International College of Arts and Sciences Phuket Bachelor of Arts in Innovative Communication (International Program) 1. Program Director: Assistant Professor Nuwan Thapthiang, Ph.D. Ph.D. in Mass Communication, University of Leicester, U.K. M.A. in Mass Communications, University of South Florida, U.S.A. B.A. in French, Srinakharinwirot University, Thailand Research interests: Health Communication, Health Education, Media Literacy, Social Marketing 2. Curricular Title Bachelor of Arts Program in Innovative Communication (International Program) 3. Degree Title Full name: Abbreviation name: Bachelor of Arts (Innovative Communication) B.A. (Innovative Communication) 4. Curriculum Philosophy and Goals This program is designed to provide students with knowledge and skills to create mass media contents and to effectively and ethically disseminate such contents to target audience with different backgrounds and needs, using multi-media and new communication technology. In addition, the program allows students to have hands-on experience in digital media world. The curriculum covers key theories and practical trainings to develop students skills in language, communication, social skills, public interest and professional ethics. 5. Admission Requirements Completion of M6 or its equivalence or other channels approved by International College of Arts and Sciences Phuket. 1
6. Curriculum Structure: I. General Education Courses 44 Credits 1) Letter 6 Credits 2) Social Sciences and Humanities 20 Credits 3) Sciences and Interdisciplinary Courses 18 Credits II. Foundation Courses 12 Credits III. Professional Courses 72 Credits 1) Professional Core Courses 60 Credits 2) Professional Elective Courses 12 Credits IV. Free Elective Courses 6 Credits V. Practical Training* 6 Credits Plan A 966-470 Internship** No less than 320 hours xxx-xxx Professional and/or Free Elective Courses 6 Credits Plan B 966-471 Co-operation Education*** 6 Credits Total 140 Credits *Students may complete this requirement in any overseas institution, approved by Academic Advisor or Program Director. The cost incurred is to be paid by students in addition to the regular tuition fee. **Plan A Students must have at least a 2.00 GPA (accumulated as of the 5 th semester) and have completed course (s) relevant to a selected organization, approved by the Program Advisor. They must also receive at least a C+ in each course. Students carry on their Internship in an approved organization in the summer after their completion of 3 rd year. In additional to this course, students need to enroll in two additional elective courses (in total of 6 credits) in Semester 1 and/or 2 of Year 4. ***Plan B Students must have at least a 2.75 GPA (accumulated as of the 6 th semester) and have completed course (s) relevant to a selected organization, approved by the Program Advisor. They must receive at least a C+ in each course. Remarks: Students may enroll in any related courses at any partner overseas institution and get credit transfer, approved by Academic Advisor or Program Director 2
Subject List: I. General Education Courses 44 Credits 1) Letter 6 Credits 966-111 English for Academic Purposes 3(2-2-5) 966-113 English Creative Writing 3(2-2-5) 2) Social Sciences and Humanities 20 Credits 966-112 Introduction to Philosophy 3(3-0-6) 966-114 Southeast Asian Civilization 3(3-0-6) 966-121 Thai Ways of Life 3(3-0-6) 966-122 Law in Daily Life 3(3-0-6) 966-200 Co-Curricular Activities 1(0-0-3) 966-223 Social Psychology 3(3-0-6) 966-224 Andaman Studies 3(3-0-6) 966-28x Physical Education* 1(0-2-1) *Students are required to take at least one Physical Education course, approved by the Program Advisor 966-280 Tennis 1(0-2-1) 966-281 Ballroom Dance 1(0-2-1) 966-282 Yoga 1(0-2-1) 966-283 Tai Chi 1(0-2-1) 966-284 Badminton 1(0-2-1) 966-285 Thai Boxing 1(0-2-1) 966-286 Swimming 1(0-2-1) 966-287 Basketball 1(0-2-1) 966-288 Beach Volleyball 1(0-2-1) 966-289 Camping 1(0-2-1) 3) Sciences and Interdisciplinary Courses 18 Credits 966-131 Integrated Physical Science 3(2-2-5) 966-132 Mathematics for Daily Life 3(3-0-6) 966-133 Integrated Biological Science 3(2-2-5) 966-134 Earth Systems Science 3(3-0-6) 966-141 History of Science and Technology 3(3-0-6) 966-142 Computer: The Internet and Society 3(3-0-6) II. Foundation Courses 12 Credits 966-225 Principles of Economics 3(3-0-6) 966-235 Introduction to Computing 3(2-2-5) 3
