0 Elsevier Research Reference: A Partner in Pursuing Institutional Goals Knowledge to Fill in the Gaps Presented by Bryan Davies and Lyndon Tan September 6, 2016
1 Agenda 1. Why Elsevier is strategically positioned to build content solutions 2. Developing a deeper understanding of enduser trends, behaviour and needs 3. Our data-driven approach to developing our content and product strategy 4. Using Data and end-user needs to deliver new and more relevant solutions - example 5. Research in South East Asia: Insights 6. So what does it all mean to you? 7. Questions?
2 1. Why Elsevier is Strategically Positioned to Build Content Solutions
PLATFORMS 3 Elsevier is a world leader in digital information solutions CONTENT SOLUTIONS Elsevier ebooks, Online Journals, Databases Elsevier Research Intelligence Elsevier R+D Solutions Elsevier Clinical Solutions Elsevier Education Over the last 50 years the majority of Noble Laureates have published with Elsevier Founded over 130 years ago Employ over 7,000 employees in 24 countries Published over 360,000 articles in 2014 Received over 1.1 million submissions in 2014 Work with over 30 million Scientists, students, health & information professionals Over 55 million items indexed by Scopus
4 Research Reference Fast Facts Core Mission Goals Building Blocks Content Technology Core and Extended Teams Customer Interaction
5 2. Developing a deeper understanding of end-user trends, behaviour and needs
6 ebook content is a critical complement to journal content Books and journal articles provide different types of content, but for this reason they are fundamentally interlinked: researchers/students need both to build their knowledge around a topic. BOOK CONTENT Breadth Connecting Disciplines ARTICLE CONTENT Depth in Growing Disciplines Facilitating new paths for investigation Comprehensive Learning tool Wide angle New topic or recapping old areas Specialised knowledge Narrow focus Extreme depth Latest research / new results Applying techniques Source: Communispace survey of 150 users (students to senior researchers) conducted for S&T Books in October 2014
Usage (%) in terms of 20 years 7 ebook content has longevity: it s value will continue to grow 100.0% 90.0% Normalized distribution of ebook usage by age group 80.0% 70.0% 60.0% 50.0% 40.0% absolute % cumulative % 30.0% 20.0% 10.0% 0.0% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Age (years) ebooks as research resources maintain their value for extended periods.
8 Globally, 44% of researchers look for content outside their immediate field at least weekly, while 47% look for collaborators outside their immediate field at least once a year How often do you search for content outside your immediate field of study? N=352 Approximately, how often do you look for collaborators from outside your immediate field of study? N=352 3% 11% 6% 20% 21% 28% 10% 24% 23% 27% 9% 18% Several times a week Around once a week Around once or twice a month Once every 2-3 months Once every 6 months Less often/never It depends on what I'm working on at the time At least once every 6 months Once a year Once every 2-3 years Less often/never It varies Research carried out RAP by for Research and Academic Relations, Feb / March 2015
Source: Communispace and our own research 9 ebook content is a critical complement to journal content, providing unique benefits to drive research and education forward ebook and journal content are used interchangeably in interdisciplinary research I want to understand the article providing a researcher the foundational content required to understand the terms in a journal article It is a challenge to quickly get a foundation of relevant, authoritative, knowledge on subjects that are new to me I need to find related foundational information to support interdisciplinary research
10 Globally we re seeing book usage and turnaways mimicking journal usage and turnaways Journal Turnaways Journal Usage Book Turaways Book Usage Source: ScienceDirect usage data (Usage and Analytics Team)
11 Researchers need both to move their research and studies forward How books have been used together with journals in a visit from a major organization socialsciences.book engine artsandhumanities.book compute environmental.journal socialsci mathematics.journal vetscim Data source: ScienceDirect usage data in 2015 journal subject categories book subject categories The size of the node: The frequency of the total occurrence in the co-usage sessions The width of the edge: The frequency of the co-occurrence between 2 nodes
12 ebooks also support faculty: studies show faculty prefer electronic resources to support students 12.6% 7.2% 80.3% Assign core text and rec'd readings; send students to the library for free access Assign core text; let students access as they want (print, library, 3rd party, etc.) Assign printed text and rec'd readings Makes it easier for the students to find the bibliographic sources I recommend. Maribel Castilla, Lecturer, Universidad San Pablo CEU Data Source: 2012 Elsevier global market research study; responses from 8215 students/researchers and 2870 teachers - a new study will be conducted to confirm our belief that these numbers are ever increasing as mobile technology has vastly improved over the past few years.
