Table of Contents Module at a Glance... 3 Mentality of a High Achieving Woman Entrepreneur... 4 What Is a Cash Injection?... 5 Anchor In To Your Desires & Goals... 6 What A FLASH SALE Offer Might Look Like... 7 Flash Sale Examples... 8 Create Your FLASH SALE Offer... 9 Give Your FLASH SALE Package a Name... 10 Benefits and Features of Your FLASH SALE... 11 Getting the Word Out... 12 Know where to find your ideal clients and what message they want to hear... 12 Take Client Creating Action... 14 Map Out a 2-Week Action Plan... 15 Host Discovery Sessions... 16 Example Email to Your List... 17 Example Flash Sale Graphics... 19 Who the Advanced Track is For... 21 Group Program Training... 22 Benefits of Group Coaching Programs... 23 Benefits for the Client... 26 Determine If You re Ready to Offer a Group Coaching Program... 27 I m Ready! Where Do I Start?... 30 Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 2
Who are You Creating a Program For?... 31 Tap In.Then Get Your Thoughts On Paper... 34 Organizing Your Thoughts and Begin to Shape Your Group Program... 35 Group Coaching Program Recap... 37 Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 3
Module at a Glance Welcome to Module 10: Give Your Business a Boost with a Cash Injection! This module is 100% focused on guiding you to put a twist on what you re already offering, create a FLASH SALE so that you can give your business the cash injection it needs right NOW! This module is shorter than usual because the desired outcome is very simple: 1. Create a focused, specific offer that is a spin off of your main 90-day coaching package 2. Get creative and come up with a special FLASH SALE for your community of social media fans and followers as well as your list 3. Book as many Discovery Sessions as you can 4. Create brand new clients 5. Give your business a cash injection Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 4
Mentality of a High Achieving Woman Entrepreneur 1. Take 100% responsibility for your actions and results 2. Be visible and share your message online and offline 3. Keep your business plan simple 4. Have a no excuses policy 5. Have a never give up attitude 6. Be strategic 7. Ask yourself: How CAN I get this done? 8. Develop a drama free zone around your life and business 9. Be emotionally mature 10. Stay out of overwhelm at all times 11. Build a business that honors your lifestyle and goals 12. Be consistent and fierce about reaching your goals and desires 13. Put your hat in the ring, get results and make necessary changes 14. Learn from your mistakes 15. Done is better than perfect Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 5
What Is a Cash Injection? Being able to inject cash into your business when needed is necessary and also a really fun way to manifest the funds needed to invest in you and your business. Cash Injections can be used in your business as a way to invest in a: Photoshoot Increase in Virtual Assistant Hours Graphics Setting up a Sales Page Trip to an Academy live event Vacation Facebook Ads Expert Rent/Mortgage Payment Loan or Debt repayment New Home or Upgrades to your home Video series shoot with professionals New wardrobe New team member An unexpected emergency A business opportunity Taxes Hire your own coach for additional support And so much more! If you are finding yourself saying, I can t afford to invest in my business right now, it s an absolute certainty that that s exactly what you need to do! It s a good idea to create at least ONE type of cash injection offer that you can run 2 4 times throughout the year when it s needed for an investment like one of the items listed above. The more money you are making EQUALS: 1. The more clients you are serving 2. The bigger impact you are making 3. The more people you are helping As you work to create your cash injection offer during this module that you are going to offer to people, make sure it something that feels right to you and something that is of great value and service to your clients. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 6
Anchor In To Your Desires & Goals Before you go out and blast a Flash Sale to everyone you know, anchor into your desires and your goals. Knowing your desires and goals before moving forward and taking action is incredibly important and grounding that s why I created an entire module on it to kick off the Divine Living Academy program. Get in touch with the exact purpose for the money you desire to manifest, the exact amount of money you desire to manifest and the timing for manifesting that money. I m going to help you out in one of these areas. Set up a 2-week timeline which is the length of time you have for this module. Step 1: Desire & Purpose What is the exact purpose for bringing in money in the next 2 weeks? It can be one item or multiple items. You do not have to limit yourself to just one desire. Take a stand for the and this isn t about an either/or scenario. Is it to pay your mortgage or rent? Is it to pay off debt, a loan or taxes? Is it to invest in a vacation? Hire a Virtual Assistant? Have a photoshoot? Book your flight to the next live event in Paris? Pay your bills? Pay for your kids private school tuition? Work with a web designer and finish your website? It s totally up to you and what your heart desires! Get clear on the purpose for the money needed by the end of the next 2 week time period. Step 2: Identify the Exact Amount of Money Required Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 7
