April / May Sihl The Coating Company Latest news. FESPA 2015 from 18 th 22 nd May. Innovative products for personalised interiors

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31 April / May 2015 Sihl The Coating Company Latest news Trade fairs page 2 FESPA 2015 from 18 th 22 nd May Products page 4 Innovative products for personalised interiors Ben Hammer Cover story page 6 Discover the charm of printed art Products page 8 Revive your walls!

TRADE FAIRS Hello again, We are always receiving super success stories from our customers, which we just love to share - as in this edition: At the end of 2014, the photographer and blogger Ben Hammer presented his project Randnotizen (Commentaries), in Berlin on SIHL MAS- TERCLASS Smooth Matt Cotton Paper 4852. The collection was put together especially for the exhibition in the LE- OLUX brand store, with the aim of enchanting the audience. The search for an alternative to the expensive adhesive films for short application in display window advertising has finally come to an end for PPS Imaging Group: Whose project sees the successful implementation of the EasyTack film, SyntiSol PP Film Kisscut 325 satin 3531. To ensure further successes we can now offer you brand new products: the existing portfolio of the design- 2wall collection has been expanded with the introduction of four new wallpapers. Compared to the classic non-woven wallpapers the new fibreglass wallpapers stand out due to their easy cutting characteristics and special coating, in addition to the excellent image quality and durability. The two new prepasted wallpapers in the style+ range offer more versatile additional features compared to other wall coverings. The Product group POS Media also sees a new category Wall Graphics containing the new WallGrafX products. The WallGrafX products are self-adhesive polyester fabric products with a coating receptive of either solvent based or waterbased inks. More details to the new products can be found on pages 4 and 8. These and more interesting articles can be found inside we wish you an enjoyable read! FESPA 2015 from 18 th 22 nd May In Hall 6, stand Q64 Sihl will show all their innovations. Discover more than 700 exhibitors at the FESPA in Cologne, to date the biggest gathering of manufacturers and suppliers, including product launches and live demonstrations, focusing on the wide format print, screen, and textile techniques. This year also sees Sihl presenting their innovations on their own stand. Launches include the individually printable wallpapers with additional functions from the Sihl design2wall collection; as well as the exclusive introduction of our brand new Sihl Sublicolor assortment for professional textile transfer. As well as all this, you can pop along and bring yourself up-to-date with all innovations and developments within the Sihl the Coating Company group. We invite you to visit our accommodating team, who eagerly await your questions. We would also like to invite you to visit our stand Y75 in Hall 9, the specialised area for Printeriors exhibition: focusing on product applications for creative interior design. Further information about the show can be found: http://2015.fespa.com Koelnmesse Opening times: Monday, 18 th May until Thursday 21 st May: 10.00 18.00 Friday 22 nd May: 10.00 16.00 Exhibitors and press preshow daily 09.30 10.00 Entrance tickets: To obtain free entrance to FESPA 2015 register yourself before Sunday 17 th May 2015. Address: Koelnmesse Messeplatz 1 50679 Cologne Germany www.koelnmesse.com Hall allocation 6 Digital inkjet technology 7 European Sign Expo, Textile print 8 FESPA Fabric, screen print, industry decoration, and textile print 9 Digital inkjet technology, substrate and consumable materials 2

PPS.Imaging Group reference customer of Sihl Direct is set for growth The long-term partnership was crowned with a special gift in time for St Nicholas day! LTR S. Goldacker, C. Lausch, S. Gatzke, S. Hufnagel (PPS), C. Heldt (Sihl Direct) For PPS Imaging, Sihl Direct sweetened the closing of 2014, with an extra-special gift. The teams based in Berlin and cologne were each personally presented with new black work polo shirts, by sales representative Christian Heldt. The polo shirts have been designed with the logos of both companies and symbolise the close cooperation between the two companies, which has been strengthened in recent years. The PPS Imaging Group, with their six national and two international locations, and 250 employees, belong to the leading European large format print service providers. Offers are based on customer orientated solutions for trade show stands, POS, outdoor advertising, PR activity, presentation concepts and database management. For many years, Sihl Direct, as competent solutions partner and specialists in large format digital printing, have supported PPS in all areas: from consultation and problem-free printing systems installation to the correct choice of media through to smooth operation and excellent print results. The best example was the acquisition of a HP Latex 360 in autumn 2014. Capacity was to be increased, production processes were to be optimised and the diversity of printing materials was to be expanded. For both the decision to purchase the printer from the new HP Latex series and the choice of media suitable for our projects, Sihl Direct staff helped with valuable personal advice in person, confirms an impressed Steffen Goldacker, responsible for the latex printing sector at PPS Imaging. Successful application of Sihl SyntiSol PP Film Kisscut As traditional suppliers of print films and laminates, Sihl Direct are naturally the first source of contact when looking for alternative products to the expensive self-adhesive films for short-term display window advertising. Since autumn last year, PPS have been successfully using the EasyTask film SyntiSol PP Film Kisscut 325 satin (3531) for this project. Thanks to its low-tack adhesion the PVC-free film, that can be printed on UV flatbeds and the new HP Latex 360, can be applied, repositioned and removed without leaving residue: Making it not only suitable for professional sign makers, but also for shop fitters and inexperienced users, who, for example, could apply and change seasonal promotions themselves. It was not only the easy handling and outstanding print qualities of the print & cut film that led to the shift to the Sihl product, the unbeatable cost / performance ratio played a big part too. For more information on these product go to: Physical Properties Product SyntiSol PP Film Kisscut 325 Product number 3531 Surface satin Weight 280 gsm Thickness 325 µm Opacity 88 % Adhesive 0.3 strength on glass [N/25 mm] 3

