Copyright 2014-present, Kelly Roach Coaching. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including (but not limited to) photocopying, screen-shooting, recording, download/sharing link, social media, or by any information storage and retrieval system. Published by: Kelly Roach Coaching 1442 Pottstown Pike #236 West Chester, PA 19380 United States of America Website: http://www.kellyroachcoaching.com/ This is NOT a free e-book! You may keep one copy on your computer only. Printing out more than one copy (for personal use only), or distributing it electronically in any way, shape, or form, is expressly forbidden by the publisher, and prohibited by international and USA copyright laws and treaties, and would subject the purchaser to penalties of up to $100,000 PER COPY distributed.
Disclaimer And Terms Of Use Agreement The author and publisher of this Ebook and the accompanying materials have used their best efforts in preparing this Ebook. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this Ebook. The information contained in this Ebook is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this Ebook, you are taking full responsibility for your actions. EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THIS PRODUCT AND IT'S POTENTIAL. EVEN THOUGH THIS INDUSTRY IS ONE OF THE FEW WHERE ONE CAN WRITE THEIR OWN CHECK IN TERMS OF EARNINGS, THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELYDEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A "GET RICH SCHEME." ANY CLAIMS MADE OF ACTUAL EARNINGS OR EXAMPLES OF ACTUAL RESULTS CAN BE VERIFIED UPON REQUEST. YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS. MATERIALS IN OUR PRODUCT AND OUR WEBSITE MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD- LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS "ANTICIPATE," "ESTIMATE," "EXPECT," "PROJECT," "INTEND," "PLAN," "BELIEVE," AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL.
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Welcome And Congratulations! You have taken the first step on your journey towards more freedom, less stress and more income each and every month. Enjoy! But don t stop here. Read this, take action and make it happen and know that I am here to support you along the way. I designed this short, sweet and to the point guide to help you take action right away in your business to virtually guarantee ongoing growth and breakthroughs no matter how far along you already are. As a new Mom and busy Entrepreneur, I understand that time is tight. You are juggling a million priorities, and you need both simple and high impact strategies that are going to generate dollars right away. And that is exactly what you are going to get in this powerful guide: To Your Success and Freedom, P.S. If we aren t already connected on Facebook, join the community of smart, driven entrepreneurs and business owners at http://www.facebook.com/kellyroachinternational or email me directly at coaching@kellyroachcoaching.com. Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 1
The #1 Secret To Boosting Profits While Working Less Listen: My Dream is helping YOU achieve Yours! My passion is in helping individuals just like you achieve lifestyle and financial freedom WITHOUT compromising your quality of life! We all know how easy it is to chase the carrot and run yourself into the ground working your tail off to grow your business. What s the secret to working less and earning more so that you can enjoy a multi-six figure income while working minimal hours in your business? Automation, of course! So what exactly do I mean when I say AUTOMATION? I am referring to systems, strategies and structure that you can put into place in your business to allow the business to run, with or without you. Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 2
Automation is the foundation that keeps your Bridge To Freedom Business standing strong and sturdy! Having this kind of business lets you keep earning money while you're... making dinner for your family enjoying your weekends and holidays taking a vacation at your kids' sports practices dealing with "life stuff" we can't always avoid sleeping, and even just plain playing hooky for the day...because, well heck you DESERVE it! Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 3
Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 4
The Bad News and The Good News If you, like me, understand the power of extreme clarity that leads to a more prosperous business and freedom-based lifestyle; you ll probably agree it's best to get the BAD NEWS out of the way first. Here's the bad news What I am sharing with you is not a silver-bullet, get-rich-quick, no-work-necessary product or program. You can t simply push a button and sit back while business magically comes flying through your computer. (If you find this solution please contact me and share. ) With that out of the way, here's some REALLY GOOD NEWS! Listen: Everything we discuss in this guide can be implemented in your business no matter how new, young, old, special, or different you are. All of this leads to perhaps the most important automation secret of all... It Doesn't Need To Be Done By You! Getting results through others is the best, most efficient way to grow your business! Do what you do best and outsource the rest. You need to have the vision and the expertise. Literally everything else that needs to be done in your business can be given to someone who can do it better, faster and probably cheaper than you. This is one of the reasons my business has been growing at such a rapid rate since its inception. I live this principle day in and day out and it has made me a lot of money. Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 5
