National Radio Channels PPM measurement October 17
Background This overview describes the development of radio broadcasting at national levels with updated figures from October 17. The Norwegian Media Authority has composed this overview based on figures received from Kantar Media. Kantar Media is the provider of official radio figures at the national level in Norway. The PPM measurements are conducted electronically using a national representative panel (Media Panel). The Media Panel consists of people using PPM equipment. These figures are reported weekly: http://www.tns-gallup.no/medier/radio/nasjonale-lyttertall-ppm/ (Source: Kantar Media)
Definitions Coverage: The population share who have listened to a given radio service during an average day. Listening time: Daily time spent among listeners on a given radio service during an average day. Market share: Share of time spent on different radio channels/radio groups.
Radio channels in the PPM measurements NRK P4 Group Bauer Media The Big Five NRK P1 NRK P2 NRK P3 P4 Radio Norge Other national NRK Alltid Nyheter P8 Pop NRK mp3 Others P4 (i.a. P9 og P) NRK Sport NRJ NRK Klassisk Radio Soft NRK P13 Kiss NRK P1+ Radio Rock P5 Hits Norsk Pop P6 Rock Radio Topp 4 P7 Klem Radio Vinyl
Coverage
Coverage: Decrease in the population share who listens to national channels Development per year from 14 to 17 all national radio channels in percentage 9 8 7 6 5 4 69,8 68,9 67,6 14 15 16 17 (Jan-Oct) 63,6
Coverage: Decrease in listeners throughout 17 Per month 16/17 all national radio channels in percentage 9 8 7 67,8 68,6 67,8 7,3 68,4 68,5 59,2 66,2 69,2 67,5 69,1 68,3 6 5 67,8 66,2 67,4 65,3 64,7 63,7 56,7 61,1 62,3 61,4 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 16 17
Coverage: Increase in listening to new radio channels, decrease in listening to traditional radio channels The Big Five and other national in percentage year 14-17 per month 16/17 9 8 7 6 65,5 53,9 64,3 62,1 56,3 49,2 5 4 14,3 27, 22,2 21,1 25,9,4 The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)
Coverage: NRK experiences the largest drop compared to the other radio groups Historical development radio groups (percent coverage) year 14-17 per month 16/17 9 8 7 6 5 4 5,2 5,2 48,7 46, 43,8 39,9 23,9 25,4 28,6 26,2 25,5 24,9 18,2 14,8 15,8 14,9 15,1 15,5 NRK P4 Group Bauer Media
Coverage: Status October 17 25 15 5 26,3 15,9 8,5 National radio channels sorted after size (percentage) October 17 6,6 6,3 4,7 4,4 4, 2,5 2,4 2,3 2,2 1,9 1,8 1,8 1,7 1,7 1,3 1,1,9,9,9,8,7 NRK P1 P4 Radio Norge NRK P1+ NRK P3 NRK P2 P5 Hits NRK mp3 Radio Topp 4 NRJ Radio Rock NRK P13 P6 Rock NRK Nyheter P7 Klem Radio Vinyl P Country P8 Pop Norsk Pop NRK Sport Soft Kiss P9 Retro NRK Klassisk
Coverage 16 versus 17 YTD 4 35 33,4 29,3 The eight largest radio channels sorted after size (coverage in percentage) 16 versus 17 (Jan.-Oct.) 25,8 17,3 15 5 12,9, 11,6 8,2 3,9 5,6 5,9 5,5 5,2 4,8 3,4 4,4 NRK P1 P4 Radio Norge NRK P3 NRK P1+ NRK P2 NRK mp3 P5 Hits 16 17 (Jan-Oct)
Listening time
Listening time: Continuous decrease in minutes spent listening to radio channels 9 8 7 6 5 4 Year 14-17 all national radio channels in minutes of listening 9 89 85 8 14 15 16 17 Jan-Oct
Listening time: Decrease in minutes listening to radio channels compared to last year 9 8 7 6 Per month 16/17 all national radio channels in listening minutes 88 85 85 87 87 85 87 87 88 84 82 8 82 81 84 83 8 82 78 78 76 77 5 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 16 17
9 8 7 6 5 4 Listening time: Increase in listening to new radio channels, decrease in listening to traditional radio channels 79 The Big Five and other national in listening minutes for 14-17 and per month 16/17 6 73 72 15 15 64 54 19 23 The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)
Listening time: Largest decrease in listening time for NRK Historical development radio groups (listening minutes) for 14-17 and per month 16/17 9 8 7 6 5 4 6 6 6 56 53 49 18 18 19 18 18 11 8 8 9 8 NRK P4 Group Bauer Media
Listening time: Status October 17 35 The eight largest radio channels sorted after size (listening minutes) October 17 25 NRK P1 P4 NRK P1+ Radio Norge 15 5 12 7 6 4 3 2 2 NRK P3 NRK P2 NRK mp3 P5 Hits
Listening time: 16 versus 17 YTD 4 35 25 38 The eight largest radio channels sorted after size (listening minutes) 16 versus 17 (Jan-Oct) 33 15 15 13 5 6 7 6 4 5 5 4 4 2 2 1 2 NRK P1 P4 NRK P1+ Radio Norge NRK P3 NRK P2 NRK mp3 P5 Hits 16 17 (Jan-Oct)
MARKET SHARE
Market share The Big Five and other national in percentage for 14-17 and per month 16/17, 9, 8, 87,4 75,1 82,8 82,7 77,4 7,1 7, 6, 5, 4,,,,,,9 24,9 17,2 17,3 22,6 29,9 The Big Five (NRK P1, NRK P2, NRK P3, P4 and Radio Norge) Other national (see overview of radio services)
Market share Historical development radio groups (percentage) year 14-17 per month 16/17 9 8 7 6 5 4 66,1 66,5 68, 68,9 67,7 63,1 19,9 22,9 22,5 21,3 22,2 23,8 12,2,6 9,4 9,8, 13,1 NRK P4 Group Bauer Media