Innovative products for personalised interiors The existing design2wall collection has been expanded with four new wallpapers. Individually, personalised printable wallpaper is a fast growing market in creative interior design. Sihl delivers specialised and innovative wallpapers which go beyond the limits of the wishes of every customer and the requirements of every designer. The additions to design- 2wall collection of individualised wall decoration are characterised by particularly superb processing properties, print results, and mounting abilities. Attractive features for impressive wall images For digital printing, non-woven wallpapers dominate the market: in terms of handling and durability they have the best possible advantages. In comparison to classic non-woven wallpapers, the new Sihl glass-fibre products go one better with their easy cutting together with the coating, which also allows excellent image quality and durability. Emphasis is put on two further advantages - mechanical strength and resistance to moisture. Compared to other products with double-seam cut, no exertive force is needed and the blade remains sharp, in addition to this the seams of the glass-fibre product is much cleaner and become virtually invisible to the naked eye, especially with very high quality photo and graphic pattern prints. The new Glass-fibre design2wall Latex 260 matt 2521 is much easier to paste and thanks to its diffusion properties easily adapts to uneven walls. The new Glass Textile design2wall Latex 260 matt 2523 wallpaper exhibits two major strengths: On the one hand the subtle surface structure ensures a lively reproduction of the images in the print, beneficial for paintings, sketches, or nature depictions. On the other hand the product is highly durable and less susceptible to edge-cracking. These characteristics make the glass-fibre wallpaper more than suitable for the renovation and remodelling of old buildings, as well as being ideal for application on stands during trade exhibitions. PRINTABLE WALLPAPERS Glass-fibre design2wall Latex 260 matt 2521 Glass Textile design2wall Latex 260 matt 2523 PRINTABLE WALLPAPERS WITH ADDITIONAL FEATURES Prepasted SYSTEXX Glass-fibre design2wall Latex 280 matt 2520 Prepasted SYSTEXX Glass Textile design2wall Latex 280 matt 2522 4

Superior comfort designing custom wallpapers. SIHL DESIGN2WALL Thanks to the special processing of the wallpapers in the Sihl Style+ collection, customers, designers, and decorators get a larger variation of functional benefits than when using other wall coverings: i.e. users need no longer worry about the paste to use or quantity / coverage due to the outstanding, high quality Aqua-paste-technology used by both Sihl Prepasted SYSTEXX Glass-fibre design2wall Latex 280 matt (2520) and Sihl Prepasted SYSTEXX Glass Textile design2wall Latex 280 matt (2522). Both of the SYSTEXX products (2520 & 2522) have the perfect coverage of paste, prepasted on the reverse which is simple to activate with water on site - wallpapering doesn t get easier, quicker, or more efficient. Prepasted SYSTEXX Glass-fibre design2wall Latex 280 matt (2520) is a glass-fibre wallpaper with a matt finish and a latex ink receptive coating. Due to the soft surface, it can be easily cut and adapted to fit. The heavy, 340 gsm wallpaper gives superior coverage of cracks, uneven walls and minor defects in the plaster. Just as easy, quick and precise is the hanging of the Sihl Prepasted SYS- TEXX Glass Textile design2wall Latex 280 matt (2522) to interior walls or other flat surfaces. This is a resistant, glass textile wallpaper, also for printing with latex inks. This material distinguishes itself from other similar products thanks to its high abrasion and scuff resistance, together with its dimensional stability. Physical Properties "STYLE" Product Sihl Glass-fibre design2wall Latex 260 Sihl Glass Textile design2wall Latex 260 Product number 2521 2523 Surface matt matt Surface weight 300 gsm 290 gsm Thickness 350 µm 470 µm Opacity > 90 % > 80 % Whiteness (CIE) > 90 > 80 Length 30.5 m 30.5 m Width 1000 mm 1000 mm Core 3"Ø 3"Ø Physical Properties "STYLE+" Product Sihl Prepasted SYSTEXX Glass-fibre design2wall Latex 280 Product number 2520 2522 Surface matt matt Surface weight 330 gsm 340 gsm Thickness 360 µm 520 µm Opacity > 90 % > 80 % Whiteness (CIE) > 90 > 80 Length 30.5 m 30.5 m Width 1000 mm 1000 mm Core 3"Ø 3"Ø Sihl Prepasted SYSTEXX Glass Textile design2wall Latex 280 5