966-236 Introduction to Environmental Studies 3(3-0-6 966-243 Introduction to Statistics and Optimization 3(3-0-6) III. Professional Courses 72 Credits 1) Professional Core Courses 60 Credits 966-250 Principles and Theories of Communication 3(3-0-6) 966-251 Revolution of Innovative Communication and 3(3-0-6) Society 966-252 Creative Thinking in Innovative Communication 3(3-0-6) 966-253 Script Writing and Storyboarding 3(2-5-5) 966-254 English for Innovative Communication 3(3-0-6) 966-255 Global Media Literacy 3(3-0-6) 966-256 Digital Photography 3(2-2-5) 966-350 Innovative Writing for Digital Media 3(3-0-6) 966-351 Computer Graphics for Innovative Communication 3(2-2-5) 966-352 Video Production 3(2-2-5) 966-353 Speech Communication 3(3-0-6) 966-354 New Media and Intercultural Communication 3(3-0-6) 966-355 Principles of Integrated Marketing Communication 3(3-0-6) 966-356 Crisis Management and Communication 3(3-0-6) 966-357 Program Production for Digital Media 3(2-2-5) 966-358 Digital Media Production 3(2-2-5) 966-359 Project Management in Innovative Communication 3(2-2-5) 966-450 Media Laws and Ethics 3(3-0-6) 966-451 Innovative Communication Research 3(3-0-6) 966-452 Senior Project in Innovative Communication 3(0-9-0) 2) Professional Electives 12 Credits 966-360 Photojournalism and Documentary 3(2-2-5) 966-361 New Media and Health Communication 3(3-0-6) 966-362 Advertising in New Media and Consumer Behaviors 3(3-0-6) 966-363 Media Design and Production for 3(2-2-5) Advertising and Public Relations 966-364 Creative Visual Communication 3(3-0-6) 966-365 New Media and Social Marketing 3(3-0-6) 966-366 Media Innovation in ASEAN 966-460 New Media Frontier and Application 3(3-0-6) 966-461 Digital Economy 3(3-0-6) 966-462 Film Making 3(2-2-5) 966-463 Specialized Content Communication 3(3-0-6) 4
966-464 Computer Animation 3(3-0-6) 966-465 Seminar in Innovative Communication 3(3-0-6 966-466 Special Topic I 3(x-y-z) 966-467 Special Topic II 3(x-y-z) IV. Free Elective Courses 6 Credits Based on their interests, students may choose courses offered in other faculties at Prince of Songkla University, Phuket Campus or any other accredited universities including universities abroad. V. Practical Training 6 Credits Plan A 966-470 Internship No less than 320 Hours xxx-xxx (Professional or Free Elective Courses) 6(x-x-x) Plan B 966-471 Co-operation Education 6(0-36-0) Study Plan Total 140 Credits Year 1 Semester 1 966-111 English for Academic Purposes 3(2-2-5) 966-112 Introduction to Philosophy 3(3-0-6) 966-121 Thai Ways of Life 3(3-0-6) 966-132 Mathematics in Daily Life 3(3-0-6) 966-133 Integrated Biological Science 3(2-2-5) 966-141 History of Science and Technology 3(3-0-6) Total 18 Semester 2 966-113 English Creative Writing 3(2-2-5) 966-114 Southeast Asian Civilization 3(3-0-6) 966-122 Law in Daily Life 3(3-0-6) 966-131 Integrated Physical Science 3(2-2-5) 966-134 Earth System Science 3(3-0-6) 966-142 Computer: The Internet and Society 3(3-0-6) 966-28x Physical Education 1(0-2-1) Total 19 5
Year 2 Semester 1 966-223 Social Psychology 3(3-0-6) 966-224 Andaman Studies 3(3-0-6) 966-225 Principles of Economics 3(3-0-6) 966-235 Computing, introduction to 3(2-2-5) 966-236 Environmental Studies, Introduction to 3(3-0-6) 966-243 Statistics and Optimization, Introduction to 3(3-0-6) 966-250 Principles and Theories of Communication 3(3-0-6) Total 21 Semester 2 966-251 Revolution for Innovative Communication and Society 3(3-0-6) 966-252 Creative Thinking in Innovative Communication 3(2-2-5) 966-253 Script Writing and Storyboarding 3(2-2-5) 966-254 English for Innovative Communication 3(3-0-6) 966-255 Global Media Literacy 3(3-0-6) 966-256 Digital Photography 3(2-2-5) 966-200 Co-Curricular Activities 1(0-0-3) Total 19 Year 3 Semester 1 966-350 Innovative Writing for Digital Media 3(3-0-6) 966-351 Computer Graphics for Innovative Communication 3(2-2-5) 966-352 Video Production 3(2-2-5) 966-353 Speech Communication 3(3-0-6) 966-354 New Media and Intercultural Communication 3(3-0-6) 966-355 Principles of Integrated Marketing Communication 3(3-0-6) Total 18 Semester 2 966-356 Crisis Management and Communication 3(3-0-6) 966-357 Program Production for Digital Media 3(2-2-5) 966-358 Digital Media Production 3(2-2-5) 966-359 Project Management in Innovative Communication 3(2-2-5) xxx-xxx Professional and/or Free Elective Course 6(x-y-z) Summer Plan A Total 18 6