What A FLASH SALE Offer Might Look Like Now that you know the purpose for a cash injection, the exact amount you require, and the time frame by which to bring in the cash injection, you can put together an offer that will support the manifestation of the funds. Keep this very SIMPLE. This isn t about reinventing the wheel or coming up with a brand new offer on a brand new topic. Start with your MAIN coaching package. For most Academy members, this is your 90-day coaching package. Then, focus on ONE area of the 90-day package goals and outcomes that you specialize in and can create a smaller offer around. This is an area designed to supercharge your client s growth in the short term. AND, some of these clients will more than likely desire to commit to a longer-term package so it s a win-win for you and the client. The FLASH SALE offer is a smaller, shorter-term package that is lower risk for a client. It gives people a way to try out your services without making a big commitment to work with you for a 90-day or 6-month period of time. At the end of your time with the client you can absolutely offer to continue working together and move them into a longer term, higher price point package. Now that the client has invested and seen the value of investing in themselves, they might be more likely to enroll in one of your main packages. Go to the next page where I ll give you a few examples first. Please note, the examples on the next page are not the ONLY FLASH SALE packages you re allowed to create. These are just here to get your creative energy flowing. GET CREATIVE and HAVE FUN! The possibilities are ENDLESS! This isn t about being right or wrong. It s about creating something designed to serve your ideal clients. You know what your people want and if you don t, then immediately go find out and give them what they want! Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 8
Flash Sale Examples Example #1: Health Coach with a $2,500 90 day package that helps new Moms lose 20 pounds of baby weight and get back in shape! FLASH SALE Option #1: 6 session package for $1,000 that helps new Moms lose 10 pounds of baby weight. FLASH SALE Option #2: $500 ½ day intensive (3 4 hours) for new Moms to set weight loss goals and create a 2-week meal and workout plan that she can do on her own from home. Example #2: Mindset Coach with a $2,500 90-day package for women entrepreneurs who are in the first 6 months of their business. FLASH SALE Option #1: $250 90-minute laser coaching session that helps new women entrepreneurs identify the limiting beliefs that are holding her back and creating new limiting beliefs that are in alignment with her goals. FLASH SALES Option #2: $500 3-hour Money Breakthrough Skype Intensive for new women entrepreneurs who are looking to create their first client. Example #3: Business Coach with a $3,500 90-day package for women entrepreneurs who are growing an online business. FLASH Sale Option #1: 3 Session package for $750 to help women entrepreneurs gain clarity on their ideal client and design their main package. FLASH SALE Option #2: 6 hour intensive for $1,500 to help women entrepreneurs get laser focused on their ideal client, main package offering and a marketing plan to bring in her first 3 paying clients in the next 30 days. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 9
Create Your FLASH SALE Offer Now that you ve seen a few examples, it will be much easier for you to hone in and focus on an area you specialize in that you can create a smaller package around for a specific person. Let s break it all down into bite sized chunks! What type of coach are you? (EX/ Health & Wellness Coach) Who is your ideal client? (Ex/ A new Mom who wants to lose 20 pounds of baby weight) What is your current, MAIN coaching package that you are offering? (Ex/ 90-day coaching package for $2,500) What topics are covered during the 90-day package? (Ex/ goals, mindset around body image, nutrition, meal plan, exercise goals, exercise plan, balancing work/family/self-care) What ONE area out of the MAIN coaching package you offer right now, can you extract and create a cash injection offer around? (Ex/ $500 3-hour Skype intensive to jump start weight loss through a nutrition plan) Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 10
Give Your FLASH SALE Package a Name You want the name of your FLASH SALE offer to hint at possibility and potential, to make potential clients feel as though your service is going to help them reach the next level. Play into who your potential clients are when naming your FLASH SALE service. Think more about what your ideal clients desire to be rather than what or where they currently are. Think about ONE specific area that you keep hearing people complain about or want a solution to as it relates to what you do. This doesn t even necessarily have to be coming from your clients what do you hear in other communities or social media platforms? If you re a health coach, do you find people complaining about losing the last 5 pounds before summer is here? Awesome! Go create a FLASH SALE package to help your clients lose the last 5 pounds before summer arrives. Here are a few examples of what I mean in terms of giving your package a name: Health Coach Example: Bikini Body Ready in 3 Weeks A 3 session package designed to work with women who still have those last few nagging 5 pounds to lose so that she can feel confident and sexy in her new summer bikini in just 3 weeks! Business Coach Example: Create Your First Coaching Package That Sells A ½ day intensive designed to help brand new health coaches create, design and private their very first coaching package that will sell to their ideal client. Parenting Coach Example: SuperMOM for the Summer A 30 day coaching package including 4 coaching sessions and email support that will help Moms create a plan to juggle work, life and her kids while school is out for the summer. What will you name your FLASH SALE offer? Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 11
