1 Testimonials I want to update you on how my business grew using your Help Centers marketing tools and system. When we met in March 2016 your Help Centers began by branding me as a Retirement Help Centers. Your financial education book gave me the opportunity to begin a conversation with qualified prospects. Your direct mail postcard and newspaper advertising pieces got me the names, phone numbers, and email addresses of prospects who wanted your book. Since I am also doing Social Security workshops, your system also had the ability to brand me as a Social Security Help Centers. Since I began using Help Centers system my business has grown a pace that has exceeded all expectations! Your Help Centers system has had a major factor in my growth and success. Help Centers is now a major part of my marketing strategy. Regards, G D President I C G ************************************************************************* From: GS Subject: you are good to work with and tell the truth On January 21 st, 2016 I asked my website marketing company if they had additional ideas on how I could get additional prospects. They recommended Bruce Sankin s Help Centers. Bruce set me up with his Retirement Help Centers lead capturing book and customized tools. I put his book on my website, www.sparrowcapital.com, as an Offer & Call to Action. Bruce s book and marketing pieces are the hook on my website. So far in the first 21 days I received six requests (leads) for the e-book. I am now contacting all the leads, giving them the e-book and beginning a conversation using Bruce s scripts. Bruce Sankin s Help Centers did exactly what he said it would do. I now have the names, phone #, and email addresses of additional prospects that are waiting for me to call them. As an added benefit, Bruce s Help Centers give me a unique ability to brand myself as a specialist in retirement thanks to my Retirement Help Centers. As a marketing tool, I recommend Bruce Sankin s Help Centers GS - President
2 From: MS Subject: Financial Help Center Book Importance: High Hi I started using Bruce Sankin s book and Help Centers tools on August 28 th, 2012. I put his book on my website as an Offer & Call to Action. I received my first request (lead) for the book on September 5 th, 2012. ONLY EIGHT DAYS LATER! The book on my website is passive marketing. Once it went on my website, I don t do anything else except market prospects to my website. To date I have given the book out to 78 people. It is important to know that Bruce s book and tools got me the initial contact with the prospects. The prospects gave me their name, phone #, and email address. I then contact all the leads and began a conversation and gave them the e-book. Many conversations turned into appointments. Many appointments turned into clients. Bruce s book got me the initial contact. Without the book and tools I would not have gotten the prospect s name, phone #, and email address. I have seen many lead marketing systems. Bruce Sankin s Help Centers book and system are an excellent value, with proven money making results. I will be glad to recommend Bruce Sankin s Help Centers system Best, MS CFP Hey Gail. I'm not sure if it's you or your department that monitors this but I wanted to give you an update on how Bruce Sankin's book was helping us out. Yesterday we received 2 more leads just from having the free e-book offer on our website. Although one of them is already a financial client that puts us at 4 leads just from the book offer online. I figured I'd let you know since advisers probably ask you about this. I also include the offer in our newsletters and direct quite a bit of attention to it. Just wanted to let you know! -- GU Marketing Director
3 It will be my pleasure. I am meeting with a guy in two weeks who went to my website. He said don't forget to bring the book. I said what book, he said the book on your website...lol RCE I recently started using your system and just started getting some referrals. What is best about your system it allows a dialog about referrals to begin. Most people when I call I ask them have you read the book and they say yes and they love the book. This a beginning but you need to have and ongoing system to get the referrals. DG It is more of a branding tool for Jay and I right now with our existing client base. Jay and I hope to penetrate as many of the beneficiary relationships with our existing clients and start their plans going in 2014; the ebook, and book are the introductory piece explaining all that we do. Bruce has done a very good job of keeping the book brief and understandable. I reference the book quite often and at seminars make them available as a carrot to attend. Our seminars are scheduled on February 18th for the TRSL & DROP prospects in 2014 and March 18th with a local Eldercare attorney. That is Chapter ten in Bruce's book. His ease of use of capturing the referrals contact info is very helpful. It can also be easily forwarded to a friend or relative. For the price, it is a bargain and Bruce is very accommodating to meet each agents specific needs. CS Yes, I have had success with your book. I had a gentleman in California who I spoke to which led me to assisting his son. I have another gentleman in Mississippi who I am supposed to call this week. I also use the book to build up my annuity newsletter. I have also been seeing local people and I use the book for the more "educated investors." Their eyes light up because the book is first off eye appealing but they like the "secrets" they may find inside. I keep about 10 in my car at all times and I use it as my business card when seeing referral sources ie. CPA's. As you know, I have clients and prospects outside of Nevada and I always put your book inside my folder with my other marketing materials. I actually place my materials inside the book, so the book is the first
4 thing they see. I then alligator clip the book with the materials to the left inside area of the folder. It looks great! I'd be happy to shoot a new video for you. RE I gave a workshop with 22 buying units and 8 request your book. We are still working on these potential clients. Your marketing ideas do get prospects interested in meeting with me. Thank you for your book and your great marketing ideas! SJ Bruce Generated $200,000 in annuity premium; directly related to giving the book to clients and prospects...'re "I contracted with Bruce Sankin to provide a website and access to his book "What all stock & mutual fund investors should know!". He was very friendly, knowledgeable, and professional. After just a few phone training sessions, setting up the website, and receiving the books, I called some of my recent clients and using the script offered them the book. When I delivered them, I asked if they would like me to send the "E" version to any of their friends, relatives, or business associates that they felt might benefit from the information. I received 13 referrals. I sent out 10 "E" versions and 3 paper version to the business associates. So far I have set 6 appointments from these referrals. I am a firm believer in his company, and his product. Thanks Bruce DEH, Jr We had a little over 200 including spouses and guests. There were 128 buying units and 82 requested the book. I don't have the exact number of referrals, but I would say I have rec'd at least 15 and I know I have had 3 sales already with $320,000 of annuity premium.