966-470 Internship No less than 320 hours Year 4 Semester 1 Plan A 966-450 Media Laws and Ethics 3(3-0-6) 966-451 Innovative Communication Research 3(3-0-6) 966-452 Senior Project in Innovative Communication 3(0-9-0) xxx-xxx Professional and/or Free Elective Course 6(x-y-z) Total 15 Plan B 966-450 Media Laws and Ethics 3(3-0-6) 966-451 Innovative Communication Research 3(3-0-6) 966-452 Senior Project in Innovative Communication 3(0-9-0) xxx-xxx Professional and/or Free Elective Course 12(x-y-z) Total 21 Semester 2 Plan A 966-xxx Professional and/or Free Elective Course 12(X-Y-Z) Total 12 Plan B 966-471 Co-operative Education 6(0-36-0) Total 6 7
Course Descriptions 1. General Education Courses Letter 966-111 English for Academic Purposes 3(2-2-5) Review, consolidate and exchange ideas while expressing oneself in relation to academic issues. An in-depth study of the writing process with an emphasis on: answering essay questions, academic writing, citation and referencing and developing an autonomous approach to writing. 966-113 English Creative Writing 3(2-2-5) Evaluate the processes and techniques of creative writing. Critique various writing styles and discuss how they are used in literature, the development of written English and creative thinking through critical reading. Social Sciences and Humanities 966-112 Philosophy, Introduction to 3(3-0-6) An introduction to: key philosophical theories, meta-physics, ethics, aesthetics, logical thinking; a comparison of Eastern and Western philosophy. Compare the connection between philosophies and ways of life. 966-114 Southeast Asian Civilization 3(3-0-6) Examine the history of Southeast Asia and the development of its society and culture with an emphasis on major peninsular and mainland civilizations. A reflection on how the influence of Eastern and Western society affected Southeast Asia in terms of cults, beliefs, religions, traditions, education, society, economy and governance. 8
966-121 Thai Ways of Life 3(3-0-6) Explore the philosophy, values, and other factors that influenced Thai ways of life in the past. Gain an insight into how nature and the environment are used in Thai daily life and discuss how Thai heritage and wisdom is passed down. Compare Thai ways of life in the present with the past and predict future changes. Discuss how to retain cultural heritage and apply Thai wisdom to daily life while living in a rapidly evolving society. 966-122 Law in Daily Life 3(3-0-6) Gain an in-depth knowledge of the legal systems of Thailand and evaluate how its constitution, criminal law, civil and commercial law have an effect on the population. 966-200 Co-Curricular Activities 1(0-0-3) Activities integrating body of knowledge emphasizing those activities for the benefits of society and mankind as first priority; cultivating morals, ethics and public mind; teamworking within and/or across disciplines under the supervision of advisors 966-223 Social Psychology 3(3-0-6 The examination of human social systems and behavior with an emphasis on cultures, societies, social orders, psychological methods and procedures, basic human needs, human behavior regarding reinforcement, learning, perception, motivation, intelligence and ability to adapt to changing circumstances. 966-224 Andaman Studies 3(3-0-6) A study of: the Andaman coastal area of Thailand and its geography, society, culture, politics, economy, governance, important tourist 9
attractions and the relationship between the Andaman coastal area of Thailand and other communities. 966-280 Tennis 1(0-2-1) Historical background; evolution of rules; regulations and safety; developing and increasing personal health by practicing tennis 966-281 Ballroom Dance 1(0-2-1) Historical background; evolution of rules; regulations and safety; developing and increasing personal health by ballroom dance 966-282 Yoga 1(0-2-1) Historical background; evolution of rules; regulations and safety; developing and increasing personal health by practicing yoga 966-283 Tai Chi 1(0-2-1) Historical background; evolution of rules; regulations and safety; developing and increasing personal health by practicing Tai Chi 966-284 Badminton 1(0-2-1) Historical background; evolution of rules; regulations and safety; developing and increasing personal health by practicing badminton 966-285 Thai Boxing 1(0-2-1) Historical background; evolution of rules; regulations and safety; developing and increasing personal health by practicing Thai boxing 966-286 Swimming 1(0-2-1) Historical background; evolution of rules; regulations and safety; developing and increasing personal health by practicing swimming 10
