"Affiliate Marketing With Roy Carter!" Lesson #9 How To Get New L.E.A.D.S. To Your Blog By Roy Carter
NOTICE: You Do NOT Have the Right to Reprint or Resell this Report! You Also MAY NOT Give Away, Sell or Share the Content Herein If you obtained this report from anywhere other than http://, you have a pirated copy. Please help stop Internet crime by reporting this to: mbrsupport@affiliatemarketingwithroycarter.com Copyright Roy Carter 2011 All Worldwide Rights Reserved Legal Disclaimer: (Butt covering section) ALL RIGHTS RESERVED: No part of this product may be reproduced, stored in a retrieval system, or transmitted by any other means: electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the copyright holders. DISCLAIMER/LEGAL NOTICES: This product is supplied for information purposes only and, as experienced in this subject matter as the author and contributors are, the material herein does not constitute professional advice. The information presented herein represents the view of the author and contributors as of the date of publication. Because of the rate with which conditions change, the author and contributors reserve the right to alter and update their opinion based on the new conditions. This product is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, financial, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought. The reader is advised to consult Page 2
with an appropriately qualified professional before making any business/financial decision. The contributors, Roy Carter and/or partners do not accept any responsibility for any liabilities resulting from the business decisions made by purchasers of this product. Any perceived slights of specific people or organizations are unintentional. EARNINGS DISCLAIMER: Actual results may vary with the use of this product. No express or implied guarantees of income are made by possessing/buying/using this product Introduction As I mentioned earlier, there are many ways to use ezine type articles to generate traffic and get sales for virtually any product or service you want to promote. Today we re going to examine one of them: creating a community blog post. How To Get New L.E.A.D.S. To Your Blog I ve used the acronym LEADS to explain each of the five core components of this powerful formula L Leverage E Example A Architect D Develop S - Solicit Let s take a closer look at each of them. The L.E.A.D.S. Formula L LEVERAGE. The first thing I want to do is explain the concept behind a community blog post. I ve labeled this as leverage in the formula simply because that s exactly what it is. DEFINITION: According to Dictionary.com, leverage is strategic Page 3
advantage; power to act effectively. It goes on in its definition to say, the use of credit or borrowed funds to improve one's speculative capacity and increase the rate of return from an investment, as in buying securities on margin. Combining these two thoughts you get exactly what I m talking about here: Strategically borrowing the assets of others to produce a larger gain for all involved. Let me explain this concept of leveraging as it relates to the community blog post. In a nutshell, here s what you re going to do Write a best of ezine type article that links to one great post from 7-10 different blogs and then get each of the blog owners to post the article on their blog. Let s break that down into workable chunks WRITE A BEST OF EZINE ARTICLE THAT LINKS TO ONE GREAT POST. I m going to give you an actual example article below to show you what this kind of article looks like, but for now let me quickly describe it. The idea is simple: you look for really good posts at blogs related to the topic of your own. When you find a quality post, you list it in the article, referencing the name of the post, the author and the direct link to the post. FROM 7-10 DIFFERENT BLOGS. You identify only ONE great post per blog. Look for 7-10 different blogs with great posts overall. Each post you d like to link to in your article should be related to the same topic as your own blog. Of course, don t forget to include a link to a great post at YOUR OWN BLOG. GET EACH OF THE BLOG OWNERS TO POST THE ARTICLE ON THEIR BLOG. After assembling the article, you contact all of those you ve featured in the article and convince them to post the article at Page 4
their blog as a guest post. Again, I ll show you a real life example in the next section. So, what is gained from this? What is the benefit? The benefit is free traffic for every single one of you. If you create a best of article with links to posts at ten different blogs, each of you stands to gain this Free exposure on nine other blogs! Do you see how that works? Each of you posts the article to your blog, each of you gets a link back to a specific post at your own blog. It s a winner for everyone involved. It s a community blog post. It s a post that highlights great existing posts from yourself and others. And it mutually benefits all of those who participate. So, let s talk about what kind of article to write. First up, an example The L.E.A.D.S. Formula E - EXAMPLE. Before I give you ideas for creating your own article (believe me, I m going to make this super simple for you as we make our way through this lesson!), I d like to show you an example of an actual article created using this formula. Here it is ----------------- Begin Article ----------------- 189 Internet Marketing Tips, Techniques and Tactics By Your Name of http://www.yoursite.com Have you ever wished someone would do all of the research for you so you could just cut right to the chase? I know I have. There have been lots of occasions I d like to not waste hours of my life sorting through low-quality articles and blog posts to find the odd gem. If only someone else had written this article for me to read a Page 5
