RTÉ Player. August 2014 Review

RTÉ Player August 2014 Review

RTÉ Player Summary Month on Month change Streams 3,353,000-18% Unique Browsers (RTÉ.ie/Player) 627,000-13% Average Streams per Browser (RTÉ.ie/Player) 2.1-6% Page Impressions 14,255,000-10% International share of streams 12.2% Total number of app downloads to end July 1,308,000 TOP SERIES 1 2 3 4 5 6 7 8 9 10 PROGRAMMES HOME AND AWAY FAIR CITY EASTENDERS THE SUNDAY GAME LIVE NEIGHBOURS LATEST IRISH NEWS THE ROSE OF TRALEE NINE NEWS THE SUNDAY GAME CALLAN'S KICKS STREAMS 385,000 227,000 225,000 149,000 107,000 92,000 84,000 70,000 64,000 47,000

12 th Dec: 28,000 Streams in Total

RTÉ Player Monthly Streams & Unique Browsers Total Streams Unique Browsers 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 August is typically the quietest month of the year for the RTÉ Player Stream views totalled 3.4 million during the month Source: comscore DAx; Unique browsers on desktop only

53,000 Streams

RTÉ Player ConsumpFon by PlaHorm Share of Streams 100% 90% 80% 70% 60% 50% 40% 1.1% 1.4% 0.5% 3.2% 3.9% 4.3% 5.7% 7.4% 1.6% 1.5% 1.8% 1.9% 2.7% 2.9% 19.2% 21.9% 22% 20% 19.9% 20.6% 2.3% 23.8% 25% 9.5% 2.8% 2.5% 2% 2.3% 2.2% 1.4% 11.1% 10.6% 9.9% 9.8% 9.9% 2% 1.5% 1.5% 1% 1.6% 1.2% 9.8% 2.1% 9.9% 1.1% 0.9% 66.6% 61.2% 61.9% 62.3% 60.8% 60% 55% 7% 2.5% 23.3% 1.7% 9.6% 0.6% 7.3% 2.6% 23.2% 1.7% 10.5% 0.5% 7% 2.7% 22.4% 1.7% 9.2% 0.2% 6.5% 2.5% 23.2% 1.7% 11% 0.2% 11.8% 2.2% 18.3% 1.2% 10.6% 0.3% 16.2% 3.4% 21.4% 1.6% 11.4% 0.2% 11.8% 3.9% 23.7% 1.7% 12% 0.2% Android Samsung Smart TV ipad ipod Touch iphone PS3 Xbox www.rte.ie/player 30% 51.8% 55.3% 54.2% 56.9% 54.7% 55.5% 45.8% 46.8% 20% 10% 0% Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Once again, the original desktop version of the RTÉ Player accounted for less than half of stream views during the month ipad share grew to almost 24% Android devices were very popular for World Cup viewing but have since accounted for a lower share Source: comscore DAx, BlueMetrix

RTÉ Player Top 20 Programmes in August Top Series, All Platforms (except UPC TV) TOP SERIES PROGRAMMES STREAMS 1 HOME AND AWAY 385,000 2 FAIR CITY 227,000 3 EASTENDERS 225,000 4 THE SUNDAY GAME LIVE 149,000 5 NEIGHBOURS 107,000 6 LATEST IRISH NEWS 92,000 7 THE ROSE OF TRALEE 84,000 8 NINE NEWS 70,000 9 THE SUNDAY GAME 64,000 10 CALLAN'S KICKS 47,000 11 THE GOOD WIFE 46,000 12 THE ROSE OF TRALEE: MEET THE ROSES (CLIPS) 46,000 13 SIX ONE NEWS 42,000 14 CSI: CRIME SCENE INVESTIGATION 39,000 15 THE SHELBOURNE 39,000 16 SHORTLAND STREET 36,000 17 SATURDAY NIGHT WITH MIRIAM 35,000 18 SATURDAY GAME LIVE 31,000 19 CRIMINAL MINDS 31,000 20 ROOM TO IMPROVE 30,000 Source: Blue Metrix

RTÉ Player Programme Category Analysis 100% 90% 80% 70% 60% 1.5% 2.6% 0.5% 0.4% 0.5% 0.2% 4% 4% 2% 6% 55% 28% 2.1% 0.6% 0.5% 9% 3% 21% RTÉ Jr, TRTÉ & Two Tube Religous & Irish Art & Music Factual Lifestyle News & Sport Drama Entertainment 50% 40% 44% 49% 30% 20% 29% 10% 0% 8% 15% 15% AUG 2012 AUG 2013 AUG 2014 Drama was the key genre in August, accounting for half of all streams. Entertainment programmes, boosted by the enduringly popular The Rose of Tralee, grew to a 15% share Source: comscore DAx

RTÉ Player Programme Category Analysis 100% 90% 80% 70% 60% 50% RTÉ Jr, TRTÉ & Two Tube Religous & Irish Art & Music Factual Lifestyle News & Sport Drama Entertainment 40% 30% 20% 10% 0% 2011 2012 2013 2014 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Source: comscore DAx

The original desktop version of the RTÉ Player has the most Irish unique visitors amongst its compeffve set 531 487 Total Unique Visitors Sky Go Channel 4 4oD ITV.com TV3.ie RTÉ Player N.B. comscore currently measures PC/ Laptop access only recent growth in RTÉ Player consump?on has been driven by Apps 500 431 424 415 458 357 352 302 283 298 350 399 311 374 375 358 370 308 298 290 200 91 86 88 87 90 89 81 77 68 65 77 71 79 54 65 77 61 63 66 61 58 0 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 N.B. The data above for, TV3.ie & ITV.com represents all traffic to the domain, and not just the VOD element of that site There were 290,000 unique Irish visitors to the desktop version of the RTÉ Player in July 2014, according to comscore MMX Source: comscore MMX, Ireland 15+, July 2013 to July 2014

RTÉ.ie/Player has a young and gender balanced user base in Ireland Share of Irish Unique Users of the RTÉ Player Age Group Gender 55+ = 18.9% 15-24 = 19.4% 45-54 = 16% 25-34 = 20.7% Female - 50.1% Male - 49.9% 35-44 = 25.1% Over 4 in 10 of Irish adult (15+) users of the desktop RTÉ Player in July fell within the 15-34 age group Half of desktop visitors in July were female Source: comscore MMX, Ireland 15+, July 2013 to July 2014