For over 13 years, we ve helped authors, publishers and self-publishers realize their dreams! That s over 700 books, including helping create: Over 11 big-time bestsellers: New York Times, Wall Street Journal and USA Today! Welcome If you want to be on the cutting edge of social media marketing strategies, Penny Sansevieri, founder and CEO of AME, shares her insider secrets and strategies to rocket your book to online success! Marci Shimoff NY Times bestselling author of Happy for No Reason Penny Sansevieri is a best-selling author and internationally recognized book marketing and media relations expert. As one of the few online marketing leaders in the publishing industy, she s developed some of the most cutting-edge book marketing campaigns in the business. What sinside Why the Internet?...2 Bestselling Authors...3 About Our Programs...4 Virtual Author Tour...5 Red Hot Blog Tour...6 Twitter Campaign...7 Pinterest Campaign...8 LinkedIn Campaign...8 Facebook Fan Engagement...9 Facebook Like Me!...10 ebook Promotion...11 Author Events...11 Media Campaign...12 Amazon...13 Get Featured In...14 Let Author Marketing Experts (AME) deliver the online promotion that brands you and your books and draws book buyers to your site 24/7! Call today for your FREE 30-minute book consult! 866.713.2318 Penny Sansevieri Founder/CEO Author Marketing Experts, Inc. Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
2 Why the Internet? We comb the Internet to uncover new and high-traffic sites where your target readers (book buyers) go to find information sites most book marketers overlook. Our book marketing research shows that readers interested in your genre and topics congregate in specific spots online. These include blogs and social networking sites like Twitter, Facebook, Pinterest, LinkedIn, Google+ and Youtube. If you know how, reaching these people is easy and that s exactly how we want to help you get exposure, sell books and build your brand. We ve developed platforms, pathways, and extensive lists of often overlooked book review websites, blogs, portals, discussion rooms and social networking sites. Plus, an extensive network of top bloggers, online journalists and book reviewers. Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
3 Penny you are the woman! Thanks for showing me the way and for your help promoting APE. Guy Kawasaki, Bestselling author and former Chief Evangelist for Apple. We ve helped these books hit the top seller list! Bestselling Authors Call today for your FREE 30-minute book consult! 866.713.2318 I wanted you to be one of the first to know that my book Your Spacious Self got picked up by Hierophant Publishing a division of Hampton Roads and is due to come out on November 1st, 2012!! Hampton Roads has published a number of all-time bestsellers including Conversations with God. I m super excited!! You and your staff at Author Marketing Experts were instrumental in giving my self-published baby some visibility and traction. Your suggested overhauls to my website, social networking, SEO and blogging guidelines (which I followed by posting twice a week for three years straight) was pure gold for honing my message and growing my platform. Though it has taken five years, I am one of those success stories that you write about. So thank you! We ve helped these books hit top seller lists! Thanks again so much!! All best, Stephanie Bennett Vogt Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
4 About Our Programs Programs to Suit Every Book, Author and Budget All programs are 100% custom. We do all the original research and all the pitching! We promote you and your book by hand. No software blasts or spam. Our packages offer high value for your marketing dollar. Not sure what you need? Just ask. Call today for your FREE 30-minute book consult! 866.713.2318 Pound for pound, dollar for dollar, Penny Sansevieri provides the most promotional value available for an author in today s tight marketplace. If your goals include generating name recognition as an author and a buzz for your book online, there s no better person for the job, period! Michael Mehas Stolen Boy www.michaelmehas.com We offer programs and prices to fit a variety of needs and budget! Not sure what you need? Let us help you decide! Call today for your free initial consultation: (866) 713-2318. Our Programs Virtual Author Tour : Our most popular program! This ultimate online promotion program positions you and your book on your target readers favorite websites. Starting at $2000. Red Hot Blog Tour: Build your brand through online bloggers and reviewers. Project-Specific Pricing. National Media Campaign: This hybrid program is a combination of our best online success strategies and our traditional media work in magazines, TV, and radio. Amazon Book Page Optimization: Do you know how to get more visibility on Amazon? This program will look at Amazon optimization strategies to help you gain more visibility and more sales. We ll look at things like keywords, categories, book description, and other tricks to help send more traffic to your book page! Facebook Fan Engagment: Got a fan page and not sure how to promote it? This fan engagement package not only builds your page, but builds fans and gets people talking about you and your book! Starting at $2995. Facebook Like Me!: Ready to get a lot of people liking your Facebook Page? Ask about our fabulous new program, you re sure to love it! Starting at $500. Twitter Campaign: The hottest wave in social networking. Starting at $999. Pinterest Campaign: What can a pin get you? Find out with our powerful Pinterest program that will help drive eyes to your page and traffic to your website. Starting at $999. LinkedIn Campaign: If you ve never explored LinkedIn, you may be missing out on a lot of sales, business, and speaking. This program optimizes your LinkedIn page to help you grab more business and more leads off of this amazing social networking site! Starting at $1500. Author Events: Get out there and talk about your book! Speaking is often the best way to sell your book, ask us about our author speaking packages! Project-Specific Pricing. Media Campaign: Want to get your books in front of readers everywhere? We re talking TV, radio, and print media! Project specific pricing. Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