966-287 Basketball 1(0-2-1) Basic knowledge; rules; basketball skill practice 966-288 Beach Volleyball 1(0-2-1) Basic knowledge; rules; Beach Volleyball skill practice 966-289 Camping 1(0-2-1) Organizing components, planning, site survey, equipment and budgeting of camping; recreational activities and camping; types of camping i.e. urban, beach, conservation forest, and special purpose camping; environmental conservation and camping Mathematics and Interdisciplinary 966-131 Integrated Physical Science 3(2-2-5) The study of the core principles of chemistry that are used in daily life such as: matter, stoichiometry, atomic and periodic properties, chemical reactions, solutions, acid-base, organic chemistry and environmental chemistry. Examine the physical sciences in daily life such as: light and optical properties, energy and energy resources, thermal energy, production and use of electrical energy and the physics of everyday phenomena; science and technology which affects the environment and human society. 966-132 Mathematics in Daily Life 3(3-0-6) Logic and reasoning, set, function, graph, real numbers and its application for everyday life, financial mathematics and data collection an analysis in statistics for basic decision making. 966-133 Integrated Biological Science 3(2-2-5) Study the: fundamental theories of biological science, the origin and evolution of the organism, life and energy, cells and cellular reproduction. Study the basic principles of taxonomy, genetics, 11
applied genetics and biological technologies. Examine how the applications of these principles are shaping human society and our environment now and in the future. 966-134 Earth Systems Science 3(3-0-6) Uncover earth systems science, the study of: plate tectonics, magma/lava, volcanoes, earthquakes, the formation of mountains, mass waste and geological hazards, planet earth and its environment, soil conservation, water issues, the basics of meteorology, weather and climate, the atmosphere, radiation, heat islands; phase changes of water related to weather, fronts and air masses, weather maps, dynamics earth; factors that characterize biomes, photosynthesis and energy production. Examine the interactions among the components of the earth s systems: the atmosphere, the oceans, the biosphere and solid earth. Analyze human ecological footprint and assess how humans are changing the earth systems. 966-141 History of Science and Technology 3(3-0-6) Investigate the development of science and technology by analyzing the interplay between science, technology and society. Assess how the industrialization of production and consumption, the development of engineering professions and the relationship between humans and machines has changed through time. 966-142 Computer: The Internet and Society 3(3-0-6) An introduction to: information and computers, applications; operating systems and their applications; the internet and its application. Study social issues such as: globalization, privacy, access to information, computer security, the transformation of work and the workplace and electronic education. 12
2. Foundation Courses 966-225 Principles of Economics 3(3-0-6) The fundamentals of: microeconomics production, consumption and markets; the history and structure of the Thai economy and an overview of macroeconomics and competitive market economy. 966-235 Introduction to Computing 3(2-2-5) An introduction to computer architecture, programming languages, flow charts, algorithms, data types, constants, variables, arrays, arithmetic statements, input/output statements, flow of control, loop structure and subprograms. 966-236 Introduction to Environmental Studies 3(3-0-6) Explore the core concepts of environmental studies. Take a systemic approach to studying the interaction between life and its habitat. Analyze patterns in environmental problems, both physical and biological and how they affect society and the economy. Assess the guidelines for designing environmental education processes, including theories and philosophies of environmental management that mitigate or solve environmental problems for the long term. 966-243 Introduction to Statistics and Optimization 3(3-0-6) The study of statistics, descriptive statistics, inferential statistics, random variables and distribution, estimation and hypothesis testing for means, one-way analysis of variance, chi-squares test, simple linear regression and correlation analysis, basic optimization, singlevariable optimization, multi-variable optimization without constraints, multi-variable optimization with constraints, optimization with special algorithms and an introduction to linear programming. 3. Professional Courses 3.1 Professional Core Courses 13
