YOUR QUALITY LABEL SINCE 1961 FOOD SPIRITS BEERS WATERS SOFT DRINKS DIET & HEALTH COSMETICS

YOUR QUALITY LABEL SINCE 1961 FOOD SPIRITS BEERS WATERS SOFT DRINKS DIET & HEALTH COSMETICS

YOUR BENEFITS FOOD SPIRITS BEERS, WATERS, SOFT DRINKS 4 6 8 DIET & HEALTH COSMETICS 10 12 14 MONDE SELECTION IN FIGURES: LABELS & TROPHIES ANNUAL AWARD CEREMONY REGISTRATION PROCESS 1000 companies trust our evaluation processes every year 3000 products tested annually 84 countries represented 55 years of experience in the assessment of quality 70 leading experts supporting the quality of your products 16 17 18

WE ANALYSE, EVALUATE AND HIGHLIGHT QUALITY Monde Selection is an international quality institute founded in Brussels, the capital of Europe. Every year since 1961, a panel of 70 independent and renowned experts taste and test products coming from around the world on a wide range of parameters. All our juries receive a scientific support to achieve accurate evaluations and coherent results. According to the results obtained, food, beverages, diet & health and cosmetic products receive Quality Awards that attest and indicate their level of quality to consumers. To this end, the award-winning products are granted a Bronze, Silver, Gold or Grand Gold Quality Award. The scientific and legal approach of the evaluation procedures is at the heart of the activity of the institute since its inception. Monde Selection has elaborated rigorous methodologies that go far beyond regular tastings or assessments. The methods are inspired by the European Directives and Regulations. Precise criteria s are defined for each type of product. Furthermore, and in order to have an objective judgment, products are not compared to one another and each sample is evaluated as a whole. Thanks to your trust and confidence, we can be proud of the international success of Monde Selection. We hope to welcome you this year at the edition of the World Quality Selections. 3

YOUR BENEFITS Our marketing team believes in these quality labels since the 80 s. It has got this stamp of quality worldwide SABmiller - Nigeria 4

ADVANTAGES AND ADDED VALUE A PROMOTIONAL TOOL IN YOUR MARKET AND ABROAD As a guarantee to the consumer, this worldwide recognised quality certification is a powerful tool to increase your visibility in store, on the internet and in the media. A SUPPORT FOR YOUR SALES An international and independent quality label provides strong sales argument for business negotiations with distributors. AN INDEPENDENT QUALITY CONTROL Position your product within the current global market and be aware of the trends and evolutions. The results will motivate your research and production team to always do better. A PRIDE FOR THE EMPLOYEES Since 1961, the credibility of the institute, the incomparable quality of its jury experts and the prestige of its recognitions, bring direct evidences of the quality of your products. 5

FOOD For the evaluation of food products, Monde Selection can count on the cooperation of eminent experts such as Michelin starred chefs, members of the Académie culinaire de France and other prestigious associations, internationally renowned pastry and chocolate makers, university professors, chemical engineers and nutrition consultants. Monde Selection s food jury goes beyond regular tastings, thanks to a scientific and legal approach during the evaluation process. It is therefore not a blind tasting but an overall analysis of the product quality. Monde Selection s judges are external and chosen for their professional qualifications, competence, experience and integrity. They are totally independent in their judgments. Prof. Ir. Bessemans President of the Jury In addition, our renowned jury members take time to share their knowledge and experience, to evaluate carefully each product individually. 6 www.monde-selection.com

EVALUATION AREAS: The evaluation forms include various categories of parameters such as: Appearance Flavour Taste Texture Smell Packaging Ease of use Ingredients Additives Instructions for use Some of the jury experts have been collaborating with Monde Selection for over 40 years, which is an undeniable evidence of their experience and knowledge. DID YOU KNOW? In case of any uncertainty on some quality parameters, further scientific analyses are entrusted to official laboratories that are accredited by the Belgian Federal Public Service. 7

