrid System Promotional Strategy Mr. Toru Yamazaki, Director, Office for International Design Applications under the Geneva Act of the Hague Agreement and International Trademark Applications under the Madrid Protocol, JPO, Tokyo 13.00 14.30 Lunch Break SESSION IV: DISCUSSIONS ON SPECIFIC CONCERNS AND QUESTIONS SUBMITTED BEFORE THE MEETING 14.30 15.30 Discussions on Operational/Implementation-related Concerns and Questions Submitted Before the Meeting Moderators: Ms. Kanako Aya, Deputy Director, Trademark Policy Planning Office, Trademark Division, JPO, Tokyo All the participants 15.30 16.00 Coffee Break 16.00 17.00 Discussions (continued)

page 5 SESSION V: WRAP-UP AND PLANNING FOR INTERSESSIONAL WORK 17.00 17.30 General Discussions: Identifying Areas of Collaboration and Planning Deliverables to Achieve for the Next Meeting 17.30 Closing remarks by: Mr. Sunao SATO, Director, Trademark Division, JPO, Tokyo [End of document]