966-250 Principles and Theories of Innovative Communication 3(3-0-6) Fundamental concepts of communication and innovative communication; communication purposes and forms, communication process and components; social factors affecting communication components; communication technology; an overview of important theories emphasizing their development and application in social phenomena as well as audience 966-251 Revolution of Innovative Communication and Society Revolution of communication technology, the relationship between communication revolution and changes; economics, social, and political shifts as a result of digital communication; emergence of new national and international media policies to stimulate creativity and innovation as central factors in development; communication policies affecting life and work in the digital world; media convergence; media regulation; economic development and social impacts such as privacy, access to information, information accuracy, computer security system; critical exploration of current and future trends in information technology with an emphasis on key current issues; examination of key developments; social change; innovations in areas such as animations, robotics, virtual reality, artificial intelligence, voice recognition, fiber optics, convergent technologies, lasers, and wearable computer systems; new uses for technology in business, the home and society 966-252 Creative Thinking in Innovative Communication 3(3-0-6) Basic principles of creative thinking in communication; development of innovative and imaginative concepts; design for outstanding and unique communication; economics, social, and political shifts in the global economy as a result of digital communication; emergence of new national and international media policies to stimulate creativity and innovation as central factors in development; practice of creative thinking 14
966-253 Script Writing and Storyboarding 3(2-5-5) Idea and story development; script writing and storyboarding; definition of camera angle and camera angle setting; subject size and use of subject size; practices for script writing for new media including TV, film, Internet, advertising and instructional videos 966-254 English for Innovative Communication 3(3-0-6) Listening skills for main ideas and details in mass media: news, conversations, and advertising messages; speaking skills to express opinions; vocabulary in mass media; reading and writing skills for different types of texts: news, letters, articles and advertising messages for different media platforms and publics 966-255 Global Media Literacy 3(3-0-6) A critical analysis of information, values and underlying messages conveyed via various forms of media; an exploration of how distinctive global media construct meaning and/or persuade and shape views of politics, culture and society within nations, across regions and internationally; an investigation of how the categories of race, class, gender, region, and sexuality are represented in the global media, an assessment of bias, stereotypes, data, and information sources; a comparation of alternative and mainstream media 966-256 Digital Photography 3(2-2-5) Photography techniques; photography for communication; white balance; exposure; file formats for different purposes; composition; use of camera and its parts; camera maintenance; image editing software; image interpretation; a framework to analyze and evaluate photographs, created by selves or others; role of photojournalists; code of conduct and ethics 15
966-350 Innovative Writing for Digital Media 3(3-0-6) Basic principles and techniques for writing for digital media; different forms of writing, including informational, persuasive and entertainment content for a variety of audiences across multimedia; different forms of screen; the number of characters in one page; font size; writing practices for different digital media 966-351 Computer Graphics for Innovative Communication 3(2-2-5) Fundamental concepts in creating graphical images for media production; techniques for image and color use; art composition; typography; lighting design and application; 2-D and 3-D modeling and transformation, viewing transformations, projections, rendering techniques, graphical software packages and graphics systems 966-352 Video Production 3(2-2-5) Elements, process and techniques of basic production of programs; use of video camera as communicating