Listen: I know it can feel overwhelming to get started. So, just keep it simple. Start by getting help with the administrative and techy stuff you need in your business, even if it s only an hour a week. Just get started. Take the handcuffs off so that you are free to make connections and have conversations with prospects. That s where the money is at! Your ability to make money in your business comes down to the amount of time you spend on profit producing activities. The more you simplify your focus, the faster you will grow. Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 6
5 Killer Strategies to Automate Your Business and Grow Your Income Here are just a few of the ways I grew my business more in the first 2 years than most do in 10 years (through automation) and you can too! 1) Autoresponders These are a series of pre-written, automated messages your prospects will automatically receive after joining your e-mail list. You can easily personalize them by having them add your subscriber's first-name, so it feels like it was written just for them. Using autoresponders the right way in your business can literally do your marketing for you AND take tons of work off your plate 2) Pre-program Social Media Posts There are many different software programs available and most are either free or less than $20/month. These programs let you preschedule posts and updates to your social media profiles. These tools let you be everywhere to your audience, which keeps you top-of-mind in their eyes. The best part: this gets done without you needing to be online all the time. Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 7
3) Design and Implement a Metrics-Based Sales and Marketing System I haven t found a better way to guarantee you and your team will produce a constant flow of new business on AUTOPILOT. This is the most powerful business growth strategy out there and probably the most underutilized. It also happens to be my favorite business growth strategy and one that has allowed me to produce millions in profit, year after year. Learn how you can design your own metrics based sales and marketing system here: http://kellyroachcoaching.com/entrepreneur-fast-start-program/ 4) Design and Set EVERGREEN Sales and Marketing Materials and Campaigns That's right. You don't have to write marketing campaigns from scratch! These can be repurposed over and over again for every prospect that enters your funnel while still looking and feeling totally unique to them. Once you have a set process and series of touches that every prospect will receive (beyond a bunch of emails)......getting prospects to say YES will be effortless, because your automated marketing already did all the heavy lifting for you! Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 8
Evergreen Marketing Activities Can Include: Pre-recorded training audios and videos Pre-scheduled teleseminars and webinars (you would be amazed how many "live" webinars you've attended that were recorded weeks or even months in advance) Entire paid programs can be produced one time LIVE, and then used again and again (typically inside a basic Wordpress-based membership site). 5) Irresistible FREE Offers You should be constantly marketing your FREE offers as a way for people to get a taste of who you are, what you do and most importantly how much you can help them. If you don t have a free offer, you need to design one TODAY. Your FREE offers are one of your fastest paths to cash that pay dividends in new clients! A well-designed free offer gives your readers a chance to get to know you and your message - the first, critical step to helping them find their reasons to like you and trust you enough to invest in your products and solutions. Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 9
It All Starts With Outsourcing Whenever possible, use contractors, specialty sites and experts to complete anything outside your "genius zone, or below your pay grade. Does the "cost" scare you? It shouldn't. Let's say one hour of your time generates $200 in revenue. (It should probably be more, and I'll help you with that if that s the case - but let's use a conservative example.) An excellent, top-notch virtual assistant who can... take over all the "stuff" that's outside your genius zone work and deliver results without supervision, as soon as you show them the way actually innovate new ways for your business to save and make money that do not require your direct involvement...can be easily found for $50/hour, if not less. So, here's the math: in revenue you gained during that one hour alone through effective outsourcing. Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 10
