GET CLIENTS ONLINE BLUEPRINT PAGE 2 What will this Get Clients Online Blueprint do for YOU? This one-page Get Clients Online Blueprint lays out all the steps for a lead generation and qualifying system that can bring you qualified leads on autopilot. Imagine waking up in the morning to discover 3 hot prospects have booked calls to speak with you and are already 'pre-sold'. THAT is what s possible when you start using this campaign in your existing business. A Word of Warning Behind the Scenes Online Marketing Insider Secret A big mistake that people make is that they go and start doing lots of stuff online they are getting distracted by the bright shiny objects that are not leading to real online profits. They may have a website, they may have done a whole bunch of SEO and video marketing. They may have an online presence, but there still is no clear path for that online presence to translate into money in the bank. There's a big lie that you've been fed about online marketing and it goes something like this: if you put a sales page up offering your product, program or course, then you will simply wake up every morning to new clients and new orders in your inbox. I wish it worked like that, but honestly, it s not that simple. Here's the truth. A lot of the big Internet marketing gurus - the ones that have million-dollar-plus businesses (and I can say this with authority because I've masterminded with many of them) behind the scenes, they are generating a good chunk of their revenue and profit from generating leads online but then converting the sale offline via a one-on-one phone or Skype sales conversation. This Get Clients Blueprint will show you how you can use this same strategy the online marketing gurus are using in your own online business even if you re just starting out.
GET CLIENTS ONLINE BLUEPRINT PAGE 3 The Fastest and Most Effective Way to Get Clients Online In my 12+ years of online marketing, I have discovered that getting clients online comes down to two things: Having a lead generation process and a conversion process. Or, if you want to have it put even more simply, it's about getting people to raise their hands and then it's about the process that you have for turning those raised hands into paying business. I have found that one of the most effective ways to get clients online is to generate leads ONLINE, then take those leads offline to close the sale through a sales conversation, meeting or strategy session. I've sold $8M online to date. The blueprint I'm sharing with you is the simplest, easiest and quickest lead generation and conversion system to make money from your existing business and that s why I m giving it to you. Sure, I've got other blueprints about making money from webinars and automated evergreen systems, but this is the system that is going to get you clients and money in the bank in the fastest possible time. How the Get New Clients Blueprint Works It s a simple strategy - the name of the game here is to attract your prospects online with an irresistible lead magnet, offer them more help with a meeting, or strategy session (in effect a sales conversation) and then get the qualified prospects who say yes to get on the phone and connect with you one-onone. That's what brings in the money. That's the point where money changes hands. And as I always say Money Loves Speed so let s get started!
GET CLIENTS ONLINE BLUEPRINT PAGE 4 The Get Clients Online Blueprint 1 2 Online Opt-In Form Irresistible Lead Magnet Added to email autoresponder list Thank you Page Session Offer 3 6 Final Thank You Page - 5 Automated Booking Application Questionnaire 4 If you want more help to get clients online, the next step is to join me on a live training session How You Can Make 20k More a Month Online Using My Proven System
GET CLIENTS ONLINE BLUEPRINT PAGE 5 The Get Clients Blueprint Components Each component of the Blueprint is designed to logically sell the next step right from the point where your prospect shows an interest in what you re offering, through to having a successful strategy session - that is the sales conversation. The sales conversation is what you re aiming for. It s the point where you turn your interested prospect into a paying customer. Before we break down the blueprint components, let me explain what I mean when I refer to a sales conversation. It is a conversation with a prospect who has expressed an interest in what you offer. It s not cold calling. It's not you picking up the phone, reaching out to people. It's not you going and reaching out to people on Facebook and saying, "Hey, I see you're doing this and I've got something. Can we talk?" The key to this sales conversation or strategy session is that they must have done something to raise their hand (opted-in for your lead magnet), to step forward and let you know that they're interested in what you're offering. And with this sales conversation; it is a detailed conversation where you are diving into their needs and establishing the gap between where they are now and where they want to be. And if there is a match, you propose what you're offering as the solution. There is no pressure selling because your prospect is showing up to the conversation pre-sold! I m going to show you exactly how to do this. How do the components work together to get you clients online? Your lead magnet is ultimately designed to bring people to your strategy session offer page. Your strategy session offer page then brings them to the application questionnaire that qualifies your prospect, and then finally, they are hooked up to a booking system and are sent to a final thank you page. Each component is carefully designed and has a very specific purpose in the blueprint. If you use this Blueprint correctly, your prospects will show up to the sales conversation, qualified, pre-sold and ready to buy!
