USES STOCK IMAGERY? Discover how widely used stock photography is in loads of different creative job roles. We ve spoken to a whole host of creative image buyers across the industry to get their insights on how they use stock photography to enhance their projects. An insight into image buyers in the creative industries We also explore career opportunities in the creative industries, give you insight into the best places to study creative courses and tell you where to go for daily inspiration.
WHAT S INCLUDED? A breakdown of jobs in the creative industries, guiding you from entry level positions all the way through to director level roles Insight from image buyers about their job roles and how they use stock imagery to enhance their projects 8 websites and blogs where you can find creative inspiration and stay up to date with creative trends The top 10 universities in the UK and US to study creative courses Start exploring now and share with your colleagues, friends and anyone with an interest in the creative world
J O B BREAKDOWN Take the next step in your career with our breakdown of jobs in the creative industries. We ve taken 7 of the key sectors in the creative world and explored the different career paths from entry level all the way up to director positions. Use this handy overview to plan the next steps in your career, whether you re just starting out or have been in the creative world for a while. Share it with your friends & colleagues to help them do the same
CREATI VE B J O WN O D K A E R B ADVERTISING AGENCIES BOOK PUBLISHERS DESIGN AGENCIES MAGAZINES AGENCIES NEWSPAPERS TV & FILM HEAD OF DESIGN CHIEF OFFICER LEVEL MANAGING SENIOR / MANAGEMENT SENIOR SENIOR RESEARCH MANAGER ACCOUNT MANAGER MANAGER OFFICER CONTENT MANAGER RESEARCH MANAGER EARLY CAREER RESEARCHER GRAPHIC IST JUNIOR GRAPHIC GRAPHIC IST JUNIOR WEB JUNIOR RESEARCHER CONTENT MARKETER BUYER DESK RESEARCHER ADMIN NEWS JUNIOR ENTRY LEVEL RESEARCH RESEARCH IAL JUNIOR RESEARCH
Buyer Profiles AD & DESIGN AGENCY WHAT DOES AN DO? An Art Director at an ad & design agency is responsible for all the visual work that goes into an advertising campaign. They decide how to represent a concept visually and work with the client to develop the overall look and style of a campaign. THINGS THEY DO EVERY DAY: Generate creative ideas and visual styles Create storyboards and moodboards to show off their ideas Make sure campaigns deliver the right message HOW DO I BECOME AN? Do work experience at an ad agency Look at graduate schemes some agencies offer great opportunities for graduates! Pitch your portfolio to as many agencies as you can WHAT TYPE OF PERSON DO I NEED TO BE... SALARY RANGE CONFIDENT LOVE Working on multiple projects 23,000-52,000 $40,000 - $96,500 COMFORTABLE leading a team HOW AN USES STOCK PHOTOGRAPHY WHAT THEY LOOK FOR IN A STOCK IMAGE: It depends on what client they re working for, but the main concern is how good it looks. Images need to be believable - a natural snapshot of a moment, rather than a staged situation High quality imagery that looks unedited WHAT THEY LOOK FOR IN A STOCK LIBRARY: Something different, not the usual stock Believable and authentic imagery Content that is beautifully shot, and conveys a sense of intimacy or realness HOW DOES STOCK PHOTOGRAPHY HELP WITH THIS JOB ROLE? Helps visualise the end creative stock imagery is great when you re pitching an idea to your client Handy when timeframes are tight stock images are always ready to go Helps with conceptualising campaigns Saves time and money by removing the need for a custom photo shoot