13 Finally, Books top the list of materials needed for the classroom 25.8% A total of 46% said they rely on books for learning 20.9% 20.5% 14.8% 13.2% 3.2% 1.6% Printed books in the library Electronic journals in the library Electronic books in the library Online databases outside the library (ex. PubMed) Free web sources (e.g. Google, Wikipedia) Printed journals in the library Other (please specify)
14 3. Our data-driven approach to developing our content and product strategy
15 Data-driven approach to identifying and publishing the best research available and disseminating this to the research and teaching communities Identify research trends and gaps: Develop publishing strategy by identifying priority subjects areas and opportunities to invest in 1 2 Acquire and Develop: work with authors and publishing partners to create a comprehensive range of content Share Data: To help librarians identify gaps and allocate resources 4 3 Aggregate and Curate: Package solutions in print and on ScienceDirect to best meet customer needs
16 Research priorities in South East Asia are closely aligned with Elsevier s book publishing focus 1 Publishing Focus for Science and Technology Books Top research output areas in South East Asia Biomedical Research Chemistry Computing Earth and Environment Engineering Fundamental Life Science Materials Mathematics Physics Social Science Agricultural and Biological Sciences Biochemistry, Genetics and Molecular Biology Computer Science Earth and Planetary Sciences Engineering Environmental Science Immunology and Microbiology Medicine Social Sciences
17 Data-driven approach to identifying and publishing the best research available and disseminating this to the research and teaching communities Identify research trends and gaps: Develop publishing strategy by identifying priority subjects areas and opportunities to invest in 1 2 Acquire and Develop: work with authors and publishing partners to create a comprehensive range of content Share Data: To help librarians identify gaps and allocate resources 4 3 Aggregate and Curate: Package solutions in print and on ScienceDirect to best meet customer needs
Connect with the top potential authors 2 18
19 High-quality research growth in Organic Chemistry 2 This informs portfolio areas of focus, targeted publication topics, and content curation, to ensure appropriate subject areas of researcher interest are represented Source: SciVal Metrics
Key subtopics of interest are indicated by frequent search terms 20 2 Key Subtopics: Synthesis Stereochemistry Phytochemistry Heterocycles Source: SciVal Metrics
Key subtopics of interest are indicated by frequent search terms 2 21 21
January 2015 22 What Goes into a Book Proposal? 2 1) AUDIENCE TO WHOM? 2) AUDIENCE WHAT DO THEY NEED TO KNOW? 3) AUDIENCE IN WHICH FORMAT? 4) COMPETITION HOW DOES YOUR BOOK STANDS OUT? Table of Contents
23 Will Your Book Proposal be Accepted? 2 Strong, comprehensive and innovative approach Complete Proposal Form Demonstrated Market Need Clear Audience Strong Reviews Revised proposal addresses reviewer feedback Incomplete Proposal Form Confusion over market/audience Offers nothing new to field Reviews poorly Inadequate responses to reviewer feedback
24 Key Titles by Authors, Editors, and Contributors based in South East Asia 2 Henry Yeung Area Editor National University of Singapore Stella Quah Editor in Chief Duke-NUS Graduate Medical School of Singapore Fortunato B. Sevilla III Contributor University Santo Tomas Jitra Waikagul Contributor Mahidol University Aman Wirakartakusumah Contributor Indian Institute of Science, Bangalore Professor Dr. Shamsuddin Sulaiman Subject Editor Universiti Putra Malaysia Tang Sai Hong Contributor Universiti Putra Malaysia
25 Data-driven approach to identifying and publishing the best research available and disseminating this to the research and teaching communities Identify research trends and gaps: Develop publishing strategy by identifying priority subjects areas and opportunities to invest in 1 2 Acquire and Develop: work with authors and publishing partners to create a comprehensive range of content Share Data: To help librarians identify gaps and allocate resources 4 3 Aggregate and Curate: Package solutions in print and on ScienceDirect to best meet customer needs
26 An advantageous mix of content 3 Major Reference Works A wide-angle view of the existing body of knowledge creates a cross-disciplinary bridge. Subject Depth Books Sustained arguments help widen the sphere of investigation to forge new paths forward. Reference Modules Hand-picked and regularly updated collections spark new lines of inquiry. Journals Dynamic links on ScienceDirect deepen exploration into the latest research findings. Book & Handbook Series A comprehensive snapshot of the current state of research offers fresh perspective.