Benefits and Features of Your FLASH SALE Your can t be the hero for your client unless you are clear about their problems. You ve done a lot of work already this year on market research, interviewing potential clients and sharing your message to see what type of feedback you receive. If you don t know who your ideal client is or their problems, you need to figure that out quickly. You must know how your package can help them solve the problems they are currently facing. If you are feeling as though you have too general of an ideal client or offer, it s necessary to speak the language of ONE particular ideal client. Let me give you an example. You re a health coach who helps women lose weight.great. But, lots of different types of women in different stages of their lives are looking to lose weight for lots of different reasons. What are YOUR ideal client s reasons? Is your ideal client a new Mom who is looking to lose the baby weight? Is your ideal client over 50 and is looking to lose weight so she has more energy and lives longer so that she can see her grandchildren grow up? Is your ideal client a 20-something who desires to lose weight so that she feels more confident while she s playing the dating game? As you can see, losing weight means different things to different types of markets. Pick ONE and speak to her! Be specific. Who is your FLASH SALE package designed for? What are the benefits of your FLASH SALE package as they relate to your ideal client? Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 12
Getting the Word Out Know where to find your ideal clients and what message they want to hear The sure fire way to receive new clients is to offer discovery sessions. In order to fill those discovery sessions, your potential clients who are searching for a solution must be able to find you and what you offer. How will you get the word out to your own list as well as potential clients who may not know about you yet? Look through the list of marketing ideas below and put an asterisk (*) to the left of each marketing technique you ll use to fill discovery sessions and book new clients into your calendar so that you make your cash infusion a reality quickly and easily. To the right of each marketing technique you select, indicate the next three steps you must take in order to start working those techniques consistently. Sometimes focusing on just 2 or 3 every single day is the BEST route to take so that you can give them ample amounts of time, energy and focus. Networking Asking for referrals Emails to your list Webinars Social media posts Google hangout Video Facebook Live and/or Periscope Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 13
Reach out to Past Clients Personal emails to people on your list Other (text box) Other (text box) Other (text box) Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 14
Take Client Creating Action As you know, when starting AND running a successful business, there are a number of activities that must be completed as you work both in and on your business. Some of those tasks you ve learned can be delegated to a Virtual Assistant, Personal Assistant, Intern or other team member. Some of the activities you must do yourself. If your desire is to create clients in the next 2 weeks and reach your financial goal, make sure you are focusing on client-creating activities on a daily basis. Client-creating activities include: Emailing your list about your FLASH SALE offer and Discovery Sessions Paid traffic like Facebook ads or Boosting Posts if you aren t doing ads yet Posting about your FLASH SALE and offering discovery session in Facebook groups or YOUR Facebook Group Conducting webinars/preview calls/google Hangouts Giving value through Periscope and/or Facebook Live Speaking engagements in front of a group that already exists and regularly meets who might be looking for a feature speaker Reaching out to past clients who might need a quick boost Reaching out to people you know and asking for referrals Offering free assessments and then leading people into your FLASH SALE offer Go to the next page to map out your 2-week action plan then follow it! Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 15
Map Out a 2-Week Action Plan 2- Week Goal: Week 1 Activities Monday: Tuesday: Wednesday: Thursday: Friday: Week 2 Activities Monday: Tuesday: Wednesday: Thursday: Friday: Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 16
Host Discovery Sessions As you learned in Module 9, a Discovery Session allows a potential client to find out if you are the right coach for them and helps you determine if they are the right client for you. The key to successful Discovery Sessions is to have a general layout or formula. If you need to revisit what was provided to you on this subject, go back and review Module 9. As you promote your FLASH SALE package, talk about it on social media platforms and even write about it in the emails that go out to your list, you must ASK people to take an action. They are either going to BUY the package from you or they are going to sign up for a time to speak with you before they purchase. Because your FLASH SALE package is going to have a low barrier of entry in terms of investment level and time commitment you may find that some people go straight to the purchase button and bypass a Discovery Session. Don t be surprised when this happens. For others, they ll need to have a conversation with you. If you need any ideas on a simple landing page that you can create to drive traffic to in order to learn more about your specific FLASH SALE offer, check out a couple of pages my team created. These particular examples are offer a 90-day package, so you just slot in your own package in its place. Eample 1: https://ginadevee.leadpages.net/example1/ Example 2: http://masterywithginadevee.com/mastery/example1a.html Take note of some of the key features on these simple pages: 1. Attention grabbing headline 2. VERY specific ideal client 3. Specific benefits in alignment with the specific ideal client 4. Direct name for the package that speaks to the specific ideal client and what they re going to get 5. Clear benefits 6. Short story about you that would most resonate with the specific ideal client for the purpose of this particular package 7. Gives specific instructions about what steps to take next You ll notice that these two examples include an Application step and you can do that if you choose. It is not required. You could direct people to your scheduling system to set up a time to speak with you in a Strategy Call/Discovery Session. Or you could set up a page that includes a button to purchase AND a button to sign up for a Strategy Call/Discovery Session. It s totally up to you and no right or wrong direction to go in. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 17
