RTÉ Player. July 2014 Review

RTÉ Player July 2014 Review

RTÉ Player Summary Month on Month change Streams 4,106,000-18% Unique Browsers (RTÉ.ie/Player) 719,000-16% Average Streams per Browser (RTÉ.ie/Player) 2.2-25% Page Impressions 13,653,000-2% International share of streams 9.2% Total number of app downloads to end July 1,273,000 TOP SERIES 1 2 3 4 5 6 7 8 9 10 PROGRAMMES 2014 FIFA WORLD CUP HOME AND AWAY FAIR CITY EASTENDERS APRES MATCH LATEST IRISH NEWS THE SUNDAY GAME LIVE NEIGHBOURS NINE NEWS SIX ONE NEWS STREAMS 803,000 271,000 261,000 237,000 193,000 108,000 105,000 103,000 70,000 54,000

12 th Dec: 28,000 Streams in Total

RTÉ Player Monthly Streams & Unique Browsers Total Streams Unique Browsers 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Stream views dipped from 5m in June to just over 4m in July, driven by fewer World Cup 2014 matches in the latter stages of the tournament Source: comscore DAx; Unique browsers on desktop only

53,000 Streams

RTÉ Player ConsumpFon by PlaHorm Share of Streams 100% 90% 80% 70% 60% 50% 40% 1.2% 1.1% 1.4% 0.5% 3.2% 3.9% 4.3% 5.7% 7.4% 1.6% 1.5% 1.8% 1.9% 2.7% 2.9% 19.9% 19.2% 21.9% 22% 20% 19.9% 20.6% 23.8% 25% 2.3% 2.5% 2.8% 2.5% 2% 2.3% 9.5% 10.3% 2.2% 1.4% 1.4% 11.1% 10.6% 9.9% 9.8% 9.9% 2% 1.5% 1.5% 1% 1.6% 1.2% 9.8% 1.1% 2.1% 9.9% 0.9% 64.6% 66.6% 61.2% 61.9% 62.3% 60.8% 60% 55% 7% 2.5% 23.3% 1.7% 9.6% 0.6% 7.3% 2.6% 23.2% 1.7% 10.5% 0.5% 7% 2.7% 22.4% 1.7% 9.2% 0.2% 6.5% 2.5% 23.2% 1.7% 11% 0.2% 11.8% 2.2% 18.3% 1.2% 10.6% 0.3% 16.2% 3.4% 21.4% 1.6% 11.4% 0.2% Android Samsung Smart TV ipad ipod Touch iphone PS3 Xbox www.rte.ie/player 30% 51.8% 55.3% 54.2% 56.9% 54.7% 55.5% 45.8% 20% 10% 0% May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 The desktop version of the RTÉ Player accounted for under 50% of streams in July, as users took advantage of the range of platforms available Android grew rapidly to account for 16% of stream views Source: comscore DAx, BlueMetrix

21,200 Streams

RTÉ Player Top 20 Programmes in July Top Series, All Platforms (except UPC TV) TOP SERIES PROGRAMMES STREAMS 1 2014 FIFA WORLD CUP 803,000 2 HOME AND AWAY 271,000 3 FAIR CITY 261,000 4 EASTENDERS 237,000 5 APRES MATCH 193,000 6 LATEST IRISH NEWS 108,000 7 THE SUNDAY GAME LIVE 105,000 8 NEIGHBOURS 103,000 9 NINE NEWS 70,000 10 SIX ONE NEWS 54,000 11 CALLAN'S KICKS (TV) 53,000 12 THE SUNDAY GAME 53,000 13 SHORTLAND STREET 34,000 14 THE GOOD WIFE 34,000 15 SATURDAY NIGHT WITH MIRIAM 33,000 16 THE NEXT STEP 33,000 17 NATIONWIDE 31,000 18 ONE NEWS 28,000 19 THE SATURDAY GAME LIVE 27,000 20 THE SHELBOURNE 27,000 Source: Blue Metrix

5,100 Streams

RTÉ Player Programme Category Analysis 100% 90% 80% 70% 60% 2% 1.3% 0.5% 0.7% 0.1% 0.3% 5.7% 4.1% 2.3% 4.6% 38.1% 30.8% 2.4% 0.3% 6% 3% 40% RTÉ Jr, TRTÉ & Two Tube Religous & Irish Art & Music Factual Lifestyle News & Sport Drama Entertainment 50% 40% 30% 41.7% 50.1% 31% 20% 10% 0% 9.6% 8.1% 6% JULY 2012 JULY 2013 JULY 2014 News & Sport accounted for 40% of views on the RTÉ Player in July, with the World Cup remaining the most in-demand content Source: comscore DAx

RTÉ Player Programme Category Analysis 100% 90% 80% 70% 60% 50% RTÉ Jr, TRTÉ & Two Tube Religous & Irish Art & Music Factual Lifestyle News & Sport Drama Entertainment 40% 30% 20% 10% 0% 2011 2012 2013 2014 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Source: comscore DAx

34,000 Streams

The original desktop version of the RTÉ Player has the most Irish unique visitors amongst its compeffve set 531 487 Total Unique Visitors Sky Go Channel 4 4oD ITV.com TV3.ie RTÉ Player N.B. comscore currently measures PC/ Laptop access only recent growth in RTÉ Player consump?on has been driven by Apps 500 431 424 415 458 357 352 302 283 298 350 399 311 374 375 358 370 308 298 200 91 86 88 87 90 89 81 77 68 65 77 71 79 54 65 61 66 63 61 58 0 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 N.B. The data above for, TV3.ie & ITV.com represents all traffic to the domain, and not just the VOD element of that site The number of Irish unique visitors to the (desktop) RTÉ Player in June 2014 increased sharply to 370,000 Source: comscore MMX, Ireland 15+, June 2013 to June 2014

RTÉ.ie/Player has a young and gender balanced user base in Ireland Share of Irish Unique Users of the RTÉ Player Age Group Gender 55+ = 18.8% 15-24 = 20.2% 45-54 = 15.4% 25-34 = 20.7% Female - 49.4% Male - 50.6% 35-44 = 24.9% Over 4 in 10 of Irish adult (15+) users of the desktop RTÉ Player in June fell within the 15-34 age group Just over 50% of users were Male Source: comscore MMX, Ireland 15+, June 2013 to June 2014