In 1953, at an NYC apartment, was searching for precisely the right adjective to describe a character s on. Before he could his thought, his friend Roger Price quickly suggested clumsy and sharing a laugh about the possibilites of this and Price. After, Stern that the obsession over that one, perfect adjective, produced a fun word game. was born, 59 years later, the brand has done amazing things to make the word fart VERB The Honeymooners PROPER NOUN realized famous. VERB Leonard Stern NAME finish VERB naked ADJECTIVE nose BODY PART Mad Libs SUPER AWESOME NOUN History nose BODY PART
Highlights 98% brand awareness 20,000 active app users per day Over 120 million books sold 3,600 unique stories Over 7.5 million app downloads Books currently sold in over 65,000 doors
Target Audience Kids 8-12 Families Teens 15-18 Nostalgic adult fans of MAD LIBS Babysitters Teachers Librarians Men & Women 18-35 Novelty Gift Givers
Strategy Develop current customers of who fondly ADVERB licensed ADJECTIVE product that will appeal to both fans and remember MAD LIBS from their youth, as well as adult consumers Expand on the history of the classic MAD LIBS game, which was original developed as a nostalgia and retro trend, cocktail culture. hilarious Mad Libs SUPER POPULAR GAME cocktail party REALLY GOOD TIME game for adults. Tap into Translate gameplay by fun and edgy topics to a ADJECTIVE inspired VERB targeted list of product categories.
Mad Libs Retail Distribution Books sold though over 65,000 doors
Digital MadLibs.com WorldsGreatestPartyGame.com
Digital The Original Mad Libs app is now available on ios and Android New Adult App coming soon!
Publishing 2015-2016 Fall 2015 Spring 2016 Summer 2016 Fall 2016 Adult Mad Libs Home Sweet Home Scarface New Girl Get Inked Give My Regards Modern Family to Mad Libs Country Lovin Mad LIbs RuPaul s Drag Race Buffy Aerosmith Florida Georgia Line Foo Fighters Outkast Lynyrd Skynyrd Original Mad Libs Bob s Burgers Diary of a Steven Universe Whimpy Kid Frozen Big Bang Teacher s Rule! Theory Edward Scissorhands Peanuts Star Trek Classic Monster High Game Over Mad Libs Stewie and Brian Clarence Finding Dory Marvel Superheroes Mighty Magiswords Doctor Who Villains and Monsters Magical Creatures Powerpuff Girls Regular Show Holidaze Cartoon Network Bind-Up BFG Movie Field Trip Scooby Doo NFL Player s Assoc Star Wars VII Muppets Who Was... WWE Total Divas
New Publishing Partners
Brand Timeline Fall 2015 Spring 2016 Summer 2016 Fall 2016 Publishing 2 new Adult Mad Libs titles 8 new Original Mad Libs titles 6 new Adult Mad Libs titles 5 new Original Mad Libs titles 4 new Adult Mad Libs titles 10 new Original Mad Libs titles 2 new Adult Mad Libs titles 7 new Original Mad Libs titles Digital Online & Social Media PR & Promotion Original Mad Libs App released on Android New standalone Diary of a Wimpy Kid Mad Libs ios apps Holiday promotion on all channels, including new Mad Libs holiday video and 12 Days of Mad Libs Give Away Mad Libs Live! show debuts in NYC Holiday press round ups Harlem Globetrotter partnership April Fools cross promotion with Cartoon Network Seasonal tie-ins: Valentine s Day and St. Patrick s Day LA Times Book Festival pop-up shop Adult Mad Libs relaunch Mad Libs website redesign Brand exposure through cross promotion with licensed partners including Cartoon Network, Diary of a Wimpy Kid, Hello Kitty, and the WWE Seasonal tie-ins: family vacation, back-to-school, and Halloween SD ComicCon pop-up shop Seasonal tie-ins: Thanksgiving, Christmas, and New Year s Eve New York ComicCon pop-up shop Retail Holiday product features all channels (Apparel, book, social expression categories) Seasonal product features all channels (Apparel, book, social expression categories) Mid-tier co-brand event with SD Comicon *Plans subject to change
Original Themes & Artwork Sports School Birthday Holiday Road trip Vacation Activity Theme Adventure Party
Adult Themes & Artwork Cocktail Party New Baby Bachelor/Bachelorette Super Bowl New Year s Eve Graduation Golf Awards Show Cooking Dieting Over the Hill Birthday
Original Mad Libs Consumer Products
Adult Mad Libs Product Concepts
Dealmaker Stephanie Sabol Director of Brand Management Penguin Young Readers Group ssabol@prh.com 212.414.3456