Buyer Profiles WHAT DOES A DO? MAGAZINE A Picture Editor at a magazine is responsible for all picture content within the magazine, from stock imagery to commissioned shoots. THINGS THEY DO EVERY DAY: Photo research Look after the image selection for each issue Make sure they have all the right permissions and licenses to use the images HOW DO I BECOME A? Get an internship at a publishing company Enter a company as an Editorial Assistant or Picture Researcher and work your way up WHAT TYPE OF PERSON DO I NEED TO BE... Enjoy taking a creative approach to tasks SALARY RANGE 15,000-36,000 $30,000 - $68,000 GOOD RESEARCH SKILLS ORGANIZED A background in photography or a EYE HOW S USE STOCK PHOTOGRAPHY WHAT THEY LOOK FOR IN A STOCK IMAGE: Images that are a good match for the feature and work within the magazine as a whole. They need to be relevant, high quality and reasonably priced. WHAT THEY LOOK FOR IN A STOCK LIBRARY: Broad choice of images with good key wording and access to downloads Competitive price Easy to use website simple search and easy to find the right image Strong customer support HOW DOES STOCK PHOTOGRAPHY HELP WITH THIS JOB ROLE? Great for finding images to enhance a feature Can use images in layouts to make sure they work Variety of images means they can find what they re looking for More time and cost-efficient than commissioning a shoot
Buyer Profiles BOOK PUBLISHING WHAT DOES A DO? A Designer for a book publisher is responsible for designing book covers from the concept to the final print. THINGS THEY DO EVERY DAY: Source images for a wide range of book projects Design the page layouts Manage budgets HOW DO I BECOME A? SALARY RANGE 16,000 41,000 $30,000 $60,000 Study design or something similar at college or university Enter the sector as an Editorial Assistant and work your way up WHAT TYPE OF PERSON DO I NEED TO BE... Confident at presenting ideas Sometimes what I m looking for is specialized but using stock imagery means I can always find what I need, and being able to download high resolution images for comping is incredibly valuable as I m working in such a high volume, fast paced environment. Flexible able to jump from project to project HOW A USES STOCK PHOTOGRAPHY WHAT THEY LOOK FOR IN A STOCK IMAGE: Creative, high quality images that meet the brief Original images the cover of a book is what sells it WHAT THEY LOOK FOR IN A STOCK LIBRARY: High quality imagery A good selection of images to choose from An easy-to-use website HOW DOES STOCK PHOTOGRAPHY HELP WITH THIS JOB ROLE? Increases the range of images available to choose from Images can be tested in layouts to make sure they re the perfect fit Images with the right releases make life much easier It s much quicker and cheaper than commissioning a photo shoot
Buyer Profiles RESEARCHER SECTOR FREELANCE SALARY RANGE 125-190 P ER DAY $160-$250 P ER DAY WHAT DOES A RESEARCHER DO? A Picture Researcher finds images for a range of projects including advertising campaigns, television programs, magazines and books. THINGS THEY DO EVERY DAY: Research and find images, video and audio HOW DO I BECOME A RESEARCHER? Get experience on a picture desk or in a photo agency Study photography or a visual arts subject at college or university WHAT TYPE OF PERSON DO I NEED TO BE... My searches can be really eclectic and one of the great things about using stock photography is the breadth of the collection available. The more I can find in one place, the better! ABLE to PRIORITIZE changing DEADLINES Able to easily jump from project to project HOW A RESEARCHER USES STOCK PHOTOGRAPHY WHAT THEY LOOK FOR IN A STOCK IMAGE: It really depends on the project but in general Visually striking images Images that are accurately key worded (so they can find them) WHAT THEY LOOK FOR IN A STOCK LIBRARY: Easy to find high-quality content quickly Simple, easy-to-use website A wide range of images for different briefs Friendly customer service HOW DOES STOCK PHOTOGRAPHY HELP WITH THIS JOB ROLE? Makes researching easier because of the huge variety of images in one place
