YOUR SOCIAL MEDIA WORKSHOP

Did You Hear?

User Stats On Social Media

BUT HOLD ON! WHO REALLY CARES ABOUT PICTURES OF YOUR LUNCH?

You Might Be Thinking What about my personal privacy? Will social media become a waste of time? What if I post something wrong?

DOES SOCIAL MEDIA REALLY WORK FOR MORTGAGES?

YES! BUT

YOU NEED A PLAN AND FOCUS

CONSIDER THIS WHAT ARE THE 3 WAYS YOU GET CUSTOMERS?

#1 REPEAT BUSINESS FROM PAST CLIENTS.

#2 REFERRALS FROM PAST CLIENTS AND INDUSTRY PARTNERS.

YOU CAN CREATE GREATER SUCCESS IN BOTH AREAS USING SOCIAL MEDIA AS A TOOL

Remember These?

OUR CLIENTS HAVE CHANGED HOW THEY COMMUNICATE!

88% Of Customers Now Trust Online Reviews!

OUR CLIENTS HAVE CHANGED HOW THEY BUY!

FIRST YOU MUST UNDERSTAND THE DIFFERENT NETWORKS AND WHICH STRATEGY TO USE WITH EACH.

LET S GET STARTED!

The most powerful of all the networks! Excellent tool for staying top of mind with past clients and generating referrals. Works very well for positioning yourself as a real estate expert and leveraging advertising. Smart reviews are very powerful!

Excellent for starting new referral relationships. Works very well for positioning yourself for professional referrals. Local Business Referrals Groups are powerful. Very important that you keep your business hat on when posting.

Great source of quality content. Easy to syndicate your Facebook content directly on to Twitter. Great for direct connections with existing past clients but is very limited.

WAYS TO GET RESULTS

#1 REFERRALS FROM YOUR DATABASE #2 REFERRALS FROM PAST CLIENTS

#1 NETWORKING WITH YOUR DATABASE

NOW WE NEED TO PROTECT YOUR PRIVACY!

FACEBOOK

BRAINSTORMING YOUR LISTS Friends and Family Past Clients Referral Partners Real Estate Peers

NOW THAT YOU ARE CONNECTED IT S TIME TO REALLY CONNECT!

HERE S THE COLD HARD TRUTH ABOUT REFERRALS ON SOCIAL MEDIA

IT S NOT ABOUT US IT S ABOUT THEM!

THE 5X5X5

THE PRE BIRTHDAY

GENERATING QUALITY CONTENT FAST!

GOOGLE ALERTS www.google.ca/alerts

FACEBOOK INFLUENCERS

YOU!

All You Need Is Your Smart Phone!

AND 5 SIMPLE STEPS

1. AUDIENCE 2. TOPIC 3. CONTENT 4. GOALS 5. CALL TO ACTION

IMAGES

CANVA

RESULTS

OUR INTERNAL CONTENT CALENDAR

CONTENT CALENDAR Monday - Motivation Tuesday - Jokes, Entertainment, Trending Content Wednesday - Industry News, Local News Thursday - Polls, Quizes, Contests Friday - Testimonials Saturday - The Open House Tour Sunday - I m Not Just A Real Estate Professional

AUTOMATION AND SYNDICATION

HOOTSUITE www.hootsuite.com

CONGRATULATIONS YOU ARE NOW A NETWORKING AND CONTENT CREATION EXPERT!

#2 REFERRALS FROM PAST CLIENTS

Social Alchemy Value Partners Who are your best past customers? Customers that are now your friends. Who are your Friends that you have done Business with? Friends that are customers. Remember the purpose of this exercise is to create a list of people you know that are happy to give you a 5 star rating and review. The more you get, the better your results will be!

Hi [firstname], Hope all is well with you and your family! Would you be able to take a couple of minutes and do me a quick favour? Your referrals and testimonials help my business grow and are greatly appreciated. Over the next 5 days we are testing what results we can get from getting 5 star reviews on our Google + page. Can you take a couple of minutes today to leave us a 5 star rating and a quick review? Here is the link you need; THIS IS THE LINK TO YOUR GOOGLE and FACEBOOK PAGES (This is where you leave the review) Here is a quick sample layout to help save you some time. When we met YOUR NAME we were X (Buying our first home, Investing in a rental property etc.) He / She was incredibly knowledgable and X (Made the process easy to understand, got us a great rate.) We love our new home and now recommend YOUR NAME to all our closest friends and family. Thanks! Or of course just put it in your own words. If you have any questions, feel free to reach out anytime! My direct line is YOUR PHONE NUMBER. Thank you! We really appreciate it. While you are thinking of me, do you know anyone looking to buy, sell or refinance? Please pass along my information and make sure your friends mention your name when they call. Talk soon, SIGNATURE

THIS CAN BE VIA EMAIL OR DIRECT MESSAGE!

88% Of Customers Now Trust Online Reviews!

REVIEWS MATTER!

YOUR RESOURCES www.cwjstone.com/dlc