WHAT IS WIZARD WORLD?

WHAT IS WIZARD WORLD?

Wizard World is the leading producer of Comic Cons in North America bringing together hundreds of thousands of fans annually of all ages featuring the best in: Celebrities (meet & greets, photo ops, Q&A's) Exclusive first looks at the best in movies and television New products and merchandise with the latest toys, comics and collectibles Gaming (tabletop and video gaming) Artists (hundreds of artists at each convention with original art and exclusives) Panels (Q & A's, film festivals, exclusive screenings) Parties & special events Kid s Day

COMIC CON TOUR SCHEDULE 2016 NEW ORLEANS JAN 8-9-10 *ATLANTA JAN 22-23-24 PORTLAND FEB 19-20-21 CLEVELAND FEB 26-27-28 LAS VEGAS MAR 18-19-20 ST. LOUIS APR 1-2-3 MADISON APR 8-9-10 MINNEAPOLIS MAY 6-7-8 DES MOINES MAY 13-14-15 PHILADELPHIA JUN 2-3-4 SACRAMENTO JUN 17-18-19 ALBUQUERQUE JUN 24-25-26 COLUMBUS JUL 29-30-31 ORLANDO AUG 5-6-7 CHICAGO AUG 18-19-20-21 RICHMOND SEP 9-10-11 AUSTIN SEP 23-24-25 TULSA OCT 21-22-23 PITTSBURGH NOV 4-5-6 WIZARD WORLD COMIC CON WIZARD WORLD COMIC CON & GAMING *ATLANTA IS GAMING ONLY

2016 PROJECTED AUDIENCE ATTENDANCE 150,000 100,000 60,000 50,000 40,000 30,000 20,000 10,000 NEW ORLEANS ATLANTA PORTLAND CLEVELAND LAS VEGAS ST. LOUIS MADISON MINNEAPOLIS DES MOINES PHILADELPHIA SACRAMENTO ALBUQUERQUE COLUMBUS ORLANDO CHICAGO & HORROR FEST PITTSBURGH TULSA AUSTIN ANTICIPATED ATTENDANCE NUMBERS FOR 2016-750,000+ PEOPLE. FIGURES BASED ON 2015 ACTUAL ATTENDANCE WITH AVERAGE GROWTH RATES IN EXISTING CITIES AND SIMILAR MARKETS.

AUDIENCE DEMOGRAPHICS 46 55 55+ Under 18 8% 3% 57% MALE GENDER 43% FEMALE 11% 21% AGE 57% 18 34 35 45

AUDIENCE DEMOGRAPHICS $76,000+ 18% 0 $25,000 34% $51,000 $75,000 16% ANNUAL INCOME 32% $26,000 $50,000

SOCIAL MEDIA ACTIVATION @WizardWorld reaches beyond live events into the social fabric of its fans who stay connected through their passion for Pop Culture. Social Media Messaging Promos Contest & Giveaway Tie-Ins Branded Content Integration Inclusion on the Wizard World Sites Targeted Email Blasts FACEBOOK STATS Total Likes 410k Total Impressions 150m+ Total Reach 73m TWITTER STATS Followers 85k Total Impressions 1.2B Total Reach 105k INSTAGRAM STATS Followers 65k

NATIONAL BRAND SPONSORSHIPS

THE BRUCE CAMPBELL HORRORFEST Featuring the top guests in horror. Previous guests have included Bruce Campbell, Tobin Bell from Saw, Evil Dead stars Ted Raimi, Betsy Baker, Ellen Sandweiss and Theresa Tilly and other top names in the horror world. Horrorfest also features haunted attractions including Zombie Laser Tag, the Museum of Hearses and the critically acclaimed Bruce Campbell Film Festival.

PALLET SHIPPING 2016 All pallets must be 48 inches x 40 inches. Pallets stacked 50 inches high or less will cost $150 each, city to city. (Measured from the ground level up.) Pallets stacked 51 inches to 106 inches high will cost $300 each, city to city. (Measured from the ground level up.) If a pallet is shipped to an in-between show that you will not be exhibiting at, you are still responsible for the shipping cost. The deadline to purchase space on the truck will typically be one week prior to load-in (specific dates will be sent to you via eblast). Pallets unpaid by the deadline will not be allowed on the truck.

