FILE NO: Change your Baselworld 2015 Press Kit Let s see how this plays out on Hall 2.0 - Booth B61 WARNING THIS FILE IS THE PROPERTY OF THE SCHWARZ ETIENNE INVESTICATIVE SERVICE. CONTENTS MAY BE DISCLOSED ONLY TO PERSONS WHOSE OFFICIAL DUTIES REQUIRE ACCESS HERETO. CONTENTS MAY NOT BE DISCLOSED TO THE PART(S) CONCERNED WITHOUT SPECIFIC AUTHORISATION FROM THE SCHWARZ ETIENNE INVESTIGATIVE SERVICE. SCHWARZ ETIENNE Press Kit Roswell 2015 1
ROSWELL It all started with the desire to conquer every secret of watch movement, every unknown territory. In order to surprise and surpass, Schwarz Etienne defies gravity in order to push back the boundaries of watchmaking genius. The watchmakers of Schwarz Etienne believe that a second millennium can be launched by reaching other galaxies, to achieve timepieces of infinite precision, endowed with exclusive, innovative curves, that are an invitation to a passionate voyage beyond the norm; one that embodies both the fascinating secrets of age-old know-how and the most mysterious aspirations of the wearer. It all started with a tiny grain escaping from the hourglass to form stars in the eyes of these passionate creators. And the hope of a truly unique movement which would take its original mountains, its talent and its audacity with it on its journey. The hope of a voyage beyond the dream, which would dissipate the constraints of creation and knowledge. It started with a grain of folly, too big to remain within the cramped confines of a dial. Today, a new movement, a new range of wristwatches is in our midst, which are identified simply by two letters: SE. SCHWARZ ETIENNE Press Kit Roswell 2015 2
PRESENTATION Schwarz Etienne invites you to link time and space to enter a parallel universe and discover the Roswell, the latest of its manufactured wristwatches. It s time to lift the veil. The Roswell is a sophisticated watch, with an innovative design that cannot be confined within established forms. Its curves seduce the most audacious, those who have no fear of travelling from one light year to another. Its majestic case of arched sapphire crowns a unique manufacturing movement, ISE (Irreversible Schwarz Etienne). When the movement is turned over a wide opening in the dial it plunges you into the heart of the mechanism, allowing you to glimpse the micro rotor and the balance wheel, adorned with the SE logo developed exclusively by and for Schwarz Etienne. The Roswell s lines guarantee that it will be recognised at first sight. The horns at the indented angles, cut so as to highlight the reign of the crown, lend a new dimension to this exceptional watch. This watch is available in two deep but muted shades. A graphite alligator skin strap combined with a silver dial, or a charcoal strap with a black dial. SCHWARZ ETIENNE Press Kit Roswell 2015 3
Presented in an out-of-this-world case originating from the furthest flung galaxies, the Roswell will guard its secrets until the moment of touchdown. Constructed in wood and taking its colour and form from spacecraft, its box is the first indicator of the adventure which has inspired the latest Schwarz Etienne creation. Stardust beyond the extraordinary, the Roswell is a wristwatch that aims to mark its era. With it, Schwarz Etienne is conveying a strong message: there is no room for hesitation. The manufacturer Schwarz Etienne wanted to believe in the infinite, in the same way that the inexplicable, in a corner of the New Mexico desert, instils the idea that other forms are possible. Today, it is proud to unveil its flagship to enable you to experience the fascination of the mystery of Roswell. SCHWARZ ETIENNE Press Kit Roswell 2015 4
NEW MOVEMENT The ISE (Irreversible Schwarz Etienne) movement presents its new face to the watchmaking brand of La Chaux-de-Fonds. An asserted desire to advance ever further, to exceed the sphere of the possible in renewing its creative universe. Like time which passes and life which crumbles, the turning of the movement is irreversible and breathes a fresh breeze on which Schwarz Etienne soars. ISE was conceived on the basis of the ASE manufacturing movement (Automatic Schwarz Etienne), as an extension of it. When inverted, the automatic movement permits certain subtle cogs in the mechanism to be highlighted, such as the decentred micro-rotor, the small second hand shifted to 11 o clock, the escape wheel and the balance wheel. A large opening in the cage gives the calibre and its components life. The calibre exclusive to the ASE was conceived from a multifunctional perspective and a practical logic. It is endowed with a power reserve of four days. Its most notable innovative functions include a decentred microrotor which is also found in the ISE. It is an uncommon complication, as it requires very complex setting. The deviation from the traditional centred model provides enhanced visibility of the mechanism, which is usually masked by the rotor. But the ISE (Irreversible Schwarz Etienne) doesn t unveil itself completely. The Roswell still maintains an ounce of mystery. The oscillating mass of the bidirectional micro-rotor is personalised. It is more scalloped and includes a polyblock wheel mounted above. Finally, the balance wheel maintains the stylised incorporation of the manufacturer s SE logo at its centre, a technical feat which is in itself evidence of the expertise of the Schwarz Etienne manufacture. The Automatic Schwarz Etienne ASE was designed to accommodate various complications, anticipating future variations in movement, a philosophy of modularity which culminates today in the creation of the ISE. SCHWARZ ETIENNE Press Kit Roswell 2015 5
The Roswell is an audacious watch with an innovative design that refuses to conform to the established norms. The 45mm steel case bears a slightly curved antireflective sapphire. Its lines, deliberately rounded but clean, contrast with those which are jagged between the horns and their inward corners escaping towards the buckle. BEYOND ESTABLISHED FORMS The Schwarz Etienne designers have succeeded in creating a deft combination of materials and lines to cloak the mystery in timeless, sophisticated elegance. The high-flying result is an invitation to a fascinating voyage towards the borders of creative genius. The strap of stitched alligator skin also has some wonderful surprises. Sober in hue, it forms a delicate accompaniment to its case, but vibrant colours have added their vivid forces to a reversal of affairs. Underneath the strap shines an intense orange or a deep blue, depending on whether the colour of the leather above is charcoal or graphite. However, the effervescence succeeds in resisting the temptation to be ostentatious. It will only be revealed, transmitted perhaps, to the person who wears the Roswell on his wrist. The Roswell, therefore, holds the promise of a very long journey, because the watch offers infinite possibilities to explore. Indeed, the dial can be stripped to allow a glimpse of other parts of the movement. SCHWARZ ETIENNE Press Kit Roswell 2015 6
TECHNICAL CHARACTERISTICS Collection Dial Galvanic silver Reference WRW20TJ1601AA Glass Sapphire crystal Movement Functions Case Schwarz Etienne manufactured automatic micro-rotor movement ISE-100.00 Power reserve of 4 days Hours, minutes and small second at 11 o clock Stainless steel (45 mm), screwed crown Strap Buckle Grey graphit alligator strap and intense blue lining Stainless steel folding buckle with Schwarz Etienne logo Water resistance 5 atmospheres (165 feet 50 meters) SCHWARZ ETIENNE Press Kit Roswell 2015 7
TECHNICAL CHARACTERISTICS Collection Dial Galvanic black Reference WRW20TJ01SS01AA Glass Sapphire crystal Movement Functions Case Schwarz Etienne manufactured automatic micro-rotor movement ISE-100.00 Power reserve of 4 days Hours, minutes and small second at 11 o clock Stainless steel (45 mm), screwed crown Strap Buckle Charcoal-black alligator strap and intense orange lining Stainless steel folding buckle with Schwarz Etienne logo Water resistance 5 atmospheres (165 feet 50 meters) SCHWARZ ETIENNE Press Kit Roswell 2015 8