Industrial Transformation MEXICO

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Industrial Transformation MEXICO a HANNOVER MESSE event The New Platform for Digital Transformation and Intelligent Manufacturing in Mexico October 9 11, 2019 Poliforum León León Guanajuato Mexico industrialtransformation.mx #ITM2019 2019 Industry Partner

Educate Innovate Showcase 2

Welcome to Industrial Transformation MEXICO Mexico s industrial value chain is booming. However, in order to improve its efficiency in the short term, the implementation of innovation is a growing necessity. For Mexico s most important sectors, this efficiency will be achieved through the integration and digitalization of industrial transformation processes. Additionally in the short term, SMEs will inevitably face higher quality and productivity requirements that will only be achieved through the integration of industrial modernization, along with the continuous training of the most important resource that any company has: human resources. HANNOVER MESSE has been the cradle of industrial innovations which has helped revolutionize the world for more than 70 years. Since 1947, industrial technology has transformed production processes to the point in which a company must implement Industry 4.0 in order to survive an environment with constant global competition. Mexico is undoubtedly an industrial power, thus in order to maintain its dynamic growth and development, it is essential to have a business, education and political platform where Mexican and international companies can present their latest developments: a place where they can learn first-hand about technologies of the future and train their staff. For this reason, we are pleased to announce that the outstanding Mexican participation as guest country at the Hannover Messe 2018 resulted in Industrial Transformation MEXICO (ITM), the new platform for digital transformation and smart metallurgy in the country. ITM 2019 will be a fundamental event with three main priorities: expose, educate and innovate. All participants (both exhibitors and visitors) will contribute to the creation of a joint Mexican and Latin American Industry 4.0 agenda. We hope to see you at Industrial Transformation MEXICO 2019! Bernd Rohde, Managing Director, Hannover Fairs Mexico SA de CV Eduardo López, International Relations Director, Hannover Fairs Mexico SA de CV Arturo Lozano, President ATMS Strategic Allies Education Partner 3

98 research centers for innovation and advanced manufacturing Mexico s Industrial Sector at a Glance! The 10th country with the mosts patents granted worldwide 4

Mexico Partner Country at HANNOVER MESSE With over 172 exhibitors and over 3,400 net sqm. Mexico s participation as Partner Country at HANNOVER MESSE 2018 was an overwhelming success and laid the groundwork for new business opportunities. Satellite pavilions in segments as Research & Technology, Industry Supply, Digital Factory, Industrial Automation, Motion & Drive, as well as CeMAT, were all proof of the enormous Industry 4.0 potential currently developing in Mexico. Over 172 exhibitors 3,445 sqm exhibition space High Rank Delegation Mexican President 4 Federal Ministers 11 State Governors Presidents and CEOs of leading Mexican companies, chambers and associations. 2,500 Mexican visitors 30 billion USD in FDI in 2017 (45% invested in the advanced manufacturing industry) The largest exporter of medium and high-tech manufactured goods from all G20 economies Long-term Industry 4.0 ecosystem strategy Annually, over 223,000 graduates from STEM careers The 9th most attractive destination for FDI, with two-thirds going into manufacturing 21 plants from automotive OEMs - pioneers in smart factory technology 34 clusters implementing Industry 4.0 technologies and IOT solutions 3rd in the digital transformation index Mexico will launch two more hyper flexible manufacturing clusters in 2019 and 2021 4th largest exporter of light vehicles in the world Source: PROMÉXICO (2018) 5

León - a strategic location in Mexico In the heart of one of the biggest industrial buyer regions within Mexico International airport and excellent infrastructure State-of-the-art exhibition center: Poliforum León Mexico is not only macroeconomically stable, but it carries a great relationship with most nations worldwide. The country is well known for its hospitality, food and natural beauty, making it a highly attractive destination. Furthermore, the transition the economy has undergone in recent years is indisputable, as it is among the world s leading manufacturers along with the largest exporter of both medium and high-tech goods from all G20 economies (measured as a percentage of GDP). Aerospace, automotive, electronics, information technologies, medical devices, metal mechanics, extending all the way into agro-foods, biotechnology, and creative industries are just a few examples of Mexico s industrial strengths. 6 Mexico is welcoming Industry 4.0 with open arms. From the digital factory in Puebla, to the aerospace corridors in Querétaro, Guanajuato, Baja California, Sonora, Chihuahua and Nuevo León, all exemplify the established throughout the country. This is all part of a long-term strategy which will foster the development of an entire Industry 4.0 ecosystem with

