YOUR IMPACT INITIATIVES To create impact initiatives, get clear on who will benefit from the information you have to share, how they will benefit, and your methods of getting them the information you have to share. Then, make that information human and relatable by waving in your own personal stories and experiences when you share information. Listen to what people are asking you and then create a powerful response consistently. Impact builds your brand and your business - When you speak to your target audience s biggest struggles the ones you got clear on when examining your purpose, passion, and position and solve them, they will tell others and that will spread your impact. STEP 1: What Impact Do You Currently Have? To understand your impact, you must first understand the impact that you have on others around you. Chances are good that you don t know this so ask 3-5 people who you interact with on a regular basis how your impact them and others. Send an email to these people asking the following questions: 1. How do I inspire you to feel naturally, without trying? 2. What do I inspire you to do naturally, without trying? 3. What do I inspire you to be naturally, without trying? 4. What do I inspire you to want to have naturally, without trying? Set their responses aside for now. STEP 2: What Impact Do You Want To Have? Without looking at the responses from your contacts above, ask yourself the following questions: 1. How do I want to inspire people to feel? 2. What do I want to inspire people to do? 3. What do I want to inspire people to be? 4. What do I want to inspire people to want to have? STEP 3: Combine Your Natural Impact With The Impact You Want To Create After you complete Step 2, look at the responses you gathered in Step 1 to see where your impact gaps are. In other words, what kind of impact are you already having that you want to have and where are there opportunities for you to be more impactful based on the impact you want to have? Once you ve identified those gaps, you can explore different ways to create that impact with your audience. Make small, deliberate changes in your every day behavior like speaking up in meetings or sharing your opinions in conversations if you normally don t. Or simply agree with someone else s comment so you can begin to have your voice be heard. Institute of Transformational Nutrition, Inc. transformationalnutrition.com Page 1
These small changes will allow you to develop the impact you want to have on your audience. You are making an impact anyway, simply by being alive, so with a little effort you can choose the impact you want to make! STEP 4: Decide Who Will Benefit From The Information You Want To Share And How They Will Benefit Who Will Benefit How? STEP 5: Decide How You Want To Share Information To Have An Impact There are lots of options for having an impact in the world and letting your voice be heard. Some options include: Publishing blogs and articles online and off Creating videos Sending out newsletters or other informative emails Writing a book Creating a program Leading a retreat Being interviewed on podcasts Starting your own podcast Coaching clients one-on-one Ask yourself how you want to have an impact and write your answer down below: Institute of Transformational Nutrition, Inc. transformationalnutrition.com Page 2
Now, make the information you share human and relatable by waving in your own personal stories and experiences when you share information. Listen to what people are asking you and then create a powerful response consistently. Impact builds your brand and your business - When you speak to your target audience s biggest struggles the ones you got clear on when examining your purpose, passion, and position and solve them, they will tell others and that will spread your impact. STEP 6: Be Consistent Consistency breeds impact. Create a schedule using your Impact Initiatives Schedule and stick to it!! Impact builds your brand and your business. Institute of Transformational Nutrition, Inc. transformationalnutrition.com Page 3
Consistency is key when it comes to creating an impact. IMPACT INITIATIVES SCHEDULE Using your Impact Initiatives worksheet, take your responses from Step 4 and schedule them in your Impact Initiatives Schedule. Then, do the work! Consistency will build trust and loyalty with your audience, which in turn, will create impact! In the left column, record your initiative (blog post, podcast episode, etc.). Then, on the day of the week that you want to have that impact, record exactly what you will create (the name of your blog post, the focus of your podcast, etc.) so you can plan in advance and keep on schedule! Initiative Sunday Monday Tuesday Wednesday Thursday Friday Saturday Institute of Transformational Nutrition, Inc. All Rights Reserved. transformationalnutrition.com Page 1 intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Cynthia Garcia,
IDEAL CLIENT DEEP DIVE The top 1% of experts in the health field all focus on understanding who their ideal client is and what they want. They go beyond a client avatar and it s key to their success. There are five questions to ask when it comes to doing a deep dive to understand who your ideal client is so you can connect with them when you reach them. Please spend some time working through these questions so you can better serve your clients and have a bigger impact! 01 What causes your ideal client to invest in solutions like yours? In other words, what causes your ideal client to spend time and money to resolve their pain? For example, if you have a weight loss course, your ideal client s pain point will be losing weight but she s more worried about how she will lose it by her wedding day. This is why she s so desperately looking for a solution. 02 What results does your ideal client expect to receive from your solution? Get very specific with this and use the words they would use. In our bride example from question one, your ideal client might not be losing 20 pounds but rather looking amazing in her wedding gown in 8 weeks. Institute of Transformational Nutrition, Inc. All Rights Reserved. transformationalnutrition.com Page 1