long time ago. Fortunately, I m going to save you the trouble and heartache of getting double vision from staring at your computer screen all day long, trying to find some good internet marketing content. Below you ll find some great tips based blog posts that are filled with meaty ideas. Some of these authors you ve probably heard of, some you might not have heard of. All deserve to be included for providing some golden nuggets in their content. 10 Ways To Make $10K Per Month By YOUR NAME http://www.yourblogsite.com/10-ways-to-make-10k/ 27 Ways To Get Your Blog Readers To Comment By Nicole Dean http://nicoleonthenet.com/2008/blog-readers-commen/ Affiliate Marketing For Beginners By Lynda Burke http://myaffiliatemarketingsites.com/affiliate-marketing-toolsarticle-tips 21 Ways to Add More Subscribers By Terry Dean http://www.terrydean.org/21-ways-to-add-more-subscribers/ 10 Free Ways To Drive Traffic To A Brand New Website By Lynn Terry http://www.clicknewz.com/633/traffic-tips-for-new-sites/ 100 Free Blogging Tips By Carrie Lauth http://carrielauth.com/blog/free-100-top-blogging-tips/ 5 Simple Ways To Increase Click Through Rates By Zac Johnson http://zacjohnson.com/5-simple-ways-to-increase-click-throughrates/ 5 Simple Steps To Effectively Promote Your Affiliate Products By Paula Brett http://paula-brett.com/blog/5-simple-steps-to-effectivelypromote-your-affiliate-products/ Page 6
----------------- Begin Article ----------------- That s a great article in anyone s books. And, it s also an article that WILL get some attention at blogs. I mean, come on: 189 Internet Marketing Tips, Tactics and Techniques is the title! That just screams for you to take a closer look, doesn t it? So, people WILL view the article. At every site it s posted on. And, in turn, they ll click thru and visit the blogs listed. Everyone goes home happy. NOTE: Do you see now why I said anyone can write this kind of article? It s basically an introductory paragraph with links to other people s great posts. Seriously, my eight year old niece could write this article. There s really no excuse not to put this formula into action. Immediately. So, what about YOUR community blog post? Let s identify some simply concepts you can use to create your own similar article to share. The L.E.A.D.S. Formula A ARCHITECT. You probably didn t know it, but you re an architect. Well, you ll soon become an architect. That is, if you are smart and put this formula to use. DEFINITION: According to Dictionary.com, the verb form of architect means, to plan, organize or structure. Example, the house is well architected. You are going to architect this community blog post article. Yes, you. (Then you can go around and when your friends ask you what you do for a living you can say I m an architect. ) Let me give you three basic structures you can use in planning and organizing your article using this formula 1) The List Structure. In this structure you simply look for articles that all include multiple list entries in their titles. They can include: tips, ways, strategies, ideas, tactics, techniques, principles, steps, resources, answers, lessons, blueprints, etc. The example article I mentioned earlier is Page 7
structured in this manner. The real driving point of this structure is the bulk showcased in the title in terms of quantity. These kinds of articles will always get attention. Here are some example titles that you can modify for your own use 189 Internet Marketing Tips, Tactics And Techniques 77 Ways To Lose Weight Fast And Keep It Off For Good 250 Of The Best Ideas Ever For Homeschooling Families 100 Things Every Blogger Should Know And Do To Make Money 2) The Articles Structure. In this structure you wouldn t necessarily need to identify multiple ways to do something in the title. In the previous structure identifying blog posts with bulk was required in order to get a large number to assign in the title of the post. But, there are many quality posts out there that don t have multiple ways to do something. (Ex. How To Potty Train A Toddler, The Real Secret To Boosting Metabolism and Finding Brand New Items At 85% Off Using Google are great articles, but they don t have any numerical punch to them.) In this structure you d simple compile great articles related to a singular topic. Here are some example titles that you can modify for your own use Top Ten How To Articles For Increasing Affiliate Income The Best Of The Web s Discount Travel Articles 7 Essential Articles Every New Parent Should Read My Favorite Inspirational Articles Of All Time 3) The System Structure. The final structure that I want to mention is the most time-intensive of the three, but can likewise be very good at generating results. The idea is to find, organize and list blog posts that walk the reader through a process. This would be a tutorial style article that is very how to in the overall organization of the blog post listings. Here are some examples How To Setup Your Own Internet Business. You might include articles that systematically walk the reader through the process of starting a business by referencing an article on these subjects: registering a domain, setting up hosting, creating a product, building a list, driving traffic to a site, etc. How To Lose Weight Fast And Keep It Off. You might include Page 8
articles that systematically walk the reader through the process of getting in shape by referencing an article on these subjects: ways to cut calories, ways to boost metabolism, ideas for eating out healthfully, simple exercises, walking for weight loss, etc. How To Get Started With Homeschooling. You might include articles that systematically walk the reader through the process of becoming a homeschooler by referencing an article on these subjects: determining if homeschooling is right for you, choosing curriculum, setting up a schedule, getting involved in a support group, field trip ideas, etc. It really doesn t matter which of these options you choose. Just go with the one that appeals to you most, or the one that will be easiest for YOU to setup. One more thing I want to mention before I move on You can be as general or specific as you want in the overall topic of your community blog post In other words, you could be broad or narrow in your scope Internet marketing. (General) Affiliate marketing. (Specific) Affiliate blogging. (Precise) This works with virtually any market Weight loss. (General) Cutting Calories. (Specific) Cutting Calories By Making Substitutions. (Precise) When you consider all of the options, you can actually repeat the process over and over again during the coming months and even years ahead. (More on this in a bit.) That brings us to the next component of the formula The L.E.A.D.S. Formula D DEVELOP. By now you re probably fairly excited about getting this formula into action. But, Page 9