The Mexican Market is BOOMING! automated production facilities that will exploit economies of scale, creating both development and growth opportunities. 2027 Mexico will be ranked among the top 10 in the Economic Complexity Index The new competitive paradigm is rooted in innovation, hencthe need to redirect efforts towards the integration of cutting-edge international networks, the transfer of technology, intellectual property and talent management, all of which are geared strategically towards a knowledge-based economy. Different layers of government are injecting federal, state and local budgets in entrepreneurship and technology developments via grants, loans and even direct investment into start-ups and venture capital funds, all of which are helping spark a new culture. In summary, an increase of efficiency improvement is a prime driver of automation in prime driver of automation in Mexico, and industrial control devices are making it possible for organizations to control devices are making it possible for organizations to standardize their production activities while cutting costs, reducing waste and improving safety. MEXICO S LONG TERM STRATEGY PROJECTS MILESTONES 2023 2021 2020 2019 2017 Mexican market valued at 8 billion USD Design centers for i 4.0 implementation Digital national strategy for i 4.0 innovation Two i 4.0 competitive hubs Development of a regulatory framework for the expansion of goods and services i 4.0 innovation network i 4.0 cluster model Source: PROMÉXICO (2018) 7

Why You Should Exhibit Unique business platform showing solutions to master the industry s digital transformation Industrial Transformation MEXICO will encompass a 360 perspective on the intelligent manufacturing industry A completely different format of live communication based on three pillars: exhibition, education and conference The support of government, leading associations, opinion leaders and influencers, all which will guarantee a high-quality of visitors/buyers Showcase your innovations to a booming market Benefit from Deutsche Messe s longterm experience in the exhibition industry and worldwide network Build and strengthen your business relationships with current and future customers Educate clients on the use and application of new products and technologies Display your products and services to Mexico and the Latin American market Source: PROMÉXICO (2018) 8

Mexico has access to over 1 billion consumers through its free trade agreements Reach an audience of decision-makers from all segments of the industry Promote your products to a professional, focused and selected audience Generate new sales prospects at the first event of its kind in Mexico 9

Exhibitor Profile 10 Metalworking Sheet Metal Processing Forming and Separation Technology Advanced Welding, Joining, and Fastening Technology Welding Automation Systems 3D Printing / Additive Manufacturing Laser Technology and Application Lightweight Construction Automation, Robotation & Motion Assembly and Handling Systems Electrical Power Transmission Fieldbus Systems Industrial Image Processing Linear Drives Micro-Technology Motion Controls Process Automation Pneumatic Automation Technology Robotics & System Integration Security Components & Systems Sensors and Actuators Measurement, Process & Quality Control Digital Factory / ICT Asset Management Systems Big Data Management Cloud Computing Design & Product Development Industry 4.0 - IoT Enterprise Resource Planning (ERP) Machine Learning Manufacturing Execution Systems (MES) Product Life Cycle Management (PCM) Security Technology Virtual & Augmented Reality Smart Logistics Automated Guided Vehicles (AGV s) Conveying Systems Labelling & Identification Systems Lifting Platforms Logistics IT Packaging Systems Racking Systems Robots & Handling Systems Shelf Storage & Retrieval Equipments Supply Chain Management Systems Turnkey Systems for Logistics Warehouse Management Systems Comprehensive educational platform First exhibition focused on Industry 4.0 in Mexico ATMS Over 12,000 sqm Machine-tools Clamping devices Cutting devices Measurement equipment Automation Peripheral equipment

Digital Factory / ICT Smart Logistics Metalworking Automation, Robotation & Motion Research Institutions Product Categories 11

Research Institutions Welcome to the space where the visionary ideas of researchers become real life applications. In this incubator of the future you will find cutting edge technology, as well as solutions that will increase your efficiency, decreasing your costs. Science fiction or reality? At Research Institutions science experts will give a vision of the future, including products and services that are about to hit the markets. Innovation promotion Knowledge sharing Cooperation with research institutions 12

Participation Options Research Counter Your own stand area (minimum 9 sqm) Marketing services Attractive stand Institutions Park Space for institutions Stand area for the institutions (minimum 18 sqm) Marketing services Attractive stand One research presentation per day Contact us at info@industrialtransformation.mx Making new contacts and finding applications for new technology are the key goals of the Research Institutions area, and in order to achieve this we put our extensive services at your disposal. Industrial context Place your company at the focus of key user industries Networking Make new contacts at global networking events Innovation Play a role in the key topics of Industry 4.0 Transfer of know-how Use our professional services for your own marketing 13

Business Services Are you looking to expand your business to other markets? Do you need allies in order to develop your project? Come and discover your opportunities at the Business Services area. Let the experts walk with you in your business venture, including soft-landing services, financing, subsidies, international business among others. Industrial Parks Industrial transfers and development schemes Public financing, including infrastructure, clusters and research Private investment, venture capital, incubation concepts The Business Services area will be a space for dialogue, networking and information transference; you can have your business meetings at the exclusive business lounge area. Participation options at Business Counter Your own stand area Marketing services Attractive stand Use of exclusive business lounge Contact us at info@industrialtransformation.mx 14