Example Email to Your List Below is a sample email letting your list know about a FLASH SALE offer based off of the Health Coach Example. To: Full list Subject line: Calling all new moms- are you ready get bikini body ready in 3 weeks? Dear friend, Is it time to get rid of that extra baby weight? Are you tired of looking in the mirror and not recognizing that woman you see? Are your days totally occupied with taking care of your newborn that you have no time or energy to focus on your health or body? Are you ready to lose those extra pounds and feel confident and sexy again?? Well good news...you re not alone! As a mother of three I know how physically and emotionally exhausting it can be to go through this process. And I also know that sometimes, all we need is a little guidence, push and motivation. And that is why I am writing you today! I want to help YOU look and feel your very best so that you can gain back that confidence and become the energetic and happy mom that you know you re meant to be. And it gets even better...my FLASH SALE, 6 session- Bikini Body Ready package to help you lose those first stubborn 10 pounds, starts TODAY! Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 18
This 3 week personalized package will help you: Incorporate simple workouts that can be done in your living room that target your problem areas Create a meal plan to fit your weight loss goals and busy Mom schedule Develop a personalized daily workout routine that can be done while you stroll your little one through the park Track your progress using my simple, easy to follow system You ll also receive: Full access to my workout videos E-mail support and motivation between sessions 10 breakfast, lunch and dinner recipes that you can whip up in 20 minutes or less I am here to help you become you again. For additional information you may visit my website at healthcoach4moms/flashsale.com Or contact my team at questions@momsgettingfit.com It s time to get your body back! Warmly, The Health Coach P.S- You do not want to miss this FLASH SALE! Get this package today! I m only offering the package to FIVE lucky Moms! P.S.S- Visit healthcoach4moms/flashsale.com for more information. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 19
Example Flash Sale Graphics You can create a simple graphic using a program like CANVA in a matter of minutes! Check out a few that me and my team put together to show you what I mean. Of course, use your own copy, branding, colors, images, etc. You can even put the price of your Flash Sale Package on the graphic. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 20
Advanced Track Part I: Group Coaching Programs Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 21
Who the Advanced Track is For Advanced Training Section, use the activities in this section to take leveraging social media to a whole new level! If you are already working with clients and earning an income of $10k+ consistently in your business, you are invited to use the Advanced Training materials provided and ask questions during the 3rd hour of the LIVE Coaching Q&A Calls with Gina. The Advanced Training materials are designed to support Divine Living Academy members who are ready at this time to take their business to the next level and bring in consistent $10k $30k+ months. If you are brand new or have been in business for a very short period of time and have not yet generated consistent income of at least $10k/month, stay on track with the modules and revisit the Advanced Training topics when it is right for you and where you are at in your business. If you are on the Certification Track, the Advanced Training Materials are not required for you to meet certification requirements. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 22
Group Program Training Over the course of a series of modules you will be provided with training and information on the following: Mapping out your group program Group program launch Creating launch materials Creating group program materials Group launch review For those of you who desire to do so, the intention behind providing instruction and training on group coaching programs starting now is so that you will be ready to launch before the end of this calendar year, resulting in another stream of income for you in addition to the private coaching you are already doing. If you have already launched a group program in the past, there are so many areas where you can continue to improve upon to reach even better results. I know for me personally, I ve launched many group programs of various sizes, lengths and investment levels and I learn something new and get better at the launch and facilitation process every single time. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 23
