RTÉ Player. January 2014 Review

RTÉ Player January 2014 Review

RTÉ Player Summary Month on Month change Streams 4,220,000 20% Unique Browsers (RTÉ.ie/Player) 890,000 64% Average Streams per Browser (RTÉ.ie/Player) 2.3-29% Page Impressions 16,850,000 26% International share of streams 11.6% Total number of app downloads to end January 1,041,000 1 ROG: THE RONAN O'GARA DOCUMENTARY 2nd Jan 70,900 2 DONAL WALSH: MY STORY 1st Jan 68,500 3 AMBER 19th Jan 58,400 4 THE LATE LATE SHOW 10th Jan 29,700 5 OPERATION TRANSFORMATION 8th Jan 24,900 6 HOME & AWAY 13th Jan 22,900 7 THE SUMMIT 6th Jan 21,400 8 MRS BROWN'S BOYS NEW YEAR SPECIAL 29th Dec 21,100 9 THE VOICE OF IRELAND 5th Jan 20,100 10 EASTENDERS 3rd Jan 18,800 Source: Urchin Analy1cs, Blue Metrix, & itunes

70,900 Streams

RTÉ Player Monthly Streams & Unique Browsers Total Streams Unique Browsers 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 1,000,000 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Strong month on month growth in Total RTÉ Player streams and in unique browsers in January Source: Urchin & Blue Metrix; *App traffic excluded

68,500 70,900 Streams

RTÉ Player ConsumpCon by PlaEorm 100% 90% 80% 70% 60% 50% 0.7% 11.3% 1.6% 6.9% 1.9% 0.9% 12.9% 1.8% 7.2% 2% 1% 18.7% 2.8% 9% 2% 1.1% 18.4% 2.4% 9.3% 1.8% 1% 20.9% 2.7% 11.1% 1% 1.2% 1.2% 19.8% 19.9% 2.7% 2.5% 10.4% 10.3% 1.7% 1.4% 1.1% 19.2% 2.3% 9.5% 1.4% 1.4% 0.5% 3.2% 3.9% 4.3% 5.7% 7.4% 1.6% 1.5% 1.8% 1.9% 2.7% 2.9% 21.9% 22% 20% 19.9% 20.6% 23.8% 25% 2.8% 2.5% 2% 2.3% 2.2% 11.1% 10.6% 9.9% 9.8% 9.9% 2% 1.5% 1.5% 1% 1.6% 1.2% 9.8% 2.1% 9.9% 1.1% 0.9% Android Samsung Smart TV ipad ipod Touch iphone PS3 www.rte.ie/player 40% 64.1% 60% 53.2% 67% 62.7% 64.2% 64.6% 66.6% 61.2% 61.9% 62.3% 60.8% 60% 55% 30% 51.8% 20% 10% 0% Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 The desktop version of the RTÉ Player accounted for 52% of streams in January 1 in 4 streams were from ipads this month The Android App grew to account for over 7% of streams Source: Urchin, Blue Metrix

12 th Dec: 28,000 Streams 58,400 Streams in Total

RTÉ Player Top 20 Programmes in January Best Episode Only, All Pla3orms (except UPC TV) ROG: THE RONAN O'GARA DOCUMENTARY DONAL WALSH: MY STORY AMBER THE LATE LATE SHOW OPERATION TRANSFORMATION HOME & AWAY THE SUMMIT MRS BROWN'S BOYS NEW YEAR SPECIAL THE VOICE OF IRELAND EASTENDERS REVENGE GREY'S ANATOMY FAIR CITY IRELAND'S FITTEST FAMILY DON'T TELL THE BRIDE VIKINGS THE SATURDAY NIGHT SHOW HER BODY, OUR BABIES WHAT KELLY DID NEXT NEW YEAR'S LIVE: THE ULTIMATE GATHERING 2nd Jan 1st Jan 19th Jan 10th Jan 8th Jan 13th Jan 6th Jan 29th Dec 5th Jan 3rd Jan 21st Jan 21st Jan 9th Jan 11th Jan 16th Jan 26th Jan 11th Jan 13th Jan 9th Jan 31st Dec 70,900 68,500 58,400 29,700 24,900 22,900 21,400 21,100 20,100 18,800 17,700 15,500 15,400 14,700 13,400 12,200 11,100 9,700 9,600 9,300 Source: Blue Metrix

39,000 Streams in Total 29,700 Streams

RTÉ Player Programme Category Analysis 100% 90% 80% 70% 60% 3.7% 1.2% 0.8% 8.3% 6.2% 4.1% 0.7% 1.6% 4.5% 7.6% 17.4% 26.1% 3.3% 0.4% 0.5% 10.3% 9.7% 20.4% RTÉ Jr, TRTÉ & Two Tube Religous & Irish Art & Music Factual Lifestyle News & Sport Drama Entertainment 50% 32.1% 40% 33.5% 39.8% 30% 20% 10% 30.4% 21.9% 15.6% 0% JAN 2012 JAN 2013 JAN 2014 Source: Blue Metrix

RTÉ Player Programme Category Analysis 100% 90% 80% 70% 60% RTÉ Jr, TRTÉ & Two Tube Religous & Irish Art & Music Factual Lifestyle News & Sport Drama Entertainment 50% 40% 30% 20% 10% 0% 2011 2012 2013 2014 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Drama remained the largest genre in January, with 40% of streams. The new 4 part Irish drama, Amber, was in strong demand with the audience Factual views grew from 6% to 10% month on month. ROG: The Ronan O Gara Documentary, Donal Walsh: My Story and The Summit were particularly well received one-off programmes Operation Transformation boosted the Lifestyle category to 10% of all streams Source: Blue Metrix

25 th Decmber: 22,000 Streams 24,900 in First Streams Week

The original desktop version of the RTÉ Player has the most Irish unique visitors amongst its compeccve set 531 487 Total Unique Visitors Sky Go Channel 4 4oD ITV.com TV3.ie RTÉ Player N.B. comscore currently measures PC/ Laptop access only recent growth in RTÉ Player consumpjon has been driven by Apps 500 431 424 415 458 357 352 302 350 399 311 283 298 200 91 86 88 87 90 89 81 77 68 65 77 71 79 54 0 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 N.B. The data above for, TV3.ie & ITV.com represents all traffic to the domain, and not just the VOD element of that site comscore reports that the number of Irish unique visitors to the (desktop) RTÉ Player in December 2013 was 311,000, higher than each of the Summer months Source: comscore MMX, Ireland 15+, December 2012 to December 2013

RTÉ.ie/Player has a young and gender balanced user base in Ireland Share of Irish Unique Users of the RTÉ Player Age Group Gender 55+ = 21% 15-24 = 20% Male - 50% 45-54 = 16% 25-34 = 20% Female - 50% 35-44 = 23% Around 4 in 10 of Irish adult (15+) users of the desktop RTÉ Player in December fell within the 15-34 age group 50% were Male and 50% Female Source: comscore MMX Ireland 15+ November 2013