Ben Hammer Discover the charm of printed art Photographer Ben Hammer presents his project Randnotizen (Commentaries) on Sihl MASTERCLASS Smooth Matt Cotton Paper. The response to his first exhibition, at the Stilwerk in Berlin, immensely impressed the young photographer Ben Hammer: After all, printed on the Sihl MASTERCLASS Smooth Matt Cotton Paper 320 (4852), the prints measured 118 x 160 cms. They received such a tremendous feedback that at the beginning of the year, the enthusiastic blogger posted a video blog "Time for Prints" - searching for and encouraging people to send in their "prints" - in the cool and classic manner of "photos to touch, hang and admire". Born 1990 in cologne, Ben Hammers passion and enthusiasm is the only true foundation of his success. This builds the personal aspect of his work as a young photographer. Luck fell upon him at the end of 2014 when he opened his first solo exhibition, Randnotizen (Commentaries) in Stilwerk in Berlin. The collection produced and complied of images mainly from photoshoots and blog productions inevitably drew the audience under their spell, were put together especially to be exhibited in the German brand store LE- OLUX. Ben Hammer probably chose to print his images on an extra fine art creative paper to achieve exactly this desired effect. His choice fell upon the SIHL MASTERCLASS Smooth Matt Cotton Paper 320 (4852), a media from the SIHL MASTERCLASS Creative Art series which has a very fine, smooth surface. The visual power of prints Ben Hammer, who has been blogging news from the world of music, photography, art, culture and videos, daily since 2010, supporting printed photos, stated in his blog: We want to prove to the online world that print is more alive than ever before. What started as a private blog, has over the last few years become a source of inspiration for people interested in Photography. Photography has enabled him to contact 6

people, lifestyles and new experiences. He shoots daily life, creates documentation and dreams of his own, first photo book. For him, the most important factor is that the image has the best effect when printed in large format thanks to its individual haptic. Special fine art papers are particularly ideal to give his photos their completely unique look. The Sihl Smooth Matt Cotton Paper 320 (4852) is a media that entrances users and viewers alike. The 100% cotton, acid-free, heavy art paper with a special matt coating, allows perfect printing of both colour and/ or B&W images. The excellent colour saturation, superior contrast rendition and high maximum density ensure perfect prints. The porous layer of the 320 gsm heavy material is optimal for allowing high resolution to be achieved. The exact reproduction, even of difficult subjects, is supported by excellent gradation and outstanding differentiation in light and shaded tones. The inkjet coating allows optimal ink fixation, even with high ink levels, the paper remains dimensionally stable and wrinkle-free. Durability is just as important as the excellent image quality The material comes with no optical brighteners and the base material, together with the special coating, means that this media has the ideal characteristics for a long-life as well as being archival. These characteristics are important for exhibiting and for the selling of artwork later, which of course Ben Hammer does after exhibiting his work. Physical Properties Product SIHL MASTERCLASS Smooth Matt Cotton Paper 320 Product number 4852 Surface matt Surface weight 320 gsm Thickness 490 µm Whiteness (CIE) 75 Sheets DIN A4: 25 Sheets, DIN A3+: 25 Sheets Length 432 mm (17"), 610 mm (24"), 1118 mm (44") Width 12 m Core 3 Ø 7