Benefits of Group Coaching Programs If you ve moved on to the Advanced Track section of this module then you re more than likely consistently working with private clients in high end coaching packages of 90-days or 6-months. You ve more than likely raised your rates a few times and command a higher l evel type of client that you now attract. You ve got great systems in place, are consistently building your list and have worked with team members who can take care of many tasks for you. At a certain point in your business and career, you start to have new ideas you want to implement, new passions you d like to explore and your marketing game is in full swing. As you know, if you are strictly working with clients privately in one-on-one packages, there are two ways to bring in more money: 1. Raise your rates 2. Work with more clients At some point, however, you ll be maxed out with clients and the only way to bring in more income if this is your business model is to continue raising your rates. The majority of your time in this model is working in your business coaching your clients, leaving little room to scale your business, work on other passion projects, implement new ideas and conduct the marketing required to continue growing and prospering. Incorporating group coaching programs into your business model will have the following benefits: 1. Leveraging Time: Group Coaching Programs can provide coaches with the opportunity to offer coaching services at a lower price point, while working with more clients. For example, if you launch a group coaching program that includes a 90-minute call once a week for the duration of your program, you re looking at only 6 hours of your time each month to serve many people at one time. Factor in 30-minutes in the group Facebook page per day and you re spending just 2.5 hours per week interacting with your group members each week for a total of 16 hours per month. If you charge $2,000 to be in the group and 20 people join you earn $40,000. Let s say the group program is 3 months so spread the $40,000 out and that s $13,333 per month. Divine that by 16 hours and your hourly rate is now $833. If you re spending even less time per month with your group, your hourly rate goes up. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 24
2. Scalability: With the leverage created by working with more people at one time, it will free you up to undertake additional activities within your business. As you can see, delivering and fulfilling a group coaching program can take just a few hours of your time each month. Let s say you have 15 private clients you re working with each month and you provide 60-minute coaching sessions. You re looking at 15+ hours per week or 60 hours per month. By launching a group program, you can bring on fewer private clients. This causes the demand to be higher than the supply allowing you to raise your private coaching rates. So, essentially, you make more money and spend less time working in your business in oneon-one sessions and facilitating the group program. As an entrepreneur, you re probably pretty creative and quite the visionary so I m sure you have idea after idea swirling around in your head, but by working so many hours in your business you have little time to work on your business or to launch other programs, passive income products, host events, hold retreats or even collaborate with other successful people. It opens up more bandwidth for you. 3. Wider Audience: Once you get to a place in your business where you are crystal clear on your ideal client, you ve put in hundreds, if not thousands of coaching hours with them, you ve continued to raise your rates and attract higher-end clients, there does come a point where you price yourself out of working with people who simply aren t ready for the private coaching or do not have the funds to invest. By offering a lower price point, more affordable option, you can attract a wider audience, provide value to people who aren t quite at the private coaching level or commitment level of private coaching and begin building a relationship with this broader audience. Some of the people in your group program will naturally move into your higher level coaching programs (masterminds, one-on-one coaching, intensives, etc.) Also, some clients simply learn better through teaching and instruction versus coaching. A group program offers them the ability to listen to you teach as well as devour the materials you provide for content to your group in the form of videos, modules, templates, checklists, tutorials, etc. You ve probably had those clients in private coaching packages who just wanted you to teach them everything there was to know about business or health or relationships. They weren t really looking for traditional client-centered coaching, they were looking to be instructed on what to do first, second, next and last. That s a great candidate for a group coaching program and more than likely, a future private coaching client. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 25
4. Repeat Clients: As you know, a warm prospect or current/past client is easier to convert into a client again than it is to attract a cold prospect and convert that prospect into a paying client. Obviously it can be done, I do it repeatedly, however, it is always easier to convert a current client into a repeat client. I ve had a number of clients who started out in the Academy, then moved into a higher level Mastermind, then moved on to privately coaching with me or one of my associate coaches. Over time these clients got to know me, learn from me, make more money over the course of the group program and then hire me or one of my associate coaches to work with them privately. The marketing cost of a warm lead is much lower than that of a cold lead. 5. Set Curriculum: The main difference between a group coaching program and private coaching is the number of clients you work with at one time. When you work with a client in a one-on-one setting, every client is different and each session is different there isn t a set curriculum that you follow in order with all of your private coaching clients. However, in a group coaching program, every single participant is there for the exact same reason and they desire the exact same training. They all desire you and your training program to help them solve a particular problem and all of the participants have the same problem. This allows you to create a curriculum that you follow and that your group coaching clients can follow as well. This curriculum based approach allows you to run the same group program over and over and over again without making too many changes and spending tons of time creating materials. The bulk of your work will go into the very first group program you launch and fulfill but after that you ve got the bulk of what you need to repeat the process with a few tweaks and updates here and there. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 26