27 Harmoniously hosted on ScienceDirect 3 13 million journal articles and more than 33,000 books 19.8M book downloads per year 12M (11%) monthly subscribed users, many more guest users All content on ScienceDirect is DRM Free
28 Our platform strategy 3 Relentless focus on meeting the evolving needs of our users Combining content and technology in innovative ways to improve the effectiveness and efficiency of researchers and students around the world For interdisciplinary research I often need to quickly get up to speed with a new topic There is just so much information available nowadays, and I don t have the time to go through all of it to find what s relevant I need to collaborate with other researchers around the world In an already busy work day, I need to find the relevant research at the right time
29 Enabling people of all abilities to access content quickly and easily 3 20 percent of world research in science and health available in accessible formats from Elsevier 2,500 journals and 30K books in an accessible HTML format on ScienceDirect Consults with users with disabilities in design and testing phases of product development Top Honors, Accessible Books Consortium International Excellence Award 2016 Elsevier recognized as a world-leader in the development, promotion and implementation of best practices in accessible publishing by Accessible Books Consortium, April 2016. Quote source: Accessible Books Consortium, 13 April 2016, Accessible Books Consortium International Excellence Award 2016: Winners Announced. http://www.accessiblebooksconsortium.org/news/en/2016/news_0003.html. Accessed May 16, 2016. *EPUB3 not available on SD.
30 Presenting data views based on content type 3 Virtual Microscope provides zooming capability without leaving the platform, with magnification up to 40x Interactive Maps add geolocation elements to content, supporting multi-dimensional data views to generate new insights
31 Data-driven approach to identifying and publishing the best research available and disseminating this to the research and teaching communities Identify research trends and gaps: Develop publishing strategy by identifying priority subjects areas and opportunities to invest in 1 2 Acquire and Develop: work with authors and publishing partners to create a comprehensive range of content Share Data: To help librarians identify gaps and allocate resources 4 3 Aggregate and Curate: Package solutions in print and on ScienceDirect to best meet customer needs
32 Share Data: To help librarians identify gaps and allocate resources 4 5% 5% 5% 21% 5% Engineering Package Usage (Top Subject Areas) 6% 7% 7% 18% 10% 11% Biochemistry, Genetics and Molecular Biology Specialty Medicine Chemistry Physics and Astronomy Mathematics Clinical Medicine Materials Science Neuroscience Agricultural, Biological, and Food Sciences Other Subject Areas Package Usage per Subject Area - 2,000 4,000 6,000 8,000 10,000 Engineering Biochemistry, Genetics and Specialty Medicine Chemistry Physics and Astronomy Mathematics Clinical Medicine Materials Science Neuroscience Agricultural, Biological, and Food Veterinary Medicine Computer Science Biomedical Science and Medicine Chemical Engineering Medicine and Dentistry Psychology Earth and Planetary Sciences Health Professions Energy Environmental Science Pharmacology, Toxicology and Agricultural and Biological Immunology and Microbiology Forensics Social Sciences Other Subject Areas
33 Share Data: To help librarians identify gaps and allocate resources ebooks Usage per Year 70,000 60,000 50,000 40,000 30,000 20,000 10,000-2010 2011 2012 2013 2014 2015 Usage per Books Product Type [VALUE] 14,433 4 300,000 250,000 200,000 150,000 100,000 50,000 - FTC Usage ebooks Usage per Year (accumulated) 2010 2011 2012 2013 2014 2015 FTC Usage 5,293 43,497 ebooks Packages Major Reference Works ebooks Series Handbooks
Share Data: To help librarians identify gaps and allocate resources 4 34 Top 15 Packages sorted by Usage (2015) Rank Package Name Subject Area Edition Usage 1 Specialty Medicine Supplement 1 Specialty Medicine Other 4,401 2 Engineering 2013 (Elsevier and Woodhead) Engineering 2013 2,881 3 Engineering 2014 Engineering 2014 1,622 4 Biochemistry, Genetics and Molecular Biology 2013 Biochemistry, Genetics and Molecular Biology 2013 1,438 5 Biochemistry, Genetics and Molecular Biology 2012 Biochemistry, Genetics and Molecular Biology 2012 1,282 6 Engineering 2012 (Elsevier and Woodhead) Engineering 2012 1,231 7 Chemistry (Legacy 1) Chemistry Legacy 1,023 8 Physics and Astronomy (Legacy 2) Physics and Astronomy Legacy 953 9 Engineering 2009 (Elsevier and Woodhead) Engineering 2009 786 10 Engineering pre-2007 (Elsevier and Woodhead) Engineering Pre 2007 752 11 Physics and Astronomy (Legacy 1) Physics and Astronomy Legacy 650 12 Mathematics 2012 Mathematics 2012 644 13 Clinical Medicine 2011 Clinical Medicine 2011 617 14 Clinical Medicine 2010 Clinical Medicine 2010 596 15 Agricultural, Biological, and Food Sciences 2014 Agricultural, Biological, and Food Sciences 2014 595 16 Other Packages n.a. n.a. 24,026
