From Museum Walls to Facebook Walls. A new public space for art Gizela Horváth
Facebook - a new public space for art Art institutions on Facebook museums galleries Art-promoting pages Artists on Facebook Banksy Dan Perjovschi Ütő Gusztáv
From museum walls to the city walls the framed painting - the artwork created to stand on its own - the autonomous art the museum, where paintings hang on walls critique: the museum emphasize the gap between art and real life the museum promote the illusion of pure gaze and universal Taste - Taste classifies, and it classifies the classifier. Bourdieu the selection is based not only on aesthetic criteria, but on national, social class criteria also eurocentric, exclusivist policy it seems the museum is not public enough Artists are looking for other walls: the city walls, the Facebook walls.
Art institutions on Facebook MUSEUMS GALLERIES MUSEUM Visitor number Likes June 2012 2014 Musée de Louvre 9.720.000 1.300.000 (Paris) Metropolitan Museum 6.110.000 1.100.000 of Art (NYC) Tate Modern (London) 5.300.000 675 Centre Pompidou 3.800.000 405 (Paris) Musee D Orsay (Paris) 3.600.000 208 MoMA (NYC) 2.800.000 1.600.000 Sotheby s: 94.000 Likes Christie s: 89.000 Likes Saatchi: 333.000 Likes ART-PROMOTING PAGES Art Sheep: more than 200.000 fans, more than 10.000 pictures on timeline Modernism Punct Ro: more than 23.000 fans, more than 6.400 pictures on timeline
Facebook activities of art institutions Facebook activities: Promoting their own projects: preparing exhibitions, vernissages, auctions, different events (night of museums, museum-education) Posting news about the opening or the participants, photos of the event and the displayed objects, videos or press articles about the event Starting competitions Commemorating significant dates in connection with famous artists by posting a photo or a quote
ARTISTS ON FACEBOOK Banksy street artist, makes guerilla-art, he keeps his identity secret Dan Perjovschi well-known Romanian artist drawing and graffiti he works in situ on his exhibitions Ütő Gusztáv committed performance artist he teaches at Partium Christian University all of them are intrigued by current social issues, usually reflected in their works all of them wish to spread their messages to the widest possible public
Banksy Facebook sites related to Banksy: Banksy (16.000 Likes) Banksy FB Revolution (80.000 Likes) Unofficial: Banksy (3.300.000 Likes) Banksy is not represented by an art gallery, is not on Facebook and has never used Twitter. [1] [1] http://banksy.co.uk/faq.asp
In 2007 Sotheby s sold a Banksy for more than 100.000 pounds Banksy s reaction: I can t believe you morons actually buy this shit.
Banksy and the museum Louvre, Paris, 2004 sold in a Sotherby s sale in 2007 British Museum, London, 2005
Banksy and socio-political topics Stop Me Before I Paint Again (2004) Palestine Photo (Beach Boys) (2006) Flower Thrower
Dan Perjovschi a personal page on Facebook since 2009 a new page on the 2 September 2011 My artist page. Everybody welcome. both pages are run by himself first page, in Romanian with personal photos, comments besides the promotion of his artistic projects second page, in English mostly photos from exhibitions, without comments For some time, I have been sliding from the institutional wall to the walls of Facebook. I found it to be an interesting space. Here, my drawings mean something beyond art.
Perjovschi and the 2014 FIFA World Cup in Brazil
Perjovschi s activism
Ütő Gusztáv and the Autonomy project
Ütő Gusztáv and the Autonomy project
The distinctive characteristics of the artistic world of Facebook presence on Facebook cannot be neglected even by the leading international art institutions pages promoting pictures or images of artworks on the internet become popular quite fast this virtual global village of Facebook works more as a regional village artistic activism - artists have probably never been closer to their public.
Older and newer artworks are hanging on our Facebook walls. Thank you for your attention.