03 What concerns does your ideal client have that leads them to believe that your solution is not their best option? These concerns may not have anything to do with you and may have everything to do with their past experiences with similar coaches or products like the one you are offering. Or, they may have everything to do with you or your services. It doesn t matter as long as you are open to understanding their concerns and objections. One concern of your client might be that you won t be able to get them results. You can overcome that by sharing your education, your digital badges, and the fact that at ITN we are certifying the world s best coaches and providing them with a proven personalized coaching system that was designed to get them results. This is a huge advantage for you and you should use it if and when this concern arises. When you get clear on your ideal clients objections, you can overcome them. In our bride example, she worries about following weight loss programs that count calories because this has failed her over and over again. If you aren t clear on whether or not your program involves calorie counting, she might look for other options. 04 What influences your ideal client when they are evaluating their options and choosing a solution? Understanding this will help you create messaging and content for your ideal client at each step of their journey of evaluating their options and making a decision. Think about the stories and conversations happening in your ideal client s head so you can speak directly to them. In our bride example, she might turn to other friends who have lost weight for their wedding day to see what solutions they have used. Or, she might read the testimonials on your website to see if your solution really works or searched social media for mentions of it. This will give you great insight as to where you need to be showing up in order to reach your clients. Institute of Transformational Nutrition, Inc. All Rights Reserved. transformationalnutrition.com Page 2
05 What does your ideal client consider to be the most critical factors when they are purchasing your solution? In other words, what is most important to them in a solution? Is it ease of use? Being able to continue eating the foods they love? An in-person connection instead of an online one? Get clear on their purchasing influences so you can tailor your reach. In our bride example, she may be looking for a solution that allows her to workout from home instead of having to go to they gym since she s saving money for her big day. She might also consider the results you ve been able to help others achieve to make sure she looks great on her wedding day. When you are clear on who your ideal client is and you have established solid responses to these questions, go to where they hang out online and offline and connect with them using the knowledge you ve just gained about them. Start conversations on social media channels that your ideal clients are on, join the conversation in online forums that are specific to your niche, and attend events where you can meet your ideal clients in person. Use the responses to the five ideal client questions in your interactions to help them feel secure and confident in working with you. Institute of Transformational Nutrition, Inc. All Rights Reserved. transformationalnutrition.com Page 3
ONE PAGE STRATEGIC PLAN To share your passion, have an impact, and create income that will allow you to help people, you must show up every day, standing in your power, and do the work. There are no shortcuts. The most successful people contribute their success to having the right plan, the right support, and then doing the work consistently over and over. To help you execute, you must create a strategy. A strategy is the framework that will remove the guesswork when it comes to what you should focus on each day and will clearly show you your next step. A strategy tells you how you are going to execute building your empire. Your strategy ties your Purpose, Passion, and Position to your Impact and Income. It must answer the question, How am I going to do this? Use this One Page Strategic Plan document to create a personalized strategy for your business and then, do the work! MY NAME AND/OR BRAND: MY PASSION MY PURPOSE MY POSITION Institute of Transformational Nutrition, Inc. All Rights Reserved. transformationalnutrition.com Page 1
GOAL 1: DEADLINE: GOAL 2: DEADLINE: MY GOALS GOAL 3: GOAL 4: DEADLINE: DEADLINE: GOAL 5: DEADLINE: Once you are clear on your passion, purpose, position, and goals, it s time to think strategically about how you will reach your audience, market to them, and measure your execution so you can improve. Use the following worksheet to get clear on these points and when you do, you will have your One Page Strategic Plan! Institute of Transformational Nutrition, Inc. All Rights Reserved. transformationalnutrition.com Page 2
ONE PAGE STRATEGIC PLAN NAME AND/OR BRAND: POSITION HOW WILL I REACH MY AUDIENCE HOW I WILL MARKET TO MY AUDIENCE HOW I WILL MEASURE MY IMPACT HOW I WILL TRACK AND IMPROVE EXECUTION Now that you have your One Page Strategic Plan nailed down, you have a clear focus on how to move forward in your business and accomplish your goals! Post it where you can see it and use it daily (remember consistency?) to help you create the empire of your dreams! Institute of Transformational Nutrition, Inc. All Rights Reserved. transformationalnutrition.com Page 3