SPIRITS & LIQUEURS The experience of the Jury, including some members that have been working for Monde Selection for over 25 years, is certainly the best guarantee of a good and fair assessment of the quality of your product. Monde Selection s alcohol jury is composed of internationally renowned oenologists, master sommeliers, oenology professors, chemical engineers and specialized press columnists. The jury is composed of a minimum of 8 experts that are selected with great care for their ability and are specialised in one or several spirits or liqueurs such as aguardiente, cognac, gin, kaoliang, makgeolli, rum, sake, vodka, whisky, etc. We wanted to boost our sales in Japan and it worked as they have tripled from the first year. Unicognac SA - France For the tasting of the spirits and liqueurs, jury members have in mind the philosophy of the OIV (International Organisation of Vine and Wine) standards for international wine and spirituous beverages. 8 www.monde-selection.com

EVALUATION AREAS: The evaluation forms include various categories of parameters such as: Eye Nose Mouth Overall harmony Packaging The evaluation process is largely based on the organoleptic tests, but the packaging, through its design, the ease of use and the information it provides, is also a parameter assessed for the rating. For an objective judgement of the quality of the product, the final result is calculated based on the average of points given by each jury member. DID YOU KNOW? Our quality labels have been created to help your company support the sales and differentiate your product on national and international markets. Monde Selection s awards stand for high quality standards and will support your image. 9

BEERS, WATERS, SOFT DRINKS For the evaluation of beers, waters and non-alcoholic beverages, Monde Selection collaborates with specialists of the Institut Meurice, Belgian s best experts in the field and worldwide renowned for its expertise. This professional jury consists of technicians, master brewers, chemical engineers and is famous for its knowledge in food science, biotechnology, brewing science and fermentation technology. The juries are requested to conduct necessary advanced chemical analyses in laboratory to complete the evaluation of products. This award will again help us in our national marketing campaigns on TV and radio Windward & Leeward Brewery Limited - Saint Lucia 10 www.monde-selection.com

EVALUATION AREAS: The evaluation forms include various categories of parameters such as: Eye Nose Mouth Overall harmony Packaging Scientific analysis The above criteria enable the experts to go beyond the taste analysis and make therefore a more objective and overall judgment of the quality. For example, to properly assess a water, experts will not only analyze and control many chemical or biological parameters, but also evaluate its composition (minerals, PH, etc.) which may be subject to various standards in different countries and target audiences. DID YOU KNOW? The evaluation sessions are taking place during a period of four months at maximum 10 to 15 products per day. 11

DIET AND HEALTH The assessments of diet and health products are carried out by nutritionists, health consultants, chemists and university teachers with a strong experience in the field. Monde Selection works in collaboration with the international Euro Consultants Group, an agrofood and quality improvement specialist. In their judgements about the labelling and utilisation notice, judges bear in mind the philosophy of, among others, the European Directives, the prescriptions of the US Food and Drug Administration or the multiple laws of the Ministry of Health, Labour and Welfare in Japan. We apply at Monde Selection to improve the quality of our products and to maintain our company s good reputation Sunlife Company Limited - Japan 12 www.monde-selection.com

EVALUATION AREAS: The scientific evaluation forms include various categories of parameters such as: Active substances Ingredients Recommended dosage Taste (if applicable) Health Claims Required conditions of use Packaging Our specialists keep in mind the following questions during the evaluation process: Is the information towards the consumer complete? Are the intrinsic qualities announced by the producer scientifically correct? Does the product contain enough active ingredients to have the announced effect? DID YOU KNOW? All the commercial claims need to be appropriate and substantiated by scientific evidence. This makes Monde Selection s quality labels particularly important for consumers. 13

COSMETICS Monde Selection collaborates with a college of highly qualified independent experts such as university lecturers, chemical engineers and cosmetics specialists of the Institut Meurice. The judges are permanently informed of the evolution of scientific researches and legislation on cosmetics and toiletries. To carry out the evaluation, they refer to official cosmetic regulations given by the European Directives on ingredients, labelling and utilisation notice. 14 www.monde-selection.com

