How to Make Your FREE Offer Irresistible! Rhonda Hess Coaching Niche Success Strategist Prosperous Coach 2017 Bubbling Well, LLC. All rights in media reserved. www.prosperouscoachblog.com 1
I m Rhonda Hess, CEO of Prosperous Coach. My clients say I have a super power for helping them choose a profitable niche they love. I know that once you answer that agonizing question what s my niche? everything else in your business clicks into place. It helps you market less and quickly become a go- to resource in high demand. With a solid niche, it s easy to create compelling messages, inspiring programs, and a powerful conversion process that consistently transforms people into fans and fans into clients. And, because you ve specialized, your clients stay longer, refer more and are willing to pay higher fees. To give yourself an easier time finding your niche, grab your free copy of: 5 Secrets to a Highly Profitable Niche You ll Love. I first became a recognized leader in the coaching industry in 2001 when I was invited to co- author curriculum for Coach Training Alliance and design their Certified Coach Program. It was an honor to personally train over 500 coaches at CTA. I also served on the board of the Denver Coach Federation and was the Director for the 2001 Colorado Coaching Expo. My blog won Best Coaching Blog from the Coaching School of Mastery. And I also published my self- study system: Your Highly Profitable Niche. I love the whole world of entrepreneurship. When I m not engaged there, you ll find me digging in the garden, reading fantasy fiction or walking the hills in beautiful Boulder County, Colorado where I live with my brilliant husband, Seth, and Freya Underfoot, the wonder cat. 2017 Bubbling Well, LLC. All rights in media reserved. www.prosperouscoachblog.com 2
You have a lot to offer You ve helped people excel and transform. Now you want to scale it up and become well known for your gifts. You re ready to earn in a way that brings you true freedom. But getting the word out in a big way is tricky, because everyone is bombarded with marketing messages. Make your messages stand out and command attention! And, have an effective online conversion process ready on your website. It s a thought provoking journey that begins with compelling intro copy, an eye- catching opt- in and most important of all an irresistible free offer. A well thought out freebie grabs attention in seconds and instantly motivates sign ups. It inspires immediate reading and conveys that sense of rightness that YOU are meant to guide them. Because they are already pre- sold on what you offer, they want to meet and hire you. Is your freebie irresistible? Take 10 minutes to find out 2017 Bubbling Well, LLC. All rights in media reserved. www.prosperouscoachblog.com 3
FIRST is your website sticky? Did you know that most people take less than 8 SECONDS to decide whether to bounce off or stick with a web page? It s the kind of snap decision people make hundreds of times each day. Time is limited and there s much to distract. If your web page doesn t strike a resonant chord, they bounce off and go somewhere else. Think about it how many times have you landed on a web page and navigated away because you didn t quickly see what you wanted? If it didn t load well for your mobile device, took too much scrolling to find the good stuff, or seemed vague, it wasn t worth your time. If YOU want your future clients to stay on your web page read what you ve written there engage with your free offer, and enroll in your programs your website must be STICKY! What makes a website sticky? RELEVANCE. 2017 Bubbling Well, LLC. All rights in media reserved. www.prosperouscoachblog.com 4
What s in it for me? What does this mean to me? How will this help me get what I want? This is what your web visitors are wondering when they click to your page. To build relationships of trust and have future opportunities to connect with them, answer those questions FAST! How do you capture the hearts and minds of the people you want to serve? Find out exactly WHAT they want so much that they ll invest in solutions to get it. Then make sure that every bit of copy, especially your freebie, is infused with those words, concepts and your solution. Take a moment now and open your website on both a mobile device and a laptop. Look at it through the eyes of your target audience. (Oops, you don t have a target audience? Well, that s a root problem that needs solving before you can have a sticky website and irresistible freebie! I can help with that.) Now take the assessments on the next two pages to help you determine if you ve got a client winning opt- in and freebie. Let s dive in 2017 Bubbling Well, LLC. All rights in media reserved. www.prosperouscoachblog.com 5
TEST the attention- getting power of your opt- in. Your opt- in is where people fill in their name and email address to sign up for your free offer. If it s buried somewhere or lacking pizzazz, you re probably losing future clients! Don t worry. It s easy to fix. 1. Is your opt- in visible with little scrolling? YES 5 points 2. Is it colorful and eye- catching? YES 5 points 3. Is it neatly configured? YES 5 points 4. Is it as easy to type in your name & email on a mobile YES 5 points device as a laptop? 5. Is your offer title clearly meant for your target audience? YES 5 points 6. Do the words on the opt- in button relate to your offer? YES 5 points 7. Is the opt- in button a contrasting color? YES 5 points 8. Is your free offer a blog/newsletter subscription or a free session? If yes, zero out points accumulated so far. Did I shock you with that last question? YES 0 out all points above! TOTAL POINTS I ve learned from my own mistakes that people will pass up a free session or consult as the first introductory offer. It s like asking a first date to come meet the family too intimate, too soon. A subscription to your blog, tip sheet or what- have- you by itself won t likely convert visitors to clients either. Those things are more of an add- on offer. Your freebie should be immediately downloadable, renew the urgency for their desired outcome in their mind, and contain enough real value while it also leaves them hungry for more. 2017 Bubbling Well, LLC. All rights in media reserved. www.prosperouscoachblog.com 6
TEST the client- winning power of your freebie. Your freebie is an integral part of your funnel a set of free valuable experiences that naturally builds a case for hiring you. Before you create your freebie, craft a solid structure for your paid program. Your freebie uses that same structure so that it smartly dovetails into your paid program. It s easier than you think. I can help. 1. Is the topic urgently important to your target audience? YES 5 points 2. Does it solve an acute challenge and help them get closer YES 5 points to a specific TANGIBLE outcome they know they want? 3. Is the title compelling and emotionally evocative? YES 5 points 4. Is the title and freebie content related to your paid offer? YES 5 points 5. If you were your target audience would you jump at the YES 5 points chance to sign up for this freebie? 6. Is your freebie immediately downloadable? YES 5 points 7. Does it deliver real value and leave them wanting more? YES 5 points 8. Does it have a strong call to action, such as a link to get YES 5 points on your calendar for a consult? 9. Is it something they could get somewhere else? If so, zero out all points accumulated on this assessment. YES 0 out all points above TOTAL POINTS Question #9 highlights the importance of strategizing your freebie as part of a conversion process. If your freebie contents bring up dozens of things on a Google search, it s time to go back to the drawing board. Even if you re new to serving your target audience you can create an authentic and highly valuable freebie that PRE- SELLS your prospects on your paid programs. As you know more, continue to improve your freebie. Now, total up your score from the two assessments 2017 Bubbling Well, LLC. All rights in media reserved. www.prosperouscoachblog.com 7
0-35 Not irresistible yet. It s time for a freebie makeover. 40-55 Getting warm. With a few tweaks it will sizzle. 60-75 Congratulations you ve got a winner! No matter what score you ended up with, trust that you can improve the attention- getting and client- winning appeal of your free offer. Want more help to ace your freebie and opt- in? I d love to help you. Select a time to meet with me here (it s free and worth $497). We ll review your free offer together. I can t wait to meet you and hear all about your business! Stay inspired and make things happen! Rhonda Hess Niche Success Strategist & CEO of Prosperous Coach http://prosperouscoachblog.com 2017 Bubbling Well, LLC. All rights in media reserved. www.prosperouscoachblog.com 8