Revive your walls! Self-adhesive WallGrafX PET for waterbased, solvent and latex inks. BERNEXPO GROUP is a versatile Live-Marketing company that has spent over 60 years developing and organising high quality events and shows. Alongside events in their own premises the company organises fairs and congresses in various locations in Switzerland. A very important component of a successful exhibition lies in the printing and application of temporary graphics, information and decorations: BERNEXPO GROUP understand and cherish this and have been operating their own printing department for many years. The printing department is a valued customer of Sihl Direct CH. As the time period between two different shows/ events can be very short, BERNEXPO GROUP were looking for a product compatible with their in-house HP L26500 printer that would produce excellent prints with media that is to handle and simple to mount to almost any flat surface. With the new Sihl WallGrafX products BERNEXPO GROUP finally found a desirable solution. WallGrafX is a self-adhesive polyester fabric with either a receptive coating for solvent or waterbased inks. During the product development phase, two events were designed using the WallGrafX products. The first event was SwissSkills Bern 2014, a championship of professionals, whereby 130 young apprentices from trade, industry and service sectors compete against each other. Here the BERNEX- PO GROUP took the opportunity to test the waterbased variety, 3519 WallGrafX PET Fabric SA 345 matt. Not only was the event team impressed with the excellent print quality but also how easy mounting was, which allowed record time for finishing the stands. The glue and fabric combination of this product have been optimised for simple application: allowing bubble-free application and repositioning of large format prints. Even the removal was impressive: thanks to newly developed adhesive the removal is effortless and leaves no surface residue behind. For the second event BAM-Berner Ausbildungsmesse (Bern Apprenticeship event) the same media was used. Thanks to the experience gained from SwissSkills Bern 2014 show with the waterbased variation, the redesign and change of stands had never been so easy, quick, and effective. The absolute dimensional stability of the polyester fabric prevents problems that often occur, due to fluctuations in temperature or humidity during the show/ event, when using other adhesive products. The BERNEXPO GROUP team will be using this WallGrafX product for their next event, the BEA from 24th April until the 3rd May, together with the solvent variation 3520 WallGrafX PET 8

Fabric Solvent SA 360 satin. This product can be problem-free printed with latex inks too, making it ready for direct application after printing. Just like the prints on 3519 WallGrafX PET Fabric SA 345 matt, prints on this media stand out thanks to colour brilliance and its slight fabric structure. Two new icons symbolise the application possibilities of the WallGrfX products: Adhesion on stands Quick, easy adhesion to trade show stands - repositionable and residue-free removal. Glass adhesion Quick, easy adhesion to glass and flat walls - repositionable and residue-free removal. For answers to further questions please contact Product Manager Tamara Gerber, tamara.gerber@sihl.com Advantages Excellent print quality Adhesive and fabric optimised for easy application Bubble-free application of large format prints Repeatable repositioning Easy removal Dimensional stability Fluctuation in temperature or air-moisture has no effect on the print Physical Properties Product WallGrafX PET Fabric SA 345 WallGrafX PET Fabric Solvent SA 360 Product number 3519 3520 Surface matt satin Surface weight 330 gsm 350 gsm Thickness 190 µm 205 µm Opacity 80 % 80 % Adhesive 3.0 3.0 strength on glass [N/25 mm] 24 h Adhesive strength on Forex [N/25 mm] 24 h 4.5 4.5 9

Label and tag material for waterbased inkjet printing These possibilities are of particular interest for short runs or runs whereby the individual information on the label changes continuously. For product questions or to order samples, Product Manager Elisabeth Buchbinder will happily assist. Email: elisabeth.buchbinder@sihl.de Tel.: +49 (0) 2421-597 397 Advantages From well-proven base materials, Sihl have developed a unique range of products especially for inkjet printing using waterbased dye and pigment inks. The range extends from various coated paper surfaces and tear resistant composites through to sophisticated high quality films. Print-on-demand is becoming increasingly popular in the label and tag printing sectors. High achieving inkjet label printers make the simultaneous printing of both variable information and colourful adverts or logos possible. Versatile assortment of proven Sihl quality diverse base materials from a single source High drying speeds of inkjet prints enables the best possible drying times Super flatness before and after printing superb for problem-free processing Good waterfastness of printed images excellent for lasting prints for outdoor application Multiply inkjet printer use works with both dye and pigment inks Grade Weight Thickness Material Product advantages Print gsm µm quality Inkjet Papers 3335 TrueColor Paper 180 180 230 Coated paper, matt Sharp prints, brilliant colours +++ 0769 Quick Dry Photo Paper 280 280 270 Coated paper, glossy Sharp and glossy prints Brilliant colour reproduction +++ EnDURO Inkjet High tear resistance in spite of low thickness 6995 Inkjet 110 Premium C2S 110 120 Paper/PP/Paper Good flatness by symmetrical product composition ++ Good print quality High tear resistance 6996 Inkjet 160 Classic C2S 160 190 Paper/PP/Paper Economical alternative to tags made from film Good flatness by symmetrical product composition ++ Good print quality High tear resistance 6998 Inkjet 200 Premium matt C1S 205 250 Paper/PP/Paper +++ Sharp prints, brilliant colours Very high tear resistance 6993 Inkjet 205 Premium gloss C1S 210 235 Paper/PET/Paper Sharp and glossy prints +++ Brilliant colour reproduction PicoFilm Inkjet 7872 NWT-210 IM1 90 210 Tyvek Very high tear resistance Sharp prints, brilliant colours +++ 7873 NW-145 IM1 145 320 Non-woven Very high tear resistance Sharp prints, brilliant colours +++ 7874 O-150 IM1 100 150 PP film High tear resistance Sharp prints, brilliant colours +++ 10 All values are average values.