GET CLIENTS ONLINE BLUEPRINT PAGE 6 Here s an outline of the steps involved #1 Prospects express an interest in what you re offering you get them to raise their hands by opting-in online for your Lead Magnet #2 Opt-In Page where your prospect exchanges their details in return for your Lead Magnet offering #3 You invite your prospect to have a strategy session (sales conversation) on your Thank You/Strategy Session Offer Page #4 You qualify your prospect and prepare them for your strategy session by having them complete a tailored Questionnaire #5 Prospects are invited to book a session with you using Automated Booking Software #6 Prospects are sent to a Thank You page with testimonials Now, let s take break down each of the components so you can create your own system for getting clients online. #1 Your Lead Magnet Your lead magnet is the carrot you're going to dangle on your opt-in page to get people to input their email address and give you permission to mail them. Remember, each step of the blueprint needs to be designed to logically sell the next step so your lead magnet needs to link into the final offering you re going to make. The better your lead magnet, the more opt-ins you're going to get. It really is worthwhile taking the time to get this right because the right lead magnet will demonstrate and showcase your abilities, credibility and your know-how. Your lead magnet is the first step to turning your interested prospect into a paying client.
GET CLIENTS ONLINE BLUEPRINT PAGE 7 Where will your leads come from? Your own email list you need to have a list building strategy in place along with a solid keep in touch marketing strategy. Your warm contact list Re-engaging with your past client list Joint Venture Advertising Paid Advertising If you re not happy with your current lead generation strategies, and you d like help getting more buyers into your marketing pipeline - then join me on this free training webinar: How You Can Make 20k More a Month Online Using My Proven System #2 Opt-In Page A strong opt-in page is the key to growing your list. This is the page where people will enter their name and email address in exchange for your lead magnet. For example, for you to download this blueprint, you completed an opt-in page. You came to a page where I was offering the Get Clients Blueprint and you put in your details. Your opt-in page needs to sell your lead magnet in exchange for email and contact details. A tool that we use to create our opt-in pages is Lead Pages. We absolutely love it and I recommend it to all my clients. So what are the elements of a great opt-in page? compelling headline crystal clear call to action irresistible offer attractive lead magnet content that sells your lead magnet: strong bullets & copy, video.
GET CLIENTS ONLINE BLUEPRINT PAGE 8 We cover opt-in pages in depth as part of our Online Profits University training. To learn more about how to access this training, register for my free webinar: How You Can Make 20k More a Month Online Using My Proven System #3 Thank You/ Strategy Session Offer Page This page appears after your prospect has opted-in for your lead magnet freebie. Remember, the purpose of each part of the process is to sell the next step. Your strategy session offer page needs to have a message that links in with what they've just downloaded and sells them on the idea of applying to have a strategy session (sales conversation) with you. It s a way to ask Would you like more help on this topic? Now, you won t be able to sell them on having a conversation with you by just saying, "Want to come to a sales conversation? You probably won t get a whole lot of people taking you up on that. But, if you have a compelling invitation to your sales conversation an invitation that sells the benefits of the conversation, whether or not they become a buyer, you will get people raising their hands for the sales conversation. You need to show them the benefits of meeting you whether or not they decide to become a buyer. You ll notice I m putting sells in inverted commas because most of the time with this blueprint the sales conversation is free. So even if you position it as a strategy consultation or a strategy session or a chance to get a one-to-one custom plan or it might be an audit, or some type of review - it's typically free. Even though it's free, you still need to sell the benefits to your prospect. People want to know they're going to get value from their time. Typically 10% of people will say yes to the sales conversation as they opt in. That means if you can get 10 people to download your lead magnet then that s 1 person you re going to get booked for a sales conversation. What that also means is if your target is to get 10 sales conversations a week, then you know you need to get 100 people to opt in for your lead magnet.
