International Series on Computer Entertainment and Media Technology. Series Editor Newton Lee Tujunga, California, USA

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International Series on Computer Entertainment and Media Technology Series Editor Newton Lee Tujunga, California, USA

The International Series on Computer Entertainment and Media Technology presents forward-looking ideas, cutting-edge research, and in-depth case studies across a wide spectrum of entertainment and media technology. The series covers a range of content from professional to academic. Entertainment Technology includes computer games, electronic toys, scenery fabrication, theatrical property, costume, lighting, sound, video, music, show control, animation, animatronics, interactive environments, computer simulation, visual effects, augmented reality, and virtual reality. Media Technology includes art media, print media, digital media, electronic media, big data, asset management, signal processing, data recording, data storage, data transmission, media psychology, wearable devices, robotics, and physical computing. More information about this series at http://www.springer.com/series/13820

Jeff K. T. Tang Patrick C. K. Hung Editors Computing in Smart Toys 123

Editors Jeff K. T. Tang School of Computing and Information Sciences Caritas Institute of Higher Education Tseung Kwan O, Hong Kong Patrick C. K. Hung University of Ontario Institute of Technology Oshawa, ON, Canada ISSN 2364-947X ISSN 2364-9488 (electronic) International Series on Computer Entertainment and Media Technology ISBN 978-3-319-62071-8 ISBN 978-3-319-62072-5 (ebook) DOI 10.1007/978-3-319-62072-5 Library of Congress Control Number: 2017948987 Springer International Publishing AG 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Contents Introduction... 1 Patrick C. K. Hung, Jeff K. T. Tang, and Kamen Kanev Pokémon Go: Marketing Implications for Mobile Video Game... 7 Terry Wu A Survey on Purchase Intention of Hello Barbie in Brazil and Argentina... 21 Marcelo Fantinato, Patrick C. K. Hung, Ying Jiang, Jorge Roa, Pablo Villarreal, Mohammed Melaisi, and Fernanda Amancio Designing Hand Tracked Exergames with Virtual Toys... 35 Saskia Ortiz-Padilla, Alvaro Uribe-Quevedo, and Bill Kapralos Robot Toys for Children with Disabilities... 55 Carlos T. Valadão, Silas F. R. Alves, Christiane M. Goulart, and Teodiano F. Bastos-Filho Towards a Privacy Rule Conceptual Model for Smart Toys... 85 Laura Rafferty, Patrick C. K. Hung, Marcelo Fantinato, Sarajane Marques Peres, Farkhund Iqbal, Sy-Yen Kuo, and Shih- Chia Huang Designing for Parental Control: Enriching Usability and Accessibility in the Context of Smart Toys... 103 André de Lima Salgado, Leandro Agostini do Amaral, Paula Costa Castro, and Renata Pontin de Mattos Fortes A Security Threat Analysis of Smart Home Network with Vulnerable Dynamic Agents... 127 Laura Rafferty, Farkhund Iqbal, and Patrick C. K. Hung Privacy Preservation Framework for Smart Connected Toys... 149 Benjamin Yankson, Farkhund Iqbal, and Patrick C. K. Hung v