The Niche Profit Formula Mike Allebach The Tattooed Bride Photographer
Mike Allebach First photographer in the world to focus on the Tattooed Bride Market Ezine Tips for Tattooed Weddings Over 20,000 fans worldwide on Facebook Work featured in PetaPixel, Fstoppers, Rangefinder, Offbeat Bride, Rock n Roll Bride, Huffington Post Weddings, Marry Me Ink, Wedding Bee and over 100 blogs & newspapers worldwide
NICHE noun \ˈnich also ˈnēsh or ˈnish\ - a place, employment, status, or activity for which a person or thing is best fitted.
Why Your Niche is Important. Imagine having blogs & magazines offer to promote you for free! Be a big fish in a small pond. Clients will find you & fall in love. Or you can remain a small fish in a huge pond with no niche. Easy to miss.
To succeed in this new world, you have to sell yourself. You go to a brand-name college, not to imbibe the wisdom of its professors, but to make impressions and connections. You pick a niche that can bring attention to yourself and then develop your personal public relations efforts to let the world know who you are. Alan Wolfe
(1) Personal Brand
Step 1: Personal Brand Action Step: About Me Page Rewrite Ask 5 close friends & former coworkers these 3 questions 1. What happens when I show up? 2. What is missing, when I m missing? 3. What are my quirks?
Step 1: Personal Brand Action Step: About Me Page Rewrite What are 5 major moments in my life? 1. 2. 3. 4. 5.
Step 1: Personal Brand Action Step: About Me Page Rewrite What are 5 roles in my life and what is my ambition for each? 1. 2. 3. 4. 5.
Step 1: Personal Brand Action Step: About Me Page Rewrite What are your 5 whys of photography? 1. 2. 3. 4. 5.
(2) Ideal Client
Step 2: Ideal Client Action Step: Let your clients energize you Name 5 characteristics of your favorite clients 1. 2. 3. 4. 5.
Step 2: Ideal Client Action Step: Let your clients energize you If you could design a wedding with an unlimited budget, what would it include? 1. 2. 3. 4. 5.
Step 2: Ideal Client Action Step: Let your clients energize you Survey you clients to find out what books/ blogs / magazines they used to plan their wedding. 1. 2. 3. 4. 5.
Step 2: Ideal Client Action Step: Let your clients energize you Survey your favorite clients and ask them why they booked you? What are the benefits they received from booking you? 1. 2. 3. 4. 5.
(3) Become a Niche Expert
Step 4: Niche Expert Action Step: Act Like An Expert What are the top 5 books on this subject in Amazon? 1. 2. 3. 4. 5.
Step 4: Niche Expert Action Step: Act Like An Expert Experts share what they know. Create content and share it. Choose your method of permission based sharing. 1. Weekly Youtube Channel 2. Weekly Email Ezine / Newsletter 3. Monthly Public Speaking 4. Monthly Webinars 5. Monthly Hosted Studio Parties
Step 4: Niche Expert Action Step: Act Like An Expert Devote 10% of your time to charity. Give to people or organizations that can t pay you back. 1. 2. 3. 4. 5.
Step 4: Niche Expert Action Step: Act Like An Expert Spend 10% your time of on projects that are mutually benefical. Who are 5 people in your niche you could work with? 1. 2. 3. 4. 5.
(4) Niche Selling
Step 4: Niche Selling Action Step: Putting it into action Every interaction has 4 possible outcomes: Not a good fit, I need to trust you more, I have questions - let s talk more, I will pay you. Does each page/blog post on your website have a call-to-action answering one of these?
Step 4: Niche Selling Action Step: Putting it into action Ask tons of questions first. Ask what they want. Be interested. If they fit your ideal client & niche use this script... As you know, I serve [ideal client] by [niche]. You will get [benefit]. I do this because [why statements]. You sound/look/feel like the perfect couple.
Step 4: Niche Selling Action Step: Putting it into action Create a welcome packet and contract that address your top most F.A.Q. questions from clients. What are they? 1. 2. 3. 4. 5.
Step 4: Niche Selling Action Step: Putting it into action At different points in the process send them extras. How can you over deliver? 1. 2. 3. 4. 5.
(5) Referral Program
Step 5: Referral Program Action Step: Client Referral Program What are 5 ways you can encourage your niche clients to refer you? 1. 2. 3. 4. 5.
Step 5: Referral Program Action Step: Client Referral Program Who are your 5 favorite vendors? 1. 2. 3. 4. 5.
Step 5: Referral Program Action Step: Client Referral Program What blogs & magazines could start to write for or submit weddings to? 1. 2. 3. 4. 5.
Step 5: Referral Program Action Step: Client Referral Program What are your two main social media platforms? 1. Google + / Google Places 2.
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