Benefits for the Client Now that you know the benefits of offering a group coaching program to you and your business, let s take a look at how a client can benefit from joining a group coaching program. And also, what TYPE of client is a good fit for group coaching instead of private coaching. Clients Who Benefit From Group Coaching Programs Individuals who already know what their blocks are and therefore don t need so much exploration. These clients know their problem and want the solution. People who want to increase their commitment to their goal but don t want the intensity of individual coaching. People who prefer community and learn better in a group setting surrounded by other people with whom they can build relationships. People looking for more education and desire to learn and discover instead of fast results. Benefits of Group Coaching Programs for the Client They receive a step-by-step curriculum based on their specific problem. Less pressure because the attention is on an entire group, not an individual. More affordable than private coaching Group coaching offers a shared experience through community where members cheer each other on and celebrate wins together. Networking and connections and future collaborations among other group members. An affordable way to get guidance from a coach and implement tools and strategies that can help them reach their goals. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 27
Determine If You re Ready to Offer a Group Coaching Program When deciding on whether or not to offer group coaching programs, keep in mind that there is no right or wrong and private coaching is no better than group coaching programs and vice versa. It is really a matter of the type of business model you desire to create within your own business. There are a few key areas to consider before you undertake the creation, launch, selling and fulfilling of a group program to determine that you are in fact, ready! 1. Does your community want group coaching? This is important to keep in mind and to pay attention to as you listen to your clients and community. Oftentimes, a group coaching program is born out of a coach listening to her community and realizing that the people in the community are asking for this type of training. And if you aren t sure, ASK THEM! They ll tell you! As you ve noticed this year in the Divine Living Academy, I ve really paid close attention to what you all want in modules, on Q&A calls and at live events so that I serve you based on what YOU want. Here are a few questions you can ask your community either in a survey, a focus group Q&A call or hopping on the phone with a few of them one-on-one: Do you feel you work better in a group setting or individual setting? Why? Would you like to see a group coaching program in the following weeks/months/year/etc? If yes, what would you like to see addressed in the group coaching curriculum? I highly recommend that before you jump into launching your first group program to poll your community first! That s a GREAT way to start this next phase of the modules in the Academy program since they are going to cover group program training. Find out NOW if this is what your people want and what they want in a group coaching program it will make your job much easier in terms of creating content and what to include in your marketing campaign. This works outs really well because first, you re making your people a part of the process and people LOVE to be part of the process. This allows them to share their thoughts and you may even have them as clients later on. Second, they may be a good fit for something you currently offer and you ll find out during your interview with them. If this is the case then feel free to invite them to a current offering you have. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 28
2. Are you solidly booked, consistently, in your private coaching programs? Typically, yet not always, coaches begin growing their businesses with one-on-one clients as they go through training and learn coaching and other business building skills. This is usually the fastest and shortest path to generating an income. Once you ve worked with a number of clients and have been coaching privately for while (usually at least a year) you may start to notice: Patterns or similarities among all of your clients that you can design a group coaching program and curriculum around to serve more people at one time. Some clients are better suited and supported in a group setting. Maybe you re increasing your individual coaching rates and know that a couple of clients may not be able to afford it, therefore you can create a group coaching curriculum to provide a program and opportunity for these prospects coming to you for support. If you ve already built your individual coaching practice then moving on to creating a group coaching program would be a good next step. 3. Do you have enough training material and content for a group coaching program? Sometimes when people are trying to decide between group coaching or individual coaching, they make the mistake of creating a group coaching curriculum without yet having enough information or experience. Information that you can probably only get by working with people individually. If this is your case then you may want to continue focusing on building your individual coaching practice until you have enough feedback and material to create an entire curriculum. Remember, with group coaching the sessions aren t necessarily driven by the clients. You create the material beforehand in order to address specific problems participants have. As such it s imperative that you ve worked with (or at least spoken to) enough people in order to notice patterns and common issues. Then you can create a curriculum based on the patterns you see. Otherwise you really aren t going to have much direction as you create it. Furthermore, it s going to be difficult to sell seats if you don t really know what issues need to be addressed. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 29