5 Virtual Author Tour Is this tour customized? Entirely. We zero in on high-traffic sites, blogs, niche sites, book-related sites everything that will bring you lots of traffic and high exposure. When it comes to book marketing success, no one knows it better than Penny Sansevieri. I engaged Penny to help me promote my book over a year ago, and the leads continue to pour in. Penny knows how to build an author into a long-term success story, and she does it well. Her industry-insider knowledge and well-honed strategies are the most effective I ve ever seen. Penny s the secret marketing weapon every author needs. Melissa Van Rossum, Their Way Home How does a Virtual Author Tour work? We use cutting edge push-pull online strategies to gain the exposure you need. First, we push information out to targeted online audiences to create buzz and interest. Then, we pull that same demographic back to you, for top exposure and sales! After all, the revolution in cyberspace and book promotion offers loads of options. Sales are really about exposure and exposure is gained by pulling people to your website. As leaders in our field, we use these revolutionary Internet pull strategies for inbound marketing to your website for one reason only because they work! And since everything s online, these efforts gain exposure that lasts long after your Virtual Author Tour is over one, two years or more! Eleven books on the New York Times bestseller list tell the story: pull marketing works and it works well. Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
6 Red Hot Blog Tour Our Red Hot Blog Tour gets the word out about your book on relevant, high-traffic blogs some boasting over 100,000 members! We target blogs that are relevant, on topic, in your market and have high traffic. Our Red Hot Blog Tour uses online Street Teams to talk about your book on genre-specific blogs. This is called pull marketing a method that s a hundred times more powerful than advertising. In essence, we pull interested readers from the blog and send them back to your website. We target blogs that make sense for your book! Penny and her team did a great job getting my name and book spread widely over the internet. After the publicity campaign was finished, I was very pleased to see that both were highly visible and ranked throughout cyberspace, whereas they d been invisible before the campaign. I hadn t known that just having a website is no guarantee that the search engines will pick it up. The difference was dramatic! Thanks Penny! David Mercier, author of A Beautiful Medicine Best of all, you don t have to do a thing; we do all the research and work, and our own bloggers/reviewers get the online buzz started! Then bloggers, book lovers and reviewers keep the virtual conversation going. This powerful combo package boosts your online reach! Red Hot Blog / Virtual Author Tour Combo Add the Red Hot Blog Tour to your Virtual Author Tour for even more results! Doing both of these tours together gives you amazing book publicity and promotion for your dollar. Plus, it s value priced, so you save money. Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
7 Powerful Twitter Campaign What is Social Search? Social search is a term used to describe the amount of search results from social media. These days, it s never a good idea to get all of your traffic just from a search on Google, it should be coming from social media sites like Twitter, Pinterest, Facebook and LinkedIn. Why? Because search engines are looking for organic traffic and there s nothing more organic than social media search traffic! Penny Sansevieri of Author Marketing Experts, Inc. AME is the difference maker because they create a path that expands public awareness of Legends Lost in a logical, professional, and successful way. Think of it this way: a good business person hires people to do the job that he or she cannot do. If you re lacking in marketing skills, you d better think about how you re going to get it done. Does this cost money? Of course, but doesn t everything? If you re not willing to invest in your book, who will? The hottest new wave in Internet book promotion is Twitter! With over 140 million users and 33 billion Tweets per day on average, it s hard to ignore this social media giant. Our Twitter Campaign includes: Setting up your own Twitter account. Growing your Twitter account and fan base. Focusing your account around keywords for your market. Updating your Twitter account several times each day with relevant content and one or more featured links that promote your book, squeeze page, special offer, Amazon link, etc. Growing your account with Followers people who are interested in you, your genre/topic and your books. Finding people that you should Follow those who can expand your network of Twitter followers. We ll create a custom Twitter background. Twitter on a massive scale is likely to generate hundreds of thousands of links back to your website and help increase your Klout score. Links equate to traffic and now, more than ever, Google is looking at what kind of traffic you re generating from social sites traffic typically leads to book sales. On two recent client Twitter Programs, we generated more than 10,000 new Twitter followers. How much would this increase your book sales? Charlie Mac Author of Legends Lost Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