5 We have 2 client appreciation events a year. The next one is in June. I will definitely be using the book again. I look forward to talking with you after tax season. Have a great day! JG President ------------------------------------------------------------------------------------------------------------------------------------------ I wanted to let you know how really pleased and excited I am with the Financial Help Centers program. It s helped me get in front of more qualified prospects than any of the other system I ve tried in the past. So far, I ve given out about 25 books to a few of my good clients, and gotten 17 referrals from them that I also gave books to. Of those referrals, I ve already made 9 sales for a total of $15,428 in new commissions and I still have some of them with CD and 401k money that will become available over the next few months! By the way, it s also helped me open up some really nice life cases. Now, I make sure I have books with me where ever I go. It s professional and well received by anyone I give it to. I would recommend this program to anyone. Once again, thanks for all your help. And I ll keep you updated. Regards, RB Bruce On February 22, 2010 I purchased the Financial Help Centers marketing system. I put the book on my website as you suggested. One of your marketing ideas was to send out an email to clients and prospects offering the free financial and retirement e-book. I sent the first email on March 5 th. Within hours I received my first request for the e-book. I contacted them and set up an appointment. I closed my first annuity sale.
6 I received an additional two more requests for the e-book within the week. Again, I set up appointments and both prospects bought annuities. It might have been just good timing, but all three prospects initiated their contact with me because they all wanted your retirement planning book. I generated over $6,500.00 in commissions on those three annuity sales. I have received two more prospects from my website requesting your e-book. I already set up an appointment with one and I will be contacting the other. Within four months the return on the initial Financial Help Centers investment has been over thirty fold. There is no reason to buy expensive leads that are hit or miss. Your Financial Help Centers Marketing System gets me in front of new prospects. That s all I really need. Please use my success story as an endorsement for the Financial Help Centers Marketing System. Regards, TB -President Just wanted to give you a quick thanks for your help. Also, I want to tell you about one of my appointments. I sent the book to a few of my clients with the letter you helped me with. I got a call in June to make an appointment with Sandy S. She told me she had received the book and thanked me for sending it and she wanted to talk to me about a few things. When I met with her she told me her husband had passed away and she needed help establishing a Trust for her special needs son. We met a few times. After it was all said and done we wrote an Irrevocable Burial Trust, a Special Needs Trust, a life policy on her, a life policy on her son and I will be writing an annuity when her house is sold. Oh, and a referral to her daughter and son-in-law. When I was leaving our last appointment together I asked what she thought of the book. She said with all that was going on she had not even had time to read it, but thanked me for sending it cause it reminded her to call me. Thank you, HJW
7 Thank you for your assistance. I purchased the InsuranceHelpCenters website and service on Tuesday. I followed the email marketing idea and sent out an emailed my website and book offer to about a 100 of my client/prospect emails. Next day, Wednesday, received three responses and leads that came to my email. One of the responses asked where her non-profit could put their $200,000 reserve funds. Called the other two to give them the link to the book and talked about their other requests. Both have made appointments to discuss their requests. Will be emailing the rest of my lists for sure and following up on some of the other marketing ideas since this one worked so good initially. Best regards, SK An Insurance & Retirement Planning Co. Just wanted to send you a note to let you know a success story using your book for marketing: We mailed an abridged version of your book to 65 of our clients. Included with this was a letter explaining that we thought they would find the book interesting. We asked them, if they liked the book, to give us the names of three people they cared about that we could send the book to. WE GOT 15 REFERRALS! Almost 25% response. Beats the heck out of the usual 1% - 2% response to other mail marketing! We have sent the fifteen books out with a cover letter, explaining that they are being sent at the request of First name, last name of the referrer. We will follow up with phone calls to these folks, asking for an appointment. Maybe you d like to share this with others who have bought your book? RH for GBH, Jr. Estate Planning Center Hi
8 I have had clients give out 9 booklets and 4 people called me to chat and set up appointments. They haven t read the booklet, just the title intrigued them and they were already looking for an advisor. One appointment I closed and the three others were not a suitable fit for my practice, although in past years I would have accepted that business, so I consider those all wins. I have used it as part of a new client kit for referred prospects and the title is intriguing to them. I am focused on finding the right clients for my business and you have given me a great tool. I give 3 booklets to clients now...1 for their use and 2 for referrals. AA Registered Representative Bruce You helped me set up a website to capture leads in only 8 minutes! It's totally cool! I'd purchased a website package recently but building it out is a slow learning process. Now I have a site that is more than a hum-drum electronic business card. The site you helped me create in only 8 minutes has an irresistible offer and a call to action. I can use it as a stand-alone to offer your book immediately and link to it from my other site to make it a lead-grabber, too. Thanks, Bruce! RC Dear Congratulations on the success that you are fostering through all of the agents who have taken advantage of your amazing Insurance Help Centers.com websites. I know of no simpler or lower cost way for agents to participate in the huge wave of warm leads now available, and continuing to increase, over the Internet. I firmly believe that whether you are a new agent or a seasoned successful producer, if you are not re-orienting your marketing strategies to take advantage of this fundamental shift in how consumers shop for insurance, you won t be producing much longer! And your unique and innovative Insurance Help Centers approach makes it a no-brainer for every agent to do so.
9 Good luck on your continued success; and with your insightful assistance, I know I ll be receiving more than my share! SG President