agent; use of tools and equipment; types and formats; production and editing techniques; principles of broadcasting; practice of different job positions; recording; sound creating and editing; equipment for recording and editing digital files Recommended Preparation: 966-xxx Script Writing and Storyboarding 966-353 Speech Communication 3(3-0-6) Communication theory and speech preparation and delivery; skills, knowledge, and understanding of the public speaking process; principles of reasoning, audience analysis, collection of materials, outlining, and delivery; practice of speech communication behavior in one-to-one, small group, and public communication situations; public speaking of different forms: storytelling, persuasion, interview, meeting, discussion and debate; practice of analysis, critique and evaluation 966-354 New Media and Intercultural Communication 3(3-0-6) Emphasis on the importance of culture in everyday lives and the ways in which culture interrelates with and effects communication 16
processes; an exploration of cultural self-awareness, other culture awareness, and the dynamics arising in interactions between the two; understanding how communication processes differ among cultures; identifying challenges from these differences in intercultural interactions and the ways to creatively address them; communication across cultures and ability to function in a diverse workplace, city, and world; the roles of new media in intercultural communication; the importance of the roles of context (social, cultural and historical) and power in studying intercultural communication; analysis of cultural changes, impacts and adjustment introduced by new media 966-355 Principles of Integrated Marketing Communication 3(3-0-6) The principles of advertising, sales promotion, and related promotools within the context of the overall marketing communication program; focus on the relationship of advertising, sales promotion, and promotools to marketing plans to examine components of marketing communications; different types of strategic and tactical methods; practice of implementing effective integrated marketing communication using a variety of channels and techniques; knowledge to develop sophisticated marketing campaigns; the latest concepts and tools in marketing and communication; problem analysis; the evaluation of the overall campaign 966-356 Crisis Management and Communication 3(3-0-6) Foundational principles and theory of crisis communication; the phases of a crisis and theoretical foundations of crisis management; the role of culture and organizational context in crisis communication; crisis management approaches; the tools to identify potential vulnerabilities and threats, minimize risk, and develop communications plans to help prevent, minimize, manage, and recover from a crisis; understanding the nature and importance of crises and crisis management from a systemic and leadership perspective; diagnostic skills to detect and prevent escalation of negative organizational issues into uncontrollable crisis situations; the features of crisis preparedness and methods; understanding the 17
prime challenges to enhancing crisis preparedness and some methods of change management to counter these conditions; application of crisis communication techniques to real-world cases; evaluation of existing real-world communication materials 966-357 Program Production for Digital Media 3(2-2-5) Pre-requisite: 966-352 Video Production Principles of program production for digital media; production of different program forms: news, documentary, variety, onlinemagazine, interview/talk, music and spot; online broadcasting; techniques for announcer and moderator; 966-358 Digital Media Production 3(2-5-5) Pre-requisite: 966-350 Innovative Writing for Digital Media Tools, techniques, and concepts behind the production of digital media and video; computer graphics; interactive web design both in online and offline forms 966-359 Project Management in Innovative Communication 3(2-2-5) A foundation of concepts and solutions to initiate, plan, schedule, execute, monitor, control, allocate resources, and evaluate; fundamentals from the ten project management knowledge areas: integration, scope, time, cost, quality, human resources, communications, risk, procurement, and stakeholder management; tools and techniques, including work breakdown structures, network diagrams, risk management, earned value management, and other tools; the opportunity to apply project management principles to real- world situations with the use of simulations and case studies; a project proposal for 966-452 Senior Project in Innovative Communication 966-450 Media Laws and Ethics 3(3-0-6) The rights and responsibilities of media practitioners; media laws and ethics, social regulations; the impact of conglomeration on media; moral dilemmas in an increasingly complex and litigious 18