8 Powerful Pinterest Promotion With over 20 million users worldwide, Pinterest is hard to ignore! Spread the word about your book by targeting users on Pinterest, a powerful and visual sales tool! We set up a Pinterest account for you, create pinboards relevant to your book and connect you with potential readers. We don t just add pictures of your book, but inspire readers to read it through the pins and boards we add. LinkedIn Success Currently LinkedIn has 175 million users, if you re looking to get more business, more speaking and more media LinkedIn is a perfect resource for you! We have a variety of LinkedIn Campaigns. Here are some of the things we can do: Optimize your profile with keywords in all the right places: Did you know LinkedIn is a fantastic search engine? By having the right keywords strategically placed throughout your page, you can drive lots of traffic to your profile. Books: If you have a book, are going to write a book or just want to add your reading list, we ll add that, too. Recommendations: Getting more recommendations is important on LinkedIn. We ll help you there, too! And much more! When we re done, you ll have a fully optimized LinkedIn page and you ll be ready to rock and roll on LinkedIn! But what about LinkedIn company pages? We can help you there, too! We ll optimize the page, add a banner and include up to ten service profiles! Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
9 Get People Talking Facebook Fan Engagement Package I can t begin to tell you how impressed I ve been with your company and the services it has provided me. Dara Girard the writer Behind the Words and the Sapphire Pendant www.daragirard.com With over 800 million active users on Facebook, have you maximized this social media platform? If you haven t, you should be! Let us help increase your fan base and fan engagement with our Facebook Fan Engagement Campaign. Not only will we increase your fan base, but we will increase fan engagement by posting interesting and relevant stories, surveys and giveaways to your fan page on Facebook. In addition to getting more fans, you will gain thousands of personal brand impressions from the Facebook ads that we will be running. Included in this package: Targeted Facebook Ads Facebook Maintenance and Posts 30 days Facebook Vanity URL Book Giveaways Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
10 Facebook Like Me! Campaign Facebook Likes: Real People, Guaranteed! Promoting my own work still feels foreign and uncomfortable to me. Penny Sansevieri and her staff helped me every step of the way. Francisco X. Stork Behind the Eyes Are you ready to rock out on Facebook? Then we ve got a program for you! We ll get you Likes on Facebook, guaranteed. These are real people liking your page, not bots or dummy pages. We have a system that will get lots of people to come to your page and Like it. Why is this so important? Because often the first thing that the media, bookstores, reviewers and even readers will look at is how many Likes you have. If your figure is low, you simply don t have much credibility. And you know the old saying about like attracts like? Well, in the age of social media, Likes attract Likes. Social media scientists have shown that people are more likely to Like a page that already has many Likes. It s simple: more Likes means more credibility. Wouldn t it be great to have a popular page that screams out success and gets more visitors to follow you? Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
11 ebook Promotion Get Media Attention! If you re not willing to invest in your book, who will? Charlie Mac, Author, Legends Lost How are you promoting your ebook? There are a lot of different and unique ways to promote an ebook and this campaign will help push your book out to new readers and new reviewers. ebook promotions, when done correctly, can help to elevate the exposure of your book, getting it in front of more people. We also use a strategy with Amazon that will help boost your rankings on this site because ebook promotions can really help trigger the Amazon algorithm, too. Ready to learn more? Ask us! We d love to add this to one of our many marketing campaigns. Author Events & Speaker Pitching! If you re ready to get out there and in front of a crowd, we have a fantastic events team that can help you plan your book event or speaking tour. We plan regional and national author events. Whether you want just one event, or several, the expert events team at Author Marketing Experts can help! Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
12 Media, Media, Media Get Media Attention! Let AME help you in the battle for media attention. If you re an author or publisher, you know how fierce the competition can be for media attention, that s why we have an expert team specialized in getting media for you and your book! Yes, we can help you get on TV, radio, podcasts, and in print, too! Radio promotion: We d love to help book you on national, satellite or regional shows. Radio programs love authors! Are you ready for radio? TV Promotion: Ready for national TV? Let us position and pitch you to this market. Whether you want to get onto talk shows, morning shows, or the evening news, we can help! Book review campaigns: Looking to get book reviews? We can help there, too. Regional campaigns: Want to be a local hero? Then let us help you book yourself in your local market. Sometimes the best way to sizzle a campaign is to start in your own back yard! Designing Your Media Kit: You need a powerful media kit to grab the attention of editors and producers. Let AME help you design one that will get you the attention you deserve! Podcasting: This is one of the hottest new ways to promote your book. Podcasting is heard nationally and many of these shows have thousands, if not hundreds of thousands, of listeners! We offer flexible packages and pricing! Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
13 Amazon Author Central Optimization Take Your Amazon Presence to the Next Level! If you re a first-time author, or established with a library of titles, our team will optimize your personal Amazon page and then turn it over to you when we are done. Authors who maximize their personalized Amazon pages do much better in an Amazon search! Amazon Book Page Optimization Do you know how to get more visibility on Amazon? This program will dig into Amazon optimization strategies to help you gain more visibility and more sales. We ll look at things like keywords, categories, book description, and other tricks to help send more traffic to your book page! Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com
14 Get Featured In... Where our authors have been featured Call today for your FREE 30-minute book consult! 866.713.2318 Author Marketing Experts, Inc. Tel: 866.713.2318 Fax: 858.560.1231 www.amarketingexpert.com