35 Book and Journal Co-usage behaviour data 4 How books have been used together with journals within a visit Top co-used book areas Top co-used journal areas 1. Using Data to deliver new and more relevant solutions journal subject categories book subject categories The size of the node: The frequency of the total occurrence in the co-usage sessions The width of the edge: The frequency of the co-occurrence between 2 nodes Data source: ScienceDirect key event data 2014-2016H1
36 Using proprietary knowledge to invest in content gaps 4 No. Front list titles * Definitions Elsevier Scientific Reference Books Encyclopedia-like Entries Methods and Procedures Scientific Advances 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Biomedical Neuroscience Fundamental Life Science Chem Eng Chemistry Earth & Environment Materials Energy Food Supply
37 4. Using Data and end-user needs to deliver new and more relevant solutions - example
38 ebooks are an entry point to research topics in many disciplines International Encyclopedia of the Social and Behavioral Sciences, 2 nd Edition Publisher share by subject of the article references Count of article references by Subject 1354 3998 Chapters 146051 References in chapters 59151 Links to Scopus (41%) 38491 Documents with identified subject and publisher 27/27 Main Subjects 9 10 25 12 15 9 14 9 1 3 16 18 12 13 13 11 17 6 2 10 7 29 15361 459 8 35 16699 12493 3220 122 8619 330 57 23 6147 6800 76 2394 13301 277 9593 67 18309 1873 220 2512 25259 26634 Elsevier Comp. A Comp. B Other
39 ebooks support seamless interdisciplinary research For users accessing International Encyclopedia of the Social and Behavioral Sciences on ScienceDirect, these are the disciplines from which users also access journal articles in the same session Journal Subject Categories The width of line signifies how often the journal subject category has been used together with IESBS Co-usage sessions No. of articles accessed
40 A smart editorial strategy pays 42% year over year usage growth for ebooks on ScienceDirect* 8% usage growth for ScienceDirect overall Higher researcher satisfaction since 2013 Higher purchaser satisfaction since 2012 Source: market research survey by Elsevier Above average impact in all disciplines** Citation per Elsevier Book vs. Average *Usage figures averaged across past two full years (2013-2014, 11%; 2014-2015, 74%) **Note: Books counted in multiple subject areas when classified as such. Total no. of books = 945.
41 5. Research in South East Asia: Insights 41
Research output among key South East Asian countries (2010-2015) 42
43 Output is growing, up 26% from 2011 2016 The number of researchers publishing in these areas has grown 38% Research Output by Subject Area
Agricultural, Biological and Food Sciences 44
Source: SciVal and CWTS Elsevier Journal Metrics for subject area. http://www.cwts.nl/elsevier 45 45 Growth Area: Food Chemistry CAGR of research output from 2009 is 8%, indicating solid growth Citation impact of more than 1.0 for over 4 years running, a strong indicator of research quality and activity Highly interdisciplinary, with strong cross-over with Chemistry, Biochemistry and Nutritional fields Key Subtopics informing publication strategy: Antioxidant activity, flavonol, purification, determination, and starch.
46 46
47 47 Answers to Researchers Pressing Questions in Food Science, Agriculture and Biological Sciences Key Titles Foodborne Diseases, 3 rd edn Dodd, Aldsworth, & Stein Helps researchers and scientists manage foodborne illnesses and prevent and control outbreaks Food Safety Management Motarjemi & Lelieveld Highlights pitfalls in food safety management and provides key insight into the means of avoiding them Engineering for Storage of Fruits and Vegetables Rao Gives readers the confidence they need to design suitable packaging materials by understanding parameters
Medicine 48
49 49 Growth Area: Virology Scholarly Output and Field-Weighted Citation Impact data show continued, steady growth, and high quality research output across the discipline CAGR from 2010 is 9.46% Key Subtopics: RNA Viruses, Orphan Viruses, Hanta, Ebola, Nipah, Influenza, Chikungunya, SARS Sources: CWTS Elsevier Journal Metrics for subject area. http://www.cwts.nl/elsevier. (Term map). SciVal (Scholarly Output, FWCI and World Map).