4. Are groups your thing? There isn t anything right or wrong about a particular business model or preference in style of delivering content and/or coaching. Some people really love coaching 1:1 clients and other people much prefer working with groups so that they can incorporate more of a teaching and training element to multiple people at one time. Do you know how you work best? Are you better at connecting with people one on one and perhaps even dealing with deep emotions? Or, do you prefer creating and teaching content? At the end of the day your clients are going to get the most value from you when you provide your best work in the way that you LOVE working with others. Often times we can best teach in the way that we best learn. So, ask yourself how YOU learn and grow best? Is that through private coaching or being taught in a group? Many times the way we learn best is the way we will better deliver our value. This doesn t mean that you can ONLY offer one type of program you can offer private coaching AND group coaching. It will be more joyful for you to offer and sell what YOU are most lit up by delivering. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 30
I m Ready! Where Do I Start? Now that you ve decided moving forward with creating, launching and fulfilling a group coaching program is a YES for you, start by allowing yourself to get creative and just have fun putting together your ideas. There are many moving parts and pieces to launching a group program and there are a lot of tasks that must be completed. A launch is no easy feat so this has got to be something that you are totally lit up, excited to get out into the world and are ready to call in the people who are meant to be in your program. The more lit up you are about what you create, the easier it will be to launch, sell and call in the number of people you desire to be in your program. So, before you even set your financial goals, get into your creative flow and get all of your ideas on paper. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 31
Who are You Creating a Program For? Just like anything else in your business, it all starts with who you re serving the ideal client. It s so much easier to create content when you know exactly: 1. Who it s for 2. The problem you solve 3. Current mindset of your ideal client 4. New mindset clients will walk away with 5. Main topics you ll cover 6. Outcomes clients will walk away with One of the reasons is easier to create and launch a group program for any business owner is because they ve worked with so many one-on-one clients that they ve identified multiple patterns, topics and questions that keep coming up over and over again among almost all of their clients. If you ve coached a lot of sessions and people, you know exactly what I m talking about. What themes, topics, questions, problems, desires, and/or questions do you keep hearing over and over again from your clients? Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 32
Survey your list by asking them what they want.because they ll tell you. Your community really enjoys having a say so in the programs you create and they ll actually feel as though they have more of a connection to you and your programs if they ve had some level of say so in what you develop and launch. Create a quick survey and even get a Facebook conversation going today and hear what your people are saying. What did you learn from this exercise? Put together a focus group. Again, your clients and community truly do want to help and they really like feeling like they are a part of something. Do you have a group of clients you LOVE working with who might be good candidates to bring together and ask them some key questions that will help you develop the content for your group coaching program? Who are they? When will you have this focus group call? Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 33
Once you ve done some brainstorming and have gathered enough information to move forward from your community you can confidently know that: My coaching program helps <who s it for> solve. <main problem> They will come in feeling and thinking and when they have finished they <current mindset> will think and feel. <new mindset> The program will guide them through actionable material on. <actionable items> Each member of the group program will leave the program with outcomes such as. <outcomes> Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 34