Buyer Profiles BUYER FOR NEWSPAPERS S A L A R Y R A N G E 19,000-40,000 $25,000 - $50,000 WHAT DOES A BUYER DO? A Picture Buyer at a newspaper is responsible for finding and editing sets of images for publication. THINGS THEY DO EVERY DAY: Picture research Working with editorial departments to make sure they have the images they need Sending final article designs to editors for approval Being on top of the laws around using images and making sure they are followed HOW DO I BECOME A BUYER? Do some work experience for a newspaper e.g. on the picture desk Study photography or a visual arts subject at college or university WHAT TYPE OF PERSON DO I NEED TO BE... TENACIOUS DETAIL ORIENTATED HAPPY TO WORK IN A TEAM HOW A BUYER USES STOCK PHOTOGRAPHY WHAT THEY LOOK FOR IN A STOCK IMAGE: Live news images that tell the story Editorial images that can support an article Copy space if text or artwork is being placed over the image WHAT THEY LOOK FOR IN A STOCK LIBRARY: Good content that matches the newspaper s drive to have the best stories Accurate and relevant news stories, delivered fast Prices that can be negotiated HOW DOES STOCK PHOTOGRAPHY HELP WITH THIS JOB ROLE? Lots of variation in the type of images, newspaper articles cover a range of subjects so need a variety of images for each edition Stock images often inspire new ideas Images are easy to access and can be used instantly which fits in with the fast paced world of newspapers
websites & blogs for creative inspiration Get your daily dose of creative inspiration and stay on top of the latest industry news with our breakdown of top creative blogs and websites. Use the links below to visit each site and get inspired. FEATURE SHOOT featureshoot.com Feature Shoot showcases incredible work from photographers all over the world. If you are looking for image inspiration this is a great place to start. THE NEXT WEB thenextweb.com The Next Web is traditionally a technology site but we love using it to keep up to date with what s new in the world. It s a great source of inspiration if you are working for technology clients and a great place to stay on top of changes across the world. MASHABLE mashable.com Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. POOL creativepool.com A great place for creatives to be, especially if you re a freelancer. Not only do they have amazing articles and all the latest creative news, you can also share your work and promote your services on their site! PETAPIXEL petapixel.com Love photography? Check out PetaPixel for all the latest news and views from the world of photography. WIRED www.wired.co.uk With a focus on what s next, we love Wired for keeping us up to date on the trends and big ideas that will change our lives. Great to help you produce client work that s ahead of the curve LINE25 line25.com Line25 is perfect for anyone with an interest in web design. With awesome tutorials and fact-filled articles it is a great place for everyone from beginners to seasoned web professionals. ALAMY alamy.com/blog With a mix of blogs for photographers, designers and image buyers the Alamy blog gives you both practical insight into the world of stock photography and inspiration for your next project!
WHERE TO STUDY TO GET IN TO THE INDUSTRIES Improve your chances of landing your dream job in the creative industries by picking the perfect university course. Using topuniversities.com we ve created a list of the top 10 universities in the UK and US where you can study a variety of creative courses from web design to visual communications. UK US 1. ROYAL COLLEGE OF, LONDON 2. UNIVERSITY OF THE S LONDON 3. GOLDSMITHS, UNIVERSITY OF LONDON 4. THE GLASGOW SCHOOL OF 5. LOUGHBOROUGH UNIVERSITY 6. RAVENSBOURNE, LONDON 7. KINGSTON UNIVERSITY, LONDON 8. LANCASTER UNIVERSITY 9. UNIVERSITY OF BRIGHTON 10. THE UNIVERSITY OF EDINBURGH 1. PARSONS SCHOOL OF DESIGN AT THE NEW SCHOOL, NEW YORK CITY 2. RHODE ISLAND SCHOOL OF DESIGN (RISD) 3. PRATT INSTITUTE, NEW YORK 4. SCHOOL OF THE INSTITUTE OF CHICAGO (SAIC) 5. CALIFORNIA INSTITUTE OF THE S 6. CENTER COLLEGE OF DESIGN 7. UNIVERSITY OF CALIFORNIA, LOS ANGELES (UCLA) 8. COLUMBIA UNIVERSITY, NEW YORK 9. SCHOOL OF VISUAL S (SVA) 10. CALIFORNIA COLLEGE OF THE S For more details on the courses available at each of the universities listed, check out their website. Source: topuniversities.com Already got a creative qualification? Share this with the next generation of creatives!