50 50
51 51 Answers to Researchers Pressing Questions in Health and Medicine Key Titles Fenner and White s Medical Virology, 5 th edn Burrell, Howard and Murphy Provides details of virus-host interaction, management measures, and features of human infections Antibiotic Resistance: Mechanisms and New Antimicrobial Approaches Kon and Rai Supports the discovery of effective methods to cope with antibiotic resistance Neural Crest Cells: Evolution, Development and Disease Trainor Covers prospects for tissue engineering, repair and regeneration via synthesis of neural crest cell research Analytical Chemistry for Assessing Medication Adherence Tanna and Lawson Describes opportunities to assess medication adherence and provide an evidence base for clinicians to improve patient health outcomes Ebola Virus Disease: From Origin to Outbreak Renneberg Helps to solve the primary question of what s next and aids in formulating a path forward
Engineering 52
53 53 Nanomaterials Research Trends Scholarly Output and Field-Weighted Citation Impact data show continued, steady growth, and high quality research output across the discipline Strong research clusters are seen in China, the U.S., India, Japan, and Germany Our Micro- and Nanotechnologies content covers the broad spectrum of traditional disciplines that are being transformed by developments at the micro/nanoscale Key subtopics: Graphene, Carbon Nanotubes, Nanocomposites CAGR = 13.8%, 2010-2014 Source: SciVal Metrics
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55 Answers to Researchers Pressing Questions in Engineering Key Titles Nanomaterials for Wastewater Remediation Gautam and Chattopadhyaya Guides practitioners to understand and apply nanoparticles to wastewater remediation, an efficient, cost effective, flexible technology Pipeline Leak Detection Handbook Henrie, Carpenter and Nicholas Guides practitioners through the complex process of understanding the pipeline s unique environment and how to develop a leak detection program Sustainable Hydrogen Production Letcher Provides fundamentals, applications, and case studies to education practitioners about this sustainable energy resource Materials and Sustainable Development Ashby Guides researchers and practitioners to better approach complex questions in sustainable development Emerging Membrane Technology for Sustainable Water Treatment Hankins and Singh Provides a unique source on membrane technology and its application for water treatment
56 Usage by Subject Area for South East Asia 3% 3% 3% Engineering Package Usage (Top Subject Areas) 4% 24% 5% 7% 7% Agricultural, Biological, and Food Sciences Biochemistry, Genetics and Molecular Biology Chemical Engineering Materials Science Computer Science Clinical Medicine Biomedical Science and Medicine Chemistry 23% 10% 11% Package Usage per Subject Area Engineering Agricultural, Biological, and Food Biochemistry, Genetics and Chemical Engineering Materials Science Computer Science Clinical Medicine Biomedical Science and Medicine Chemistry Energy Environmental Science Pharmacology, Toxicology and Immunology and Microbiology Neuroscience Medicine and Dentistry Mathematics Veterinary Medicine Earth and Planetary Sciences Finance Psychology Physics and Astronomy Health Professions Specialty Medicine Social Sciences Forensics Other Subject Areas - 100,000 200,000 300,000 400,000 500,000
57 Turnaways by Subject Area for South East Asia 33% Engineering Packages Turnaways (Top Subject Areas) 3% 3% 4% 4% 4% 5% 16% 6% Agricultural, Biological, and Food Sciences Materials Science Chemical Engineering Computer Science Energy Chemistry Biochemistry, Genetics and Molecular Biology Biomedical Science and Medicine 8% 14% Package Turnaways per Subject Area Engineering Agricultural, Biological, and Food Materials Science Chemical Engineering Computer Science Energy Chemistry Biochemistry, Genetics and Biomedical Science and Medicine Agricultural and Biological Sciences Social Sciences Environmental Science Earth and Planetary Sciences Psychology Pharmacology, Toxicology and Finance Mathematics Clinical Medicine Elsevier Masson French Health Health Professions Physics and Astronomy Neuroscience Specialty Medicine Immunology and Microbiology Forensics, Security, and Criminal Other Subject Areas - 40,000 80,000 120,000 160,000
58 6. So what does it all mean for you? 58
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t t t t 60 60 Research Output Elsevier content receives more citation per book than other similar publishers. Reputation Income and Funding Better performance overall helps secure more grant funding Improved to support reputation leads to a higher caliber The of increased research output helps additional student research applications, output. including international students. secure accreditation and accolades. Student Results
61 Summary 1. Why Elsevier is strategically positioned to build content solutions 2. Developing a deeper understanding of enduser trends, behaviour and needs 3. Our data-driven approach to developing our content and product strategy 4. Using Data and end-user needs to deliver new and more relevant solutions - example 5. Research in South East Asia: Insights 6. So what does it all mean to you? 7. Questions?
62 7. Questions? 62