GET CLIENTS ONLINE BLUEPRINT PAGE 9 When you re preparing your sales conversation or strategy session offer page, think about the benefit people get when they speak to you - even if they choose not to go ahead with what you're offering. Is it that they get more clarity? Is it that they get motivated or inspired? Is it that they get a chance to review their situation? Is it that they're going to get two or three key takeaways? What would it be? It's really worthwhile thinking the benefits of the conversation? At this point, it s not your product or service you re trying to sell. This offer page needs to accomplish one thing - you want your prospect to book a strategy session with you by completing the application questionnaire. Key Components of your Thank You/Strategy Session Offer page: Congratulate them on the action they took: "Thanks for signing up. You're gonna love the.." Ask a question that links the strategy session/sales conversation offer with the lead magnet they have just opted in for: I know you probably also have the question, how can I do this too? How can I start? Make the Invite "If you'd like me to show you exactly how you can. customized to your specific situation, I'd love to and it's on me." Extra convincing for those that don t scroll down and sign-up immediately. You can do this by describing specifically their current problem, and then agitating their current situation by talking about the cost and consequences of their situation, and then finally, presenting your strategy session as the way for them to solve this problem. Take-Away: A take away is when you do something with your sales method to say it's not for everyone maybe this isn't for you, not everyone will qualify. You don't necessarily need to do this when you're starting to implement this blueprint, but as you get a greater volume of applications and you start getting more than you can handle, then this is a way to qualify your prospects even further. You could say something like, "Please don't apply unless you meet these criteria."
GET CLIENTS ONLINE BLUEPRINT PAGE 10 Call to action: What happens next? Here's what you need to do. Apply for the session Have a strong call-to-action, showing your prospect exactly what you want them to do that is to book a session (sales conversation) with you. TIP: When you are mapping out your session offer page - sell them on the value of what you re asking them to do. It's free, but this isn't going to be a waste of their time or a chit-chat for 45 minutes. They're going to get a very clear take away. #4 Application Questionnaire The questionnaire is the most important part of the blueprint. This is the place where you want the prospects to land and take action. The questionnaire is a set of especially tailored qualifying questions to help you screen your prospects. By asking the right questions, you are guaranteed to only speak with fully qualified leads. The questionnaire also provides you with the necessary information to help you conduct a successful sales call that converts your prospect into a paying client. You are not attempting to sell them any product or program or course at this point. You only want to talk about your products or programs to people who would be a good fit for your offering. And the place to sell to your qualified prospects would be on the one-to-one conversation. So how do you get your prospect to fill out this form? Well, you sell them on the benefits of taking action with the session offer page. We use www.wufoo.com to host our application/questionnaire pages. WARNING: Please don't try and copy our questionnaire - this process works best when you have developed your own questionnaire based on your specific qualifying criteria.
GET CLIENTS ONLINE BLUEPRINT PAGE 11 #5 Automated Online Booking After your prospect has signed-up for your strategy session by completing the application questionnaire, there's some fantastic online booking tools that will sync with your calendar that you can use to automate the whole process. Your prospects can book their appointment with you automatically and this can be a great time saver. We really love YouCanBook.Me.com. I also have clients using Acuity. There are different tools out there, but anything that you can do to automate or systematize means that you're making better use of your time. #6 Final Thank You Page After they have booked a session with you, you want to send them to a thank you page that showcases testimonials and case studies or has some type of engagement piece. Why would you do that? Because that's priming the pump. It s getting your interested prospect ready to buy from your sales conversation or strategy session. If you re just starting out and you don't have testimonials as yet, you could use a simple video from yourself. It could be a from-the-heart video saying, "Hey, it's great that you've signed up. I'm really looking forward to talking with you." Maybe you could share a bit of content or give them some homework that's going to help them get the most from the call. The more you can do to engage and involve them at this stage in the process, the more successful you're going to be. In summary, what you want to think about at this point of the process is that you are priming them. You are bringing them to the call, as far as possible, ready to buy. What Next? It s time to go and implement this blueprint in your business. Keep it simple just like I ve showed you - focus first and foremost on the place where money
GET CLIENTS ONLINE BLUEPRINT PAGE 12 changes hands. It's very important to do the right things in the right order at the right time. If you want help to get more clients online, the next step is to join me on a training session called How You Can Make 20k More a Month Online Using My Proven System I look forward to answering your questions. Bernadette Doyle Development Ltd, 23 Fortwilliam Drive, Belfast, Co.Antrim, BT15 4EB Email: info@online-profits-university.com Copyright 2018 Bernadette Doyle All rights reserved. This planner or any portion thereof may not be reproduced, redistributed or used in any manner whatsoever other than its intended purpose for personal viewing without the express written permission of the author. You may download and print this report for your own personal reading. If you wish to share this report with someone, please direct them to my website where they may sign up for their own copy.