MARKET PROFILE 2016
MARKET PROFILE 2016 2 MEET HILLSDALE SHOPPING CENTER distinguished Hillsdale Shopping Center s retail and dining destinations are a balanced blend of luxury and lifestyle, appealing to the affluence of the San Francisco Peninsula. Poised in the heart of Silicon Valley, the top research and high tech economic region of the country, Hillsdale Shopping Center resides in a thriving and everexpanding market area.
MARKET PROFILE 2016 3 TRADE AREA DEMOGRAPHICS SAN MATEO COUNTY MAP MAP LEGEND Primary Trade Area San Mateo County sophisticated & style-conscious As one of the largest enclosed shopping centers in the San Francisco Bay Area, Hillsdale Shopping Center attracts over 8 million affluent and fashion-conscious shoppers annually. Our trade area spans from millennials to established dual-income couples, creating a unique market with household incomes twice the national average. 770,391 Trade Area Population (San Mateo County) $150,063 Annual Household Income (5 Mile Radius) $897,441 Average Home Value (San Mateo County) $740 Sales Productivity Source: The Nielsen Company, Pop Facts Demographics April, 2016 rt.
MARKET PROFILE 2016 4 AN ECONOMIC POWERHOUSE prosperity Hillsdale is surrounded by the who s who of Internet, software, biotech, healthcare and financial service companies. Silicon Valley and the Peninsula are also home to countless innovators, world-leading venture capital firms, and startup companies that will become the next household names. Their employees choose to live on the Peninsula, within innovative, transit-oriented neighborhoods, such as Bay Meadows directly across El Camino Real from Hillsdale Shopping Center. DISTANCE DAYTIME EMPLOYMENT Peninsula-Based Corporate Headquarters: Alphabet (Google) GoPro Apple HP Box Kaiser Permanente Electronic Arts NetSuite Facebook Oracle Franklin Templeton Survey Monkey Genetech Tesla Motors Gilead Sciences VISA Source: 2016 Sites USA Applied Geographic Solutions 11/2015 Full Prot.
DEMOGRAPHIC HIGHLIGHTS MARKET PROFILE 2016 5 Source: The Nielson Company, April 2016
MARKET PROFILE 2016 6 CENTER SITE PLAN CENTER GLA SQ. FT. Macy s...251,175 Nordstrom...150,000 Forever 21...51,927 H&M...18,865 Mall Stores...273,563 Hillsdale South, Peripheral, and East Block...125,482 North Block Redevelopment...288,000 2-level Enclosed Regional Center 1954 Established 1,173,072 Gross Leasable Area 47 acres Site Area 120 Stores & Restaurants 5,000 Parking Spaces 2011 Recent Renovation 2016 Upcoming Redevelopment
SITE LOCATION MARKET PROFILE 2016 7 ideally positioned Hillsdale is located on the San Francisco Bay Area Peninsula between San Francisco and San Jose. It is ideally positioned in the triangle formed by Highways 101, 280 and 92, establishing easy access for visitors. Surrounding streets intersect these major highways and simplify access in and out of Hillsdale. The new Bay Meadows urban village is located directly across El Camino Real from Hillsdale, and the shopping center is surrounded by well-established neighborhoods. EL CAMINO REAL HILLSDALE BLVD. CONVENIENT LOCATION Sixty 31st Avenue San Mateo, CA 94403 Highway 101 at Hillsdale Blvd & El Camino Real Immediately south of Highway 92 East of Highway 280 via Highway 92 Approximaely 15 minutes south of San Francisco International Airport HILLSDALE CALTRAIN STATION PUBLIC TRANSPORTATION Photography: 2016 Steve Whittaker CalTrain Rail Line at Hillsdale Station, just steps from the shopping center and providing connections to SamTrans business and employer shuttles SamTrans Buses stop directly in front of the Center BART Millbrae Station with connections to CalTrain and SamTrans NORTH BLOCK REDEVELOPMENT BAY MEADOWS
LEASING CONTACT Daryn Gallaway Leasing Manager RELATED URBAN San Mateo, CA 650.378.1229 650.269.9092 daryn.gallaway@related.com El Camino Real and Hillsdale Blvd. San Mateo, CA 94403 650.345.8222 hillsdale.com