society and in digital media world; invasion of privacy; an overview of libel law; copyright and consumer protection laws 966-451 Innovative Communication Research 3(3-0-6) An overview of the concepts, methods, and tools by which innovative communication research is designed, conducted, interpreted, and critically evaluated; skills in gathering, organizing, interpreting and presenting research information using competent and ethically defensible methods; the concepts and technical vocabulary of communication research; understanding the relationship between theory and research methods; assessment of the ethical choices of researchers in conducting and presenting research; skills necessary for conducting communication research; the ability to clearly communicate, both orally and in writing, the findings of original communication research to a lay audience 966-452 Senior Project in Innovative Communication 3(0-9-0) Pre-requisite: 966-359 Project Management in Innovative Communication A continuation of a group project, proposed and approved from a pre-requite course; a complete project report; an exhibition to present complete project assignments at the end of course 3.2 Professional Elective Courses 966-360 Photojournalism and Documentary 3(2-2-5) Process of stories finding, issues coverage and result presentation; from single images with captions to photo-essays with texts; technical and conceptual aspects of photojournalism and documentary; photography trends; an emphasis on the importance of still and moving images as conveyors of information and influence on public opinion; ethics, integrity and accuracy; freedom of the press and the public's right to know; technical and conceptual aspects of still and moving images of manufactured goods and products with an emphasis on studio and tabletop sets; the importance of lighting for scale and for varied surfaces; practices 966-361 New Media and Health Communication 3(3-0-6) 19
A critical understanding of basic theories, models and assumptions about the effects of the mass and participatory media in general and new media in particular and health communication in promoting and impeding the achievement of public health goals; the skills necessary to use new media strategically to advance public health policies and social change; health communication process: design, implementation and evaluation of media campaigns; theories and research on new media influences with respect to its potential harmful effects on wellbeing; an analysis of the public health implications of messages conveyed by mainstream mass and social media; a variety of theories used in health communication; an exploration of national health issues as health disparities, health literacy, patient safety and healthcare reform; the use of strategic communications designed to persuade people to change their behavior; the roles of interpersonal communication, mass communication and new/social media in health communication; importance and roles of health communicator; practice of designing a digital media-based health communication campaign 966-362 Advertising in New Media and Consumer Behaviors 3(3-0-6) Changing roles of advertising, shift from impression to engagement and from traditional to emerging media, targeting audience, creative strategies, drafting creative briefs, writing and design of advertising for traditional, digital social and emerging media platforms; globalization, and current trends and developments; social responsibility, regulations and ethics; concepts and theories of communication psychology and consumer behavior, consumer insights, analysis of consumer behavior; factors affecting consumption; strategies for communication and consumer persuasion 966-363 Media Design and Production for Advertising and Public Relations 3(2-2-5) Process of media design and production for public relations and advertising; use of typography and color, art composition, and 20