Startups @ ITM Startups @ ITM offers a space for innovation and new trends, where new thinkers and pacesetters get together to bring new solutions and ideas to established companies, as well as to network with potential investors. Exhibitions Presentations Pitches Networking Startups @ ITM aims to be a reference for the industrial startups by offering a high-level platform for new solutions presentations, as well as dialogues that foster effective alliances. Do you have a potential startup or do you want to support a new project? Then Startups @ ITM is the place to be, here you will find support for new business, projects and products. It s where people with exciting new ideas meet people excited by new ideas. Industry 4.0, artificial intelligence, virtual reality, augmented reality, big data, cloud computing are all the key technological themes that will shape the future and all of them will be at Startups @ ITM. Contact us at info@industrialtransformation.mx Startup Counter Your own stand area Marketing services Attractive stand Participation options Network Park Space for accelerators Short presentations of startups Two complete presentations of startups per day 15

Visitor and Conference Delegate Profile Industries Aerospace Automotive Electrical & Electronics Food & Beverage Healthcare Infrastructure, Facilities, Urban Solutions Logistics & Supply Chain Management Machine Tool Industry Mechanical & Plant Engineering Packaging Pharmaceutical & Biotechnology Process Industries (Steel, (Petro) Chemical) System Integrators Job Levels Senior Management Consultants Decision Makers Department Heads Engineers Factory Planners Procurement Managers System Managers Traders Key Audience Groups Industrial Transformation MEXICO takes advantage of network synergies to bring together stakeholders and audience groups from every point along the industrial value chain. This provides opportunities for intensice networking, flobal knowledge transfer, and new businesses. Media Providers Associations Communities Buyers Government Agencies Finance and Consultancy Institutions Solution Providers 16

Take advantage of: Networking Lounge Startups @ ITM Conference Program Comprehensive Educational Platform 17

Poliforum León, Blvd. Adolfo López Mateos S/N, Oriental, 37500 León, Guanajuato Mexico. October 9-11, 2019. CONTACT US ATMS Automation, Robotation & Motion Contact Latin America Contact International Eduardo López Tel. +52 55 7028 3335 ext. 808 eduardo.lopez@hfmexico.mx Simone Robering Tel. +49 511 8933128 simone.robering@messe.de Contact ATMS 18 Rodolfo Galicia Tel. +52 (442) 688 9584 Cel. +52 (442) 561 9988 tradeshow@atms.org.mx Cigdem Gül-Zwingmann Tel. +49 511 8931426 cigdem.guel-zwingmann@messe.de

Digital Factory / ICT Metalworking Smart Logistics Research Institutions Hannover Fairs México Reforma 381, 1st Floor 06500 Mexico City Mexico Tel. +52 55 7028 3335 info@hfmexico.mx www.hfmexico.mx Deutsche Messe Messegelände 30521 Hannover Germany Tel. +49 511 890 info@messe.de www.messe.de Senda del Amanecer No. 70 Plaza Comercial Las Brisas, Locales 26 y 27, Colonia Milenio III, 76060 Querétaro, Qro. Mexico +52 442 688 9584 y +52 442 561 9988 tradeshow@atms.org.mx www.atms.org.mx 19

Exhibitor Fees Raw space 36 sqm minimum USD 300/sqm + VAT Includes: Exhibitor badges, visitor tickets for both your clients, & exhibitor directory listing. Does NOT include carpet, construction, furnishing or utilities. Shell Scheme (Basic Option) 9 sqm minimum USD 360/sqm + VAT Includes: Carpet (show color), hard wall booth construction, signboard and lettering, lighting, standard furnishing, 1 electrical outlet, exhibitor badges, visitor tickets for your clients & exhibitor directory listing. Shell Scheme (Comfort Option) 18 sqm minimum USD 400/sqm + VAT Includes: Carpet (show color), hard wall booth construction, signboard and lettering, lighting, standard furnishing, 1 electrical outlet, exhibitor badges, visitor tickets for your clients & exhibitor directory listing. Basic Stand Reserve your booth now! Equipped Comfort Stand

Sponsorship Options Contact us for more Sponsorship Options

Contact Latin America Hannover Fairs México Reforma 381, 1st floor Col. Cuauhtémoc 06500, Mexico City Mexico Eduardo López Tel. +52 55 7028 3335 ext. 808 eduardo.lopez@hfmexico.mx info@hfmexico.mx www.hfmexico.mx Contact ATMS Senda del Amanecer No. 70 Plaza Comercial Las Brisas, Locales 26 y 27 Colonia Milenio III 76060 Querétaro, Qro. Mexico Rodolfo Galicia +52 442 688 9584 +52 442 561 9988 tradeshow@atms.org.mx www.atms.org.mx Contact International Deutsche Messe Messegelände 30521, Hannover Germany Tel: +49 511 890 info@messe.de www.messe.de Simone Robering Tel. +49 511 8933128 simone.robering@messe.de Cigdem Gül-Zwingmann Tel. +49 511 8931426 cigdem.guel-zwingmann@messe.de www.industrialtransformation.mx Strategic Allies Education Partner Industrial Transformation MEXICO @Indtransmex Industrial Transformation MEXICO