there is also likely a question that has popped into your mind Where can I find quality posts to reference in my community blog post ezine type article? I could just read your mind. I ll be completely honest with you, this is the only time-consuming part of the strategy. It will take some surfing the web to find these high quality posts to mention in your article. BUT When you consider that finding these posts is the only thing you really have to do in order to create the article, it s worth the investment. In other words, there isn t much writing to be done. It s more of a project that requires assembling. You are basically putting together a list of great posts. The writing will take about 3 minutes. The research will take from 30-90 minutes depending upon How you go about doing it, (some of the methods below are faster) Which type of article you create, ( tips is much easier format to put together than system ) and The specific topic you choose. (some topics have more existing content written about them than others) That said, let me quickly give you four ways to find blog posts to include in your article 1) Google blog search. You can begin by searching the blog post database at Google. It s a good starting place. Search in similar ways that you would at their main site by using phrases like how to, ways to, tips, etc. in combination with words and phrases related to your topic. (Ex. weight loss tips, ways to lose weight, how to lose weight, etc.) You can access their search utility at http://blogsearch.google.com/. 2) Blog directories. This will take a bit more time, but another option is to search the major blog directories for blogs related to your topic. Then, Page 10
simply visit those blogs and browse their post archives for potential messages to link to in your article. Several of the blog directories include http://www.blogcatalog.com/, http://www.bloggeries.com/ and http://www.bloghub.com/. You can find even more by searching Google.com. 3) Referrals. By far the easiest method of finding blog posts to reference in your article is to simply ask for referrals. Whether you send out a mailing to your list, ask trusted friends and associates in the know or post a request to your favorite forum, you ll often yield exactly what you re looking for by asking around. (Eg. Hey guys, I m putting together a blog post with the best of posts about affiliate marketing. If you know of a great blog posts about affiliate marketing or if you re written one yourself please reply back and let me know where to read it.) 4) Outsourcing. Maybe I spoke too soon. I guess the easiest method is simply to get someone else to do it! If you ve got twenty to thirty bucks to budget for the project you can likely hire a researcher at Elance.com or another outsourcing site to find these great posts for you. Again, be specific in explaining what you re looking for and put them to work doing the searching for you. (I have a great guide on outsourcing and exactly how to get others to do the work for you at www.middlemanmagic.com and the price may surprise you)! Before we move on, I do want to mention one more thing. If possible, look for blogs that appear to be similar in size to each other. In other words, if you re putting together a golf article and Tiger Woods has a blog (I don t know if he does or doesn t), then it probably won t be helpful to highlight one of his posts. Why not? Because he s probably not gonna post the article on his blog he s too big for this kind of project. While I don t want to dissuade you from attempting to get a major partner to join in, you ll probably have a lot more success attracting people to participate if most of you have similar amount of traffic to your blogs. After putting your article together, it s simply a matter of getting those you ve highlighted to agree to participate in your project The L.E.A.D.S. Formula Page 11
S SOLICIT. Once you have the post written, go ahead and post it to your site so you can show people that you ve done YOUR part in linking to them. Then, it s simply a matter of contacting the author of the posts you ve highlighted in the article and asking them to participate. Most people will have some sort of contact information available at their blog, so search for it and use it for making the initial contact with them. Below you ll find a sample contact email that I use for this formula. Please do NOT simply copy and paste it and use it as your own, otherwise people are going to start getting these cookie cutter requests and the process won t work as well. Simply use it as a model for your own communication. Adapt it as appropriate and necessary to fit your own unique needs --------------- Sample Contact --------------- Hey Nicole, YOUR NAME here. Love your blog, girl! Seriously, I like what you ve done at Nicoleonthenet.com. In fact, I like it so much that I d like to send some extra readers your way if you don t mind. I ve put together an article entitled 189 Internet Marketing Tips, Tactics And Techniques (I ve included it below) in which I ve featured one of your articles as recommended reading. The one I mentioned was 27 Ways To Get Your Blog Readers To Comment If you look at the article below you ll find that I put together a sort of best of collection of great blog posts like yours. What I d like to do is get each of us to post the article at our blogs. That way, we all get exposure from each other s existing readers as well as some search engine value through the links on each other s sites. Page 12
It s already posted at my blog at http://www.yourblog.com and I already have commitments from others. What do you think? Will you post the article to your site, maybe sometime this week? Please do let me know. And, again, great post! Best regards, YOUR NAME --------------- Sample Contact --------------- So, that s how you create a community blog post. And that s how you get new l.e.a.d.s. to your own blog! Note: I mentioned this earlier, but it warrants repeating. You ll need your own quality blog post to reference in this ezine type article. Be sure to create an attention-grabbing TITLE for this article so when people read the community blog post yours will stand out. And don t forget to use this ezine article in OTHER WAYS as well such as submitting it to ezine article directories. It s multi-purpose! That s it for this week. I ll talk to you in a week from now, when we will move you further forward again. So look out for my email in your inbox in a week s time. Speak next week. Regards Roy Carter Page 13