information graphics; use of multimedia in design; psychological effects on audience; the relationship between creativity and messages; the principles of script writing for public relations and copy writing; related laws, ethics and social regulations 966-364 Creative Visual Communication 3(2-2-5) Revolution of communication; concepts of communication; visual communication; visu al cu ltu re ; representation; symbols; factors affecting perception and interpretation; individual differences; composition; color and color psychology; critique and description; presentation techniques such as infographic to covey intended meanings and objectives; universal design; ethics; practices 966-365 New Media and Social Marketing 3(3-0-6) An examination of the adaptation and adoption of commercial marketing principles and practice into the field of social change marketing; the use of marketing principles to develop social marketing strategies and programs and to bring behavioral change for a social good and to promote merit goods, or to make a society to avoid demerit goods and thus promoting well-being of society; the roles and impacts of new media on social marketing; the contemporary issues in the social marketing sector; the development of unique social marketing models for changing attitudes and behaviours, as well as the use of commercial marketing to deliver goods, ideas, and service products for social marketing outcomes; an application of key marketing principles to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial wellbeing; the issues of social responsibility in business and how marketing may be used to promote more environmentally and socially conscious business practices; practice of a digital mediabased social marketing project 966-366 Media Innovation in ASEAN 3(3-0-6) Comparative media innovation in ASEAN; dynamics of historical, political, economic, socio-cultural systems in ASEAN affecting media 21
innovation; relationship between mass media and contemporary issues and solutions in media innovation in ASEAN 966-460 New Media Frontier and Application 3(3-0-6) Latest forms of communication; continuing emergence and diversity of new media, contents and services; tools and softwares for new media production; applications of new media and multimedia innovation in media design and creation 966-461 Digital Economy 3(2-5-5) An examination of digital economy concepts; the development and growth of digital economy; business models, current and future trends and legal issues; evaluation of model design and digital marketing plans; related laws 966-462 Film Making 3(2-2-5) Digital filmmaking, screenwriting, production, directing, photography and sound, digital editing, competitiveness and etiquette, acting for camera and viewing, post production 966-463 Specialized Content Communication 3(3-0-6) Strategies for communicating specialized contents to the public, an emphasis on how to explain difficult concepts and processes, skills for telling interesting stories, and strategies for making reasonable judgments; practices for producing specialized contents for new media platforms in different forms such as article, scoop, documentary, interview, analysis and critique with code of conduct and ethics 966-464 Computer Animation 3(2-2-5) Introduction to animation; forms of animation; animation theories; drawing for animation; production process; character design; art composition and scene; lights and shadows; special effects and techniques; an application in different areas such as advertising, news title, program title 22
966-465 Seminar in Innovative Communication 3(3-0-6) Analysis and synthesis of issues and problems in innovative communication; seminar organization process: planning, progress, problems and evaluation; critical thinking, creative thinking, problem solving strategies, effective writing, effective oral communication, quantitative and qualitative analysis; the opportunity to research and plan a major study or produce a major project and make a public presentation to the campus community 966-466 Special Topic I 3(x-y-z) Special topic related to innovative communication 966-467 Special Topic II 3(x-y-z) Special topic related to innovative communication 4. Professional Practicum Plan A 966-470 Internship 320 hours Professional training in mass media or related organization for a full semester; internship experience to be presented in a form approved by course advisors together with a written report; performance appraisal using G P and F Plan B 966-471 Co-operative Education 6(0-36-0) Practice work experience in a media or related organization under supervision of co-operative education and advisor and employers; reports and presentation 23