ADMISSION COMMISSION PROGRAM The Admission Commission Program is a way to advertise your presence at a Wizard World show while making some extra money! As an affiliate you will be provided with promotional graphics and a unique, trackable link for use on your company s social media platforms! Earn $5 for every Single-Day admission sold Earn $10 for every Three-Day admission sold Once the $100 commission threshold is reached, you will receive a check by mail To join the program, contact heather@wizardworld.com for the submission form. Our Online Payment System is now live for all 2016 cons and front facing 10x20 s are now permitted! The only way to take advantage of our offered discounts is to pay the required 20% or 50% booth deposit for every 2016 show you wish to partake in. Please note, only 2016 shows will be counted to determine your discount. If you will be eligible for a discount, please contact your sales person first for the appropriate discount code that you will need for the online form. When the maps are released you will be able to select your own booth at the time of payment. For now, until the maps are released, you are highly encouraged to pre-pay for as many cities as possible now so that you can be among the first to select a booth! And don t forget You can pay for pallet shipping online too! Please refer to the Exhibitor Registration section on wizardworld.com for payment links.

2016 WIZARD WORLD COMIC CON SHOW PRICING SHOW RETAIL PREMIER SMALL PRESS ARTIST NEW ORLEANS $1200 $1600 $700 $350 ATLANTA $1100 $1500 $650 $325 PORTLAND $1200 $1600 $700 $350 CLEVELAND $1100 $1500 $650 $325 LAS VEGAS $1100 $1500 $650 $325 ST. LOUIS $1200 $1600 $700 $350 MADISON $1100 $1500 $650 $325 MINNEAPOLIS $1200 $1600 $700 $350 DES MOINES $1100 $1500 $650 $325 PHILADELPHIA $1400 $1800 $750 $375 SACRAMENTO $1200 $1600 $700 $350 COLUMBUS $1200 $1600 $700 $350 ORLANDO $1000 $1400 $600 $300 CHICAGO $1500 $1900 $850 $425 HORROR FEST $800 $1200 $500 $300 RICHMOND $1200 $1600 $700 $350 AUSTIN $1100 $1500 $650 $325 TULSA $1200 $1600 $700 $350 PITTSBURGH $1100 $1500 $650 $325 Premier Booths are in a section at the front of the hall. Retailer Booths are in the middle and on the sides of the hall. Small Press Booths are interior booths in a designated section for small publishers only.

DISCOUNTS & LOYALTY PROGRAM MULTI SHOW DISCOUNT 3-5 Events in 2016 only: 10% 6-11 Events in 2016 only: 15% 12-16 Events in 2016 only: 20% 17 + Events in 2016 only: 25% In order to receive a multi-event discount you must place either a 20% deposit or a 50% deposit on all events that you want to attend in 2016. If you want to add additional events throughout the year, you can enter into a new discount tier for the remaining events of the year, but the discount will not be retroactively applied, although you can count the events you previously attended in 2016 to reach the next tier. Multi-Booth Discounts Purchasing 9 or more booths at each event entitles you to an additional 10% discount. This 10% multi booth discount can be combined with the multi-event discount, however the maximum overall discount is capped at 25%. LOYALTY PROGRAM Buy ten (10) booths and get one (1) free Free booths earned are bankable Free booths earned must be used in the same category (premier in premier, retail in retail and small press in small press) Free booths must be used at a event where at least one (1) booth or any sponsorship is purchased.

WIZARD WORLD GAMING MULTI CITY PRO-AM GAMING CONS NATIONAL COMIC CON TOUR THE ULTIMATE GAMER EXPERIENCE PRO-AM: MULITIPLE FORMATS Creating Authentic Competitions Wizard World Gaming are both standalone events and are also incorporated within existing Comic Con Events. Wizard World Gaming events will feature the best in the most popular Video Gaming titles and tournaments. Wizard World gaming will also feature the best in Table Top Gaming, including Magic the Gathering, Yu Gi Oh, and Pokemon, in addition to other top card and board gaming. Also featured will be gaming celebrity guests, voice talent, pro players and designers along with all the top gaming companies and manufacturers. Professional gamers and amateurs will compete for prizes on multiple platforms (PC, console, handheld, mobile) MOBA Multiplayer Online Battle Arena (5 v 5) FIGHTING GAMES (1 v 1) FPS First Person Shooter (4 v 4) RTS Real Time Strategy (1 v1) MOBILE GAMES (1 v 1) BEYOND THE COMPETITION INDIE GAMING: Dedicated area featuring the best indie games PLAY A PRO: Amateur s test skills verse the pros EXPERIENTIAL PRODUCT INTEGRATION: Unique fan experiences created by companies targeting gamers and millennials CONTESTS: Fans will have opportunities to win amazing prizes sponsored by the biggest names in gaming GIVEAWAYS: Fans will receive gift bags filled with gaming related goodies COSPLAY: Gamers will be encouraged to become their favorite gaming heroes, awarded at the cosplay award show

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