Portland
OUR STATIONS KGDD AM/FM KSND FM - La GranD La Gran D has been the Bustos Media flagship format since 2003. It has the market s most recognized on-air brand that plays a blend of Regional Mexican hits targeting Hispanic adults 25 to 49. La Gran D engages listeners with a music intensive format featuring radio personalities including El Show de El Bronco y La Traviesa [ Los Hijos de la Machaca ] mornings, 6A-10A. A family oriented humor filled show that is both entertaining and accessible to the audience. Sports, entertainment news and audience interaction makes our mornings a must in the Portland/Salem market. La GranD airs the only local radio Spanish language newscast during morning drive. La Prieta Linda (Paty Pinedo) Oregon s much loved on-air personality, middays from 10A-2P. Paty s infectious laugh and good humor is a welcome break mid-days on La Gran D. Listen to Paty everyday and enjoy being at work with good music and good company. La Kpry (Paola Delgado) is a fast paced radio show filled with audience interaction and information. Paola is on point with her timely remarks about all things Oregon. She is the audience s preferred companion on the drive home. You can give Paola a listen 2P-7P.
OUR STATIONS KZZR - LA ZETA, 94.3 FM KZZD - LA ZETA 1390 AM & 97.5 FM Is a high-energy, promotionally oriented and personality driven contemporary Regional Mexican format targeting Hispanics adults. La Zeta is the home of El Show de Piolin. The legendary Spanish radio personality is now in the morning on La Zeta stations. You ll hear great music, topical interviews, great humor and the most energetic on-air personality ever Piolin!!! La Zeta s synergy with the audience is absolutely incomparable. It offers a fast paced music and personality delivery that drives the loyal consuming listener to stay tuned. Together, all three stations are an unbeatable combination to blanket the entire Market From Vancouver, WA through Portland and south to Salem. On-Air Personalities include La Barby, mid-days and Gus Pika Duran on afternoon drive. This is Top 40 high-energy personality radio at its best.
OUR STATIONS KWBY & KCKX - La Pantera 940 AM & 1460 AM La Pantera is the premiere heritage Spanish language radio station in Oregon. Now we have added even greater coverage with 1460 AM. This is complete coverage of Woodburn/Salem and points south. La Pantera plays a powerful combination of classic Regional Mexican tunes Hispanic adults 30 to 54. Oscar Ramos in the morning, Lucy Carballo on mid-days and Lazaro Manzanarez on afternoon drive.
THE MARKET Oregon s Hispanic population has an aggregate buying power of $9.5 billion per year (2014). Portland s Hispanic population ranks 4 th in the nation in growth. The Hispanic population in Oregon has grown an amazing 63% in ten years, 257% in just twenty years. Hispanic households are larger than the general market (48% report more than four children per household). One out of five high school students in Oregon is Hispanic. Hispanics are younger (median age: 25). 92.4% speak Spanish at home either exclusively or most of the time. *Yankelovich Hispanic Monitor **The San Jose Group Sources: US Census, 2010, Radio Advertising Bureau, Pew Hispanic Center, University of Georgia. Hispanics are fiercely brand loyal. 61% agree with the statement: It s very difficult to get me to change brands once I find one I like. * 85% prefer to buy a more expensive but trusted brand over a less expensive one they don t know.* Many U.S. brand teams have bought into the myth that Hispanic consumers do not respond well to retail promotions. The reality is that when properly executed, Hispanic retail promotions can out-perform general market initiatives.**
OUR LISTENERS 63% of the Hispanic population is between 18-49 years of age. 45.4% of the Hispanic population 25+ holds a High School diploma. 32.5% of the Hispanic population 25+ is college educated. 75% of Hispanics aged 16+ were in the civilian labor force in 2008, compared to 65.3% of general population. The Portland market and Bustos Media listeners are primarily of Mexican origin, residing mostly in Spanish-dominant homes. This is a highgrowth market segment which also exhibits brand loyalty and product/service awareness. Bustos Media listeners spend a much higher proportion of their income on entertainment goods and services.
RESPONSE-ABILITY Bustos Media stations participate and sponsor several events throughout the year. Family oriented festivals like Cinco de Mayo, 16 of September, concerts, outdoor fairs and other civic events that draw thousands of Latinos in Portland, Vancouver, Molalla, Salem, Woodburn and complete coverage of Marion, Yamhill and Washington counties. These events are a perfect opportunity for businesses to create a one-to-one relationship with potential consumers. Among many of our marketing opportunities are: Event marketing and sponsorships. Station promotional support (contests, sampling and giveaways). On-location broadcasts and station van hits. Sponsorship of program features such as news, weather and traffic. Web page banners and links. Social Media outreach (and more). Bustos Media Holdings, LLC 5110 SE Stark Street - Portland, OR 97215 Phone: (503) 233-5281