The Label Face Stock assortment offers high quality coated films with PET, OPP or PP bases, for individualised self adhesive applications: compatible with all common print technologies. Last year the market saw the introduction of the new 60 µm OPP label film, especially developed for aqueous, both dye and pigment, inkjet printing. The latest innovation to join this product range: P-23 transparent IHG1 New, ultra-thin label films for waterbased inkjet printing The Label Face Stock now offers assortment of a new PET based film for aqueous inkjet printing. Thanks to its ultra-thin nature the transparent film can be used for labels, in particular for the pharmaceutical sector. The base material is a 23 μm PET which offers excellent colour reproduction and glossy, sharp prints, and as well as an extremely high resistance to water and excellent drying time. A further advantage of the ultra-thin film is its very low rigidity, making it more than ideal for the inkjet printing of small labels i.e. hygiene products or medication. For product questions or to order samples, Product Manager Patrick Gazut will happily assist. Email: patrick.gazut@sihl.de or Tel.: +49 (0) 2421-597 258 More is more Advantages of larger packets An expansion of the Sihl MASTERCLASS. For the Top-sellers of the Sihl MASTERCLASS product groups Glossy and Silk & Satin are now available in packs of 100 A4 sheets, alongside the existing packs of 25 enabling simpler, more efficient handling when printing series and large quantities. Large volume users of glossy and satin printing papers are now able to order the very practical 100 sheet packs (DI- NA4, 210 x 297 mm) of the following products: SIHL MASTERCLASS Lustre Photo Paper 300 (4844), SIHL MAS- TERCLASS High Gloss Photo Paper 330 (4841) and SIHL MASTERCLASS Metallic Pearl High Gloss Photo Paper 290 (4840). This results in better, simpler handling when printing high volume jobs or series production and in addition to this tit reduces the price per sheet in comparison to the smaller packs. The user will not only save time and money, but will also have less waste to dispose of. A total saving of approx. 10% in comparison to the smaller packs can be expected. 11

IMPRESSUM Producer: Sihl Digital Imaging Edited by: Melanie Lubetz Melanie.Lubetz@sihl.de Sihl GmbH Kreuzauer Str. 33 D-52355 Düren www.sihl.com Layout: that worx GmbH, Jüchen Print: Pecks-Druck Düren Image sources: Ben Hammer BERNEXPO GROUPE Koelnmesse Teymar Madjderey Fotolia arquiplay77 Fotolia Gunnar Assmy istockphoto shank_ali istockphoto zhudifeng Shutterstock Binkski Shutterstock Hitdelight Shutterstock My Life Graphic Shutterstock paintings Shutterstock PlusONE Print n stick your image! Save time, not perfection! New self-adhesive paper for efficient workflow. The coated, permanent self-adhesive Coated Paper SA 160 matt 3012 for waterbased inks lends images and graphics an extraordinary edge sharpness and vibrant colours. Prints are not just waterfast but are also resistant to abrasion. Additional advantages include the high ink absorption and excellent drying properties. Protected by a polyester release liner the special adhesive will adhere to most clean, smooth surfaces. This product is available in rolls with widths of 36 and 42 (in various lengths) on a 2 core. Please contact your regional Sihl representative for further information, samples and / or prices. Advantages Smooth surface Excellent contour definition High density and vivid colours High ink limit Instant dry Water- and erasing-resistant Physical Properties Product Coated Paper SA 160 Product number 3012 Surface matt Surface weight 160 gsm Whiteness (CIE, 145 % D65) Chromacity L*94.0, a* 3.5, b*-13.5 (D50/2 ) Opacity > 96% Roll stock 914 mm (36") x 18 m (2"Ø Kern) / 914 mm (36") x 50 m (2"Ø Core) / 1067 mm (42") x 30 m (2"Ø Core) / 1067 mm (42") x 50 m (2"Ø Core) / 1067 mm (42") x 50 m (3"Ø Core) 12