Tap In.Then Get Your Thoughts On Paper I recommend getting out a larger sized white board, flip chart, or poster board paper of some sort where you can write down all of your ideas. Get some different colored markers, maybe even sticky notes that you can easily move around into different positions. Once you ve gathered all of your materials together, it s time to tap into divine guidance! If you ve never heard the story about how the Divine Living Academy came about, I ll share with you the short version. At the beginning of 2013, I sat down to meditate and journal about what was next for me and my company for the year. What came to me I never had on my own radar a coaching certification program. Once I got the download to do a program of this magnitude, my next step was to receive guidance on how to put the program and the launch together. I got bring a small group of women from the Divine Living community to be Apprentices where I could teach them what I knew and they could help me put together my biggest program to date. Fast forward a few months into the Apprenticeship and it was time to go from content creation mode to launch mode. I knew I wanted this experience to be amazing for both me and the Apprentices so I tapped into what the most joyful way to plan out an entire launch and I got bring the Apprentices to Paris. We all gathered together, had a plan about WHAT we needed to make decisions on and create, but we were all relatively new to this magnitude of a launch so we weren t certain about the how to next steps. I did what I knew to do tap into Divine guidance. We literally came together in the living room of my Paris apartment, sat in a circle, started each morning AND afternoon session with a prayer followed by a 15 20 minute meditation. Each of us then shared with the group our download and simply followed the direction in which we were being guided. Create a space and environment where you feel comfortable with no distractions. If you have a familiar practice or way in which you normally clear your mind, ground yourself and tap into Divine guidance go ahead and do so. Ask for guidance in what group coaching program you are meant to develop and when you are ready, open your eyes and put what came through on paper. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 35
Organizing Your Thoughts and Begin to Shape Your Group Program If you feel that you need to step away from all of the amazing ideas you ve just received downloads on and put on paper before you begin organizing your thoughts into a more concrete order of topics that you ll cover in your program, take a bit of a break and then come back to them. You ll come back with fresh and renewed energy! You may just need a few minutes, maybe a lunch break or a few hours. It s totally up to you and the way in which you work best. Now it s time to begin shaping your group coaching program and putting your ideas into a more organized format. Before you determine the logistics like, how long your group program will be, stay in the creative and see what takes form. As you see what takes form, you ll have a better idea of the number of weeks in your group program if you don t already have a firm idea. I recommend anywhere from 8 weeks to 4 months if this is your first time running a group coaching program. You might want to write main topics on sticky notes so that you can move the order of them around. Once you are ready, write down the topics for each week in your program on the following page. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 36
Month 1 Month 3 Week 1 Topic: Week 1 Outcome: Week 2 Topic: Week 2 Outcome: Week 3 Topic: Week 3 Outcome: Week 4 Topic: Week 4 Outcome: Week 1 Topic: Week 1 Outcome: Week 2 Topic: Week 2 Outcome: Week 3 Topic: Week 3 Outcome: Week 4 Topic: Week 4 Outcome: Month 2 Month 4 Week 1 Topic: Week 1 Outcome: Week 2 Topic: Week 2 Outcome: Week 3 Topic: Week 3 Outcome: Week 4 Topic: Week 4 Outcome: Week 1 Topic: Week 1 Outcome: Week 2 Topic: Week 2 Outcome: Week 3 Topic: Week 3 Outcome: Week 4 Topic: Week 4 Outcome: Based on what you ve put together for weekly topics and outcomes, what might be some possible names for your group coaching program that are ON BRAND for you and your vision? Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 37
Group Coaching Program Recap You are WELL on your way to creating and launching a beautiful body of work out into the world! That s why we re going to break down every single step to creating, launching and fulfilling your program throughout the remaining modules in The Divine Living Academy. Really take the time over the course of the next two weeks to communicate with your clients, people in your community, and even your following on your social media to birth the idea for your group program and what it s going to be about. You ll be spending a number of months putting your program together, creating the marketing materials, launching your program and then fulfilling. It s a big undertaking and a super FUN one. We don t want to rush into all the logistics and launch pieces just yet we ll get there VERY soon. For now, do your due diligence in identifying what your community really wants and enjoy the process in creating what you want that to look like! In Module 10, you ve successfully completed the following toward creating a successful group coaching program: 1. Researched and assessed the scalability of offering group coaching programs to your community 2. Surveyed and communicated with past clients, current clients and other members of your community to find out what they want, what their biggest problems are and what they d like to see in a group coaching program. You can do this through a survey, social media conversations, one-on-one conversations, focus group call, etc. 3. Identified who your group program is for and what it will help them accomplish by the end. 4. Meditated and received Divine guidance on who your group program is for and what to include in your group program. 5. Put all of your downloads and ideas on paper. 6. Collected all of your ideas and placed them into main weekly topics and outcomes for your group coaching program. Well done! Spending ample time and energy in this process will help the remainder of creating a group coaching program much easier. In the next module, we ll begin to move into more of the logistics and map out your program and launch on the calendar. Give Your Business a Boost with a Cash Injection 2016 Gina DeVee questions@ginadevee.com 38