Outsourcing is an investment you will make a significant return on week after week, month after month, year after year. I often get asked the question, When am I ready to get help in my business? and How can I justify getting help, since I'm not really making money yet? The answer is simple: the more you outsource the more money you will make. The sooner you get help, the faster you will make money. One more mathematical equation for you: More Profit Producing Activities More Income! Use your time wisely. Here are some items you can start outsourcing in your business to increase your growth, profit and income right away: 1. Graphic Design 2. Web Design 3. Website Maintenance 4. Landing Pages 5. Copywriting 6. Proofreading and Editing 7. All Administrative Duties 8. Billing 9. Bookkeeping 10. Managing Autoresponders 11. Sending out your weekly, monthly and quarterly marketing touches. (Newsletter, Articles, Blog Posts, Mailers, Flyers, and Emails) 12. Pre-scheduling and posting social media content 13. Social Media Marketing 14. Advertising and Marketing 15. Public Relations (Booking radio & podcast interviews, television & media appearances and newspaper & magazine features). 16. Article Submission 17. Keyword Research 18. Updating Client Information Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 11
19. Sending and updating service agreements 20. Updating your distribution list 21. Photography and Photoshop 22. Transcription of calls 23. Audio Editing 24. Video Editing 25. Registering your business on various websites 26. Calendar management and scheduling appointments 27. Managing your shopping cart/crm/contact management system 28. Research 29. Writing and promoting press releases and press packages 30. Researching and creating cost comparison spreadsheets for vendors 31. Customer Service 32. Technical Support 33. Data Entry 34. Client Retention 35. Referral Marketing Program That's 35 ideas right off the top of my head that I typed up in about 5 minutes. Now, will you stay with me one more moment and let me help you get started? As in, right this moment? Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 12
Let's Find You More Revenue In Your Business Right Now! Print out this page and write down your answers to the following two questions. IMPORTANT - take as long as you need to - the more thorough you are, the more revenue you'll add to your business! E-mail coaching@kellyroachcoaching.com with questions. 1) Describe the activities in your business that bring income to your bank account: 2) Now, make a list of the "stuff" you are personally doing, that isn't listed above: Congratulations! You have just identified the areas you need to get help with in your business. Now is the time...take ACTION! Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 13
The Next Step If you are anything like the Entrepreneurs and Small Business Owners I coach, you are super busy and most likely juggling a million priorities. The best advice I can give you is: Keep it Simple and Remember that IMPERFECT ACTION is the most important Entrepreneurial Survival Skill! Everything else can be learned or forgiven! Just in case you feel a bit stuck and need some support getting started in the strategies we went over here today, you can always apply for a FREE 30 minute strategy session to help jumpstart the process. Just go to: http://www.kellyroachcoaching.com/start/ Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 14
Who Is Kelly Roach? Kelly Roach has helped countless corporate warriors and entrepreneur explorers create and grow their Bridge To Freedom Business and multiply their income. Kelly began her career as a Sales Professional for a Global Fortune 500 firm where she personally produced more than $30 million in sales in record time, catapulting her career and setting her up to achieve 7 promotions in 8 years. Her passion is in teaching others the strategies and systems she used so that they can succeed, profit and grow their business at a record rate. Kelly quickly reached the top of her field, building a robust team, adding millions to the bottom line annually and growing a $50 million portfolio. Kelly has consistently grown teams, divisions and companies by 50-300% in profit year after year. Throughout the recent economic downturn, Kelly taught leaders to innovate to outperform, once again breaking records for productivity, profitability and growth. Through business mastery and becoming an Entrepreneur, we all have the power to design the destiny of our dreams. Kelly Roach Find out how Kelly can help you achieve record breaking profit, income and sales growth in your business. Get started by applying for a FREE strategy session at http://www.kellyroachcoaching.com/start/ Copyright Kelly Roach Coaching, http://www.kellyroachcoaching.com. All Rights Reserved. Page 15