EVALUATION AREAS: The scientific evaluation forms include various categories of parameters such as: Active substances Ingredients Recommended dosage Texture and/or Smell (if applicable) Ease of use Required conditions of use Packaging Our specialists keep in mind the following questions during the evaluation process: Is the information towards the consumer complete? Are the intrinsic qualities announced by the producer scientifically correct? Does the product contain enough active ingredients to have the announced effect? Monde Selection s awards are also very useful to support our research and development department Dr. Program Co., Ltd - Japan Prize of the Jury 2016 DID YOU KNOW? For further laboratory tests, Monde Selection has the support of officially approved laboratories like Biotox and Brucefo, which are accredited by the Belgian Federal Public Service. 15

MONDE SELECTION QUALITY LABELS Products having obtained a final result of minimum 60% are awarded a quality label of Bronze, Silver, Gold or Grand Gold by the juries of Monde Selection. This label allows your company to demonstrate the excellent quality of products in a neutral and professional manner. The Awards can be used internationally to support your marketing online and offline for a period of three years with no license costs. Our labels are considered by most of the participating companies as very powerful business tools. Our highly visual Quality Awards guide and reassure consumers in their products choice. QUALITY THE PRIZE OF THE JURY True symbol of excellence, The Prize of the Jury is attributed by the experts of Monde Selection to products which have been unanimously noticed as having outstanding qualities. This distinction concerns the products that stand out for their specific criteria and parameters such as taste, finesse, innovation or originality. This exceptional prize can be granted once, to one product per category and offer producers a powerful communication tool towards consumers. The Prize of the Jury will be announced at the Annual Awards Ceremony. 16

This Quality Label on our products is very prestigious. It adds credibility to the brand. THE 25 YEARS TROPHY Granted to companies that have been awarded for 25 consecutive years. THE CRYSTAL PRESTIGE TROPHY Granted to companies that have been awarded for 10 consecutive years. South African Breweries (Pty) Ltd - South Africa THE INTERNATIONAL HIGH QUALITY TROPHY Granted to products that have achieved a very high level of quality (Gold or Grand Gold Award) for three consecutive years. 17

ANNUAL AWARDS CEREMONY At the end of each edition of our World Quality Selections, Monde Selection has the honour to convey all awarded companies to a two days celebration in an emblematic European city. The diplomas, trophies and awards are handed over on stage during the Annual Awards Ceremony, in the presence of more than 500 personalities, including the jury presidents, the international press and ambassadors. The ceremony is followed by a prestigious Gala Dinner to celebrate the high quality achieved by the award-winning companies. This year, Monde Selection s 56 th Award Ceremony is to take place on the 29 th and the 30 th of May in Valletta, the capital of the Republic of Malta. On the following day, for the customers who wish to attend, Monde Selection organises a guided tour of the region. It is an excellent opportunity for all the partners to exchange useful information on quality and commercial development with other producers. They will also be able to meet the team of Monde Selection. 18

REGISTRATION PROCESS SUBMITTING YOUR PRODUCT IS VERY EASY Fill out the form corresponding to the desired product category and follow the instructions to send us your samples. 1. 2. 3. DOWNLOAD THE DOCUMENTS SEND YOUR SAMPLES RESULTS AND ANNUAL AWARDS CEREMONY Download the documents on our new website www.monde-selection.com Complete the form corresponding to your products and return it to us. Send the samples and a copy of the registration form according to the shipping instructions and schedule Results will be notified end of April and the ceremony will take place end of May, early June, in a European city. 19

v Our brand NEW website is online: www.monde-selection.com Monde Selection Chaussée de Tubize, 242 1440 Wauthier-Braine (Belgium) Tel: +32 2 346 75 57 Fax: +32 2 346 75 76 E-mail: info@monde-selection.com www.monde-selection.com